Blog

How Big Brand Retailers Are Leveraging Self-Service Ad Platforms to Capture Untapped Ad Revenue In the winter of 2019, digital ad sales represented more than half of the $306 billion global ad sales market for the first time. And while Amazon has been very successful with a self-s...

The digital marketing industry is shifting as whole industries adjust their business models during the pandemic. Our new report uses industry data along with proprietary analytics for several top industries and six channels to provide key insights to help marketers understand how to move forw...

Life Before and After Social Media Dashboards (and Why 2060 Digital Has Never Looked Back) Julie Hauck and Amy Oliver have watched 2060 Digital scale tremendously over the past several years. Julie, who is senior director of partner success, and Amy, who is director of social medi...

Often agencies or media companies who come to us to discuss buying TapClicks as a reporting software say that they're also considering building their own solution in-house. Their thinking for building in-house is typically centered around cost: spend some in-house development resources now, buil...

The Story Behind Building the Best Customer Data Platform for Marketers A chance meeting brings together two tech leaders who will change marketing technology and data. When Colby West and Babak Hedayati met at a conference in 2008, they were each running SaaS companies that fo...

How the Bottleneck Between Media and Analytics Teams Hurts Agency Performance (and How to Remove It) Many agencies find that their analytics team spends a good chunk of their time putting together reports and dashboards for their media team, thus minimizing the time they have to s...

Media Planning Tools: An In Depth Analysis of MediaOcean and 4 Top Alternatives Tools like MediaOcean are an industry favorite for media planningand execution. As you develop complex marketing plans, these platforms save you time and ensure your clients easily understand and accep...

Key Takeaways from the G2 Momentum Grid® Report for Marketing Analytics | Winter 2020   Takeaways from the G2 Momentum Grid Report for Marketing Analytics | Winter 2020 G2 Crowd just released its Momentum Grid Report for Marketing Analytics for Winter 2020. What makes a good...

How Client Dashboards Can Be Used to Improve Marketing Operations for Agencies, Brands, and Media Companies Without the right system, piercing through the vast clutter of your marketing operations and performance data can be overwhelming.Client dashboards help you understand and displ...