Blog

4 Tips for Using Omnichannel Data What is omnichannel? Omnichannel marketing is a concept of seamless, controlled user experience across the touchpoints of a customer journey. This experience happens across several or all available channels that are relevant to a buyer's journey from...

Marketing changes faster than ever, and 2025 will bring even bigger shifts. Brands that want to stay visible and grow their market share need to act early. With new technology shaping marketing channels, marketing leaders must rethink how they connect with their target audience. Understanding the...

4 Things to Consider for your Google DSM Replacement Google's DoubleClick Sales Manager (DSM) is quickly approaching the sunset date of July 31st, 2019. The time to search for a suitable replacement is now. The market is full of options, but not all order management systems (OMS)...

Babak Hedayati - A Poem of Hope Babak Hedayati is the Co-Founder and CEO of Tapclicks. During this interview, Mr. Hedayati goes in depth on how poetry influenced his leadership and parenting style. He specifically recites "On Children" a poem from Kahlil Gibran and compares...

How to Craft Emails for Your Creative Team (or For Any of Your Teams) Email communication for business is a curious beast that can feel like a delicate balance at times. Friendly versus formal, comprehensive versus concise the list of factors that define your approach goes on and...

Customer Retention Strategy Through Proper Email Marketing Customer retention is one of the primary ways to increase the bottom line at your agency. In fact, increasing customer retention by 5% can boost profits by 95%, according to Bain & Company. Every agency is looking for the bes...

Corporate Strategy: An Interview with The VP of Corporate Development Author Note: The original article was published on martechcube on April 16, 2019. TapClicks VP of corporate strategy, Noah Jacobson, speaks with MTC on strategy, TapClicks, and marketing technology. Noah Jaco...

Since we all know what closing more deals means for an agency, it's clearly worth it to invest the time, energy, and money into sales and marketing operations alignment. And, the sooner, the better. However, this is always easier said than done, right? If you've seen breakdowns in communication...

Client Retention: The Lowest Hanging Fruit for Marketers to Achieve Growth Raw growth is great for any agency, and there's nothing like watching a sea of new clients and new work come in. It's an easy performance metric to appreciate, after all. However, just as important as se...

What is a Data Dashboard? Big data is all the rage in the marketing and advertising world, and it's with good reason. Data tell you how your campaigns are performing, give you insight into how to make better business decisions, and keep you in the loop with customer preferences. As y...