TapAnalytics: To Measure is to Know Your Marketing Data

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“To measure is to know… when you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meagre and unsatisfactory kind.  Lord Kelvin got a lot of things right, a few things wrong (“heavier-than-air flying…

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