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Companies generate vast amounts of business data daily. Without the right tools to analyze data, businesses struggle to gain insights and generate reports more efficiently. Modern enterprise reporting software simplifies data management for marketing teams and non-technical users. Features like...

Any eCommerce business looking to grow needs analytics software. While eCommerce platforms themselves provide valuable data like conversion rates, customer acquisition costs, and top traffic sources, they mean little without context. To gain actionable insights, eCommerce companies have to conn...

Marketing workflow management software helps track progress and automate approvals to keep projects on schedule. Businesses rely on workflow management software solutions to improve team coordination. TapClicks provides intuitive workflow management software to simplify marketing workflows. It offe...

Agencies conducting Search Engine Marketing (SEM) at scale quickly find that the built-in reporting and analysis features in search engine marketing platforms, such as Google Ads, are insufficient. Specifically, they have limitations in combining and visualizing data, creating visually compelli...

Managing marketing campaigns becomes challenging when marketing teams rely on disconnected workflow tools and communication channels. Excessive time spent on manual tasks slows down operations and impacts outcomes. The right marketing workflow software can address these issues. It offers suppor...

Marketing agencies handle clients with varying levels of understanding of digital marketing, key performance indicators (KPIs), and marketing strategy. Some clients expect immediate results like qualified leads or increased conversion rates, while others focus on long-term goals such as customer...

Introduction Winning campaigns don’t happen by chance. They happen when your data pipeline is working for you—not against you. While luck might help you stumble upon a winning campaign, true marketing success comes from well-structured data that delivers insights you can act on. Mastering data pip...

Proving return on investment (ROI) to clients can be difficult for agencies. Different industries and business models track key metrics differently, which makes it hard to present a clear return on investment. A strong ROI analysis simplifies complex data using visual reports and comparisons ov...

Everyone wants to look like a tech superstar in front of clients, but who has the time and resources to develop world-class tech? In this modern era, white-labeled products are the answer to that question. They let you present marketing performance, sales data, and customer insights in a fully...

Marketing teams can quickly get overwhelmed with manual reporting for Google AdWords campaigns. The more time they spend on recurring reporting tasks, the less time they have to work on revenue-generating activities like optimizing campaigns. Plus, Google changes the layout, widgets, and reporti...