Looker Studio, formerly Google Data Studio, helps people build dashboards and reports without writing code. But it only works well when it’s connected to the right sources.
That’s where Looker Studio connectors make a big difference. These tools let you pull data from platforms like Facebook Ads, Google Analytics, and more, so you can see everything in one place.
Instead of wasting time copying numbers from platform to platform, you can connect your data and build reports that are easy to read and update.
In this article, you’ll learn how these studio connectors work, which ones are worth using, and how to build better reports from multiple sources.
What are Looker Studio Connectors?
Looker Studio connectors link your reports to outside platforms. They pull in data from tools like Facebook Ads, Google Analytics, and Shopify so you can build dashboards and charts without copying numbers manually.
There are three main types: native connectors (made by Google), partner connectors (offered by companies like Supermetrics), and community connectors (built by developers).
Each one helps pull a specific kind of data source into your report.
Using connectors saves time. Without them, data collection becomes a manual, error-prone task. With them, your data updates automatically.
You can also combine fields from different platforms to see how one campaign affects another.
For example, connect Google Analytics and Facebook Ads to track how ad clicks lead to site actions. This makes your reports more useful and gives you better insights into your performance.
Whether you’re tracking sales, leads, or ad results, connectors help you stay focused on what matters. They’re a simple way to automate reporting and turn scattered numbers into clear, connected stories.
Top 9 Looker Studio Connectors
Below are nine top options that cover popular ad platforms, social media, and analytics tools.
1. Facebook Ads
The Facebook Ads connector lets you pull campaign data straight into Looker Studio. You can track ad spend, impressions, clicks, and cost per lead without logging into Meta’s dashboard.
It helps you see how your ads perform across different time frames and compare results by campaign or audience.
This connector gives you the core metrics needed to build reliable reports and monitor ROI from your Facebook campaigns.
2. LinkedIn Ads
With the LinkedIn Ads connector from TapClicks, you can bring in performance data from one of the top platforms for B2B marketing.
LinkedIn Ads focuses on professional targeting, making it valuable for campaigns aimed at specific industries, roles, or job titles.
Inside Looker Studio, you can measure lead generation, ad reach, and engagement side by side with platforms like Facebook and Instagram to compare what works for different customers.
3. Adobe Ads
Adobe Ads isn’t supported by many connectors, but TapClicks offers a direct solution. This connector helps you pull data from video, display, native, search, and connected TV campaigns.
It’s ideal for marketers who run ads across multiple formats and want to view them all in one report. You can track spend, reach, and results across various sources without leaving Looker Studio.
4. Google Analytics 4
Google Analytics 4 (GA4) replaced Universal Analytics in July 2023. It tracks user activity across websites and apps to give you clear details about where visitors come from, what they do, and how long they stay.
GA4 shows metrics like page views, session counts, and traffic by device or source.
The GA4 connector in Looker Studio pulls this data into one place. You can monitor how each page performs, compare campaign traffic, and measure user actions across devices.
With this setup, you don’t need to log into another tool to review site results.
TapClicks offers a GA4 connector that brings in data fast. It supports a broad range of fields and lets you compare web traffic alongside ad performance from other sources.
5. Instagram Analytics
The Instagram connector from TapClicks pulls in data from Instagram Business accounts and covers metrics like impressions, reach, profile views, engagement, and follower count. It supports both organic and promoted content.
With this connector, you can build Looker Studio reports that show post-level and account-level performance over time. You can filter by media type (photo, video, carousel), view trends in story performance, and monitor audience growth.
TapClicks makes it easy to combine Instagram data with other sources to create unified dashboards and track social efforts across all the platforms you manage.
6. Twitter (X) Ads
Twitter Ads connectors pull in campaign-level results like impressions, spend, clicks, and cost per lead. You can monitor how promoted Tweets perform and compare them with ads from other platforms.
Marketers use these connectors to track everything from basic engagement to ad efficiency. With all campaign data in one report, it’s easier to see what works and adjust strategies.
7. Spotify Ads
Spotify reaches a large, young audience, with over one-third of its free users aged 18 to 24. For brands targeting Gen Z, it’s one of the best places to run audio ads.
By using TapClicks’ Spotify Ads connector, you can bring campaign data into Looker Studio and track key metrics like impressions, listen-through rates, and ad spend.
This connector makes it easier to compare Spotify’s results with other platforms. You can measure how well your audio ads perform and adjust your campaigns based on real numbers from a single report.
8. Microsoft Ads
Microsoft’s search network brings in over 650 million unique users each month. That makes Microsoft Ads a strong option for marketers who want to expand beyond Google.
TapClicks’ Microsoft Ads connector pulls search and display ad data into Looker Studio so you can track spend, clicks, and conversions without switching dashboards.
It helps you build full-funnel reports by showing how users interact with Microsoft campaigns alongside performance from other sources.
9. Pinterest Ads
Pinterest Ads, also known as Promoted Pins, mix search behavior with visual inspiration.
With over 300 million users each month, Pinterest gives brands a chance to reach shoppers while they’re looking for products and ideas. The Pinterest Ads connector from TapClicks brings those insights into Looker Studio.
You can view ad reach, engagement, saves, and clicks all in one place. This makes it easier to compare Pinterest to platforms like Instagram or Facebook and build better reports for your clients or teams.
Try out TapClicks' connectors for free.
Upgrade Your Looker Studio Workflow With TapClicks
Managing each connector manually in Looker Studio takes time. TapClicks helps simplify that process.
It gives you access to over 250 built-in connectors, so you can pull data from all your platforms through one system and push it into Looker Studio without extra setup.
TapClicks does more than connect data. It lets you schedule report delivery, filter results by clients or campaigns, and build cleaner dashboards with less work. You don’t need to clean up rows or fields manually since we handle that for you.
If your team manages large data collection tasks or works across many sources, TapClicks makes it easy to automate those steps. You’ll save time, reduce mistakes, and focus more on improving performance.
For agencies, in-house teams, or anyone managing reports at scale, TapClicks brings structure, speed, and clarity to your Looker Studio workflow.
FAQs About Looker Studio Connectors
How to build a connector for Looker Studio?
Use Google’s Community Connector template and Apps Script to write your own connector. It must follow the Data Connector API. This option works best for developers who want to pull data from a custom data source to visualize data in Looker Studio.
How to connect Looker Studio to a database?
You can connect to databases like MySQL, BigQuery, or PostgreSQL using built-in connectors. Select the connector, enter your database credentials, and grant access. This lets you pull data directly and create reports from real-time queries.
How do I join data in Looker Studio?
Use the “Blend Data” feature. Select two or more charts or tables, then choose matching fields (like campaign name or date). This lets you compare multiple data sources in one view and uncover actionable insights.
Why do I need Looker Studio connectors?
Without them, pulling data from all the platforms manually becomes time-consuming and error-prone. Connectors bring in fresh, accurate data, help business teams track performance, and let you customize reports for each goal or client.
