Blog

Marketing Dashboards: A Visual Tool for Data-Driven Decision Making   July 21, 2023 Marketing campaigns generate tons of data. In today's fast-paced business environment, it's crucial to have quick access to that data to make informed decisions. However, having a clear under...

Marketing Analytics: Understanding Your Data to Drive Results   July 20, 2023 Have you ever scrolled through your social media feed and found an ad that targeted you so specifically it almost felt creepy? Maybe you recently Googled “best products for silky hair” or “workout...

The Most Common Questions We Get Asked About GA4 At TapClicks, we work hard to make sure you have the latest and greatest information when it comes to data and analytics. Here, we answer some of the most common questions about Google Analytics 4 (GA4), the latest version of Google...

Get the Most Out of Google Analytics 4 with TapClicks April 28, 2023 With so many new features and changes, G4 can be overwhelming to navigate. But don't worry, TapClicks is the only source you need to get the most out of Google Analytics 4. What is Google Analytics 4?  G...

It's Time to Move to Google Analytics 4, Don't Panic! We got 5 tips to help you succeed. April 28, 2023 Don't Panic! As any good "Hitchhiker's Guide to the Galaxy" fan knows, the universe can be a vast and bewildering place. It's easy to feel overwhelmed, and sometimes the best...

Top 5 Things People Need to Know About Google Analytics 4 Google Analytics 4 is the latest version of the popular analytics tool from Google. With significant changes and improvements over its predecessor, Universal Analytics, it offers businesses and website owners a wealth of da...

Lowest Cost Looker Studio (GDS) Connectors Formerly known as Google Data Studio, Looker Studio is a reporting and visualization tool widely used by marketing agencies. Here are some of the most cost-effective Looker Studio connectors on the market right now.  With Looker Studio, mark...

5 Essential Features Your Marketing Reporting Software Should Have (with 7 Competitors to Consider) There are plenty of solutions available that analyze marketing data and build reports. But knowing what specific features to look for and finding the right tool can be a challenge....

Many Companies Have Data Teams, But the Smartest Companies Are Making Data Analysis Accessible to All Employees The last several years have seen the rise of the in-house data team. Nowadays it feels like most enterprise-level businesses have data teams to handle a large swath of s...

Why Your Omnichannel Marketing Analytics Tool Should Have These 3 Features Gathering analytics across every omnichannel campaign that delivers insightful information for improving marketing strategy is a challenge for marketing teams with retail brands. This is because most omnich...