The Paid Search Dashboard That Scales Across Clients

The Paid Search Dashboard That Scales Across Clients

Reporting to clients on paid search performance typically requires a wide set of tools. Digital marketing agencies are often caught pulling data out of Google Analytics and Google Ads (formerly Google AdWords), funneling it into Google Sheets (or Excel) and PowerPoint, and then sending reports o...

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The #1 Problem with Most Marketing Agency Project Management Software

The #1 Problem with Most Marketing Agency Project Management Software

Most marketing agencies use several different platforms to plan, launch, measure, and report on their marketing campaigns. But relying on fragmented platforms to manage your marketing operations can lead to bottlenecks, inefficient communication between teams, and crucial delays in client onb...

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How to Scale Google AdWords Reports for Clients (with Examples)

How to Scale Google AdWords Reports for Clients (with Examples)

Manually creating and managing AdWords reports out of tools like Excel and PowerPoint is a time-consuming process for marketers. Ultimately, manual reporting processes reduce the value you can demonstrate to clients and adversely affect client retention. Plus, these reports take so much effor...

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How to Optimize Your Ad Operations Workflow

How to Optimize Your Ad Operations Workflow

Solutions for optimizing ad operations workflow often focus on the post-sales steps of planning, execution, and reporting. For example: Creating marketing deliverables Analyzing and managing campaign performance Creating reports for internal and external stakeholders But before...

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3 Steps to Automate AdWords Reporting (without Scripts)

3 Steps to Automate AdWords Reporting (without Scripts)

Marketers and marketing teams can quickly get overwhelmed with the amount of manual reporting required when managing even the smallest number of Google AdWords campaigns. The more time marketers spend on recurring reporting tasks, the less time they have to work on revenue generating activiti...

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Advertising Workflow Platform: How to Streamline (and Scale) Your Marketing Operations

Advertising Workflow Platform: How to Streamline (and Scale) Your Marketing Operations

The process of closing a sale to launching a campaign isn't streamlined in most digital marketing or advertising agencies. When you sell a marketing service to a client (whether we're talking PPC campaigns, SEO strategies, or whichever specific service you offer) you start a journey that take...

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The 4 Key Features of Marketing Work Management Platforms

The 4 Key Features of Marketing Work Management Platforms

For most marketing teams, the lifecycle of their services from planning and launching campaigns to measuring and reporting on performance is handled through several different online tools, most of which do not communicate with one another seamlessly. But the more fragmented your marketing ope...

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How to Increase Conversions in 2021: A Light at the End of the Tunnel

How to Increase Conversions in 2021: A Light at the End of the Tunnel

2020 brought a wave of challenges and opportunities to businesses across the country. COVID-19 forced many non-essential businesses to temporarily close their storefronts and offices and shift to a virtual model, leading to a drop in sales for many as they attempted to adjust to a new way of wor...

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How to Improve Your Social Media Reports (+ A Free Social Media Report Template PDF)

How to Improve Your Social Media Reports (+ A Free Social Media Report Template PDF)

Marketers can improve how they report on social media campaign performance by leveraging a professionally designed social media report template. Using a social media report template comes with several benefits, especially when compared to relying on making reports with Excel spreadsheets or G...

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How TapClicks Paid Media Dashboards Help Marketers Scale Reporting (with In-Depth Examples)

How TapClicks Paid Media Dashboards Help Marketers Scale Reporting (with In-Depth Examples)

Sometimes marketing teams report on their paid media strategies by exporting data out of their advertising platforms such as Facebook Ads or Google Ads and putting that data into an Excel spreadsheet. From there they compile reports manually using PowerPoint, or funnel data into a reporting tool...

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