TapClicks Transformation Hub
All of your marketing data transformations in one place.
Where messy data becomes marketing magic.
Marketing teams often face scattered workflows and inconsistent logic when transforming data. TapClicks Transformation Hub can centralize all this for you: naming conventions, data cleanup, margin tracking, data segmentation and pacing, in one powerful module.
Data Cleaning Rules
Stop wasting hours fixing broken naming conventions or filling in blanks. Use built-in tools to clean and prep your data without leaving the platform.
Conditional Logic Tools
Apply custom logic to calculate metrics, map values, and streamline data workflows. Make your data work exactly how you need it to.
Metric Normalization
Get consistent, apples-to-apples insights across all your platforms. Normalize labels and align KPIs so every report tells the same story.
Scalable Rule Management
Whether you're managing a few campaigns or a few thousand, the Transformation Hub grows with you. Reuse rules and apply them across teams, clients, or entire accounts.
Why Use Transformation Hub?
Standardize and scale data transformations across accounts
Speed up time to value with pre-built templates
Improved adoption of tools like Channels, Joins, Margins and Markups
Reusable logic = less manual effort
Mid-to-large marketing agencies and media companies
Ideal For:
Data analysts
Campaign managers
Performance marketers
Key Differentiators
Fully integrated with the TapClicks data stack
Merges strategic and operational transformation logic
Template-based for consistency and scalability
Built to support real-time data transformation and reporting during onboarding and beyond
Start Transforming Your Marketing Data
Your marketing is only as strong as the data behind it. The Transformation Hub is your go-to space for cleaning, organizing, and enhancing your data before it powers your reports. It’s smart, flexible, and built for marketers who want fast answers without extra work.
