8 Best Client Reporting Tools to Simplify Your Workflow

Pulling data from Google Analytics, Facebook Ads, HubSpot, and other platforms can be exhausting. Then you still have to organize it into a report that your client can easily follow.

By the time you finish, the numbers are already outdated.

Client reporting tools handle that process for you. They collect data automatically and turn it into polished dashboards and reports. You save hours each week, and your clients see results they can understand right away.

Whether you manage marketing campaigns, consult with clients, or track company performance, reporting software makes progress easier to share.

In this article, we’ll look at the eight best client reporting tools for 2025 and highlight what makes each one worth considering.

1. TapClicks

TapClicks is an AI marketing platform that unifies reporting tools, data integration, and analytics in one centralized hub.

It's a client reporting software created for brands, agencies, and media companies that manage multiple clients and complex data.

How TapClicks Works

The platform connects to more than 10,000 data sources, including Google Ads, ecommerce platforms, social networks, and SQL databases. SmartConnector pulls raw data from files, APIs, or cloud storage with just a few clicks.

Reports and dashboards refresh with real-time data. Automated reports and recurring reports can be scheduled so clients receive updates on time.

Client portals enable secure client reporting. Stakeholders access interactive reports and detailed client reports when they need them, which helps meet client expectations.

AI models surface trends, pace budgets, and forecast results. Marketing data, sales data, and project management inputs can be blended from multiple sources to produce easy-to-understand reports.

Key Features

• Data integration across multiple data sources and combined data sources

• Customizable dashboards and customizable templates for presenting data

• Drag and drop interface for creating reports and interactive reports

• Automated reports, scheduled reporting, and recurring reports

• Export reports in PDF, PPT, or live formats

• AI summaries and benchmark widgets for real-time insights

• Role-based permissions and HIPAA options for data security

• White label delivery for stronger client relationships

• Report Studio and custom reports for branded presentations

Why TapClicks Leads Client Reporting Tools

TapClicks manages raw data collection to polished reports and dashboards. Its connector library, automated reports, and customizable dashboards set it apart from other marketing reporting tools.

The platform upholds data integrity while delivering client reporting that is secure and user-friendly.

Real World Use Cases

TapClicks has helped agencies cut reporting hours by up to 50% while improving client satisfaction.

For example, GreenBananaSEO reduced monthly reporting labor by half by pulling live data into client reporting dashboards. 

SmartBox used TapClicks’ HIPAA instance to manage sensitive data while improving reporting efficiency by 80%.

Franchises like Hi-Per achieved stronger performance by rolling out location-level dashboards, leading to 150% growth year over year.

Try TapClicks now and see how real-time dashboards and scheduled reporting improve client reporting!

2. Microsoft Power BI

Image source: Microsoft.com

Microsoft Power BI is a business intelligence and client reporting platform. Power BI Desktop lets users build interactive visuals and reports, which can be saved as .pbix files and published to the Power BI service.

The suite integrates with Microsoft 365, so reports appear inside Excel, Teams, and even custom business apps through Power BI Embedded.

Microsoft Fabric and OneLake allow organizations to bring multiple sources together in one reporting environment.

How Power BI Works

Power BI connects to a wide range of data sources such as SQL databases, Excel workbooks, cloud applications, and flat files. Users import data, set up relationships between tables, and add measures to enrich the dataset.

The drag-and-drop canvas makes report building approachable. You pick fields, apply filters, and choose from dozens of visualizations to highlight campaign performance or business metrics.

Finished reports can be published to the Power BI service for distribution across teams or with clients.

Teams that require on-premises reporting can use Power BI Report Server. It keeps content inside the company’s firewall but still links with the broader Power BI ecosystem.

Key Features

• Connections to hundreds of data sources and the OneLake data hub

• DAX measures, custom formats, and data modeling tools

• AI-assisted insights and auto-generated summaries

• Power BI service for sharing and live dashboards

• Power BI Embedded for app integration

• Power BI Report Server for on-premises deployment

• Excel and Teams connections for collaboration with client data

Pros

Power BI supports interactive reports that can highlight campaign performance and key performance indicators.

The platform integrates directly with tools many organizations already use, such as Excel and Teams. 

Collaboration across departments feels natural, and leadership can access reports without leaving familiar applications.

Cons

Complex data models can be hard to manage, and performance may slow when datasets increase. Advanced features such as DAX functions have a steep learning curve.

Licensing can be confusing, with some capabilities restricted to Pro or Premium. Customization options for visuals are somewhat limited, which can frustrate teams that want highly branded reports.

3. AgencyAnalytics

Image source: Agencyanalytics.com

AgencyAnalytics is client reporting software created for marketing agencies. It serves as an all-in-one solution for marketing agency reporting by pulling campaign performance from multiple channels into one platform.

How AgencyAnalytics Works

The platform connects to more than 80 services, including SEO, PPC, social, e-commerce, and email. Once linked, it gathers data points from each channel and turns them into real-time reports.

Agencies can track key performance indicators and share updates through a branded client portal.

Dashboards are customizable with a drag-and-drop editor, so each client only sees what matters most. Automated scheduling delivers recurring reports without manual work.

SEO tools, such as rank tracking, backlink monitoring, and site audits, sit alongside marketing analytics to keep reporting complete and accurate.

Key Features

• 80 plus integrations across SEO, PPC, social, email, and ecommerce

• Automated reporting and recurring reports with white label delivery

• SEO rank tracker, backlink monitor, and site audit tools

• Goal tracking, metric alerts, and PPC markup settings

• Data blending and roll-up tables for cross-client views

• API access, task management, and mobile interface

• Benchmark comparisons, anomaly detection, and trend forecasts

Pros

Agencies can deliver tailored reports that reflect client branding and highlight campaign performance clearly. 

Real-time data insights help agencies present key performance indicators. Customer support is often praised for responsiveness and clear guidance.

Cons

Some ad networks, such as Hulu or Vistar, don't yet integrate with the platform. Multi-region keyword tracking can require extra setup, which adds time for SEO focused teams. 

Data blending is more limited compared to platforms like Google Data Studio.

4. Tableau

Image source: Tableau.com

Tableau is a visual analytics and client reporting platform for business intelligence. It helps teams connect to data, build interactive dashboards and reports, and share insights across the organization.

How Tableau Works

Users connect data sources such as databases, spreadsheets, and cloud applications. Tableau’s VizQL engine turns clicks into queries, which means charts and dashboards update instantly without code.

Reports can be published to Tableau Cloud or Tableau Server and then shared across teams or with clients.

Einstein Discovery in Tableau analyzes data from multiple channels, highlights trends, and suggests next steps. Tableau Pulse personalizes metrics so each user sees what is most relevant to them.

Tableau Prep supports data preparation by cleaning and shaping inputs before analysis, which helps produce stronger reporting results.

Governance features protect sensitive data and manage user access. Single sign-on and role-based permissions keep usage organized, while enterprise certifications like SOC 2 and ISO add another layer of assurance.

Key Features

• 90+ native connectors for databases, files, and cloud apps

• Drag and drop dashboard interface and visual query builder

• Trend lines, forecasting, and cluster analysis for advanced reporting

• Automated schedules and subscriptions for timely report delivery

• Tableau Prep for data preparation and transformation

• Deployment options through Tableau Cloud or Tableau Server

• Security features such as SSO, row-level access, and audit controls

• Embedding and APIs for advanced integrations

• Accelerator templates for faster dashboard creation

Pros

Tableau turns raw data into interactive visuals that are easy to share. Reports can be scheduled to update automatically, which reduces manual effort and helps agencies deliver consistent updates to clients.

Pulse ensures each stakeholder views the metrics most relevant to their role. Tableau’s community forums and Success Plans also provide reliable training and customer support.

Cons

Dashboards may load slowly when working with very large datasets or complex calculations. Advanced features such as LOD expressions or calculated fields require time to learn. Licensing can also be expensive for smaller agencies.

Custom dashboards can take effort to build, especially when tailoring them for multiple audiences. Users also report limited layout options compared to other platforms.

5. Databox

Image source: Databox.com

Databox is self-service business intelligence software for client reporting. It helps teams build dashboards in minutes without complicated setup or steep learning curves.

The platform aims to make business intelligence accessible with one-click integrations and ready-made templates.

How Databox Works

The platform connects with more than 130 apps, as well as Google Sheets, Excel, SQL databases, and custom APIs. Sync schedules range from near real-time to daily. Unified datasets ensure every report reflects the same numbers.

Datasets act as a prep layer for raw records. Users can filter, merge, or calculate columns without external ETL tools. A no-code SQL builder supports queries, and metrics can be expanded to row-level detail in a single click.

Dashboards are assembled through a drag-and-drop editor. More than 200 templates speed setup, and boards can be shared through links, TV displays, or mobile devices. 

Automated reports go out by email or Slack, and AI summaries explain metric changes in plain language.

Key Features

• Datasets for filters, merges, and calculated columns

• No code SQL builder and multidimensional metrics

• Real-time dashboards and scheduled report delivery

• Drill to row-level data and compare across time periods

• Goals, benchmarks, forecasts, and anomaly alerts

• Page and Slide reports with AI summaries

• Share links, Slack and email updates, and CSV export

Pros

Dashboards launch in just a few minutes with templates and the metric builder. Unified datasets resolve reporting inconsistencies, and leaders stay updated with automated delivery.

The integration library covers most marketing, sales, and finance tools, reducing the need for custom connections.

Cons

Visualization controls are limited compared to some competitors. Editing complex metrics can lag, and advanced calculations often require training.

Users also maintain other tools for deep analysis. While templates accelerate setup, highly specific layouts often require extra adjustments.

6. DashThis

Image source: Dashthis.com

DashThis is a marketing reporting platform that automates dashboards and client reports. It emphasizes quick setup, easy sharing, and clear presentation of performance metrics. AI features point out key trends, issues, and opportunities in the data.

How DashThis Works

The tool connects with more than 34 platforms, including Google Ads, GA4, TikTok Ads, Ahrefs, and HubSpot. Custom data can be added through CSV import, which updates automatically once connected.

Dashboards combine multiple channels into one view and refresh on a daily or near-real-time basis. AI then reviews the data to surface patterns that matter and recommend actions worth considering. 

Reports can be scheduled for delivery by email or Slack, either as live links or attached PDFs.

Agencies can apply their own branding through white label features such as custom domains, logos, and color themes. 

DashThis also supports unlimited users and client accounts, with options for secure access through passwords and IP filters.

Key Features

• 34 plus native integrations, plus CSV import

• AI summaries that surface trends, issues, and opportunities

• Multi-source dashboards with preset templates and widgets

• Drag and drop editor with nine chart types

• Daily data import with trend comparisons

• Automated email dispatch with PDF attachments

• White label branding, logos, and custom domains

• Notes, comments, and section headers within dashboards

• Password protection, unique share links, and IP filtering

• Mobile access and downloadable PDFs

Pros

DashThis saves time with its templates and ready-made widgets. AI insights reduce manual analysis and help teams focus on campaign performance. 

White label branding enhances client-facing reports, and secure access options protect sensitive data.

Cons

Dashboard editing can feel limited, especially when rearranging larger layouts. Lower-tier plans restrict the number of report types available per client. 

Advanced modeling and custom calculations are less reliable than in full-scale BI platforms.

7. Looker Studio

Image source: Lookerstudio.google.com

Looker Studio is Google’s free reporting platform that turns raw numbers into interactive dashboards and shareable reports. It helps teams transform complex data into visuals that are simple to interpret and distribute.

How Looker Studio Works

The tool connects with over 800 data sources, including Google Analytics, Google Ads, BigQuery, Sheets, YouTube, and Search Console. 

Partner connectors expand this reach to databases, social platforms, and flat files such as CSV uploads.

Users work within a drag-and-drop editor to build dashboards that combine multiple sources. Charts, tables, maps, and graphs can be arranged on a canvas and styled with custom themes, logos, and annotations.

Reports can also include clickable links or images, which makes it possible to create catalogs, video libraries, or interactive content.

Dashboards update automatically when the underlying data changes. Teams can share reports in real time, embed them in websites, or schedule recurring emails.

Access controls are tied to Google accounts, making it easier for organizations already using Workspace or Cloud Identity to manage permissions.

Key Features

• 800 plus native and partner connectors

• Drag and drop report editor with customizable styling

• Charts, tables, geo maps, and pivot tables

• Report templates for common use cases

• Data blending from multiple related sources

• Interactive filters and date range controls

• Real-time collaboration with multiple editors

• Embedding options for websites and intranets

• Report scheduling with email delivery

• API for asset management and migration

Pros

Looker Studio offers comprehensive reporting across different platforms. It connects naturally with Google products, which helps teams that already use Analytics, Ads, or Sheets.

Sharing is simple, with links, embeds, and scheduled emails that make it easy for clients and teams to view live reports.

Cons

Performance can slow when dashboards process very large datasets or when multiple blended sources are used.

Advanced customization is limited, especially for formatting and font options, which feel basic compared to enterprise platforms. Permissions also become more difficult to manage as teams grow larger.

8. ReportGarden

Image source: Reportgarden.com

ReportGarden is client reporting software for marketing teams and agencies. It turns disconnected metrics into visual reports and dashboards that clients can understand at a glance.

Instead of spending hours on manual exports, you work inside a user-friendly environment that centralizes everything.

How ReportGarden Works

You connect accounts from Google Ads, Facebook, Google Analytics, and other platforms. The platform pulls data automatically and generates reports that can be sent on a schedule. Clients access them by email or through a branded portal.

Dashboards adapt to the type of campaign. Social reports highlight engagement, conversions, and competitor benchmarks. 

SEO reports emphasize traffic trends, keyword rankings, and attribution data, helping agencies make data-driven decisions.

Key Features

• Over 1000 templates covering PPC, SEO, social, and e-commerce

• White label portal with branding, domain, and logos

• Data blending across channels and campaigns

• Custom widgets for ad previews and campaign metrics

• Automated scheduling and recurring report delivery

• Social audience insights with competitor comparisons

• SEO reports showing rankings, traffic, and conversions

• Dashboard cloning and reusable templates

Pros

The wide template library speeds up report creation. Data blending shows a complete picture across multiple channels. 

The white label portal makes the platform a comprehensive tool for agencies wanting to present polished results under their own brand.

Cons

Some metrics can be difficult to locate inside widgets. Retailer data support is limited and may need outside handling. Highly specific layouts sometimes exceed the editor’s customization range.

New users might face a learning curve, especially when configuring advanced formats.

Turn Data Into Client-Ready Reports With TapClicks

Manual reporting takes time away from campaign improvements and client conversations. The right client reporting tool changes that by putting all your data in one place and turning it into shareable reports.

That’s exactly what TapClicks does. V Digital Services cut client account setup time by 23% after moving to TapClicks. glassCanopy reduced reporting time to one-third of what it once was. Both now run reports in less time and use those hours to focus on client strategy.

Report automation sends updates without delay. Real-time dashboards keep metrics current. Quick Reports and Report Studio make professional, client-ready reports easy to deliver.

Why keep wasting hours on manual reporting when you could automate it all? TapClicks connects with more than 10,000 data sources, supports unlimited dashboards, and provides AI-powered insights that keep clients engaged.

Claim your free trial now and put reporting on autopilot with TapClicks!

FAQs About Client Reporting Tools

What are the three types of reporting tools?

Reporting tools generally fall into three categories: operational, strategic, and analytical. Operational tools focus on daily metrics such as ad spend, impressions, or clicks.

Strategic tools summarize performance across campaigns to guide longer-term planning. Analytical tools dig deeper to uncover patterns and explain why certain results occurred.

What is the most popular reporting tool?

Looker Studio from Google is a widely used option, mainly due to its close connection with Google Ads and Analytics. Many teams, however, turn to platforms like TapClicks when they need automation, real-time dashboards, and reliable data source connections.

What is client reporting?

Client reporting is the process of presenting performance results in a structured, easy-to-understand way. Instead of sharing raw numbers, agencies or teams create reports and dashboards that track progress toward agreed goals.

How to create a client report?

Start by gathering data from your key platforms, such as Google Ads, social media, or CRM systems. Then select the metrics your client values most, like conversions, engagement, or ROI. Present these metrics with visuals that are easy to understand.

Tools such as TapClicks automate the process so reports can be branded, scheduled, and delivered in just a few clicks.