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Marketing Data Pipeline: What It Is and How It Can Help Enterprise-Level Marketing Agencies For marketers running multiple campaigns for enterprise-level agencies or brands, a marketing data pipeline is essential. But what is it and why do you need one?  A marketing data pipeli...

Marketing Report Examples Designed by Us and How to Automate Them Creating marketing reports for clients is an essential part of an agency's job, but it's tedious and time-consuming. Marketers spend dozens or hundreds of hours creating reports gathering data from different sources...

6 Ways We Improved Agency Reporting Software Most agency reporting software will import data from popular marketing platforms, let you do some calculations, and give you a reporting tool to build out graphs, charts, etc. TapClicks does all of those things while also improving o...

A Practical Guide to Radio Advertising Analytics Companies running radio advertising campaigns need to answer, Did the radio ad reach the right people and convince those people to take action (i.e. visit a website, walk in the store, sign up for a special promotion, etc.)?'  Lo...

DSP Reporting: 3 Features Marketers Should Consider DSPs automate the buying and management of digital advertising inventory (e.g. ads on mobile apps or website banner ads) from multiple publishers and sources. They are an efficient way for agencies to manage the whole process fro...

6 Cloud Reporting Tools (Plus a Detailed Analysis of Our Own) There are hundreds of cloud reporting tools available for analyzing and building reports from a variety of business data (financial, sales, marketing, operations) and finding the right one for your needs can be difficul...

White Label Reporting and Analytics Dashboards for Agencies: How to Create 100% Customized Client Reports One of the most common use cases of a white label reporting tool is relatively straightforward: Customizing your reports with your client's logo and their own branding. In fac...

Marketing Data Warehouse: What It Is and How to Choose the Right Solution Most data management platforms are designed for database programmers, not marketers. So, capturing, storing, and analyzing multiple marketing campaigns can be a huge headache for agencies and marketing teams...

Amazon Ads Reporting: How to Store All Your Amazon Data in One Place and Do Advanced Calculations and Analysis If you're an agency running multiple ad campaigns for multiple clients on Amazon, making sense of the different reports generated by Amazon is a challenge for two main re...

Workflow Automation Software: 10 Tools You Should Consider (Including In-Depth Analysis of Our Tool) Many bottlenecks in businesses are caused by staff getting stuck doing tedious and repetitive manual tasks like data entry. Using workflow management software to help streamline ma...