12 Best Digital Marketing Agency Tools to Try Now

Running a digital marketing agency means constant pressure from clients and tight deadlines. One client wants campaign results today, another is waiting for a detailed report. Meanwhile, your team needs direction on what to prioritize next.

Digital marketing agency tools help agencies manage that workload. They manage SEO campaigns, schedule social posts, track performance, and deliver client-ready reports on time.

Instead of switching between spreadsheets and disconnected apps, you have reliable platforms that keep everything in one place.

This list highlights 12 digital marketing agency tools that solve everyday challenges. 

Each tool focuses on a different part of agency work, from reporting and automation to collaboration and client communication.

1. TapClicks

Agencies know the hardest part of digital marketing isn’t campaign launch. It’s reporting. Pulling data from various platforms and spreadsheets can take days.

TapClicks removes that burden. It unifies reporting, analytics, and operations in one platform built for digital marketing agencies with multiple clients.

Why Agencies Choose TapClicks

Most digital marketing tools cover one piece of the puzzle. TapClicks connects to more than 250 instant platforms and over 10,000 data sources. 

These include Google Ads, Facebook, Instagram, LinkedIn, YouTube, and even offline channels like print and radio.

Instead of switching between multiple dashboards and dealing with repetitive tasks, agencies manage:

• Campaign performance

• Budgets

• Reporting

• Client communication

This creates one consistent hub for digital marketing agencies managing multiple clients.

TapData: The Backbone of the Platform

TapData serves as the backbone of TapClicks. It ingests data across channels, normalizes metrics, and preserves unlimited history for long-term analysis. 

Agencies no longer have to deal with mismatched columns or update delays.

Key TapData features include:

• SmartConnector for importing CSVs, APIs, or cloud files without technical setup

• Transformation Hub for cleaning and segmenting metrics inside the platform

• Advanced calculations inside the system rather than in spreadsheets

• Multi-destination export to BI tools, warehouses, or downstream apps

With TapData, agencies know their data is consistent and ready to use across every client report.

TapReports: Automate Client Communication

TapReports transforms raw numbers into polished dashboards, PDFs, and slide decks. Agencies can schedule delivery daily, weekly, or monthly, so clients never wait for updates. 

Executives log in through secure links and see live performance data whenever they choose.

Reports carry agency branding, complete with logos and colors, so every presentation reflects professionalism.

TapAnalytics: Turn Data Into Insight

TapAnalytics gives agencies a workspace for campaign exploration. Dashboards refresh instantly, and teams can group campaigns across multiple platforms for one unified view.

With margin and markup rules, agencies can track profitability as easily as performance. Data Lookups add CRM or regional data, while Smart Campaigns combine similar efforts into one KPI set. 

TapAnalytics ties financials and campaign metrics together without external BI tools.

TapOrders and TapWorkflow: From Sale to Delivery

TapOrders captures campaign specifications the moment a deal closes. TapWorkflow then routes tasks and approvals through automated processes.

Together, these modules:

• Prevent duplicate entries

• Push campaign details into Google Ads Manager, Facebook Ads, and more

• Route tasks to the right owners

• Keep campaign progress visible across sales, operations, and finance

Agencies launch campaigns faster while finance gains organized and accurate records.

SEO and Competitive Intelligence Inside TapClicks

TapClicks also includes SEO and SEM features directly in the platform. Agencies can run audits, monitor rankings, and track backlinks without extra subscriptions.

Competitive intelligence goes a step further. It exposes rival ad copy, funnels, and landing pages so agencies can strengthen their creative strategies and pitch prospects with data-backed insights.

Why TapClicks Leads This List

Other digital marketing tools focus on a single area, like SEO, email, or social media. TapClicks brings the full customer lifecycle into one environment.

It automates PPC reporting, centralizes analytics, manages workflows, and strengthens client communication across multiple clients.

Launch your TapClicks demo and discover why top agencies trust it as their primary marketing tool!

2. Sprout Social

Image source: Sproutsocial.com

Sprout Social is a social media management platform that helps agencies centralize client conversations, schedule posts, and create reports.

Agencies use Sprout to plan and publish social media posts across networks from one dashboard. This reduces the need to log in to separate accounts and cuts down on manual data entry.

AI tools highlight urgent messages, summarize conversations, and suggest responses in the right tone. Spike alerts flag sudden increases in mentions so teams can act before issues escalate.

Case assignments and message tagging keep priorities organized so every client request gets proper attention.

Key Features

• Centralized inbox that combines publishing, engagement, and reporting

• AI Assist for summaries, sentiment detection, and suggested responses

• Optimal Send Times that recommend publish windows based on audience data

• Asset Library with integrations for Canva, Google Docs, and Dropbox

• Campaign Planner to organize and track campaigns in one place

• UTM tracking that links performance data to Google Analytics

• Reporting that covers post-performance, competitor benchmarks, and team activity

Pros

Sprout Social blends social media marketing and customer care into one system. Collaboration tools allow marketing teams to assign work, manage approvals, and reply without overlap.

The reporting engine offers detailed analytics that provide actionable insights. Agencies can track customer behavior, evaluate marketing campaigns, and present clear results to clients.

Cons

Sprout Social’s broad set of features comes at a price. Smaller teams may find it expensive, especially if they need only core functions.

The content calendar can feel cluttered for global agencies. Filters for geotargeted content and specific post searches are limited, which slows navigation.

The platform's reporting feature is reliable. However, users wish dashboards could be adjusted more for individual clients or campaigns.

3. Semrush

Image source: Semrush.com

Semrush is one of the most established SEO tools available to digital agencies. It provides keyword research, competitor analysis, technical audits, and rank tracking in a single platform.

Marketing professionals rely on Semrush to identify the keywords that drive traffic and uncover gaps in competitor coverage.

The Keyword Magic Tool helps teams refine their marketing strategy by surfacing semantically related terms with real search data.

Technical audits are equally valuable. The Site Audit tool highlights crawl errors, duplicate content, and HTTPS issues that can affect visibility.

Rank tracking follows daily keyword positions, giving agencies measurable data they can share with clients.

Key Features

• Keyword Magic Tool with more than 20 billion keywords in the database

• Position Tracking for daily keyword changes across devices and regions

• On Page SEO Checker that suggests improvements based on competitor analysis

• Site Audit for technical errors that affect rankings

• SEO Content Template and Content Optimization for writers

• Organic Traffic Insights that combine Google Analytics, Google Search Console, and SEMrush data

• Domain Overview and Traffic Analytics to estimate market potential

• Backlink Analytics and outreach campaigns for link building

Pros

Semrush brings together research, auditing, and reporting in one intuitive user interface. Agencies no longer need separate SEO tools for each stage of their work.

It supports marketing efforts from discovery through reporting, with advanced features like AI SEO to prepare for search in AI-powered engines.

Cons

Semrush includes many advanced features, but new users often struggle to focus on the most relevant metrics.

Pricing is another drawback. Digital agencies running smaller projects may find Semrush expensive compared to lighter SEO tools. Users also note that coverage in niche regions can feel uneven.

4. Buffer

Image source: Buffer.com

Buffer is a social media management tool that helps agencies schedule posts, plan content calendars, and analyze performance across social media platforms.

Agencies rely on Buffer to schedule social media posts ahead of time. The shared calendar shows exactly what content is set to publish and when, which keeps both teams and clients aligned.

Buffer’s AI Assistant also helps agencies generate captions, refine wording, and repurpose content for different platforms.

Engagement is managed inside Buffer as well. Agencies can reply to comments from a single dashboard, prioritize important interactions, and keep client data tied to specific campaigns.

Start Page expands the tool further by turning a single bio link into a branded hub with links, media, and analytics.

Key Features

• Content calendar for planning across multiple channels

• Social media scheduling with custom posting times

• AI Assistant for captions, rewrites, and repurposing

• Media import from Google Drive, Dropbox, and Canva

• Engagement dashboard to reply to comments in one place

• Performance analytics with daily updates

• Start Page for branded link-in-bio experiences

Pros

Buffer is known for its user-friendly interface, which makes it accessible for marketing professionals without a steep learning curve. Agencies value its ability to organize social media scheduling and keep campaigns visible across teams.

The content creation tools support ongoing content marketing by keeping calendars full and varied. Collaboration features allow agencies to manage approvals in a structured way, which helps maintain consistent branding and quality for client campaigns.

Cons

Buffer lacks the advanced social listening and competitive analysis features offered by some broader social media management software. Large marketing agencies that need more detailed analytics may need additional tools.

Users also note occasional glitches when handling high volumes of posts, sometimes requiring manual resends. While Buffer handles planning and publishing well, it's less suited for agencies looking for client data analysis or advanced automation.

5. ClearScope

Image source: Clearscope.io

ClearScope is a content-first SEO platform that helps agencies improve search engine optimization by aligning content with user intent.

It gives marketing teams clear data on which keywords and topics make pages competitive. Agencies enter a keyword to generate a report on the terms and themes present in top-ranking content.

Writers draft in ClearScope’s editor or in Google Docs and WordPress, where real-time scoring highlights what needs improvement.

The platform also flags when published pieces begin to lose rankings. Teams can then refresh existing content instead of starting from scratch.

This makes ClearScope useful for agencies focused on maintaining and growing organic traffic.

Key Features

• Keyword Discovery tool with search volume and autocomplete data

• Real-time content scoring and readability guidance

• Google Docs, WordPress, and Microsoft Word integrations

• SERP analysis with competitor insights and common questions

• Alerts for content decay, indexing issues, and keyword performance

• Local SEO reports for region-specific targeting

• Internal linking recommendations to strengthen content structure

Pros

ClearScope reduces the time marketing professionals spend on competitor research. It gives writers actionable direction and helps editors maintain consistency.

Integrations with Google Docs and WordPress support existing workflows. Writers stay in familiar platforms while accessing optimization insights, which makes collaboration easier.

Cons

ClearScope focuses only on on-page optimization. Agencies needing technical SEO audits or backlink analysis must combine it with other SEO tools.

Keyword suggestions can also feel limited for niche topics. Experienced professionals still need to apply judgment when refining drafts.

6. ActiveCampaign

Image source: Activecampaign.com

ActiveCampaign is an email marketing platform that brings automation, CRM, and analytics into one system.

Agencies rely on it to run email marketing campaigns with automation that adapts to customer behavior. AI agents map campaign goals, draft content, and suggest the best timing for delivery.

The platform also assists sales teams through lead scoring and attribution. This connects marketing campaigns with measurable outcomes, so agencies can see how each effort drives client performance.

Key Features

• AI agents for campaign planning and execution

• Predictive sending based on customer behavior

• Dynamic content personalization across email and SMS

• Landing page and form builders

• CRM with lead scoring and win probability

• Multivariate testing with up to five variations

• AI Brand Kit for consistent branding across clients

• Dashboards for campaign and revenue reporting

• Integrations with over 950 applications, including e-commerce and advertising

Pros

ActiveCampaign's dynamic content and predictive timing make messages more relevant to each audience segment.

Agencies also benefit from client management within the platform. Campaign data, reporting, and CRM functions connect in one place, reducing the need for multiple email marketing tools.

Cons

The automation editor can be challenging at first. Editing workflows often feels less intuitive than expected.

CRM features are helpful but limited when compared with advanced agency management software. Pricing also increases as contact lists expand, which may not suit smaller agencies.

7. ClickUp

Image source: Clickup.com

ClickUp combines project management, knowledge management, and collaboration in one platform.

As project management software, ClickUp provides a clear hierarchy for structuring work. Spaces organize departments, Folders group campaigns, and Lists break out tasks. Each task contains briefs, files, and comments, so client work stays visible.

Agencies also treat it as a work management platform. Whiteboards handle brainstorming, Docs store processes and content outlines, and Chat keeps quick discussions tied to the work itself.

Proofing tools allow teams to review creative assets in-platform instead of sending endless revisions by email.

Key Features

• Multiple task views, including List, Board, Calendar, and Gantt

• ClickApps to add sprint points, custom fields, and priority levels

• Automated workflows for recurring actions and reminders

• Templates for projects, tasks, and checklists

• Dashboards with widgets for sprints, time, and workload

• Time tracking and billable time reports

• Goals, OKRs, and milestones tied directly to deliverables

• Resource management views to see capacity across teams

• Integrations with Slack, Google Drive, HubSpot, and more

Pros

ClickUp's workflow automation reduces repetitive work. It helps agencies cut down on manual updates and focus more on client delivery.

Dashboards give managers an instant overview of status and capacity. This makes it easier to balance workloads and allocate resources.

Cons

The wide range of features can overwhelm new users. It takes time to set up the right structure for an agency.

Advanced features like Dashboards or Relationships may feel unintuitive without training. Mobile performance also lags behind desktop for large workspaces.

8. Zapier

Image source: Zapier.com

Zapier is an AI orchestration platform that helps marketing agencies focused on scaling campaigns automate daily work. It integrates with more than 7,000 tools, making it one of the most versatile options for building end-to-end workflows.

Agencies often manage disconnected apps across campaigns, sales, and support. Zapier connects these systems so data moves without manual updates.

For example, a lead from a form can enter the CRM, trigger an email sequence, and notify the sales engagement platform.

Client requests can also trigger automated actions. When someone submits a service form, Zapier creates a task in project management tools, attaches CRM details, and alerts the right manager. This keeps handoffs consistent while reducing administrative work.

Key Features

• Zaps connect apps with triggers and actions

• Tables store and organize automation-ready data

• Interfaces create no-code dashboards and intake forms

• Agents automate actions across apps without user input

• Canvas maps workflows in a visual format

• Functions allow developers to add Python-based custom logic

• Admin controls include SSO, audit logs, and user permissions

Pros

Zapier’s vast integration library makes it easy to connect marketing automation workflows without coding.

AI support is another advantage. Instead of building every workflow step manually, you can describe a marketing process, and Zapier generates a starter automation.

This reduces setup time and helps agencies standardize repeatable systems for multiple clients.

Cons

Some app connectors lack depth, offering only a subset of triggers or actions. This can limit advanced workflows unless custom actions are added.

Pricing can escalate for agencies with heavy usage. Since every automation run counts toward usage, monitoring workflow volume is necessary to control costs. Occasional errors may also require reviewing task history to identify failures.

9. Whatagraph

Image source: Whatagraph.com

Whatagraph is a marketing intelligence platform that pulls data from multiple sources into one reporting hub.

Agencies often deal with scattered data across channels. Whatagraph solves this with 50+ native integrations, including Google Ads, Meta, and TikTok. Once connected, reports update automatically, so agencies don’t waste time exporting data.

When a platform isn’t supported, agencies can connect through Google Sheets, BigQuery, or a custom API. This allows them to include unique or niche data sources in client reports.

Key Features

• Drag and drop builder with charts, tables, and visual widgets

• White label reports with custom branding, logos, and domains

• Goals widget with progress bars for campaign tracking

• Custom metrics and formulas for ROAS or profit margins

• Multi-tab reports that separate campaigns or channels

• Automated report delivery by email with review steps

• CSV, Excel, and BigQuery export options

Pros

The setup is fast. Reports can be built from templates and customized in minutes. Agencies can use visual widgets to display ad creatives or top social media posts inside the report, which helps clients see results in context.

Cross-channel reporting is another benefit. Metrics from SEO, paid ads, and social campaigns can be blended into one report, giving clients a clear overview of how channels work together.

Cons

Whatagraph doesn't support all major social media platforms. X Ads is still missing, which limits reporting for clients running campaigns there.

Collaboration features can feel fragile. Reports sometimes glitch if multiple users edit at the same time, and API mismatches occasionally cause numbers to differ from the source.

Agencies also point out smaller gaps, such as the lack of custom URLs and fewer advanced analytics compared to enterprise tools.

10. Statusbrew

Image source: Statusbrew.com

Statusbrew is a social media management software tool that combines publishing, engagement, monitoring, and analytics. Agencies use it to manage multiple client accounts without constant platform changes.

Teams customize posts for each platform and preview them before release. Posts can be scheduled individually or uploaded in bulk with a CSV.

The calendar view provides a clear picture of upcoming campaigns and helps internal teams and clients stay aligned.

Approval workflows route drafts to the right person for edits or approval. This system reduces email chains and prevents confusion during the review stage.

Key Features

• Bulk scheduling with CSV uploads

• Shareable content calendar with notes and client visibility

• Multi-step approval workflows for content reviews

• Unified inbox for comments, messages, and reviews

• Auto-moderation rules for harmful or off-brand content

• 230+ reporting metrics with export options

• Social listening to track keywords, competitors, and brand mentions

• CRM integrations for central client management

Pros

Statusbrew saves agencies time by centralizing collaboration and client activity. Approval workflows simplify coordination, and the unified inbox cuts response delays.

Reporting covers more than 230 metrics and includes automated delivery, giving agencies client-ready reports without manual data pulls.

Cons

Users mention that new teams may find advanced reporting and workflow setup harder to master. Approval notifications are sometimes delayed, and the mobile app lacks the responsiveness of the desktop version.

11. Planable

Image source: Planable.io

Planable is social media management software that helps teams plan, review, and publish campaigns across multiple channels.

It also supports non-social content like blogs and newsletters, making it a versatile option for marketing teams.

Workspaces keep each client or brand separate, which helps agencies stay organized. Within each workspace, teams draft posts, add notes, and set up multi-level approvals. Clients see realistic previews before giving feedback or approving content.

Key Features

• Content calendar with grid, list, and monthly views

• Bulk scheduling through CSV uploads

• One-click client approvals

• Internal and external notes for feedback

• Universal Content for blogs and newsletters

• Version history for edits and updates

• Canva integration for design assets

• Mobile app for planning and approvals

Pros

Planable reduces back-and-forth communication with its approval workflows. The calendar provides clear visibility into campaigns, while version history helps track edits.

Agencies managing multiple clients can assign roles and permissions to maintain control over access.

Cons

The platform has some gaps when publishing across channels. For example, Instagram Stories and TikTok Reels sometimes require extra manual work.

Cross-posting edits don't always sync between platforms, which can cause duplicate tasks.

12. Service Provider Pro

Image source: Spp.co

Service Provider Pro (SPP) is an all-in-one platform for agencies. It combines client management, project delivery, and billing in one branded system.

Agencies use it to replace scattered tools with a single branded portal where clients can log in, place orders, track progress, and access reports.

When a client submits an onboarding form, SPP creates an order in the system. Tasks and deadlines are assigned automatically based on the service purchased.

The platform integrates with analytics tools like Looker Studio and AgencyAnalytics, so performance dashboards update in real time.

Clients see live metrics, upload or download files, and message their team directly in the portal.

Key Features

• White-label client portals with branding options

• Referral and partner program tracking

• Custom onboarding forms and intake fields

• Task checklists with project deadlines

• Unlimited file uploads tied to each order

• Dashboard Block Editor for custom layouts

• Integrations with 14+ marketing tools, including DashThis and Klipfolio

• Analytics for revenue, client lifetime value, and team workload

Pros

SPP consolidates client communication, reporting, and billing in one place. Agencies can present a professional image through branded dashboards with real-time data.

Automation reduces repetitive work, such as onboarding and task assignments. The platform also includes detailed analytics that track revenue, monitor team workload, and measure client lifetime value.

Cons

Customization of order forms often requires coding knowledge, which can be difficult for non-technical users. Updates tend to roll out slower than some competing platforms.

Branding options are somewhat limited, especially for login pages and client dashboards.

Win Client Confidence With Marketing Insights From TapClicks

Most agencies waste hours every week compiling reports that clients barely read. TapClicks changes that. You get a single platform where campaign data flows in automatically from PPC, SEO, social, and more.

Look at how other agencies use this marketing and analytics platform.

OVC Online Marketing combined TapClicks with ApexChat and started tracking traffic quality and conversions with more clarity. That shift brought in $2.50 for every $1 they invested.

Scripps, managing over a thousand advertisers, cut $30,000 in monthly overhead and saved 80 hours every single week.

With TapClicks, project tracking and reporting stay organized in one platform. Clients see accurate updates, and your team focuses on expanding SEO and PPC accounts.

TapClicks has earned its place among the best digital marketing tools for agencies that want growth and retention. Book your demo today and see the difference for yourself!

FAQs About Digital Marketing Tools

What is digital marketing analytics?

Digital marketing analytics tracks and measures data from campaigns like SEO, PPC, and social media. It shows what drives leads and conversions. The best marketing agency tools pull data into one dashboard, so agencies can analyze performance and adjust quickly.

What software do marketing agencies use?

Agencies often use marketing agency software that combines project management, client reporting, and performance tracking. This includes platforms for SEO, PPC, and social media scheduling. Tools like TapClicks stand out because they unify data and client dashboards in one system.

Which software is best for digital marketing?

The best software depends on what you need. Some agencies use Whatagraph for reporting, while others rely on Planable or Statusbrew for content planning.

Agencies choose TapClicks since it combines SEO, PPC, and social reporting in one platform. This makes it easier to track project progress and deliver consistent insights to clients.