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The Story Behind Building the Best Customer Data Platform for Marketers A chance meeting brings together two tech leaders who will change marketing technology and data. When Colby West and Babak Hedayati met at a conference in 2008, they were each running SaaS companies that fo...

How the Bottleneck Between Media and Analytics Teams Hurts Agency Performance (and How to Remove It) Many agencies find that their analytics team spends a good chunk of their time putting together reports and dashboards for their media team, thus minimizing the time they have to s...

Media Planning Tools: An In Depth Analysis of MediaOcean and 4 Top Alternatives Tools like MediaOcean are an industry favorite for media planningand execution. As you develop complex marketing plans, these platforms save you time and ensure your clients easily understand and accep...

Key Takeaways from the G2 Momentum Grid® Report for Marketing Analytics | Winter 2020   Takeaways from the G2 Momentum Grid Report for Marketing Analytics | Winter 2020 G2 Crowd just released its Momentum Grid Report for Marketing Analytics for Winter 2020. What makes a good...

How Client Dashboards Can Be Used to Improve Marketing Operations for Agencies, Brands, and Media Companies Without the right system, piercing through the vast clutter of your marketing operations and performance data can be overwhelming.Client dashboards help you understand and displ...

20+ Best Reporting Tools (and How to Determine Which One is Right for Your Business) Businesses are generating more data than ever. In many cases, it becomes siloed as different departments use different tools and nobody including upper management has access to the bigger picture....

4 Tips for Using Omnichannel Data What is omnichannel? Omnichannel marketing is a concept of seamless, controlled user experience across the touchpoints of a customer journey. This experience happens across several or all available channels that are relevant to a buyer's journey from...

Top 6 Marketing Trends of 2020 Preparing for the Top Omnichannel Marketing Trends of 2020 (and beyond) 2020 is just around the corner, which, aside from the political firestorm we'll find ourselves in, is a perfect opportunity to take stock of the trends that have shaped digita...

4 Things to Consider for your Google DSM Replacement Google's DoubleClick Sales Manager (DSM) is quickly approaching the sunset date of July 31st, 2019. The time to search for a suitable replacement is now. The market is full of options, but not all order management systems (OMS)...