Blog

Creating Analytics on Yelp Data for Deeper Insights Into Location-Driven Marketing

By | Blog | No Comments

Yelp is a treasure trove of localized advertising insights. It’s the gold standard for localized marketing, buying research and decision making. Yelp Ads can be used to precisely target consumers based on location when they’re actively searching for a product or service nearby. There is a direct link between ads served on the platform and consumers’ localized buying actions. Its…

Read More

Babak Hedayati – A Poem of Hope

By | Blog | No Comments

Babak Hedayati is the Co-Founder and CEO of Tapclicks. During this interview, Mr. Hedayati goes in depth on how poetry influenced his leadership and parenting style. He specifically recites “On Children” a poem from Kahlil Gibran and compares it to his own life and children. Mr. Hedayati acknowledges the success he has endured but, explains how he wants his children…

Read More

How to Craft Emails for Your Creative Team (or For Any of Your Teams)

By | Blog | No Comments

Email communication for business is a curious beast that can feel like a delicate balance at times. Friendly versus formal, comprehensive versus concise – the list of factors that define your approach goes on and on. It becomes especially difficult when your concern as a manager is optimizing communication with your creative team, who will often operate on a different…

Read More

Customer Retention Strategy Through Proper Email Marketing

By | Blog | No Comments

Customer retention is one of the primary ways to increase the bottom line at your agency. In fact, increasing customer retention by 5% can boost profits by 95%, according to Bain & Company. Every agency is looking for the best ways to engage with customers in a way that promotes loyalty. This includes offering competitive prices, instituting a customer loyalty…

Read More

Should You Ditch The Marketing Funnel and Choose the Bowtie Method?

By | Blog, CEO Thought Leadership | No Comments

Gary Malhotra, VP of SEO and Self Serve at TapClicks, was interviewed by Sure Oak for their Agency Podcast. Check out the video here. We’re including some of the core ideas from the 15 min expert interview. The original interview can be found at Sure Oak. Marketing’s Most Important Metric Rather than focusing on the numerous metrics associated with traditional…

Read More

How To Access Intelligence: Data-Driven Transformation In Marketing Operations

By | Blog, CEO Thought Leadership | No Comments

The potential of big data to transform the art and science of marketing has been dangled in front of CMOs like the proverbial carrot. Significant progress has been made through ad tech solutions for programmatic buying and targeting, but the full promise of data analytics has been out of reach for teams that don’t have their own data scientist. All…

Read More

Corporate Strategy: An Interview with The VP of Corporate Development

By | Blog, CEO Thought Leadership | No Comments

Author Note: The original article was published on martechcube on April 16, 2019. TapClicks VP of corporate strategy, Noah Jacobson, speaks with MTC on strategy, TapClicks, and marketing technology. Noah Jacobson combines his industry expertise in omnichannel marketing, data and analytics with business strategy as the SVP of Corporate Development at TapClicks, Inc. Over the last two decades, Noah has…

Read More

Marketing KPIs You Should Be Tracking

By | Blog | No Comments

What good is a concerted, brilliantly-planned marketing campaign if you have no idea how effective and successful it is? Your efforts might as well be considered screaming blindly into the void if you have no way to measure the performance of your marketing efforts. That’s why any digital marketing expert will be watching the metrics and analyzing data associated with…

Read More

What is a Data Dashboard?

By | Blog | No Comments

Big data is all the rage in the marketing and advertising world, and it’s with good reason. Data tell you how your campaigns are performing, give you insight into how to make better business decisions, and keep you in the loop with customer preferences.   As you know, there are hundreds of data analytics tools at your fingertips to help…

Read More

The Importance of Client Marketing in 2019

By | Blog | No Comments

When you think about marketing reporting, you probably aren’t imagining anything you’ll enjoy. End-of-month, end-of-quarter, and end-of-year meetings to discuss marketing metrics aren’t exactly a thrill ride. But they’re a necessary part of doing business. They’re also an integral step you must take to inform your strategy in the coming months and years. But when you provide marketing services to…

Read More

Client Marketing Mistakes: 6 Mistakes to Avoid

By | Blog | No Comments

When you’re providing clients with marketing services, there’s nothing more exciting than presenting them with good results. You’ve done a lot of hard work to get to this point. You’ve taken a few risks, but your expertise and insights are finally paying off. It would be a shame if a mistake on your report only leads to client confusion, instead….

Read More

How to Create Linkable Assets Through Art and Infographics

By | Blog | No Comments

Digital content doesn’t just exist for content’s sake, or for the sake of an abstract concept like “providing value to your customers.” There are real, measurable metrics and attributes for the importance of the assets you create that will improve your branding and SEO performance. One of these attributes is linkability, a key objective of much of the search engine…

Read More

Data Visualization Types: Everything a Marketer Needs to Know

By | Blog, Data Visualization | No Comments

Nailing it in the marketing and advertising department involves sorting through batches of data to glean insights. Without data, it’s impossible to know how your campaigns are performing, where your website visitors are coming from, why customers are (or aren’t) converting, etc. In short, data are the key to helping you make smart marketing and advertising decisions that lead to…

Read More

The Ultimate Guide to Data Visualization: Charts, Graphs, and Everything in Between

By | Blog, Data Visualization | No Comments

When done right, visual data should tell a story. Unlike plain text, data visualization takes complex information and boils it down to a simple, attention-grabbing image that conveys your message without scaring your reader away with long, blocky “walls” of text. Data visualization can make all the difference between a conversion and a lost sale. After all, visual data transcends…

Read More

The 12 Best Data Visualizations to Inspire Marketing Teams

By | Blog, Data Visualization | No Comments

Data visualization is a huge part of doing business today, with influence in so many different aspects. Whether it’s in marketing—through the dissemination of engaging information—or corporate communications and pitches, there’s a whole lot of value to be found in breaking down data into digestible chunks. In today’s article, we celebrate 12 of the best data visualizations ever made, illustrating…

Read More

Handling Custom Data in a Reporting and Analytics Environment

By | Blog, Data Visualization, Knowledge Center | No Comments

Authors: Gautham Ramachandran, Wesley Eversole, Angshuman Rudra, Chris Doore, Sameer Saraf Are you struggling with Custom Data and how to bring it into your reporting tool? Do you want to compare, contrast and integrate these custom datasets with data from standardized data sources such as Google Adwords, Facebook Ads or Google Analytics?Tapclicks and it’s Smart Connector lets you bring in…

Read More