8 Best PPC Report Automation Tools in 2025

Pulling PPC reports each week takes a lot of time. You log into Google Ads, export the data, then do the same for Facebook, LinkedIn, and other platforms.

After that, you format everything into a report, and half the day is gone before campaign work even begins.

PPC report automation fixes this problem. Software pulls the numbers for you and updates reports on a set schedule. You can send them to clients or share them with your team without lifting a finger.

The result is less manual work, fewer errors, and more time to improve campaigns instead of compiling spreadsheets.

In this article, we’ll cover eight of the best PPC report automation tools that help marketers and agencies simplify reporting.

What Is PPC Report Automation?

PPC report automation uses software to pull data from multiple ad platforms and deliver it in scheduled reports. These reports highlight key metrics like return on ad spend, cost per acquisition, cost per lead, revenue, clicks, and conversions. 

With automated PPC reporting, you don’t just save time. You also get consistent numbers that reflect campaign performance across digital marketing channels.

For PPC marketers, this level of accuracy is valuable. It takes raw data from Google Ads, Microsoft Ads, social media platforms, and other sources, then organizes it into reports that reveal actionable insights.

Cross-channel reporting and custom reports for multiple client accounts also become far less time-consuming.

TapClicks offers automated reporting, custom report templates, and responsive customer support. Want to see how it works? Request a demo with TapClicks!

Top 8 PPC Report Automation Tools

Let’s look at eight of the best PPC reporting tools and see how they help agencies, data analysts, and PPC marketers improve their reporting process.

1. TapClicks

TapClicks is PPC reporting software that automates data collection and report delivery. It pulls PPC data from major ad platforms and analytics tools, then creates scheduled reports for stakeholders without manual work.

How Does TapClicks Work?

The platform connects directly to Google Ads, Microsoft Ads, Meta Ads, and Bing Ads, along with hundreds of other data sources. It blends cross-channel data into one dashboard and stores historical metrics for long-term analysis.

Dashboards refresh in real time as new numbers arrive, while reports are scheduled and delivered through email or live links. Clients can access reports anytime with secure login links.

Key Features

• Unified workspace that combines campaign orders, workflows, and reporting in one place

• Automated reporting schedules with alerts and self-service access for clients

• Centralized analytics across search, social, display, TV, radio, and ecommerce channels

• Over 10,000 data connections with 250 ready-to-use connectors

• SmartConnector for importing custom files, databases, or APIs

• Predictive insights that help forecast campaign outcomes and manage budgets

• AI summaries that turn metrics into plain-language insights

• Customizable dashboards with white label branding and dynamic variables

• Report Studio for polished, client-ready presentations and Quick Reports for one-off exports

• Mobile apps for checking live reports and approvals anywhere

Why TapClicks Is a Top Choice for PPC Report Automation

TapClicks supports every stage of PPC reporting with dedicated modules:

• TapData: Collects PPC data from ad platforms and stores the complete history for long-term trend analysis.

• TapReports: Converts campaign data into client-ready reports with schedules and branded dashboards.

• TapAnalytics: Allows side-by-side views of campaigns from Google Ads, Microsoft Ads, and other platforms for cross-channel insights.

• TapInsights: Surfaces trends and alerts when budgets drift or conversions slow, helping teams act sooner.

• TapWorkflow: Routes reporting tasks across multiple client accounts, keeping delivery consistent and on time.

Together, these modules reduce manual reporting and keep PPC data accurate. Agencies can track campaign performance across channels, prepare reports that highlight key metrics, and deliver them on schedule.

Use Cases

V Digital Services runs all client reporting through TapClicks. They cut client account setup time by 23% and streamlined how reports are delivered.

KAU Media Group reported a 40% return on working hours after moving to TapClicks. Both agencies show how the platform saves time and improves the reporting process.

Stop spending hours on manual reports. TapClicks automates PPC reporting, keeps campaign data accurate, and delivers reports that clients value. Sign up for free to see it in action!

2. Whatagraph

Image source: Whatagraph.com

Whatagraph is a marketing intelligence platform built for agencies. It connects, standardizes, and reports multi-source marketing data in one place. The result is accurate insights and customizable reports that scale across clients.

How Does Whatagraph Work?

You connect your PPC platforms, such as Google Ads, Microsoft Ads, and Meta Ads, and the data flows in automatically. You can then organize performance data, create custom metrics, and blend multiple campaigns into one report.

Reports are built with drag-and-drop widgets or ready-made templates, so no coding or spreadsheets are needed. Once a report is ready, it can be shared as a live link, PDF, Excel file, or scheduled email.

Key Features

• Custom integrations via API, Google Sheets, or BigQuery

• Drag and drop widgets for dashboards and reports

• Custom metrics, dimensions, and data blends

• AI insights and automated report summaries

• Currency conversions for global accounts

• Library of pre-made templates

• Export to Excel and CSV

• Custom branding and full white label options

• Automated email delivery with custom styles

• Live links to dashboards

• No code data transfer to BigQuery and Looker Studio

Pros

Whatagraph helps digital marketing agencies simplify PPC campaigns across multiple channels while keeping data accuracy high. 

Its intuitive interface makes it easy for account managers and interns to build reports without coding or spreadsheets.

The platform’s ability to blend data from multiple campaigns and ad groups gives agencies a clearer view of PPC performance.

Cons

There are a few drawbacks to keep in mind. If two people edit the same report at once, widgets can glitch. Users mention limited options for custom URLs, which can be restrictive for branding.

Occasional mismatches occur when data from a source doesn’t align perfectly with Whatagraph. Reports may also reload if your internet connection is weak, which can interrupt a client presentation.

3. Swydo

Image source: Swydo.com

Swydo is a PPC reporting tool that helps agencies and marketers turn campaign data into client-ready reports. 

It pulls performance data from advertising platforms like Google Ads, Facebook, and Google Analytics, then brings it together in one place.

How Does Swydo Work?

You start by choosing a template or creating your own layout. Then you connect your data sources, whether that means PPC advertising platforms, SEO tools, or social media accounts.

From there, you customize the widgets and KPIs to highlight metrics your client cares about, such as ad spend, conversions, or customer lifetime value.

Once the report is set up, you schedule delivery so it goes out automatically. Reports can be shared as live dashboards or exported as PDFs, depending on what the client prefers.

Key Features

• Integrations with more than 34 advertising platforms

• A library of templates, widgets, and PPC KPIs

• Custom widgets for specific reporting needs

• Dynamic templates that update across all connected reports

• White label branding with logos, colors, and cover pages

• Monitoring boards, goals, and performance alerts

• Automated scheduling for report delivery

• Filters by client, data source, or Account Manager

• Export options, including BigQuery and Looker Studio

Pros

Swydo simplifies PPC management while still producing professional-looking reports. The minimal learning curve makes it easy for new team members to start building dashboards.

Agencies managing multiple accounts value the dynamic templates since one update can apply to every client tied to that template. 

Monitoring boards and alerts highlight relevant data so teams can respond before campaign performance slips.

Cons

The interface could use a refresh and may feel dated compared to newer PPC software. Some widgets are rigid, which limits how much you can customize complex layouts.

Data accuracy occasionally depends on the source, so metrics in Swydo might not always match what appears in an ad account dashboard.

4. AgencyAnalytics

Image source: Agencyanalytics.com

AgencyAnalytics helps agencies manage client reporting without spending hours on spreadsheets. It connects to major platforms, pulls campaign metrics automatically, and creates reports that highlight performance clearly.

Instead of producing basic reports manually, teams can focus on managing PPC campaigns and finding ways to enhance campaign performance.

How Does AgencyAnalytics Work?

You connect ad accounts from Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads. Once connected, the system pulls accurate data like clicks, impressions, ad spend, and conversions.

Dashboards update in real time, showing how ad campaigns are running across different channels. Extra context can be added with commentary, ROI visuals, or comparisons against industry benchmarks.

Reports are sent automatically by email, or you can share them as live dashboards and PDF exports.

Key Features

• 80+ integrations across PPC, SEO, and social media

• Drag and drop report builder with custom PPC dashboards

• Pre-built templates for PPC metrics and ROI sections

• Goal tracking widgets that display progress in real time

• Historical data for trend comparisons and analysis

• Industry benchmarks to measure ad campaign performance

• Automated report scheduling with email delivery

• Report approval workflow on select plans

• PDF exports and live links for clients

• User permissions for client and team access

Pros

AgencyAnalytics reduces the time spent on complex tasks like pulling data from multiple platforms. It delivers accurate data in one place and turns it into valuable insights that clients can act on.

Dashboards can be customized to highlight ROI, conversions, and other KPIs that prove the agency’s work.

Ad campaigns running across different platforms can be compared side by side, which helps teams spot trends and optimize campaigns faster.

Cons

Some metrics from Meta or Yelp profiles are restricted, so reporting may not cover everything you expect. Customization for complex layouts can feel limited compared with advanced reporting tools.

Large datasets may take longer to load, and the documentation could go deeper when handling unique cases.

5. DashThis

Image source: Dashthis.com

DashThis helps agencies replace spreadsheets with branded dashboards. It pulls data from paid channels and presents it in a way clients can easily review.

While it's not a full PPC automation tool, it handles reporting well and cuts down the time teams spend preparing updates.

How Does DashThis Work?

You start by connecting accounts like Google Ads, Microsoft Ads, and GA4. DashThis then imports metrics such as clicks, impressions, conversion rates, and ROAS.

Data refreshes daily, so the dashboards always reflect current performance. You can add more sources like TikTok Ads, YouTube, and HubSpot.

If you want to include custom data, you can upload it through a CSV file. Once a dashboard is set up, reports can be shared through a link, automated email, or PDF download.

Key Features

• More than 34 integrations across PPC, analytics, and social platforms

• Dashboards that combine multiple sources into one report

• Daily updates for accurate data across campaigns

• Three dashboard formats for PPC, SEO, and social reports

• Over fifty preset dashboard templates

• Over one thousand preset widget templates

• Unlimited CSV imports with automatic refreshing

• Dashboard cloning for quick replication across accounts

• Widget editor for custom metrics, filters, and dimensions

• Options to add comments, notes, and headers for context

• Unlimited users and support for multiple client accounts

Pros

DashThis has templates and widgets that let you build reports without starting from scratch. White label branding adds polish, making client reports feel professional.

The AI Insights feature highlights valuable insights, which help marketers spot trends and optimize campaigns based on accurate data.

Cons

Some features are limited compared with more advanced platforms. You can't zoom into charts or view exact values on certain visualizations.

Moving large numbers of widgets around a dashboard takes effort since each must be moved individually. Learning advanced customization options may take more time for new users.

Lower-tier plans restrict how many dashboards you can create, so agencies that grow quickly may need to upgrade earlier than expected.

6. ReportGarden

Image source: Reportgarden.com

ReportGarden pulls real-time PPC and SEM data into dashboards and reports that clients can actually use. Marketers value it for delivering clear insights and giving agencies a faster way to show results.

How Does ReportGarden Work?

You link accounts from Google Ads, Meta Ads, X Ads, or Bing Ads. Once connected, the platform pulls campaign data like clicks, CTR, CPC, and conversions.

Reports can combine multiple accounts into one view, which is helpful if a client runs several brands or campaigns. The system also provides SEO and social metrics, so you can monitor engagement and rankings alongside PPC.

Templates get reports up and running fast, and once you’ve built one, you can schedule it to send daily, weekly, or monthly. Clients can also log in through a dedicated portal to see updates whenever they want.

Key Features

• Automated PPC and SEM reports with real-time updates

• Free templates for PPC, SEO, and social reports

• Client portal with live access to dashboards

• Multi-account reports for clients running several PPC campaigns

• Competitor comparisons and cross-channel insights

• Audience reporting with age, gender, and location breakdowns

• SEO analytics, including rankings, sessions, and bounce rates

• Google Ads and Bing Ads widgets for core PPC KPIs

• Custom widget editor for building new metrics and filters

• CSV importer for adding data not covered by native connectors

Pros

ReportGarden reduces the need for manual reporting and keeps client data in one place. Agencies like that they can track multiple PPC accounts together and present results through polished dashboards.

White label branding helps keep the focus on the agency, while the client portal improves collaboration. 

Features like competitor comparisons and audience breakdowns also support better campaign planning and landing page optimization.

Cons

ReportGarden does have some drawbacks. Certain metrics can be tricky to locate when building custom widgets. The UI takes some time to learn, especially if you’re handling SEO and PPC in the same space.

Some retail data sources aren't available, which means extra work for agencies that need them. 

While it covers reporting well, it's less flexible than full PPC automation tools that handle bid adjustments or campaign management.

7. NinjaCat

Image source: Ninjacat.io

NinjaCat is a performance data and AI agent platform for enterprise marketing teams and agencies. It unifies campaign data, automates reporting, and supports marketing workflows through AI-driven insights and actions.

How Does NinjaCat Work?

You connect NinjaCat to over 150 marketing platforms, covering paid media, SEO, CRM, and analytics tools. The platform normalizes data in a managed warehouse powered by Snowflake, creating a consistent foundation for reporting.

Interactive dashboards and custom reports update in real time, while templates allow agencies to generate consistent outputs across clients.

AI agents monitor budgets, detect anomalies, and suggest optimizations, giving teams faster insight into campaign performance.

Key Features

• Managed Data Cloud for storage, governance, and reporting

• ETL and semantic modeling to harmonize metrics across platforms

• Report templates and interactive dashboards for PPC and multi-channel campaigns

• Budget and KPI monitoring with pacing alerts

• AI agents for search, reporting, and ad operations

• Forecasting, trend analysis, and anomaly detection

• White label branding across dashboards, reports, and email updates

• Multi-account aggregation with options to include fees in cost metrics

• Role-based access and validation layers for security and governance

• Natural language app builder for dashboards and reports

• Full code transparency for BI teams who need customization

Pros

NinjaCat is effective for agencies handling large client portfolios or enterprise marketing teams. It consolidates PPC and cross-channel data into one reliable system, reducing the need for multiple tools.

Templates save time on repetitive reporting, while AI agents help teams catch issues early and improve campaign pacing.

Cons

Some users find complex templates slow to load when working with large datasets. A few data connectors lack expected fields, such as LinkedIn video metrics.

Customization of charts and reports can be limited, and teams may need workarounds for more advanced layouts.

While onboarding support is strong, unlocking deeper customization often requires technical expertise.

8. Supermetrics

Image source: Supermetrics.com

Supermetrics is a marketing intelligence platform for moving and managing data. Marketers and analysts use it to connect PPC, social, CRM, and e-commerce sources in one place.

The platform serves startups and large enterprises alike. It focuses on getting accurate data into tools your team already uses.

How Does Supermetrics Work?

You connect sources like Google Analytics 4, Facebook Ads, Shopify, and HubSpot. Supermetrics then transfers campaign metrics into Google Sheets, Excel, Looker Studio, Power BI, BigQuery, or Snowflake.

Custom imports handle offline files such as CSV or Excel, while expert-built connectors support third-party APIs and proprietary systems.

Reports refresh automatically on a set schedule, and built-in currency conversion standardizes values across platforms.

Key Features

• Over 100 connectors for marketing and sales platforms

• Prebuilt data pipelines into Sheets, Excel, Looker Studio, Power BI, BigQuery, and Snowflake

• No-code apps for editing, blending, and storing marketing data

• Custom imports for offline files without reporting APIs

• Campaign name parsing to group performance by region, channel, or tactic

• Paid channel blending to compare costs and conversions across platforms

• Web analytics integration to connect paid traffic with site conversions

• Automatic refresh, historical backfill, and failure alerts

• Add-on for Google Sheets and a certified connector for Power BI

Pros

Supermetrics is valued for automating data collection and centralizing PPC performance across multiple channels. It keeps reports updated without manual exports.

The blending and parsing features help marketers uncover trends, compare ad spend across platforms, and link campaigns to conversions.

Cons

Users find attribution and refresh settings confusing at first. Certain connectors can be limited, with missing fields or KPIs.

Building advanced reports in Sheets often requires formulas, which adds maintenance work. Product updates are sometimes released without enough communication, which can create temporary confusion.

Turn PPC Reporting Into Proven ROI With TapClicks

If you’ve ever felt stuck piecing together PPC reports from different platforms, you know how draining that can be. TapClicks changes that by centralizing all your campaign data in one place.

Instead of repeating the same reporting tasks every week, you can set reports to run automatically.

The numbers speak for themselves.

Digital Treehouse earned more than $2.50 for every $1 invested with TapClicks. Affinitiv cut $30,000 in monthly overhead and saved 80 hours of manual work each week.

Results like these show why TapClicks is often viewed as the best reporting tool for PPC.

Clients want clarity, and agencies want reports that prove value without hours of setup. TapClicks delivers both. Your dashboards update automatically, reports carry your branding, and every stakeholder gets the information they need on schedule.

Agencies grow faster when reporting is automated. Book your TapClicks demo and experience a better way to track PPC data!

FAQs About PPC Report Automation

What is a PPC report?

A PPC report is a summary of your paid advertising performance across platforms like Google Ads and Microsoft Ads. It highlights clicks, impressions, conversions, cost per click, cost per acquisition, and return on ad spend.

Marketers use these reports to track progress and share results with clients or stakeholders.

What is report automation?

Report automation uses software to collect and deliver campaign data without manual effort. Instead of exporting numbers and building slides, tools generate reports automatically. This reduces errors and provides consistent updates for teams and clients.

What does PPC stand for?

PPC stands for “pay per click.” Advertisers pay a fee each time someone clicks their ad. It's common in Google Ads, Bing Ads, and social media platforms like Facebook or LinkedIn.

What is the PPC methodology?

The PPC methodology is the structured process of running paid campaigns. It starts with keyword selection, ad copy, and budget setting. Marketers then track conversions, cost per click, and other metrics to refine campaigns and improve results.