14 Marketing Analytics Tools to Level Up Campaigns

Strong marketing starts with smart decisions. That means using clear data to track what performs well, where money goes, and how people respond.

Without accurate numbers, it’s impossible to know which parts of a campaign lead to results.

Using the right marketing analytics tool helps connect actions to outcomes. These platforms show what drives clicks, conversions, and real returns.

Each insight supports a stronger marketing strategy backed by facts. The goal is simple: make data-driven decisions that improve results and cut waste.

This article breaks down the best tools for tracking success, spotting trends, and improving results at every stage.

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1. TapClicks

TapClicks gives large marketing teams and marketing agencies a unified platform to manage the entire campaign cycle.

Unlike basic project trackers, TapClicks goes beyond task management by handling everything from ad order submission to final reporting across multiple marketing channels.

The platform includes four core components that work together to support daily marketing efforts:

• TapOrders – Teams log client orders with accuracy, maintaining consistent campaign inputs across systems.

• TapWorkflow – Task assignments and progress tracking keep teams aligned without delays.

• TapAnalytics – The system pulls real-time data to generate actionable insights based on actual performance trends.

• TapReports – Built-in templates and data visualization tools help teams deliver polished, client-ready presentations quickly.

Each module connects seamlessly to reduce handoffs and give teams a clear view of every stage, from planning to results.

TapOrders

TapOrders helps enterprise agencies track ad campaigns from the moment a deal closes. Sales reps use built-in templates and product catalogs to submit accurate orders and identify upsell opportunities, such as combining Instagram and Facebook ads.

The system keeps order details consistent and connects sales, account management, and creative teams in one workflow. Clients can place orders directly through a self-serve portal, while vendors can select services and pay securely.

Freelancers manage time tracking, deliverables, and invoicing within the same space. You can also view creatives, performance results, and billing side by side.

TapOrders integrates with tools like Salesforce, allowing order data to flow directly from your CRM.

TapWorkflow

TapWorkflow manages the full ad execution process from the moment an order is submitted. It assigns tasks, notifies the right teams, and tracks progress through each campaign stage.

You can build workflows to match your exact process, which includes creative production, approvals, fulfillment, or delivery. The system also supports rejection and cancellation flows when needed.

TapClicks keeps dashboards clear by showing only active tasks, so you avoid clutter and confusion. Conversations stay on the order form, with comments, files, and updates visible in one place.

Teams can launch campaigns without switching platforms, thanks to direct connections with Facebook Ads, WideOrbit, and AffinityX.

Data also moves out easily through webhooks, while reporting stays centralized inside TapClicks.

TapAnalytics

TapAnalytics replaces scattered spreadsheets and disconnected dashboards with one unified reporting hub. Agencies can stop switching between platforms to export data, run formulas, or format visuals.

TapClicks collects all campaign data into a fully managed data warehouse, refreshing it automatically without extra tools or manual syncing. The platform connects to over 6,000 sources, including Facebook Ads, Genius Monkey, and Tiger Pistol.

Offline and custom data also flow in through the Smart Connector. Teams access campaign metrics without code and apply reusable calculations across dashboards and charts.

For example, you can create engagement metrics that combine likes, follows, and comments, filter by brand or region, and compare local campaign performance or total results across clients.

TapReports

TapReports replaces the need for separate reporting tools by building client-ready reports directly inside TapClicks. You can choose from live dashboards, slide-based reports, or third-party exports to deliver insights.

Dashboards refresh daily and work as templates, so one update applies across all campaigns using that layout. ReportStudio lets users create PowerPoint-style reports that stay current with automatic data updates.

For teams using external tools, TapClicks supports scheduled exports to platforms like Tableau or Google Sheets, keeping outside reports up to date without manual effort.

Cut reporting time in half and deliver insights faster. Start your 14-day free trial with TapClicks!

2. Google Analytics

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Google Analytics gives marketers a clear view of how people behave on a website. You can track clicks, time on page, bounce rate, and conversions across multiple marketing channels. These insights help improve content, campaign timing, and channel selection by tying actions to real outcomes.

Google Analytics 4 (GA4), the latest version, focuses on event-based tracking. It measures user interactions such as scrolls, video plays, and form submissions.

These signals reveal what captures attention and what gets ignored. Strong user engagement metrics give marketers the data they need to fine-tune each part of a campaign.

The tool also provides marketing data tied to audience paths, which helps adjust campaigns based on how visitors explore, convert, or drop off. GA4 works well for teams that need advanced features, especially those managing website traffic at scale.

Connecting Google Analytics with Google Ads allows teams to track ad performance alongside site behavior. The BigQuery integration supports advanced data processing that gives data analysts the power to build custom reports and run deep queries that aren’t possible through the main dashboard.

Pros

• Connects with Google Ads for tighter ad targeting and full-funnel performance tracking.

• Links to BigQuery, which supports custom queries for teams handling complex data sets.

Cons

• Doesn’t retain Universal Analytics history, which limits year-over-year comparisons without exported records.

• Attribution models reduce manual control, making it harder to assign credit accurately across channels.

Pricing

Google Analytics is free to use. Enterprise teams can upgrade to Google Analytics 360 for added support and broader data capabilities.

3. Supermetrics

Image Source: supermetrics.com

Supermetrics pulls marketing data from dozens of platforms into a single location for easy reporting and analysis. It connects with over 100 services, including Google Ads, Facebook, HubSpot, Shopify, and Amazon Ads.

Teams often rely on it to simplify data integration into dashboards like Excel, Looker Studio, or Google Data Studio without writing code.

The platform fits marketing analysts who need to move raw data into tools they already use. While Supermetrics handles connections and delivery, it offers only basic data transformation features.

That means marketers often need data mapping support from IT teams or data analysts to prepare and clean data before using it for reporting.

Supermetrics also works well for tracking search engine marketing tactics, social campaigns, and email performance.

Templates designed for platforms like Google Sheets and Looker Studio help teams monitor key metrics across multiple marketing channels.

As a marketing analytics software solution, it supports daily performance reviews and longer-term comparisons without requiring deep technical skills.

Pros

• Allows marketers to automate data transfers without writing scripts, which makes it accessible across skill levels.

• Supports historical data pulls for long-term trend tracking and campaign comparisons.

Cons

• Doesn’t support exporting data to multiple destinations under one billing plan.

• Slows down when processing large sets, especially with over 100,000 rows or slower APIs that delay reporting and require extra monitoring.

Pricing

Supermetrics uses a pricing model based on which destination you choose, such as Google Sheets or BigQuery, and how many data sources you connect.

4. Salesforce Marketing Cloud Intelligence (formerly Datorama)

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Salesforce Marketing Cloud Intelligence serves enterprise marketing teams that manage complex data environments. It works as a centralized marketing analytics platform, bringing together media performance, CRM activity, and campaign delivery metrics in one place.

Teams use Salesforce to monitor marketing performance across every connected source. The platform includes a Slack alert system, an AI-powered insight tool, pivot tables, and custom goal tracking.

Users can export structured data to external databases such as PostgreSQL or Snowflake for deeper analysis. These features allow teams to work at scale without relying on fragmented spreadsheets or disconnected reports.

The Intelligence Marketplace adds further flexibility through add-ons, connectors, and widgets that extend platform functionality. You can activate new integrations without writing code and tailor the environment to their reporting needs.

Campaign results update in near real time, which gives managers quick access to updated marketing data.

Pros

• Provides a full suite of tools for advanced querying, goal tracking, and data exports to major databases.

• Expands capabilities through an add-on marketplace that supports customization without technical complexity.

Cons

• Requires more time and resources to implement compared to lighter tools in this category.

• Charges extra for some connectors, including premium data sources like Google Analytics 360 and SAP.

Pricing

Salesforce Marketing Cloud Intelligence offers three pricing levels. The Starter plan begins at $3,000 per organization monthly. The Growth plan is priced at $10,000 per organization each month, and the Plus plan reaches $30,000 per organization.

5. Adobe Analytics

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Adobe Analytics helps marketing teams track and understand how people engage across websites, apps, and campaigns.

The platform collects real-time data from web and mobile applications for a complete view of how visitors behave. You can use the information to optimize experiences and improve overall campaign impact.

Adobe further supports comprehensive data analysis capabilities, including cohort analysis, advanced segmentation, and detailed user segments. These features let you break down audiences by behavior, source, or action, which improves targeting and makes messages more relevant.

The platform’s predictive modeling tools also track patterns in user behavior and forecast future actions like churn or conversions.

The system works especially well for teams already using other Adobe tools. It integrates with products like Adobe Experience Manager and Adobe Campaign to support personalized marketing campaigns and shared workflows.

You can build detailed and customizable reports using drag-and-drop tools or advanced functions, depending on your needs.

Pros

• Integrates tightly with Adobe’s ecosystem, so it’s easier to manage content and campaigns in one place.

• Supports predictive analysis to identify trends and respond quickly to changes in behavior.

Cons

• Requires significant time to learn and use because of its depth and complexity.

• Connecting the platform with non-Adobe tools often takes extra configuration and support from IT teams.

Pricing

Adobe does not publish its pricing online.

6. Semrush

Image Source: semrush.com

Semrush helps you monitor online visibility and improve campaign results across SEO, PPC, and social media. The platform focuses on keyword research, site audits, backlink tracking, and ad visibility.

You can also run a full competitor analysis to see how other companies perform in search and where gaps exist in content or advertising.

Semrush connects directly with Google Analytics and Google Search Console to create a more complete view of performance. By syncing external metrics with its own tools, Semrush makes it easier to review traffic, rankings, and user behavior in one place.

These features give you a strong edge in managing digital marketing campaigns across different channels.

The platform offers detailed analytics for SEO and paid ads, making it easier to track keyword changes, monitor listings, and manage local rankings.

Features like listing management keep business information consistent across search directories, which helps improve visibility in local searches. Semrush also supports ad research across platforms like Google Ads, helping teams refine targeting and messaging.

Pros

• Connects with Google Analytics and Google Search Console to provide a unified view of performance and traffic behavior.

• Helps manage local SEO, track keyword rankings, and monitor business listings in major directories.

Cons

• The tool’s database isn’t equally deep in every region or language, which can limit its use for global campaigns.

• Takes time to learn and fully understand due to the range of reports and tracking options.

Pricing

Semrush offers three plans. The Pro plan costs $139.95 per month and works for small teams. The Guru plan runs $249.95, and the Business plan is $499.95, offering higher limits and more advanced features.

7. Funnel.io

Image Source: funnel.io

Funnel.io helps bring data together from dozens of platforms without writing code. The tool automates data collection and feeds it into centralized dashboards or BI tools. With support for over 500 platforms, Funnel.io makes it easier to track performance across campaigns, ads, and content strategies.

Marketers can use Data Explorer to look at raw metrics, build reports, and perform automated data categorization. While it doesn’t provide deep analytics features, it works well as a marketing analytics platform that supports third-party tools like Looker Studio, Tableau, and Power BI.

Funnel.io also works nicely to streamline marketing reporting across channels. It acts as a bridge between ad networks and analytics tools by preparing and organizing marketing analytics data.

For teams that handle large-scale reporting or frequent updates, it keeps everything in sync and saves time. When used with cloud storage or data warehouses, it also supports advanced data processing tasks that require more flexibility.

Pros

• Helps teams pull data from hundreds of sources and organize it in one place with minimal setup.

• Offers a simple interface that gives users access to raw data without requiring technical expertise.

Cons

• Processes large datasets slowly, especially when working with hundreds of thousands of rows.

• Tracks fewer metrics and dimensions than some competitors, which can limit report depth.

Pricing

Funnel.io has a free plan with limited features. Paid options for Starter, Business, and Enterprise plans vary based on usage but aren’t listed publicly.

8. Domo

Image Source: domo.com

Domo lets companies connect, prepare, and view data from across their entire tech stack. It supports data integration capabilities through APIs, file uploads, cloud storage, and proprietary tools like Workbench and Connector Dev Studio.

The platform includes advanced features for marketing data analysis, including the use of artificial intelligence to surface trends and detect anomalies.

You can analyze data using natural language questions through Domo’s text bots, which return fast answers without running full reports. While it’s not built specifically for marketers, many teams still rely on it for its customizability.

Domo works well for large organizations managing cross-channel campaigns and internal operations. It stands out among marketing tools as it combines marketing, sales, and financial reporting in a single platform.

Visual dashboards provide quick access to data, and backend customization allows analysts to set up unique views, automate workflows, and send updates to decision-makers.

Pros

• Offers AI-powered insights and natural language queries that help users explore data without needing SQL or technical training.

• Supports deep customization with SDKs, APIs, and IDE tools for building connectors and streamlining workflows.

Cons

• Continuous updates may leave older tools underdeveloped, creating gaps for teams that rely on legacy features.

• Not focused on marketing specifically, which means some users may need to set up models from scratch for campaign tracking.

Pricing

Domo doesn’t disclose its pricing publicly.

9. Hubspot

Image Source: hubspot.com

HubSpot is a well-known platform for marketing automation, CRM, and analytics. It works especially well for small to mid-sized businesses managing email, social media, and lead generation.

The platform tracks campaign performance and supports digital marketing efforts across multiple channels from a single interface.

Marketers can access dashboards filled with valuable insights from forms, landing pages, emails, and workflows. The system collects customer data from various touchpoints and ties it to contact profiles, helping teams build more focused campaigns.

It also supports A/B testing, funnel analysis, and detailed segmentation for tracking user behavior and campaign outcomes.

Built-in chart types, filters, and source tracking simplify reporting. HubSpot’s visual tools allow marketers to compare campaign success over time, track open rates, and measure engagement by channel.

While it may not have the depth of analytics found in enterprise platforms, it delivers reliable, easy-to-use reporting that supports strong decisions.

Pros

• Offers built-in charts and filters for campaign tracking, along with strong customer segmentation tools.

• Tie marketing performance to individual contact records for clearer audience insights.

Cons

• Free features work well for small teams but lack depth for larger organizations.

• Doesn’t offer the same level of advanced data modeling as specialized analytics platforms.

Pricing

HubSpot has a free plan with basic tools. The Marketing Hub Starter and Starter Customer Platform both start at $20 per seat per month. For full access to reporting and automation, the Professional plan begins at $890 per month.

10. Tableau

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Tableau pulls in information from cloud platforms, local files, and relational databases. Many businesses use it for everything from sales tracking to marketing activities, especially when they need strong visuals and deep filtering options.

Analysts can build reports using custom SQL, compare data over time, and design visuals for executive teams. These tools support advanced analytical tasks across departments, not just in marketing.

As data changes, teams can maintain full version control, monitor edits, and keep track of what adjustments led to better results.

Marketers use Tableau to explore how campaigns perform across touchpoints. You can filter by source, audience type, or region and share reports highlighting trends and wins. The platform works well for organizations managing large datasets and looking to connect insights across the company.

Pros

• Offers advanced controls like version tracking and custom SQL queries to organize and explore complex data.

• Integrates with a wide range of systems, giving teams a complete view without switching tools.

Cons

• Requires structured and prepped data, which adds time to the early stages of report building.

• Setting up real-time reporting takes effort and may slow teams that need faster answers.

Pricing

Tableau has three pricing levels: Viewer costs $35 per user per month, Explorer is $70, and Creator, which includes Tableau Prep, is $115 per user per month.

11. Heap

Image Source: heap.io

Heap tracks every user action across websites and products to reveal how people navigate, convert, or leave. As a digital analytics platform, it captures clicks, form submissions, page views, and custom events from the start, allowing teams to analyze patterns without setting up manual trackers.

Marketers often rely on Heap to refine marketing campaigns based on accurate, full-session behavior. Analysts review which paths lead to conversion, where users drop off, and how various traffic sources perform.

The platform connects with systems like Google Ads and Salesforce, which strengthens visibility into combined marketing data across channels.

Built-in segmentation tools allow teams to create audience groups based on demographics, acquisition source, or behaviors.

These features support faster decision-making and better personalization. Heap also suits teams running high-volume digital marketing programs that depend on behavioral insights to make changes quickly and at scale.

Pros

• Tracks all interactions automatically and organizes them into usable reports without extra tagging setup.

• Integrates with advertising, CRM, and data warehouse platforms to support a full-view analytics stack.

Cons

• Lacks deep customization for SQL-based queries, which may limit options for technical teams needing full control.

• Captures large volumes of data that require structured filtering to avoid overload in dashboards.

Pricing

Heap does not disclose its pricing publicly.

12. Sprout Social

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Sprout Social supports brands that rely on social media to drive engagement and monitor audience sentiment. It brings together publishing, reporting, and conversation management in one interface, which helps marketing teams stay on top of every interaction.

The tool includes built-in customer relationship management (CRM) features. These features log customer history, track interactions, and help teams respond with more context.

Personalized replies become easier when marketers understand what matters to each user. The platform’s listening tools analyze trends, brand mentions, and keywords across multiple platforms to spot opportunities and guide content direction.

You can review performance through detailed reports that show which posts work best, how conversations evolve, and where attention shifts. These insights support stronger planning and help shape content that aligns with campaign goals.

For businesses focused on fast-paced social channels, Sprout Social delivers quick access to relevant metrics.

Pros

• Blends social publishing, analytics, and CRM in a single workspace that improves visibility across marketing efforts.

• Tracks keywords and hashtags to help teams react to timely trends and boost audience engagement.

Cons

• Fewer external integrations compared to some other marketing tools, which may limit flexibility for larger tech stacks.

• Rate limits on the API restrict the amount of data teams can process when running heavy automations.

Pricing

Sprout Social offers four pricing plans. Standard starts at $199 per user monthly. Professional, which includes advanced reporting, runs at $299. Advanced begins at $399, and the Enterprise tier includes custom support and pricing for large organizations.

13. Improvado

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Improvado helps marketing teams manage data from many sources without switching between platforms.

As a powerful marketing tool, it pulls together campaign results from CRMs, ad networks, and analytics platforms. You can send data to BI tools like Power BI, Tableau, or Looker and tailor the way metrics are structured across dashboards.

Large organizations often choose Improvado to simplify data preparation. It organizes fields, aligns attribution models, and merges siloed data for smoother analysis.

Businesses that handle massive campaign volumes rely on it to automate manual reporting tasks and gain a unified view of performance.

With support for deep reporting logic, it also handles advanced marketing analytics needs such as budget pacing, multi-touch attribution, and channel comparisons.

Pros

• Integrates with major BI platforms and offers hundreds of direct marketing connections for cross-channel tracking.

• Supports custom pipelines and automation that simplify large-scale campaign monitoring.

Cons

• Lacks some built-in features available in broader analytics tools, especially those designed for beginners.

• Offers fewer native integrations than some enterprise-focused competitors.

Pricing

Improvado does not provide public pricing.

14. Mixpanel

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Mixpanel focuses on product and behavior analytics, giving marketers and product teams the ability to track actions, conversions, and trends in real time. It captures how users move through digital experiences, which allows businesses to spot what actions lead to conversions or drop-offs.

The platform delivers detailed insights that help teams respond quickly to user behavior across web and app environments.

Marketers use Mixpanel to test features, build funnels, and run cohort analysis. These tools identify what changes positively affect user engagement, improve retention, and boost activation rates.

Built-in A/B testing makes it easy to compare experiences and adjust campaigns based on performance without relying on third-party tools.

Data teams can segment users by device, geography, or behavior and analyze how these segments respond over time. Mixpanel also integrates with product and marketing tools that offer flexibility in building custom dashboards and automated workflows.

Many teams combine Mixpanel data with other sources to get a clearer picture of how digital products drive conversions.

Pros

• Tracks behavior, funnels, and cohorts in real time that let you adjust based on what keeps users active.

• Supports native A/B testing to validate decisions with live usage data.

Cons

• Lower-tier plans limit historical data access, which restricts long-term performance analysis.

• Exporting large volumes of data may require extra tools or scripts, adding work for data teams with heavy analysis needs.

Pricing

Mixpanel doesn’t share pricing publicly.

Transform the Way You Track Campaigns With TapClicks

TapClicks gives marketing teams everything they need to manage and measure campaigns from start to finish.

Instead of juggling separate tools for task management, analytics, reporting, and data integration, your team can work inside one connected platform.

TapOrders keeps ad intake accurate, TapWorkflow organizes task execution, TapAnalytics delivers real-time performance metrics, and TapReports simplifies client reporting.

Each part works together to reduce manual work, improve visibility, and support better decisions.

For agencies and enterprise teams managing large volumes across multiple channels, TapClicks creates a faster, more reliable way to run campaigns with less effort and more clarity.

Manage every stage of your marketing campaigns from one dashboard. Book a demo with TapClicks!

FAQs About Marketing Analytics Tools

What is a marketing analytics tool?

A marketing analytics tool is software that collects, processes, and visualizes marketing data to help teams measure performance, track campaigns, and make informed decisions based on real-time insights.

What are the four types of data analytics tools?

The four types of data analytics tools are descriptive (which explain what happened), diagnostic (which identify why it happened), predictive (which forecast what could happen), and prescriptive (which recommend what to do next).

What is the best marketing analytics tool?

The best marketing analytics tool depends on the use case, but Google Analytics is one of the most widely used for tracking website and campaign performance, while platforms like TapClicks and HubSpot serve teams needing deeper, cross-channel visibility.

What is the best tool for market analysis?

The best tool for market analysis often includes SEMrush for SEO and competitor research, Statista for industry data, and Google Trends for real-time consumer interest tracking.