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Introduction Imagine stumbling upon a gold mine. At first glance, it’s just dirt and rocks. But with the right tools, expertise, and refining process, you extract immense value in the pure gold. Marketing data works the same way. Brands generate an avalanche of raw data daily—clicks, impressions...

Managing client campaigns, project progress, and marketing efforts requires the right advertising agency software. Many marketing agencies struggle with disconnected tools. If, say, your CRM platform doesn’t align with your social media management software, it leads to inefficiencies and a lot...

Top 4 Datorama Competitors for Marketing Analytics Datorama, now called Salesforce Marketing Cloud Intelligence, offers data integration, data modeling, and interactive dashboards. However, its steep learning curve and pricing lead many to seek alternatives with better API integration,...

Marketing Agency Reporting Tools: What to Consider (+ 6 Tools) Marketing agencies manage large amounts of marketing data across multiple marketing channels, including Google Analytics, Google Ads, LinkedIn Ads, and social media platforms. Tracking key metrics and optimizing marketing campaigns...

When scaling a digital marketing agency, you'll eventually need to invest in marketing operations or performance management platforms to continue driving results for your clients. It doesn't take long in research mode to find many options on the market. We understand it's challenging to sort th...

Tracking PPC (pay-per-click) performance across multiple ad platforms helps businesses manage ad spending and improve campaigns. Built-in tools like Google Ads offer basic insights. However, PPC reporting software like TapClicks provides custom PPC reports, cross-channel reporting, and actionabl...

A strong analytics platform helps agencies pull data from multiple sources, track performance, and automate reports. Without the right tool, teams spend too much time gathering information manually, come to the wrong conclusions or have limited reporting options. AgencyAnalytics is suitable for...

Imagine launching a massive marketing campaign only to realize your data pipeline isn’t keeping up. Duplicate data muddles your metrics, a bottleneck delays your insights, or worse, compliance issues rear their head. It’s a frustrating scenario, but it’s all too common for marketers who rely on flaw...

In 2025, data isn’t just king—it’s the foundation of every successful marketing strategy. Marketing data pipelines, the unseen infrastructure behind campaigns, ensure that critical data flows smoothly, accurately, and efficiently. When designed effectively, these pipelines empower marketers to deliv...

Love at First Integration Not all data sources speak the same language, but with the right ETL pipeline, you can bring them together in harmony. Just like relationships, successful data integration requires compatibility, communication, and trust. But what happens when your CRM, advertising, a...