Klipfolio Alternative: An In-Depth Comparison of Klipfolio vs. TapClicks

Klipfolio Alternative: An In-Depth Comparison of Klipfolio vs. TapClicks

In this post, we look at TapClicks as an alternative to Klipfolio a popular business intelligence tool that is sometimes used by digital marketing agencies as their reporting and analytics software. After reviewing Klipfolio.com (including trying its available demo) and referencing user revie...

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How to Improve Your PPC Reporting Process (With Free PPC Report Template)

How to Improve Your PPC Reporting Process (With Free PPC Report Template)

To help you quickly create reports and present your data in a way that is visually engaging we put together a free, downloadable PPC report template. But even the best PPC report template comes with significant limits, such as a lack of automation and limited data analysis. Not to mention, wh...

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AgencyAnalytics Alternative: An In-Depth Comparison with TapClicks

AgencyAnalytics Alternative: An In-Depth Comparison with TapClicks

In this post, we look at TapClicks as an alternative to AgencyAnalytics a popular analytics and reporting tool used by digital marketing agencies. We've put together an in-depth comparison to explain the differences between the two platforms and help you decide whether or not TapClicks is the...

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How to Find Competitor Keywords for SEO: An In-Depth Guide to Competitive Analysis

How to Find Competitor Keywords for SEO: An In-Depth Guide to Competitive Analysis

To improve exposure in search engines, you need to find search terms that you're not currently ranking for. But you want to focus on organic keywords that provide value to your company, and bring you prospects who can benefit from your services. To do this, a good strategy is to look at which...

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7 eCommerce Analytics Software for Omnichannel Marketing and On-Site Analytics

7 eCommerce Analytics Software for Omnichannel Marketing and On-Site Analytics

eCommerce platforms provide valuable data such as conversion rates, return rates, and even top traffic sources but the usefulness of that data is limited if you can't view it within the context of your broader marketing strategies and campaigns.   Most web analytics teams know this and are al...

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Content Marketer's Guide To Blogging

Content Marketer's Guide To Blogging

Blogging has long been the mainstay of content marketing initiatives. Blogs give companies, brands, and individuals a designated space to publish original content. Many companies use blogging to promote thought leadership and brand awareness, but a blog article can have many uses throughout the...

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How Marketers Are Innovating During COVID-19: Metrics That Will Help Create Plans to Look Ahead in 2021

How Marketers Are Innovating During COVID-19: Metrics That Will Help Create Plans to Look Ahead in 2021

COVID-19 has completely shifted every aspect of life, from our personal interactions to the way we conduct business. Along with that, the digital marketing industry has changed considerably as companies adapt to new business models and selling processes to account for the pandemic's changing dem...

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Marketing Operations Software: Analytics, Reporting, and Workflow in One Platform

Marketing Operations Software: Analytics, Reporting, and Workflow in One Platform

Marketers spend a lot of time switching back and forth between various Martech platforms to gather data, glean valuable insights, and modify current campaigns. To alleviate some of this burden, companies look for marketing operations software to reduce the number of platforms needed. But most...

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SEO Reporting Software for Clients: How Agencies Use TapClicks (With In-Depth Examples)

SEO Reporting Software for Clients: How Agencies Use TapClicks (With In-Depth Examples)

Most agencies use several different search engine optimization (SEO) tools to track progress, generate insights, and show results to their clients. These tools range from Google Search Console to Google Analytics to non-Google platforms such as SEMRush and MOZ. The problem is that these tools...

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Enterprise Reporting Tools: The Feature That's Non-Negotiable

Enterprise Reporting Tools: The Feature That's Non-Negotiable

Despite their size and resources, many enterprise companies have inefficient in-house reporting processes. They're either working out of Google Sheets and Microsoft PowerPoint, repeatedly exporting data into tools such as Google Data Studio, or using more complex business intelligence tools like...

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