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Marketers spend a lot of time switching back and forth between various Martech platforms to gather data, glean valuable insights, and modify current campaigns. To alleviate some of this burden, companies look for marketing operations software to reduce the number of platforms needed. But most...

Most agencies use several different search engine optimization (SEO) tools to track progress, generate insights, and show results to their clients. These tools range from Google Search Console to Google Analytics to non-Google platforms such as SEMRush and MOZ. The problem is that these tools...

Despite their size and resources, many enterprise companies have inefficient in-house reporting processes. They're either working out of Google Sheets and Microsoft PowerPoint, repeatedly exporting data into tools such as Google Data Studio, or using more complex business intelligence tools like...

Marketing teams often start looking for Google Data Studio alternatives when they encounter common problems that come up, such as: Google Data Studio doesn't offer the connectors they need. Google Data Studio only offers native connectors for Google-affiliated platforms, such as BigQuery a...

Advertising Analytics Tools: Build vs. Buy Without an advertising analytics tool, the ability of marketers to understand their data is severely limited. Whether you're an agency needing to demonstrate results for clients, or a marketing department needing to justify advertising bu...

When companies that rely heavily on real-time marketing data specifically digital marketing agencies, media publishing companies, and large retail brands start looking for Funnel.io alternatives, it's usually for one of three reasons. Their marketing and advertising teams need an extract,...

PPC Dashboards: 4 Must-Have Capabilities Marketers Need Most marketing teams handle their pay per click (PPC) reporting by exporting data out of various advertising platforms and into one dashboard often developed in-house using Excel spreadsheets or software like Google Data Stud...

If your marketing reporting tool is only made to handle simple, straightforward reporting  by pulling data from advertising platforms and using templates to create engaging monthly marketing reports   then you're missing out on key functionality. We know this because we built (and continue to...

As omnichannel PPC strategies have become the norm of paid media marketing, the ability to report on multi-touch attribution has become a necessity for most agencies. But for agencies who use their own in-house reporting systems, they're often challenged to accurately depict the customer journey...

Advertising dashboards let marketing teams pull data from multiple marketing channels into one single platform. That way teams can track the efficacy of their marketing strategies in real-time. But within that large umbrella of functionality, there are unique needs within various verticals and w...