TapClicks

TapClicks Launches Report Studio Providing Marketers With Interactive Visual Reports and Presentations

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SAN JOSE, Calif., Feb. 26, 2019 TapClicks, the global SaaS leader in marketing analytics, reporting, orders and workflow, today announced the availability of the TapClicks Report Studio, a new suite of data visualization tools created specifically to enable marketers, advertisers and client service teams to integrate interactive, data-driven graphics into reports and presentations. The TapClicks Report Studio brings new visual storytelling capabilities to…

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What is a Data Dashboard?

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Big data is all the rage in the marketing and advertising world, and it’s with good reason. Data tell you how your campaigns are performing, give you insight into how to make better business decisions, and keep you in the loop with customer preferences.   As you know, there are hundreds of data analytics tools at your fingertips to help…

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The Importance of Client Marketing in 2019

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When you think about marketing reporting, you probably aren’t imagining anything you’ll enjoy. End-of-month, end-of-quarter, and end-of-year meetings to discuss marketing metrics aren’t exactly a thrill ride. But they’re a necessary part of doing business. They’re also an integral step you must take to inform your strategy in the coming months and years. But when you provide marketing services to…

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Client Marketing Mistakes: 6 Mistakes to Avoid

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When you’re providing clients with marketing services, there’s nothing more exciting than presenting them with good results. You’ve done a lot of hard work to get to this point. You’ve taken a few risks, but your expertise and insights are finally paying off. It would be a shame if a mistake on your report only leads to client confusion, instead….

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How to Create Linkable Assets Through Art and Infographics

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Digital content doesn’t just exist for content’s sake, or for the sake of an abstract concept like “providing value to your customers.” There are real, measurable metrics and attributes for the importance of the assets you create that will improve your branding and SEO performance. One of these attributes is linkability, a key objective of much of the search engine…

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Data Visualization Types: Everything a Marketer Needs to Know

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Nailing it in the marketing and advertising department involves sorting through batches of data to glean insights. Without data, it’s impossible to know how your campaigns are performing, where your website visitors are coming from, why customers are (or aren’t) converting, etc. In short, data are the key to helping you make smart marketing and advertising decisions that lead to…

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TapClicks Receives Top Industry Accolades for Leadership in MarTech in 2018

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SAN JOSE, California, December 11, 2018 — TapClicks, the global SaaS leader in marketing analytics, reporting, orders, and workflow, announced that is has been awarded several top business awards for company growth and strong leadership in MarTech. TapClicks has been included in Deloitte Technology Fast 500, Inc. 5000, and Red Herring Global 100 listing, which recognized the company’s strong growth…

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The Ultimate Guide to Data Visualization: Charts, Graphs, and Everything in Between

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When done right, visual data should tell a story. Unlike plain text, data visualization takes complex information and boils it down to a simple, attention-grabbing image that conveys your message without scaring your reader away with long, blocky “walls” of text. Data visualization can make all the difference between a conversion and a lost sale. After all, visual data transcends…

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The 12 Best Data Visualizations to Inspire Marketing Teams

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Data visualization is a huge part of doing business today, with influence in so many different aspects. Whether it’s in marketing—through the dissemination of engaging information—or corporate communications and pitches, there’s a whole lot of value to be found in breaking down data into digestible chunks. In today’s article, we celebrate 12 of the best data visualizations ever made, illustrating…

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