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Solutions for optimizing ad operations workflow often focus on the post-sales steps of planning, execution, and reporting. For example: Creating marketing deliverables Analyzing and managing campaign performance Creating reports for internal and external stakeholders But before...

For most marketing teams, the lifecycle of their services from planning and launching campaigns to measuring and reporting on performance is handled through several different online tools, most of which do not communicate with one another seamlessly. But the more fragmented your marketing ope...

2020 brought a wave of challenges and opportunities to businesses across the country. COVID-19 forced many non-essential businesses to temporarily close their storefronts and offices and shift to a virtual model, leading to a drop in sales for many as they attempted to adjust to a new way of wor...

To help you quickly create reports and present your data in a way that is visually engaging we put together a free, downloadable PPC report template. But even the best PPC report template comes with significant limits, such as a lack of automation and limited data analysis. Not to mention, wh...

To improve exposure in search engines, you need to find search terms that you're not currently ranking for. But you want to focus on organic keywords that provide value to your company, and bring you prospects who can benefit from your services. To do this, a good strategy is to look at which...

Blogging has long been the mainstay of content marketing initiatives. Blogs give companies, brands, and individuals a designated space to publish original content. Many companies use blogging to promote thought leadership and brand awareness, but a blog article can have many uses throughout the...

COVID-19 has completely shifted every aspect of life, from our personal interactions to the way we conduct business. Along with that, the digital marketing industry has changed considerably as companies adapt to new business models and selling processes to account for the pandemic's changing dem...

Marketers spend a lot of time switching back and forth between various Martech platforms to gather data, glean valuable insights, and modify current campaigns. To alleviate some of this burden, companies look for marketing operations software to reduce the number of platforms needed. But most...

Advertising Analytics Tools: Build vs. Buy Without an advertising analytics tool, the ability of marketers to understand their data is severely limited. Whether you're an agency needing to demonstrate results for clients, or a marketing department needing to justify advertising bu...

PPC Dashboards: 4 Must-Have Capabilities Marketers Need Most marketing teams handle their pay per click (PPC) reporting by exporting data out of various advertising platforms and into one dashboard often developed in-house using Excel spreadsheets or software like Google Data Stud...