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When you think about marketing reporting, you probably aren't imagining anything you'll enjoy. End-of-month, end-of-quarter, and end-of-year meetings to discuss marketing metrics aren't exactly a thrill ride. But they're a necessary part of doing business. They're also an integral step you m...

Client Marketing Mistakes: 6 Mistakes to Avoid When you're providing clients with marketing services, there's nothing more exciting than presenting them with good results. You've done a lot of hard work to get to this point. You've taken a few risks, but your expertise and insight...

How to Create Linkable Assets Through Art and Infographics Digital content doesn't just exist for content's sake, or for the sake of an abstract concept like providing value to your customers. There are real, measurable metrics and attributes for the importance of the assets you c...

Data Visualization Types: Everything a Marketer Needs to Know Nailing it in the marketing and advertising department involves sorting through batches of data to glean insights. Without data, it's impossible to know how your campaigns are performing, where your website visitors...

There are several ways agencies can market products, but the tricky thing is, there is no one-size fits all solution. What works in terms of successful marketing for a dental office will differ drastically from a company introducing a new, hip skateboard, or some sort of new marketing tech. M...

Data visualization is a huge part of doing business today, with influence in so many different aspects. Whether it's in marketing through the dissemination of engaging information or corporate communications and pitches, there's a whole lot of value to be found in breaking down data into digesti...

What Is Correlation? Correlation is when there is a mutual relationship or connection between two or more things. In mathematical terms, correlation most often applies to the measurement of the relationship between two variables, X and Y. How do you make better campaign decisions using corre...

When it comes to emailing your CEO or emailing the business owner, it makes no difference whether you work at a large or small agency. It can be a little intimidating. Your CEO has a lot on his/her plate and when you send an email, you want it to get read, you'd like for your communication to...

It's been a decade since the rise of the infographic in digital marketing. Coinciding with the advent of data-driven methods, was the infographic's refinement into a tool that could disseminate large amounts of complex data and insights into concise, easily digestible forms that anyone could und...

  All sorts of visualization techniques exist to surface your data. Companies like Ferdio have even created data visualization catalogs that illustrate every type of chart or graph you could choose from. As a data visualization company, it's important to educate users on how to best reach the...