What's On Tap
Blog
How to Track AI Referral Traffic and Fix Your Marketing Attribution in 2026
70% of AI referral traffic is misattributed as 'Direct' in GA4. Here's how to track ChatGPT, Claude, and Perplexity traffic correctly in 2026."
TapClicks Introduces Powerful New Analytics Capabilities That Deliver Greater Flexibility and Control
TapClicks launches Pivot Table Widgets and in-widget Data Source switching, giving marketers faster analysis and dashboard updates without rebuilding.
How to Optimize Marketing Reports for AI Search in 2026
Learn how to structure marketing reports so ChatGPT, Perplexity, and Google AI Overviews can cite them — with 2026 citation data and a TapClicks-ready workflow.
Thought Leadership
Most AI Reporting Projects Fail. It's Not the AI's Fault.
AI & Data Strategy Most AI Reporting Projects Fail.It's Not the AI's Fault. After talking with hundreds of marketing operations leaders, the story is almost always the same — great demo, fine model, real-world disaster. Here's why, and what to do instead. B Babak Hedayati Founder & CEO...
Is Your Marketing Intelligence Platform AI-Ready?
Is Your Marketing Intelligence Platform AI-Ready? How CIOs, Operations Leaders, and Analysts at Agencies, Media Companies, and Enterprise Brands Can Build the Foundation AI Actually Requires. Executive Summary AI is reshaping stakeholder expectations across marketing organizations....
Press Releases
TapClicks Introduces Powerful New Analytics Capabilities That Deliver Greater Flexibility and Control
TapClicks launches Pivot Table Widgets and in-widget Data Source switching, giving marketers faster analysis and dashboard updates without rebuilding.
TapClicks Introduces New AI-Enabled Capabilities to Further Accelerate Marketing Intelligence
TapClicks launches AI Dashboard Creation and SmartSlides Slide-by-Slide Generation, helping marketing teams build dashboards and presentations faster.
TapClicks AI Platform Brings New AI Marketing Intelligence Capabilities to Automate Performance Reporting
Boost your marketing strategy with TapClicks AI Platform's new intelligence capabilities, designed to automate your performance reporting effortlessly. Discover how AI transforms your data into actionable insights for enhanced decision-making today.
Case Studies
V Digital Services Streamlines Marketing Reporting & Saves 23% on Client Account Setup Since Switching to TapClicks
TapClicks Case Study V Digital Services. TapClicks helped VDS run a dashboard for all of their clients, provided the granular controls needed, and gave flexibility and ownership on how they report back to clients on campaign results and performance.
TapClicks Onboards Canopy 3 Months Faster Than Anticipated
Explore how TapClicks fast-tracked the onboarding process for Canopy, exceeding expectations by 3 months. Get insights into this successful integration and Canopy's enhanced reporting capability. See how TapClicks can transform your business today!
MWC Advertising Reduces Funds Lost from Campaign Errors by Thousands After Implementing TapOrders & TapClicks Marketing Dashboard
TapClicks Case Study TapClicks has helped MWC Advertising, a strategy-based marketing agency, reduce lost funds to nearly $0, due to TapOrders’ task-driven functionality that directs consistent execution of the review, deploy, and confirm process.
Webinars
Beyond Dashboards: How TapClicks’ Unified AI Architecture Is Redefining Marketing Intelligence | TapClicks Webinar
WEBINAR Beyond Dashboards: How TapClicks’ Unified AI Architecture Is Redefining Marketing Intelligence Presenters Kevin YamanoTapClicks Vice President of Marketing Angshuman RudraTapClicks Director of Product Management Anna YetkieTap...
CTV Reimagined
WEBINAR CTV Reimagined Presenters Kevin YamanoTapClicks Matt WolfromBridge Staffan EngstromFieldstream AI Join TapClicks and partners for a data-driven, practical look at why CTV is no longer the future of adv...
Beyond the Dashboard: TapClicks AI Agents Building Client-Ready Narratives
TapClicks' AI Agents turn marketing data into clear, actionable summaries automatically. Watch this webinar to see live demos and real customer results.
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