Blog

Mission Attribution: Unraveling the Marketing Puzzle   July 28, 2023 "Good morning, Marketing Team. Your mission, should you choose to accept it, is to crack the code of customer journeys, navigate the maze of touchpoints, and uncover the truth behind marketing effectiveness...

Top 10 Things to Consider About Attribution   July 22, 2023 As the digital marketing landscape continues to evolve, understanding attribution is crucial for businesses seeking to optimize their marketing strategies and improve their return on investment. Attribution provides...

Solving Attribution Challenges with TapClicks: A Data-Driven Success Story   July 27, 2023 In today's complex marketing landscape, understanding the true impact of various touchpoints on customer behavior is paramount. We covered the top 10 things to consider about attributi...

Top 5 Reasons Why Attribution Doesn't Always Work   July 23, 2023 Attribution is a powerful concept that promises to unlock insights into customer behavior, optimize marketing strategies, and maximize ROI. However, in the real world, attribution can sometimes fall short of e...

Marketing Reporting: Making the Most of Your Data   July 25, 2023 As a marketer, you know that data is everything. Data helps you understand your customers, personalize your outreach, and make informed decisions about marketing campaigns. But with so much data available, it...

Marketing Dashboards: A Visual Tool for Data-Driven Decision Making   July 21, 2023 Marketing campaigns generate tons of data. In today's fast-paced business environment, it's crucial to have quick access to that data to make informed decisions. However, having a clear under...

Marketing Analytics: Understanding Your Data to Drive Results   July 20, 2023 Have you ever scrolled through your social media feed and found an ad that targeted you so specifically it almost felt creepy? Maybe you recently Googled “best products for silky hair” or “workout...

The Most Common Questions We Get Asked About GA4 At TapClicks, we work hard to make sure you have the latest and greatest information when it comes to data and analytics. Here, we answer some of the most common questions about Google Analytics 4 (GA4), the latest version of Google...

Get the Most Out of Google Analytics 4 with TapClicks April 28, 2023 With so many new features and changes, G4 can be overwhelming to navigate. But don't worry, TapClicks is the only source you need to get the most out of Google Analytics 4. What is Google Analytics 4?  G...

It's Time to Move to Google Analytics 4, Don't Panic! We got 5 tips to help you succeed. April 28, 2023 Don't Panic! As any good "Hitchhiker's Guide to the Galaxy" fan knows, the universe can be a vast and bewildering place. It's easy to feel overwhelmed, and sometimes the best...