It’s a digital marketing world! And the stakes are high… “The biggest hurdle is finding useful insights from all of the data that marketers are gathering.”
Customer Retention is a Major Agency Challenge: Agencies fall short of expectations in the skills required for delivering integrated communications. Most marketers would like their agencies to lead integration between all brand communication partners.
“To measure is to know… when you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meagre and unsatisfactory kind. Lord Kelvin got a lot of things right, a few things wrong (“heavier-than-air flying…
Ada was an English mathematician who collaborated with Charles Babbage on his early mechanical computer, the Analytical Engine, and the world’s first computer programmer.Thank you, Ada, for ushering in the new world of digital marketing and analytics!
Digital media offers many channels to choose from, evaluate, and optimize, and one of the key building blocks for outbound marketing campaigns is DoubleClick for Advertisers (DFA.)
Digital media offers many channels for outbound marketing campaigns-to choose from, evaluate, and optimize. Five years ago, life was simpler… Now digital marketers need to be savvier than ever!
Digital ad spending has increased significantly over the past decade. For the first time in U.S. history,marketers spend more on online advertising than on broadcast television advertising…with the metrics to prove this digital ad effectiveness!