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In the realm of digital marketing, where strategy and innovation converge, we find surprising similarities with the music and life of the legendary Jimmy Buffett. In a world where business meets creativity, and marketing transforms into an art, unexpected parallels often emerge. As we at TapC...

Universal Analytics to GA4 Field Mapping   July 27, 2023 Big changes with Google Analytics means we need to learn a lot of new names. Your first day in a new class, you had to learn a ton of new names.  For most of us, it took some time to remember all of them but after a...

Mission Attribution: Unraveling the Marketing Puzzle   July 28, 2023 "Good morning, Marketing Team. Your mission, should you choose to accept it, is to crack the code of customer journeys, navigate the maze of touchpoints, and uncover the truth behind marketing effectiveness...

Top 10 Things to Consider About Attribution   July 22, 2023 As the digital marketing landscape continues to evolve, understanding attribution is crucial for businesses seeking to optimize their marketing strategies and improve their return on investment. Attribution provides...

Solving Attribution Challenges with TapClicks: A Data-Driven Success Story   July 27, 2023 In today's complex marketing landscape, understanding the true impact of various touchpoints on customer behavior is paramount. We covered the top 10 things to consider about attributi...

Top 5 Reasons Why Attribution Doesn't Always Work   July 23, 2023 Attribution is a powerful concept that promises to unlock insights into customer behavior, optimize marketing strategies, and maximize ROI. However, in the real world, attribution can sometimes fall short of e...

Marketing Reporting: Making the Most of Your Data   July 18, 2023 In today's data-driven world, marketers have access to an abundance of information about their campaigns, customers, and market trends. However, having information alone is not enough to drive success. The rea...

Marketing Reporting: Making the Most of Your Data   July 25, 2023 As a marketer, you know that data is everything. Data helps you understand your customers, personalize your outreach, and make informed decisions about marketing campaigns. But with so much data available, it...

Marketing Dashboards: A Visual Tool for Data-Driven Decision Making   July 21, 2023 Marketing campaigns generate tons of data. In today's fast-paced business environment, it's crucial to have quick access to that data to make informed decisions. However, having a clear under...

Marketing Analytics: Understanding Your Data to Drive Results   July 20, 2023 Have you ever scrolled through your social media feed and found an ad that targeted you so specifically it almost felt creepy? Maybe you recently Googled “best products for silky hair” or “workout...