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Roll-Up Reporting Basics Everyone Should Know

You need clarity when managing data across multiple websites, mobile apps, or business units. Separate dashboards slow things down. A single view of activity across every property makes reporting easier and faster. Roll-up reporting gives that clarity. It pulls together data from multiple propertie...

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How to Analyze Marketing Campaigns to Boost Conversions

To boost conversions, you need to study what worked, what didn’t, and why. Analyzing marketing campaigns means tracking the right data, comparing it to your goals, and using those numbers to improve your next move. It helps you focus your budget, spot weak points, and make better decisions going fo...

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The Paid Search Dashboard That Scales Across Clients

The Paid Search Dashboard That Scales Across Clients

Client reporting on paid search often requires too many disconnected tools. Agencies pull data from Google Ads, Google Analytics, and Google Sheets, paste it into PowerPoint, and send reports by email. The process takes hours, leads to mistakes, and distracts from actual campaign work. A paid s...

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Omnichannel Reporting: Unify Metrics Across Every Channel

Omnichannel Reporting: Unify Metrics Across Every Channel

Tracking all the data from your marketing campaigns, across Google Ads, email, in-store systems, and eCommerce platforms, can get overwhelming fast. Agencies with dozens of clients often juggle reports from different tools, formats, and channels, which makes it hard to see what’s actually working....

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How to Optimize Your Google AdWords Client Reports

How to Optimize Your Google AdWords Client Reports

Managing Google Ads reports manually takes too much time, especially when you’re working with several clients. As campaigns grow, so do the demands. You can’t afford to build each report from scratch, double-check every number, or rewrite the same insights over and over. That’s why learning how...

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What You Can Do With an Amazon Ads Dashboard

What You Can Do With an Amazon Ads Dashboard

An Amazon Ads dashboard gives sellers and advertisers a way to clearly see how their campaigns are doing. It puts everything you need in one place, from spend and impressions to sales and click-through rates. With so many types of advertising campaign structures, you need a reliable tool to keep tr...

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What You Should Know Before Analyzing Marketing Insights

What You Should Know Before Analyzing Marketing Insights

Marketing insights help teams make smarter decisions, but not every piece of data counts as insight. Many people look at numbers not knowing what to do with them. Others jump into reports and dashboards without setting goals first. Both lead to wasted time and missed chances. To avoid that, you ne...

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Improve Your Reporting With a Social Media Report Template

Improve Your Reporting With a Social Media Report Template

If you manage campaigns on Facebook, Instagram, LinkedIn, or any other platform, you need a simple way to measure and present your results. That’s where a social media report template comes in. It gives you a consistent format to share your progress, goals, and outcomes with clients or your tea...

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Marketing Data Lake: Why You Need a Tool That Does More

Marketing Data Lake: Why You Need a Tool That Does More

Marketing Data Lake: Why You Need a Tool That Does More A marketing data lake is essential in 2025 because it lets teams store, access, and analyze large volumes of marketing data from one place. It handles raw files, structured reports, and unstructured content like social media feed...

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6 Analytics Reporting Tools to Enhance Actionable Insights

6 Analytics Reporting Tools to Enhance Actionable Insights

Most businesses collect a lot of raw data, but they often struggle to turn it into something useful. Without the right reporting tool, teams spend hours digging through numbers with little to show for it. Analytics reporting tools fix this problem by helping users sort, filter, and present data in...

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