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Keywords are one of the pillars of search engine optimization. It lays the basis for your on-page optimization, which can, in turn, affect how you reach out for link building. For those that need a little primer on the science of link building. For our purposes, we'll focus on the keyword aspect...

In the vast ocean of performance metrics available to business owners, one particular measurement is somewhat neglected when compared to more obvious indicators, like acquisition costs or raw sales. Retention rate, which is related to churn rate, is a curious creature that's a little tough to ca...

It's well-established that data visualization is a big part of modern business. It makes patterns clearer, digestible, and more visible; it can improve information storytelling and response time to emergent trends, and it can even help businesses make use of data that was previously inert and un...

How to Identify Why Your Clients are Churning (and Why it Matters) The goal of every marketer is to acquire more clients, and one of the easiest ways to bring your customer numbers up is to keep the numbers from going down. Reduce churn. It might be the lowest hanging fruit out th...

3 Tips for Upselling and Cross-selling Clients and Potential Customers When it comes to growing your agency, repeat business is where the money's at. In fact, 61% of SMBs report that more than half of their revenue comes from repeat customers, rather than new business. Not to ment...

When it comes to growing your agency, repeat business is where the money's at. In fact, 61% of SMBs report that more than half of their revenue comes from repeat customers, rather than new business. Not to mention, on average, loyal customers are worth up to 10x as much as their first purchase....

Introducing 5 New Industry-Specific Marketing Analytics Dashboards As a digital agency, you've already experienced the power of a smart, well-organized, and comprehensive analytics and reporting dashboard. Stunning visualizations give you the ability to tell a story to your clien...

A marketing dashboard is a compilation of all of the pertinent data about a company's marketing efforts. Marketing dashboards benefit both marketing and the executive team. They can give an at-a-glance view that quantifies the overall impact marketing has on the business and how marketing initia...

Let's get mathematical. To calculate the average of anything, all you have to do is add up all of the numbers that you are including in your calculation. Then, you divide them by how many numbers there are. Finding the mean is just the sum divided by the count. While calculating the average i...