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Every customer goes through a process from first discovering a brand to becoming a loyal buyer. This process is called the customer lifecycle. It includes how someone learns about a company, decides to make a purchase, and continues the relationship after the sale. Understanding this customer jour...

Yelp is more than a review site. For local businesses, it’s a tool that helps shape online visibility, customer trust, and even revenue. What many Yelp users don’t realize is how much its data can tell you about customer behavior, profile visibility, and real interest in your business. It offers an...

Over the past decade, we’ve seen marketing operations evolve from spreadsheet-driven reporting to integrated dashboards, automated data pipelines, and predictive analytics. But something new — and more foundational — is taking shape right now: The rise of AI agents. Unlike standalone chatbots or...

Shopify makes it easier for over 2 million US merchants to run an eCommerce business. But as stores grow in size, especially those using Shopify Plus, many outgrow the platform’s built-in reporting. The main issue is that Shopify reports only show part of your eCommerce data. There’s no easy wa...

The Best Marketing KPIs to Track for Measurable Growth Marketing teams put in a lot of effort to reach potential customers, but without the right performance tracking, it’s hard to know what’s working. That’s where marketing key performance indicators (KPIs) come in. These measurable val...

If your marketing feels like herding cats, your tech stack is probably to blame. Every disconnected tool, every login screen, every spreadsheet you manually stitch together—it’s all dragging your team down and choking your campaigns before they even take off. Here’s the truth: You don’t have a te...

Running a business with multiple locations means more than just repeating the same marketing playbook. Each location serves a different local audience, which means your messaging, promotions, and campaigns need to adapt without losing the same brand identity. But the real challenge often shows up i...

Marketers rely on accurate data to measure what works and what doesn’t across social media. But with so many channels and campaigns running at once, tracking performance manually has become inefficient. That’s where social reporting tools help. These tools collect data from different social me...

Digital marketers deal with data from many platforms like search ads, email tools, and social media. Without a central place to track results, it becomes hard to measure what’s working. Many marketing agencies rely on spreadsheets or multiple tools, which makes the reporting process slow and messy....

If you’re handling weekly reports for five different clients, you need something fast. You want to pull data from all your platforms, drop it into clean dashboards, and send it off without digging through settings or building every chart from scratch. That’s where Klipfolio can start to slow y...