Blog

The world of artificial intelligence continues to evolve at a breakneck pace, and OpenAI's latest innovation, ChatGPT-4o, is a testament to this rapid advancement. In this blog post, we'll explore what ChatGPT-4o is, how it compares to its predecessor, ChatGPT-4, and the transformati...

Over time, all workspaces can get messy. Whether that’s an overflowing email inbox, a “catchall” folder on your desktop, or your digital tools like the TapClicks Marketing Operations Platform, routinely cleaning up your workspace is the key to maximizing your productivity and minimizing distract...

In today's digital landscape, the power of data cannot be overstated. From informing marketing strategies to driving decision-making processes, data lies at the heart of every successful campaign. Here 7 fascinating ways which agencies are harnessing the capabilities of artificial intelligence (...

  It’s not every day that you find the movers and shakers of the advertising world under one roof, sharing insights, forecasting trends, and shaping the future of the industry. But at the Borrell Advertising Conference in Miami this year, that’s exactly what happened. The TapClicks team was t...

Heartfelt Analytics: Nurturing Your Marketing Strategy with Data In the spirit of Valentine's Day, we at TapClicks are celebrating the theme of "Heartfelt Analytics" and how it empowers businesses to nurture their marketing strategies through data-driven insights.  In today's digital a...

  Here’s a breakdown of the two key terms: Generative AI: In marketing, generative AI can be used to create things like personalized ad copy, product descriptions, executive summaries, or even social media posts. Data aggregation: In marketing, data aggregation is used to gat...

As the calendar turns to a new year, marketers worldwide are gearing up to set the stage for success in 2024. In the spirit of fresh beginnings, it's time to dive into our theme of the month at TapClicks: "New Year, New Marketing Resolutions: Setting Goals for Success." In this blog post, we'll...

Universal Analytics to GA4 Field Mapping   July 27, 2023 Big changes with Google Analytics means we need to learn a lot of new names. Your first day in a new class, you had to learn a ton of new names.  For most of us, it took some time to remember all of them but after a...

Mission Attribution: Unraveling the Marketing Puzzle   July 28, 2023 "Good morning, Marketing Team. Your mission, should you choose to accept it, is to crack the code of customer journeys, navigate the maze of touchpoints, and uncover the truth behind marketing effectiveness...

Top 10 Things to Consider About Attribution   July 22, 2023 As the digital marketing landscape continues to evolve, understanding attribution is crucial for businesses seeking to optimize their marketing strategies and improve their return on investment. Attribution provides...