Blog

Agency Client Retention: Why Owning Your Data and Differentiating Your Reporting is Key Most advice on what agencies can do to retain clients is pretty basic and obvious, for example, Communication is so important or, Set Goals and Expectations and many other vague terms. These tr...

4 Key Factors to Look for in an Effective Data Warehouse Automation Tool There are many data warehouse automation (DWA) tools available that vary in scope, capability and cost. So, being specific about exactly what type of data your organization will be primarily dealing with (e.g...

Omnichannel Reporting: Aggregate, Analyze and Report in One Place Aggregating, calculating, and reporting on all your marketing data from every omnichannel campaign in one place and at scale is a challenge faced by agencies with tens or even hundreds of retail clients. There ar...

Marketing Agency Reporting Tools: 4 Factors to Consider What should you look for in a marketing agency reporting tool? In our experience, for larger agencies managing multiple clients, the key is automation. Reporting can become a massive time suck for agencies, with employees...

How to Automate Google Sheets Reporting Using Any Business Data Source Many people find Google Sheets to be a useful and simple way to present and analyze business performance and marketing data. In particular, many marketing agencies use Google Sheets for reporting when they have...

3 Features to Look for in a PPC Reporting Tool [In-Depth Analysis] If you need to report on multiple PPC campaigns or your marketing agency has multiple clients with PPC campaigns, finding the right PPC reporting tool can be confusing.   We've been creating and providing market...

There is a vast range of different social media analytics tools available and it can be difficult to work out what's best for your needs. Broadly speaking, the tools fall into two buckets, depending on what you're analyzing: Tools to analyze and report on your social media campaign perf...

Marketing Reporting for Multi-Location Businesses is Frustratingly Difficult. Here's How We Automate It. For businesses in multiple locations that are running any type of marketing campaign, reporting can be a real headache because you need to report on campaign performance at mul...

Key Factors of the Best Digital Marketing Reporting Dashboards (Plus Example Dashboard Templates) There are many digital marketing reporting dashboards available. But how do you know what features to look for and which one is right for you? The answer depends on the size of you...

If you are a growing agency or marketing team that creates a lot of reports, both internally and for clients, you need automated reporting tools. An automated reporting solution will save your team hundreds of hours a month by eliminating manual tasks like importing data, visualizing data, and d...