Blog

Marketing Data Integration: 4 Challenges Faced by Marketers (Who Don't Code) and How Our Tool Solves Them Managing and organizing the immense amount of marketing data that modern brands generate to create useful insights is a huge challenge for 4 reasons: Marketing data is notor...

Why The Best (and Most Interesting) Marketing Insights Come from Multiple Data Sources Broadly speaking, a marketing insight is a piece of useful information about what activities are generating traffic, leads, and sales for the business that will, in turn, influence decision maki...

Interview with StackAdapt: How Companies Should Advertise Sensitive Verticals TapClicks recently connected with StackAdapt's Director of Platform Quality, Connie Yan, to discuss how companies should advertise sensitive verticals (i.e. cannabis, tobacco, gambling, etc.). In this ar...

8 Data Pipeline Tools (Plus an In-Depth Analysis of Our Own Tool for Marketers) Data pipeline tools are a category of software that allow large volumes of data to be moved from several disparate data sources to a central destination, often a data warehouse. Data is typically norma...

Marketing Data Pipeline: What It Is and How It Can Help Enterprise-Level Marketing Agencies For marketers running multiple campaigns for enterprise-level agencies or brands, a marketing data pipeline is essential. But what is it and why do you need one?  A marketing data pipeli...

Marketing Report Examples Designed by Us and How to Automate Them Creating marketing reports for clients is an essential part of an agency's job, but it's tedious and time-consuming. Marketers spend dozens or hundreds of hours creating reports gathering data from different sources...

6 Ways We Improved Agency Reporting Software Most agency reporting software will import data from popular marketing platforms, let you do some calculations, and give you a reporting tool to build out graphs, charts, etc. TapClicks does all of those things while also improving on them...

A Practical Guide to Radio Advertising Analytics Companies running radio advertising campaigns need to answer, Did the radio ad reach the right people and convince those people to take action (i.e. visit a website, walk in the store, sign up for a special promotion, etc.)?'  Lo...

DSP Reporting: 3 Features Marketers Should Consider DSPs automate the buying and management of digital advertising inventory (e.g. ads on mobile apps or website banner ads) from multiple publishers and sources. They are an efficient way for agencies to manage the whole process fro...

6 Cloud Reporting Tools (Plus a Detailed Analysis of Our Own) There are hundreds of cloud reporting tools available for analyzing and building reports from a variety of business data (financial, sales, marketing, operations) and finding the right one for your needs can be difficul...