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Marketers spend a lot of time switching back and forth between various Martech platforms to gather data, glean valuable insights, and modify current campaigns. To alleviate some of this burden, companies look for marketing operations software to reduce the number of platforms needed. But most...

Advertising Analytics Tools: Build vs. Buy Without an advertising analytics tool, the ability of marketers to understand their data is severely limited. Whether you're an agency needing to demonstrate results for clients, or a marketing department needing to justify advertising bu...

PPC Dashboards: 4 Must-Have Capabilities Marketers Need Most marketing teams handle their pay per click (PPC) reporting by exporting data out of various advertising platforms and into one dashboard often developed in-house using Excel spreadsheets or software like Google Data Stud...

If your marketing reporting tool is only made to handle simple, straightforward reporting  by pulling data from advertising platforms and using templates to create engaging monthly marketing reports   then you're missing out on key functionality. We know this because we built (and continue to...

As omnichannel PPC strategies have become the norm of paid media marketing, the ability to report on multi-touch attribution has become a necessity for most agencies. But for agencies who use their own in-house reporting systems, they're often challenged to accurately depict the customer journey...

Advertising dashboards let marketing teams pull data from multiple marketing channels into one single platform. That way teams can track the efficacy of their marketing strategies in real-time. But within that large umbrella of functionality, there are unique needs within various verticals and w...

Smaller marketing agencies often use Google Data Studio (GDS) a free tool to show results to their clients in the form of graphs and dashboards. However, there are only 17 free Google connectors, and they're for platforms within Google's ecosystem Google Ads, Google Sheets, Google Analytics, Bi...

If you're in the business of selling advertising whether you're an agency, a media company, or a big brand retailer transitioning new customers from sales to account management and ad ops requires a lot of back and forth dialogue. During customer onboarding, there is an assortment of details...

How Big Brand Retailers Are Leveraging Self-Service Ad Platforms to Capture Untapped Ad Revenue In the winter of 2019, digital ad sales represented more than half of the $306 billion global ad sales market for the first time. And while Amazon has been very successful with a self-s...

The digital marketing industry is shifting as whole industries adjust their business models during the pandemic. Our new report uses industry data along with proprietary analytics for several top industries and six channels to provide key insights to help marketers understand how to move forw...