Gain Actionable Insights into your Business

Proactively discover hidden trends, anomalies, and opportunities. Drive growth and optimize ROI across all marketing campaigns. Outperform competitors and see further than just point-in-time performance.

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Advanced Calculations

Create new fields from pre-existing data. Run calculations on your data. Gain more control and customization over how data is displayed and aggregated.

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Data Blending

Tell your data story by combining data from numerous sources. Define your Dashboard metrics and visualizations.

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Goals, Pacing &

Track and act on the progress of campaigns. Adjust strategies if Goals are not met..

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Leads Management

Give your clients a light-CRM feature so that they can track their own leads on the TapAnalytics platform.

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Data Load Status

See your data connections’ status and where immediate action is needed. Stay ahead of consumer difficulties.

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For extra flexibility, add margins and markups to cost fields before reporting to end customers, services, business units, or individual customers.

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Automatically map your source data to the correct fields. Rules will ensure that as more assignment records come into the system, they automatically link to your client records.

Additional Features

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Administrative actions can be taken programmatically via API (Manage customers, users, business units, client groups, etc.)

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Specialized instances of TapAnalytics for you and your healthcare clients. Follows HIPAA rules and PII standards.

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Data Profiles

Control which fields are available to your customers on their dashboards and external products such as Google Sheets, GDS, and other systems.

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Provide system-generated email alerts for your data. This feature allows you to set the business rules for managing alerts.

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A means to identify the marketing decisions that actually produce revenue. It’s important to help determine the success or failure of marketing campaigns.

Start Automating Your Marketing Data Today!

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