TapClicks

TapClicks Acquires Marketing Intelligence Provider iSpionage

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TapClicks Adds Competitive Advertising, SEO and SEM Intelligence to Its Portfolio of MarTech Solutions  SAN JOSE, Calif.—July 10, 2019—TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, today announced it has acquired iSpionage, a Silicon Valley-based developer of SaaS-based competitive intelligence solutions for advertising, search marketing and SEO. The iSpionage acquisition follows a number of recent…

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TapClicks Wins People’s Choice Stevie® Award for Favorite New Marketing Solution

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American Business Awards(SM)Recognizes TapClicks Marketing Operations Platform for Omnichannel Marketing Intelligence SAN JOSE, Calif., June 6, 2019 /PRNewswire/ — TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced today that it has received the People’s Choice Stevie® Award for Favorite New Marketing/Public Relations Products in The 17th Annual American Business AwardsSM. The People’s Choice Stevie Awards for Favorite New…

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Creating Analytics on Yelp Data for Deeper Insights Into Location-Driven Marketing

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Yelp is a treasure trove of localized advertising insights. It’s the gold standard for localized marketing, buying research and decision making. Yelp Ads can be used to precisely target consumers based on location when they’re actively searching for a product or service nearby. There is a direct link between ads served on the platform and consumers’ localized buying actions. Its…

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Babak Hedayati – A Poem of Hope

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Babak Hedayati is the Co-Founder and CEO of Tapclicks. During this interview, Mr. Hedayati goes in depth on how poetry influenced his leadership and parenting style. He specifically recites “On Children” a poem from Kahlil Gibran and compares it to his own life and children. Mr. Hedayati acknowledges the success he has endured but, explains how he wants his children…

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How to Craft Emails for Your Creative Team (or For Any of Your Teams)

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Email communication for business is a curious beast that can feel like a delicate balance at times. Friendly versus formal, comprehensive versus concise – the list of factors that define your approach goes on and on. It becomes especially difficult when your concern as a manager is optimizing communication with your creative team, who will often operate on a different…

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TapClicks Completes Acquisition of StatX

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Integrates Mobile Data Visualization and Collaboration Capabilities into Omnichannel Marketing Operations and Intelligence Platform SAN JOSE, California, May 15, 2019 — TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced today that it has acquired StatX. StatX is a Silicon Valley-based fintech provider noted for its data visualization application that features deep integrations with Salesforce,…

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Customer Retention Strategy Through Proper Email Marketing

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Customer retention is one of the primary ways to increase the bottom line at your agency. In fact, increasing customer retention by 5% can boost profits by 95%, according to Bain & Company. Every agency is looking for the best ways to engage with customers in a way that promotes loyalty. This includes offering competitive prices, instituting a customer loyalty…

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Should You Ditch The Marketing Funnel and Choose the Bowtie Method?

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Gary Malhotra, VP of SEO and Self Serve at TapClicks, was interviewed by Sure Oak for their Agency Podcast. Check out the video here. We’re including some of the core ideas from the 15 min expert interview. The original interview can be found at Sure Oak. Marketing’s Most Important Metric Rather than focusing on the numerous metrics associated with traditional…

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Corporate Strategy: An Interview with The VP of Corporate Development

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Author Note: The original article was published on martechcube on April 16, 2019. TapClicks VP of corporate strategy, Noah Jacobson, speaks with MTC on strategy, TapClicks, and marketing technology. Noah Jacobson combines his industry expertise in omnichannel marketing, data and analytics with business strategy as the SVP of Corporate Development at TapClicks, Inc. Over the last two decades, Noah has…

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