TapClicks

Handling Custom Data in a Reporting and Analytics Environment

By | Blog, Data Visualization, Knowledge Center | No Comments

Authors: Gautham Ramachandran, Wesley Eversole, Angshuman Rudra, Chris Doore, Sameer Saraf Are you struggling with Custom Data and how to bring it into your reporting tool? Do you want to compare, contrast and integrate these custom datasets with data from standardized data sources such as Google Adwords, Facebook Ads or Google Analytics?Tapclicks and it’s Smart Connector lets you bring in…

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What is a Correlation?

By | Blog | One Comment

Correlation is when there is a mutual relationship or connection between two or more things. In mathematical terms, correlation most often applies to the measurement of the relationship between two variables, X and Y. This answer might satisfy a statistics test, but for marketers, the real issue with establishing a relationship between two things is understanding how the story your…

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Data Visualization Examples: A Look Into Modern Visual Innovation

By | Blog, Data Visualization | No Comments

When you talk about graphs and charts, all too often, the first image in a person’s head is a bunch of 90s-esque charts and graphs on a powerpoint pasted from an excel sheet of some kind. Data visualization (or visualisation as the Britts spell it) is a hallmark of business meetings. C-Suite executives love visuals. Consumers love visuals. The human…

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Is the Value of Infographic Creation Diminishing?

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It’s been a decade since the rise of the infographic in digital marketing. Coinciding with the advent of data-driven methods, was the infographic’s refinement into a tool that could disseminate large amounts of complex data and insights into concise, easily digestible forms that anyone could understand at a glance. Today, though, infographics are everywhere, saturating social media and digital marketing…

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What is a Client Referral Program and Should You Use One?

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A client referral program is a formal way to usher in warm or hot leads by incentivizing your brand advocates to bring in leads to you. Instead of hoping someone will recommend your services, you can ensure they do with the help of your client referral program. (TL;DR at the bottom) Referrals shouldn’t be expected since they are motivated purely…

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How to Conduct Keyword Research for Clients

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Keywords are one of the pillars of search engine optimization. It lays the basis for your on-page optimization, which can, in turn, affect how you reach out for link building. For those that need a little primer on the science of link building, DFY’s link juice guide is perfect to get you started. For our purposes, we’ll focus on the…

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The Simple Guide to Understanding Your Customer Retention Rate

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In the vast ocean of performance metrics available to business owners, one particular measurement is somewhat neglected when compared to more “obvious” indicators, like acquisition costs or raw sales. Retention rate, which is related to churn rate, is a curious creature that’s a little tough to calculate customer norms in retention because there’s no real industry standard for measuring it….

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Fueling Agency Growth with Data Viz

By | Blog, Data Visualization | No Comments

Big data is a buzzword in the modern business landscape, and anyone from the smallest of enterprises to the biggest corporations will stand to benefit from having a foothold in data-driven methods and strategies. But while insights gathered from the use of data might be tremendously useful for business, it won’t necessarily be understood intuitively and the data is even…

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Marketing Reporting: The Art of Color in Visualization

By | Blog, Data Visualization | No Comments

It’s well-established that data visualization is a big part of modern business. It makes patterns clearer, digestible, and more visible; it can improve information storytelling and response time to emergent trends, and it can even help businesses make use of data that was previously inert and unused. That’s why it’s important for you to make the most out of your…

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