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Marketing Data Pipeline: What It Is and How It Can Help Enterprise-Level Marketing Agencies For marketers running multiple campaigns for enterprise-level agencies or brands, a marketing data pipeline is essential. But what is it and why do you need one?  A marketing data pipeli...

Marketing Report Examples Designed by Us and How to Automate Them Creating marketing reports for clients is an essential part of an agency's job, but it's tedious and time-consuming. Marketers spend dozens or hundreds of hours creating reports gathering data from different sources...

6 Ways We Improved Agency Reporting Software Most agency reporting software will import data from popular marketing platforms, let you do some calculations, and give you a reporting tool to build out graphs, charts, etc. TapClicks does all of those things while also improving on them...

A Practical Guide to Radio Advertising Analytics Companies running radio advertising campaigns need to answer, Did the radio ad reach the right people and convince those people to take action (i.e. visit a website, walk in the store, sign up for a special promotion, etc.)?'  Lo...

DSP Reporting: 3 Features Marketers Should Consider DSPs automate the buying and management of digital advertising inventory (e.g. ads on mobile apps or website banner ads) from multiple publishers and sources. They are an efficient way for agencies to manage the whole process fro...

Agency Client Retention: Why Owning Your Data and Differentiating Your Reporting is Key Most advice on what agencies can do to retain clients is pretty basic and obvious, for example, Communication is so important or, Set Goals and Expectations and many other vague terms. These tr...

4 Key Factors to Look for in an Effective Data Warehouse Automation Tool There are many data warehouse automation (DWA) tools available that vary in scope, capability and cost. So, being specific about exactly what type of data your organization will be primarily dealing with (e.g...

How to Automate Google Sheets Reporting Using Any Business Data Source Many people find Google Sheets to be a useful and simple way to present and analyze business performance and marketing data. In particular, many marketing agencies use Google Sheets for reporting when they have...

3 Features to Look for in a PPC Reporting Tool [In-Depth Analysis] If you need to report on multiple PPC campaigns or your marketing agency has multiple clients with PPC campaigns, finding the right PPC reporting tool can be confusing.   We've been creating and providing market...

A reporting dashboard for Google Ads is a natural step for agencies and enterprises whose client base and operations have grown beyond the point where manually creating and managing ad campaign data in Google Sheets, PowerPoint, or Excel is sustainable/cost-effective. But the key question for...