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It's Time to Move to Google Analytics 4, Don't Panic! We got 5 tips to help you succeed. April 28, 2023 Don't Panic! As any good "Hitchhiker's Guide to the Galaxy" fan knows, the universe can be a vast and bewildering place. It's easy to feel overwhelmed, and sometimes the best...

Top 5 Things People Need to Know About Google Analytics 4 Google Analytics 4 is the latest version of the popular analytics tool from Google. With significant changes and improvements over its predecessor, Universal Analytics, it offers businesses and website owners a wealth of da...

Lowest Cost Looker Studio (GDS) Connectors Formerly known as Google Data Studio, Looker Studio is a reporting and visualization tool widely used by marketing agencies. Here are some of the most cost-effective Looker Studio connectors on the market right now.  With Looker Studio, mark...

5 Essential Features Your Marketing Reporting Software Should Have (with 7 Competitors to Consider) There are plenty of solutions available that analyze marketing data and build reports. But knowing what specific features to look for and finding the right tool can be a challenge....

Many Companies Have Data Teams, But the Smartest Companies Are Making Data Analysis Accessible to All Employees The last several years have seen the rise of the in-house data team. Nowadays it feels like most enterprise-level businesses have data teams to handle a large swath of s...

Why Your Omnichannel Marketing Analytics Tool Should Have These 3 Features Gathering analytics across every omnichannel campaign that delivers insightful information for improving marketing strategy is a challenge for marketing teams with retail brands. This is because most omnich...

Why You Need a Tool That Does More than Your Marketing Data Analysis Many people define marketing data analysis in extremely general terms, like getting insights from data, but that's not a helpful definition  it's obvious and not specific to marketing. The goal of marketing data...

3 Important Features to Consider When Choosing a Great Marketing Data Visualization Tool It's our strong belief that a good marketing data visualization stack needs to include the ability to: Gather data from many disparate data sources. Store that data in a single locatio...

Marketing Data Integration: 4 Challenges Faced by Marketers (Who Don't Code) and How Our Tool Solves Them Managing and organizing the immense amount of marketing data that modern brands generate to create useful insights is a huge challenge for 4 reasons: Marketing data is notor...

Why The Best (and Most Interesting) Marketing Insights Come from Multiple Data Sources Broadly speaking, a marketing insight is a piece of useful information about what activities are generating traffic, leads, and sales for the business that will, in turn, influence decision maki...