GA4 Best Practices from Google
Welcome to our Google Analytics 4 best practices webinar! We explore how to unleash the power of data with best practices given directly from Google. Learn about the switch from goals to events, how to manage UA and GA4 data plus the impact this has on ecommerce providers. Lastly, you'll see how...
Chel Heler Joins TapClicks as General Manager
SAN JOSE, CA, UNITED STATES, November 7, 2023 /EINPresswire.com/ -- TapClicks, the leading provider of Smart Marketing Cloud solutions, including automated data warehousing, reporting intelligence, and marketing workflow management for media companies, digital marketing agencies, and brands...
Accel-KKR Credit Partners Provides Growth Financing to TapClicks
SAN JOSE, CA, UNITED STATES, October 31, 2023 /EINPresswire.com/ -- Accel-KKR Credit Partners announced today that it has provided growth financing to support and accelerate TapClicks continuing momentum in market. Accel-KKR Credit Partners is a private credit fund managed by Accel-KKR, a leading gl...
MWC Advertising Reduces Funds Lost from Campaign Errors by Thousands After Implementing TapOrders & TapClicks Marketing Dashboard
About MWC Advertising MWC Advertising, a strategy-based marketing agency, is a subsidiary of Midwest Communications, a family-owned multimedia company with 81 radio stations and 75 brands. MWC Advertising works with clients to build their brand identity, find their voice, identify target audience...
V Digital Services Streamlines Marketing Reporting & Saves 23% on Client Account Setup Since Switching to TapClicks
About V Digital As one of the fastest-rising digital marketing agencies in the country, V Digital Services (VDS) operates in more than 300 American cities, offering premier white-label solutions for a growing number of affiliated media entities and agencies. The Challenge V Digital Services...
TapClicks Plays a Role in Helping Discover The Palm Beaches Achieve Record 9.2 Million Visitors
About Discover the Palm Beaches Originally formed in 1983 as a nonprofit entity, Discover The Palm Beaches is the official destination marketing organization (DMO) for Palm Beach County, Florida. Discover The Palm Beaches is responsible for marketing all 39 municipalities in Palm Beach County to...
3 Marketing Lessons We Learned from "Margaritaville"
In the realm of digital marketing, where strategy and innovation converge, we find surprising similarities with the music and life of the legendary Jimmy Buffett. In a world where business meets creativity, and marketing transforms into an art, unexpected parallels often emerge. As we at TapC...
TapClicks and Snowflake Demonstrate Results of Five-Year Partnership with Joint Architecture Webinar
TapClicks is the leading provider of Smart Marketing Cloud solutions, including automated data acquisition, data warehousing, analytics and intelligence, reporting and marketing workflow management for media companies, digital marketing agencies, and brands. TapClicks and its valued partner Snowflak...
Universal Analytics to GA4 Field Mapping
Universal Analytics to GA4 Field Mapping July 27, 2023 Big changes with Google Analytics means we need to learn a lot of new names. Your first day in a new class, you had to learn a ton of new names. For most of us, it took some time to remember all of them but after a...
Mission Attribution: Unraveling the Marketing Puzzle
Mission Attribution: Unraveling the Marketing Puzzle July 28, 2023 "Good morning, Marketing Team. Your mission, should you choose to accept it, is to crack the code of customer journeys, navigate the maze of touchpoints, and uncover the truth behind marketing effectiveness...
Top 10 Things to Consider About Attribution
Top 10 Things to Consider About Attribution July 22, 2023 As the digital marketing landscape continues to evolve, understanding attribution is crucial for businesses seeking to optimize their marketing strategies and improve their return on investment. Attribution provides...
Solving Attribution Challenges with TapClicks: A Data-Driven Success Story
Solving Attribution Challenges with TapClicks: A Data-Driven Success Story July 27, 2023 In today's complex marketing landscape, understanding the true impact of various touchpoints on customer behavior is paramount. We covered the top 10 things to consider about attributi...
Top 5 Reasons Why Attribution Doesn't Always Work
Top 5 Reasons Why Attribution Doesn't Always Work July 23, 2023 Attribution is a powerful concept that promises to unlock insights into customer behavior, optimize marketing strategies, and maximize ROI. However, in the real world, attribution can sometimes fall short of e...
Unlocking Valuable Marketing Insights: Turning Data into Actionable Strategies
Marketing Reporting: Making the Most of Your Data July 18, 2023 In today's data-driven world, marketers have access to an abundance of information about their campaigns, customers, and market trends. However, having information alone is not enough to drive success. The rea...
Marketing Reporting: Making the Most of Your Data
Marketing Reporting: Making the Most of Your Data July 25, 2023 As a marketer, you know that data is everything. Data helps you understand your customers, personalize your outreach, and make informed decisions about marketing campaigns. But with so much data available, it...
Marketing Dashboards: A Visual Tool for Data-Driven Decision Making
Marketing Dashboards: A Visual Tool for Data-Driven Decision Making July 21, 2023 Marketing campaigns generate tons of data. In today's fast-paced business environment, it's crucial to have quick access to that data to make informed decisions. However, having a clear under...