Blog

Best Practices for Building Reports for Executives, Clients, and ICs

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Everyone needs reports, but not everyone needs the same report. Too much information will overwhelm your reader, while too little data only produces more questions than answers. Find the perfect balance by following these best practices for building reports for anyone. Reporting Best Practices (for everyone) You can’t build a report without knowing what you’re supposed to measure. Check back…

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scientific approach to marketing

Use Scientific Methods for Better Agency Marketing

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One of my favorite mantras is “There is no such thing as a marketing emergency” because much of what we do as marketers can be planned and foreseen. Marketing relies on understanding the psychology and behavior triggers that cause customers to take action. The marketer’s job is not to be reactionary and freak out when traffic dips or lead quality…

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set goals for client success

5 Goal Setting Steps for Better Client Outcomes

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A healthy agency-client relationship requires trust, communication, and mutual understanding of expected outcomes and timelines. The best way to ensure that everyone’s on the same page is by setting specific and measurable campaign goals early. Also Read: 8 Steps for Marketing Agencies to Manage Client Expectations By early, I don’t mean “shortly after the campaign starts.” I also don’t mean…

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true brand awareness

Calculate True Brand Awareness

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Any marketing or sales funnel will include brand awareness somewhere at the beginning stage of the customer journey, whether it’s the top of the funnel (TOFU) or the beginning of the pipeline. Brand awareness is such a foundational marketing tactic that not very many teams actually spend a lot of their energy and creative capital trying to build it. Also…

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calculate marketing metrics

Hidden Figures: Combining Marketing Metrics for Deeper Data Analysis

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There are thousands of metrics out there that you can use to measure the success of your campaigns, but so much of what platforms report are vanity metrics that don’t provide real analysis into how your marketing efforts affect your bottom line. Those individual, platform-provided metrics don’t always show the whole story or give you exact numbers that clearly communicate…

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Report Blogging success

2 Ways to Report Blogging Success

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Blogging should be a means to a profitable business end. It’s too hard to keep a blog going to write just for its own sake. Smart marketing teams use a business blog to attract traffic and send it down a funnel, rather than maintaining a blog as a place to muse on the state of the industry. When you stop…

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Most Important Adwords KPI

KPI Roundup: Your Most Important Adwords KPIs

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Adwords and other PPC campaigns are essential, but how do you know which data will tell a meaningful story to clients? Your client reports can quickly expand to several pages and include a lot of information that confuses clients if you’re not careful. Also Read: 7 Awesome Digital Marketing Insights from MozCon Client reporting best practices state that you should…

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automate reporting

Let The Machines Win: Scale Client Reporting with Automation

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We’re all productivity-obsessed these days, it’s the reason Tim Ferris’s book The 4-Hour Work Week spent 4 years on the New York Times Bestseller list and why Wordstream’s 20-minute work week clinches PPC management subscriptions. We want to do more things faster and better than ever before. Artificial Intelligence promises to help our obsession with productivity by expanding to all…

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5 Steps to Your First Drip Campaign

5 Steps to Your First Drip Campaign

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Marketing automation has moved out of buzzword territory and into the mainstream marketer’s tool belt. According to Salesforce’s 2017 State of Marketing report, 67% of marketing leaders use marketing automation. And the tools are just as common; you’ll find that most major email service providers now offer some form of marketing automation, or you can invest in dedicated marketing automation…

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TapClicks New UI

A Fresh UI for Fall: 8 Upgrades in the October Release

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We’ve done a little end-of-summer cleanup here at TapClicks, and that means you get a new user interface (UI) that’s faster, more responsive, and easier on the eyes. This post explains the 8 UI upgrades included in the October Release, which is live in your dashboards Friday, October 20. 1. A cleaner dashboard experience We’ve updated the design of dashboard…

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Add Campaign Variables to Links for Ultimate Data Attribution

Add Campaign Variables to Links for Ultimate Data Attribution

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When you first started marketing, you may have used a scatter-shot approach: posting some things to social media, and collecting email addresses to send out newsletters every couple of weeks. Hopefully, that first panicked rush of “OMG we just have to get something out there–anything!” is over. You probably have some idea of how well your marketing works, but if…

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Moving from Brand Awareness to Lead Generation

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Customers are hit with over 3,000 messages every day through marketing channels, and it takes 5-7 touches before a customer will remember your brand. With all of that marketing noise, you have to ensure that your target audience is getting the right message, and your message eventually leads to a conversion. A great way to build a brand awareness to…

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Facebook Ads Reports

Top 3 Ways to Report Facebook Ad Insights

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Nearly 2 billion people are on Facebook, and 1.25 billion of them use it every day. These numbers mean that if you’re not using Facebook Ads to promote your products, someone else will gain your target audience. Facebook promoted and boosted posts can significantly increase your reach on the Facebook platform, resulting in higher follower counts and increased leads. Boosting…

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New Widget Options

Get More Powerful TapClicks Reports with Updated Widget Features

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August brings us some helpful new updates in the TapClicks UI that improve how your widgets look and respond. These highlights include updates to how TapClicks lets you visualize and customize your data within your dashboards. Our aim is to give you better looking data so your clients can access insights more quickly. Automatic Text Wrapping for Table Grid Widgets…

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Get More Automated Data in TapClicks with Zapier

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With over 170 connections, you probably connect directly to most of the data you need right in TapClicks. But admittedly, we don’t have all the connections (yet). Whatever your data source, you can connect your tools to TapClicks with Zapier. Zapier is a data connection tool that works based on triggers and automatic checks. Connect your data source to Zapier…

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social media content marketing

The Ultimate Content Marketing Guide: Let’s Start with Social Media

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Here at TapClicks, we have a lot of combined marketing experience and we wanted to share that experience with others to help them become ever better marketers. That’s why we decided to create the Ultimate Content Marketing Guide. The guide is an ambitious project. It’s designed to be an in-depth, searchable, and living resource on all things content marketing. It’s…

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Infographic

A Visual Guide to Social Media Content Marketing

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Social Media is hard: so many platforms to choose from, new tactics and tools for each of those platforms, and different audiences to target. If you feel like you need a handbook to help you build your strategies, have we got the guide for you. This infographic, based on The Ultimate Content Marketing Guide: Social Media, will help you understand…

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Kristin Lundin

3 Rules for Survival (Thriving) in the Marketing Tech Industry

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This is the first post in TapClicks’ “Women in Tech” series Driven by a desire for learning and an interest in technology, Kristin Lundin has climbed her way up from a computer operator through technical support and into the role of the Senior Director of Product Solutions at TapClicks in Silicon Valley. Throughout her career, Lundin has developed the following…

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Moz

7 Awesome Digital Marketing Insights from MozCon

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MozCon is one of the best digital marketing conferences in the industry. If you’re not familiar with MozCon, it’s an expertly run, high quality single-track conference presented by Moz (a TapClicks data partner). I had the honor to speak there in 2012 and it was an amazing experience. Every speaker this year – like every year – gave insightful presentations,…

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How to Do Content Marketing on LinkedIn

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LinkedIn identifies five major pillars where businesses can share content and engage with audiences across their network. Company Page Slideshare Publishing Sponsored Content Groups The social network has invested a lot in building a platform where business professionals can read great content and share ideas. Their strategy has worked out in our favor, as marketers report that it’s the best…

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[Webinar] Driving ROI Through Call Tracking & Omni-Channel Marketing Analytics

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In today’s omnichannel and cross-device world, marketing analytics has never been more important – or complex. As you invest in search, social, display, and other digital channels, you need the right insights to measure and optimize performance. It’s important to know exactly how customers move down the path to purchase and which marketing activities influence each action – whether online,…

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6 Steps to Creating a Marketing Dashboard

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A marketing dashboard is a compilation of all of the pertinent data about a company’s marketing efforts. Marketing dashboards benefit both marketing and the executive team. They can give at-a-glance view that quantifies the overall impact marketing has on the business and how marketing initiatives increase customer acquisition, retention and sales. A marketing dashboard can be invaluable for making strategic…

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Tips on How to Set a Marketing Budget

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Setting and staying within the limits of a marketing budget can be one of the most difficult tasks of an marketing agency. It requires attention to detail, properly utilizing data, and smart marketing decisions. To set a budget that helps you get the most value out of marketing, experts offer the following tips. Base your budget on a percentage of…

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How to Calculate the Average

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Let’s get mathematical. To calculate the average of anything, all you have to do is add up all of the numbers that you are including in your calculation. Then, you divide them by how many numbers there are. Finding the mean is just the sum divided by the count. While calculating the average is simple math, the average marketer doesn’t…

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What is a Correlation?

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The simple definition of a correlation is when there is a mutual relationship or connection between two things. In more mathematical terms, correlation measures the relationship between two variables, X and Y. This definition might work as a basic answer on a statistics test, but the real answer to this question for marketers involves understanding how finding correlations in marketing…

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How to Create a Custom Dashboard in Google Analytics

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Google Analytics is the industry standard when it comes to measuring website traffic. And, it’s with good reason. Google is one of the most comprehensive website analytics tools on the market. Additionally, Google Analytics is important for every web marketer to use. Why? Because when you properly measure your website analytics, you significantly increase your chances of marketing success. Don’t…

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What is a data dashboard unified Dashboard all of your marketing data in one place.

What is a Data Dashboard?

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To better understand what a data dashboard is, let’s talk about a car dashboard. Your car dashboard tells you how fast you are going. It tells you when you need gas. It tells you if something is wrong with your engine, when your tire pressure is low, and when you need an oil change. Some fancier car dashboards even have…

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We Made It! The Top 500 List of Fastest-Growing Private Companies by Inc.5000

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Keeping things secret is hard for us as a team that prides ourselves on making insights easy to share…but we’re excited to finally announce that TapClicks has placed 87th on the 2016 Inc. 5000 top 500 list of America’s fastest-growing private companies! This is the first time we’ve been included on Inc. 5000 top 500’s list since launching in 2009, and…

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What is An Impression? Everything Internet Marketers Need To Know!

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“What is an impression,” is a question every marketer should know how to answer. Why? Because an impression is arguably the most common metric in internet marketing. While an impression is a common marketing metric, it’s also nuanced in several ways. That’s why it’s important to take the time to ask “What is an impression” and define it clearly. What…

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What are Metrics? Learn How To Select Great Marketing Analytics Metrics!

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With the influx of big data, marketing is all about the numbers these days. It’s difficult to run a successful campaign without knowing the answer to the question “what are metrics?” In short, metrics are numeric data that tell you how well your campaigns are performing.  These numbers are plotted against your agency’s original goals. To understand your data to…

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Top 5 Tools Marketing Agencies Should use to Streamline Processes

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Marketing is complex. It requires many different moving parts to function together seamlessly in order to streamline marketing processes. This includes various campaigns (email, social media, paid search, SEM, etc.), data analytics tools, reporting tools, workflow operations, client relations, key team players, and more. When you look at all of the responsibilities of a marketing agency objectively, it almost seems impossible…

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What is Google Analytics?

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As a member of a marketing agency, you’ve heard the words “Google Analytics” thousands of times, no doubt. With “Google Analytics” averaging over 4 million searches/month, it’s plain to see Google Analytics is one of the most popular analytics tools. It’s also interesting to note that the 4 million + average monthly searches for “Google Analytics” doesn’t account for common…

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8 Powerful Digital Marketing Tools Every Marketer Should Consider Using

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Strategic marketing today is more than just creativity and intuition. To effectively reach your target market, you need tools that help you collect website data, manage your social media accounts, segment your email marketing lists, track your campaigns, and much more. Thankfully, there are hundreds of tools out there to help you out with these significant marketing tasks. The difficulty,…

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Marketing Agencies: Manage the Expectations of Your Clients With 8 Steps

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If you travel outside the realm of marketing for just a minute and into the realm of human relationships, it’s common knowledge that managing expectations is one of the most important keys to minimizing disappointments. As a marketing agency, you would probably agree that every action you take is to benefit your clients, but sometimes your clients might not see…

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Anthony Adams’ Advice for Startup Success: Understand Data Driven KPIs

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Anthony Adams, TapClicks’ Senior Vice President of Product and Solutions, sat down with Patrick Foley of “The Startup Success Podcast” to discuss his background, TapClicks, and his advice for other startups. Anthony came to to TapClicks from a varied background and he considers himself extremely fortunate because he has been able to do so many different things. At age 17,…

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Internet Marketing Dashboards Marketing Agency Reporting Marketing Intelligence

7 Reasons Why Agency Leadership Prefer Internet Marketing Dashboards

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Company leadership relies heavily on reports from several team players in order to make educated business decisions. Often, the go-to method for pulling these reports together requires your team members to manually extract data from any number of analytics tools, transfer the data into an Excel spreadsheet, and then deliver the results to company leaders in the form of a…

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TapClicks University: Getting Started With TapClicks Marketing Dashboard

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Today is the day you take control of your marketing reports in a customizable marketing dashboard. It’s a simple task taking only 3 easy steps and leads to expert looking marketing reports that wow clients. You can simple follow along with our guide video guide or simply read the steps below. Transcript For the TapClicks University Quick Start Guide to…

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TapClicks University: How To Create Your Own Custom Marketing Dashboard

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How To Create Your Own Custom Marketing Dashboard Custom Marketing Dashboard Creation Custom dashboards are a great way to create visualization in the form of widgets for the data that you have in the various services throughout your dashboard. This allows you to customize the look of your reports. We will setup your first dashboard. We will add widgets to…

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TapClicks University: How To Generate and Automate Your Reporting

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How to Generate and Automate Your Monthly Marketing Reports Creating Client Marketing Reports Creating Client Reports is easy and allows you to get information from all the services into one report. 1. Click on Reporting in the left-hand navigation menu. 2. Select Generate client report. 3. Select a client from the drop down menu. 4. Select your date range. 5. Select a reporting…

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Making the Red Herring Top 100 | TapClicks Digital Marketing Dashboard

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For 20 years now, Red Herring has united the world’s technology innovators, executives, strategists, decision-makers, and venture investors around the most promising companies by their Top 100 list. From the beginning, it was the symbol of “making it”. And, a veritable who’s who of who to look out for, invest in, buy from, or make an allegiance or partnership with….

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TapClicks connecting agencies and clients

Solve Data Visualization Overload With A Marketing Analytics Dashboard

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It happens to even the savviest marketers: the data overload migraine. As a modern marketer, you know exactly what I am talking about. You have a ginormous stockpile of tools at your fingertips working to churn out data, analytics, and reports.  And, while these tools, when used correctly, can help you understand how your marketing efforts are paying off, there…

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