TapClicks

30+ Best Marketing Analytics and Reporting Software (Grouped by Use Case for Easy Researching)

By | Blog, Performance Management Tools | No Comments

As the number of marketing analytics and reporting software on the market continues to grow, figuring out which tool is right for your business is requiring more and more time to research and weigh options against each other.  If you need to be able to see data about how your client’s users are behaving in various channels, you’ll want to…

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20+ Best Reporting Tools (and How to Determine Which One is Right for Your Business)

By | Blog, Performance Management Tools, Tips | No Comments

Businesses are generating more data than ever. In many cases, it becomes siloed as different departments use different tools and nobody — including upper management — has access to the bigger picture. Reporting tools help solve these problems by connecting multiple data sources to allow businesses to discover hidden insights and become more efficient. Users can then create dashboards and…

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Domo vs Looker vs TapClicks: An In-Depth Look at Three Performance Management Tools for Marketing Agencies 

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There are inflection points along the path of scaling a digital marketing agency that require increases in efficiency to continue driving results for your clients as you grow. It’s during these times that we see agencies looking to invest in marketing operations or performance management platforms.  It doesn’t take long in research mode to find that there are many options…

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4 Tips for Using Omnichannel Data

By | Blog, Data Visualization, Tips | No Comments

What is omnichannel? Omnichannel marketing is a concept of seamless, controlled user experience across the touchpoints of a customer journey. This experience happens across several or all available channels that are relevant to a buyer’s journey from awareness to purchase and repurchase. It refers to the way a prospect is attracted and moved to and through a marketing funnel. The…

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TapClicks Integrates with Adobe Experience Cloud to Improve Omnichannel Data Analytics, Campaign Performance

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SAN JOSE, Calif. — November 20, 2019 — TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, today announced its integration with the Adobe Experience Cloud. With this integration, marketers will be able to blend performance data from the Adobe Experience Cloud with data from the hundreds of additional integrations provided by TapClicks to create a…

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Top 6 Marketing Trends of 2020

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Preparing for the Top Omnichannel Marketing Trends of 2020 (and beyond) 2020 is just around the corner, which, aside from the political firestorm we’ll find ourselves in, is a perfect opportunity to take stock of the trends that have shaped digital marketing over the last 20 or so years and what changes to expect in the coming years. When I…

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TapClicks Wins “Best Marketing Performance Management Solution” in 2019 MarTech Breakthrough Awards

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SAN JOSE, CALIFORNIA, Aug. 7, 2019 – TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, today announced that the TapClicks Marketing Operations Platform has been selected as the winner of the “Best Marketing Performance Management Solution” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the…

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4 Things to Consider for your Google DSM Replacement

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Google’s DoubleClick Sales Manager (DSM) is quickly approaching the sunset date of July 31st, 2019.  The time to search for a suitable replacement is now. The market is full of options, but not all order management systems (OMS) are created equal.  And not every choice will be the right choice for a growing business. For publishers, coming up to the…

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TapClicks Acquires Marketing Intelligence Provider iSpionage

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TapClicks Adds Competitive Advertising, SEO and SEM Intelligence to Its Portfolio of MarTech Solutions  SAN JOSE, Calif.—July 10, 2019—TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, today announced it has acquired iSpionage, a Silicon Valley-based developer of SaaS-based competitive intelligence solutions for advertising, search marketing and SEO. The iSpionage acquisition follows a number of recent…

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