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Running ads across several marketing channels creates a flood of numbers. But numbers alone don’t show what’s working. You need context. That’s where advertising analytics helps. It connects your ad spend to real outcomes and shows where your advertising budget goes and what brings results. There’...

Running a marketing agency means handling a lot of moving parts. From ads to reporting, you need a simple way to bring everything together. That’s where an agency dashboard helps. It organizes your clients’ marketing data and saves your team hours of manual work. Choosing the right dashboard depen...

Marketing teams often report on paid media campaigns by exporting data from platforms like Facebook Ads or Google Ads and building reports manually in Excel or PowerPoint. Some teams use tools like Google Data Studio or Tableau, but the process still takes a lot of time. As marketing campaigns...

Retail media just got a whole lot clearer. If you’ve ever wished you could view your Walmart media performance side-by-side with your broader marketing data—wish granted. TapClicks is now part of the Walmart Connect Partner Network, which means smarter insights are just a dashboard away. No more b...

A client report shows the results of your work. It keeps clients informed, builds trust, and supports future strategies. Many small teams use free client report templates in PowerPoint or PDF format. For a few clients, this works fine. You copy data, update charts, and send the report. But tha...

Looker Studio, formerly Google Data Studio, helps people build dashboards and reports without writing code. But it only works well when it’s connected to the right sources. That’s where Looker Studio connectors make a big difference. These tools let you pull data from platforms like Facebook Ads, G...

10 Marketing Project Software to Streamline 2025 Campaigns Managing marketing projects has become more detailed and time-sensitive. Teams juggle tasks, deadlines, and approvals across different tools and channels. Without the right software, it’s easy to lose time, miss steps, or con...

Every customer goes through a process from first discovering a brand to becoming a loyal buyer. This process is called the customer lifecycle. It includes how someone learns about a company, decides to make a purchase, and continues the relationship after the sale. Understanding this customer jour...

Yelp is more than a review site. For local businesses, it’s a tool that helps shape online visibility, customer trust, and even revenue. What many Yelp users don’t realize is how much its data can tell you about customer behavior, profile visibility, and real interest in your business. It offers an...

Over the past decade, we’ve seen marketing operations evolve from spreadsheet-driven reporting to integrated dashboards, automated data pipelines, and predictive analytics. But something new — and more foundational — is taking shape right now: The rise of AI agents. Unlike standalone chatbots or...