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Marketing KPIs You Should Be Tracking

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What good is a concerted, brilliantly-planned marketing campaign if you have no idea how effective and successful it is? Your efforts might as well be considered screaming blindly into the void if you have no way to measure the performance of your marketing efforts. That’s why any digital marketing expert will be watching the metrics and analyzing data associated with…

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What is a Data Dashboard?

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Big data is all the rage in the marketing and advertising world, and it’s with good reason. Data tell you how your campaigns are performing, give you insight into how to make better business decisions, and keep you in the loop with customer preferences.   As you know, there are hundreds of data analytics tools at your fingertips to help…

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The Importance of Client Marketing in 2019

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When you think about marketing reporting, you probably aren’t imagining anything you’ll enjoy. End-of-month, end-of-quarter, and end-of-year meetings to discuss marketing metrics aren’t exactly a thrill ride. But they’re a necessary part of doing business. They’re also an integral step you must take to inform your strategy in the coming months and years. But when you provide marketing services to…

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Client Marketing Mistakes: 6 Mistakes to Avoid

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When you’re providing clients with marketing services, there’s nothing more exciting than presenting them with good results. You’ve done a lot of hard work to get to this point. You’ve taken a few risks, but your expertise and insights are finally paying off. It would be a shame if a mistake on your report only leads to client confusion, instead….

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How to Create Linkable Assets Through Art and Infographics

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Digital content doesn’t just exist for content’s sake, or for the sake of an abstract concept like “providing value to your customers.” There are real, measurable metrics and attributes for the importance of the assets you create that will improve your branding and SEO performance. One of these attributes is linkability, a key objective of much of the search engine…

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Data Visualization Types: Everything a Marketer Needs to Know

By | Blog, Data Visualization | No Comments

Nailing it in the marketing and advertising department involves sorting through batches of data to glean insights. Without data, it’s impossible to know how your campaigns are performing, where your website visitors are coming from, why customers are (or aren’t) converting, etc. In short, data are the key to helping you make smart marketing and advertising decisions that lead to…

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The Ultimate Guide to Data Visualization: Charts, Graphs, and Everything in Between

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When done right, visual data should tell a story. Unlike plain text, data visualization takes complex information and boils it down to a simple, attention-grabbing image that conveys your message without scaring your reader away with long, blocky “walls” of text. Data visualization can make all the difference between a conversion and a lost sale. After all, visual data transcends…

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The 12 Best Data Visualizations to Inspire Marketing Teams

By | Blog, Data Visualization | One Comment

Data visualization is a huge part of doing business today, with influence in so many different aspects. Whether it’s in marketing—through the dissemination of engaging information—or corporate communications and pitches, there’s a whole lot of value to be found in breaking down data into digestible chunks. In today’s article, we celebrate 12 of the best data visualizations ever made, illustrating…

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Handling Custom Data in a Reporting and Analytics Environment

By | Blog, Data Visualization, Knowledge Center | No Comments

Authors: Gautham Ramachandran, Wesley Eversole, Angshuman Rudra, Chris Doore, Sameer Saraf Are you struggling with Custom Data and how to bring it into your reporting tool? Do you want to compare, contrast and integrate these custom datasets with data from standardized data sources such as Google Adwords, Facebook Ads or Google Analytics?Tapclicks and it’s Smart Connector lets you bring in…

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What is a Correlation?

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Correlation is when there is a mutual relationship or connection between two or more things. In mathematical terms, correlation most often applies to the measurement of the relationship between two variables, X and Y. This answer might satisfy a statistics test, but for marketers, the real issue with establishing a relationship between two things is understanding how the story your…

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Data Visualization Examples: A Look Into Modern Visual Innovation

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When you talk about graphs and charts, all too often, the first image in a person’s head is a bunch of 90s-esque charts and graphs on a powerpoint pasted from an excel sheet of some kind. Data visualization (or visualisation as the Britts spell it) is a hallmark of business meetings. C-Suite executives love visuals. Consumers love visuals. The human…

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Is the Value of Infographic Creation Diminishing?

By | Blog, Data Visualization | No Comments

It’s been a decade since the rise of the infographic in digital marketing. Coinciding with the advent of data-driven methods, was the infographic’s refinement into a tool that could disseminate large amounts of complex data and insights into concise, easily digestible forms that anyone could understand at a glance. Today, though, infographics are everywhere, saturating social media and digital marketing…

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Data Visualization Infographic: How to Make Charts and Graphs

By | Blog, Data Visualization | No Comments

All sorts of visualization techniques exist to surface your data. Companies like Ferdio have even created data visualization catalogs that illustrate every type of chart or graph you could choose from. As a data visualization company, it’s important to educate users on how to best reach their goals with their visualizations. We’ve already provided our ultimate guide to visualizing data,…

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How to Conduct Keyword Research for Clients

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Keywords are one of the pillars of search engine optimization. It lays the basis for your on-page optimization, which can, in turn, affect how you reach out for link building. So when handling SEO for a client, you’ll need to begin with a thorough keyword strategy. Fortunately, doing keyword research for a client doesn’t much differ from doing research for…

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The Simple Guide to Understanding Your Customer Retention Rate

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In the vast ocean of performance metrics available to business owners, one particular measurement is somewhat neglected when compared to more “obvious” indicators, like acquisition costs or raw sales. Retention rate, which is related to churn rate, is a curious creature that’s a little tough to calculate customer norms in retention because there’s no real industry standard for measuring it….

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