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3 Features to Look for in a PPC Reporting Tool [In-Depth Analysis] If you need to report on multiple PPC campaigns or your marketing agency has multiple clients with PPC campaigns, finding the right PPC reporting tool can be confusing.   We've been creating and providing market...

A reporting dashboard for Google Ads is a natural step for agencies and enterprises whose client base and operations have grown beyond the point where manually creating and managing ad campaign data in Google Sheets, PowerPoint, or Excel is sustainable/cost-effective. But the key question for...

Businesses and agencies today have a massive data problem. Whether they're doing marketing in many different channels, or for many different clients, the data they need to manage is siloed in many different platforms. As a result, they're unable to view and interpret their data to truly under...

TapClicks has been around for many years. We've been used by over 3,000+ customers for use cases ranging from marketing reporting and analytics, to advertising order management and agency workflow; or as an all-in-one marketing operations tool. Over time, many competing software products have...

Shopify's native dashboards and marketing reports are robust. They've gone to extensive lengths to help online store owners understand how marketing performance affects their bottom line. However, because the options within Shopify to export reports are restricted to spreadsheet and PDF files...

For any marketing agency or in-house marketing team that's running more than a handful of campaigns, a marketing campaign dashboard becomes an absolute necessity. Without it, it's tedious for marketers to send separate reports with key metrics for all your marketing channels to stakeholders....

Solutions to a marketing agency's workflowhave traditionally focused on the planning and execution phases of the campaign, the marketingworkflowbetween account managers, creative teamsand ad ops teams. However, this often overlooks that marketing campaignsbegin with sales and order management,...

Many project management software solutions such as Asana and Trello are generic, limited, and not intended for the rigors of marketing campaigns. Our agency customers' common pain points with using Asana to manage their workflow include: Only covering part of the marketing workflow proc...

Advertising and marketing teams use a variety of tools to submit and collect new orders. Some companies (especially larger ones) rely on popular CRM platforms for this. Smaller companies, like boutique marketing agencies, often handle order management through more basic solutions like Google For...

Most marketing agencies use several different platforms to plan, launch, measure, and report on their marketing campaigns. But relying on fragmented platforms to manage your marketing operations can lead to bottlenecks, inefficient communication between teams, and crucial delays in client onboa...