Blog

What Makes a Good Data Visualization? (12 Examples of How to Visualize your Data)

By | Blog, Data Visualization | No Comments

Data visualization is a huge part of doing business today, with influence in so many different aspects. Whether it’s in marketing—through the dissemination of engaging information—or corporate communications and pitches, there’s a whole lot of value to be found in breaking down data into digestible chunks. In today’s article, we celebrate 12 of the most beautiful data visualizations ever made,…

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Data Dashboard

Handling Custom Data in a Reporting and Analytics Environment

By | Blog, Data Visualization, Knowledge Center | No Comments

Authors: Gautham Ramachandran, Wesley Eversole, Angshuman Rudra, Chris Doore, Sameer Saraf Are you struggling with Custom Data and how to bring it into your reporting tool? Do you want to compare, contrast and integrate these custom datasets with data from standardized data sources such as Google Adwords, Facebook Ads or Google Analytics?Tapclicks and it’s Smart Connector lets you bring in…

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What is Correlation

What is a Correlation?

By | Blog | One Comment

Correlation is when there is a mutual relationship or connection between two or more things. In mathematical terms, correlation most often applies to the measurement of the relationship between two variables, X and Y. This answer might satisfy a statistics test, but for marketers, the real issue with establishing a relationship between two things is understanding how the story your…

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Innovative Data Visualization

Data Visualization Examples: A Look Into Modern Visual Innovation

By | Blog, Data Visualization | No Comments

When you talk about graphs and charts, all too often, the first image in a person’s head is a bunch of 90s-esque graphs and charts on a powerpoint pasted from an excel sheet of some kind. Data Visualization is a hallmark of business meetings. C-Suite executives love visuals. Consumers love visuals. The human brain learns better with visualized data. It…

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Infographic-Template

Is the Value of Infographic Creation Diminishing?

By | Blog, Data Visualization | No Comments

It’s been a decade since the rise of the infographic in digital marketing. Coinciding with the advent of data-driven methods, was the infographic’s refinement into a tool that could disseminate large amounts of complex data and insights into concise, easily digestible forms that anyone could understand at a glance. Today, though, infographics are everywhere, saturating social media and digital marketing…

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Choosing-The-Right-Chart

Data Visualization Infographic: How to Make Charts and Graphs

By | Blog, Data Visualization | No Comments

All sorts of visualization techniques exist to surface your data. Companies like Ferdio have even created data visualization catalogs that illustrate every type of chart or graph you could choose from. As a data visualization company, it’s important to educate users on how to best reach their goals with their visualizations. We’ve covered the influence color has in crafting powerful…

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Keyword Research

How to Conduct Keyword Research for Clients

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Keywords are one of the pillars of search engine optimization. It lays the basis for your on-page optimization, which can, in turn, affect how you reach out for link building. So when handling SEO for a client, you’ll need to begin with a thorough keyword strategy. Fortunately, doing keyword research for a client doesn’t much differ from doing research for…

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Customer-Retention

The Simple Guide to Understanding Your Customer Retention Rate

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In the vast ocean of performance metrics available to business owners, one particular measurement is somewhat neglected when compared to more “obvious” indicators, like acquisition costs or raw sales. Retention rate, which is related to churn rate, is a curious creature that’s a little tough to calculate customer norms in retention because there’s no real industry standard for measuring it….

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Visual Analytics

Fueling Agency Growth with Data Visualization

By | Blog, Data Visualization | No Comments

Big data is a buzzword in the modern business landscape, and anyone from the smallest of enterprises to the biggest corporations will stand to benefit from having a foothold in data-driven methods and strategies. But while insights gathered from the use of data might be tremendously useful for business, it won’t necessarily be understood intuitively and the data is even…

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Color and Data Visualization

Marketing Reporting: The Art of Color in Visualization

By | Blog, Data Visualization | No Comments

It’s well-established that data visualization is a big part of modern business. It makes patterns clearer, digestible, and more visible; it can improve information storytelling and response time to emergent trends, and it can even help businesses make use of data that was previously inert and unused. That’s why it’s important for you to make the most out of your…

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Client Success

How to Improve Client Relations and Internal Communication

By | Blog, Knowledge Center | No Comments

You hear it over and over in leadership trainings; successful teams, agencies, and media companies are built on the foundation of solid communication. If you’re looking to improve efficiencies, then work smarter and eliminate communication gaps with your team and your clients.  This article will present some of the key communication challenges within various departments at your agency or media…

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The Value of Data Visualization

How do You Calculate the Value of Data Visualization for Your Agency

By | Blog, Data Visualization | 2 Comments

Ultimately, data visualization is a way to communicate and educate, so before we go into our primary 8 points, it’s important to note how the brain works. The human brain is an awesome piece of organic machinery capable of recognizing trillions of stimuli and converting all of that information into something understandable and actionable at unbelievable speeds. Studies show that…

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Dwell Time

The Importance of Dwell Time for your Content

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If you’ve been around the SEO world for any amount of time then you’ve probably heard the word “dwell time” thrown around. With over 200 ranking factors, experts try to understand exactly what factors influence page rank, and dwell time is one of the popular educated guesses within the SEO community. Before we jump into dwell time, it’s important to…

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Call Tracking

How To Choose The Right Call Tracking Tool For Your Agency

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In today’s omnichannel, cross-device, and digital world, marketing analytics has never been more vital, or complex. To gather the right insights, measure effectively, and optimize marketing performance, you need to know exactly how customers move through your marketing funnel, how they engage with your team members, and how your marketing activities influence customer actions. This is true for all marketing…

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Marketing Dashboard TapClicks

6 Steps to Creating a Better Marketing Dashboard: (2018 Edition)

By | Blog | 2 Comments

A marketing dashboard is a compilation of all of the pertinent data about a company’s marketing efforts. Marketing dashboards benefit both marketing and the executive team. They can give an at-a-glance view that quantifies the overall impact marketing has on the business and how marketing initiatives increase customer acquisition, retention, and sales. A marketing dashboard can be invaluable for making…

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3 Tips to Improve your Agency’s Data Visualization

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With data visualization becoming an essential differentiator in the core functions of an agency or media company, it’s becoming increasingly important for your team to leverage this competitive advantage with client reporting. Data Visualizations isn’t only about showing information in easily digestible and discernable shapes, is ultimately an expression of the value your agency has driven to your clients.

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Salesforce + Datorama, a Deeper Look at the Capabilities of the Key Players in this Market

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Several weeks ago, Salesforce placed a big bet on Datorama, a data analytics platform that now has many eyes focused on the technology and capabilities gained through the acquisition. At a rumored $800 million USD price tag, the deal raises a number of questions. Why now? Who else competes in this space? What defines these players? How are key players…

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TapClicks + HIPPA

TapClicks Offers Leading HIPAA-Compliant Marketing Reporting and Workflow Solution

By | Blog, Press Releases | No Comments

TapClicks Offers Leading HIPAA-Compliant Marketing Reporting and Workflow Solution San Jose, CA, July 26, 2018 (Newswire.com) – TapClicks, the global SaaS leader in marketing reporting and workflow, recently named the “Best Dashboard for managing Local Campaigns” Local Visionary Award 2018 by StreetFight, today announced a new development in their technology. TapClicks now offers a HIPAA and HITECH compliant solution to…

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Best Practices for Building Reports for Executives, Clients, and ICs

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Everyone needs reports, but not everyone needs the same report. Too much information will overwhelm your reader, while too little data only produces more questions than answers. Find the perfect balance by following these best practices for building reports for anyone. Reporting Best Practices (for everyone) You can’t build a report without knowing what you’re supposed to measure. Check back…

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Use Scientific Methods for Better Agency Marketing

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One of my favorite mantras is “There is no such thing as a marketing emergency” because much of what we do as marketers can be planned and foreseen. Marketing relies on understanding the psychology and behavior triggers that cause customers to take action. The marketer’s job is not to be reactionary and freak out when traffic dips or lead quality…

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5 Goal Setting Steps for Better Client Outcomes

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A healthy agency-client relationship requires trust, communication, and mutual understanding of expected outcomes and timelines. The best way to ensure that everyone’s on the same page is by setting specific and measurable campaign goals early. Also Read: 8 Steps for Marketing Agencies to Manage Client Expectations By early, I don’t mean “shortly after the campaign starts.” I also don’t mean…

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true brand awareness

Calculate True Brand Awareness

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Any marketing or sales funnel will include brand awareness somewhere at the beginning stage of the customer journey, whether it’s the top of the funnel (TOFU) or the beginning of the pipeline. Brand awareness is such a foundational marketing tactic that not very many teams actually spend a lot of their energy and creative capital trying to build it. Also…

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calculate marketing metrics

Hidden Figures: Combining Marketing Metrics for Deeper Data Analysis

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There are thousands of metrics out there that you can use to measure the success of your campaigns, but so much of what platforms report are vanity metrics that don’t provide real analysis into how your marketing efforts affect your bottom line. Those individual, platform-provided metrics don’t always show the whole story or give you exact numbers that clearly communicate…

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2 Ways to Report Blogging Success

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Blogging should be a means to a profitable business end. It’s too hard to keep a blog going to write just for its own sake. Smart marketing teams use a business blog to attract traffic and send it down a funnel, rather than maintaining a blog as a place to muse on the state of the industry. When you stop…

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TapClicks KPI

KPI Roundup: Your Most Important Adwords KPIs

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Adwords and other PPC campaigns are essential, but how do you know which data will tell a meaningful story to clients? Your client reports can quickly expand to several pages and include a lot of information that confuses clients if you’re not careful. Also Read: 7 Awesome Digital Marketing Insights from MozCon Client reporting best practices state that you should…

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automate reporting

Automate To Massively Scale Client Reporting For Media Companies

By | Blog | No Comments

We’re all productivity-obsessed these days, it’s the reason Tim Ferris’s book The 4-Hour Work Week spent 4 years on the New York Times Bestseller list and why Wordstream’s 20-minute work week clinches PPC management subscriptions. We want to do more things faster and better than ever before. Client reporting for sales, marketing and ad operations teams in media companies is…

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5 Steps to Your First Drip Campaign

5 Steps to Your First Drip Campaign

By | Blog | No Comments

Marketing automation has moved out of buzzword territory and into the mainstream marketer’s tool belt. According to Salesforce’s 2017 State of Marketing report, 67% of marketing leaders use marketing automation. And the tools are just as common; you’ll find that most major email service providers now offer some form of marketing automation, or you can invest in dedicated marketing automation…

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TapClicks New UI

A Fresh UI for Fall: 8 Upgrades in the October Release

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We’ve done a little end-of-summer cleanup here at TapClicks, and that means you get a new user interface (UI) that’s faster, more responsive, and easier on the eyes. This post explains the 8 UI upgrades included in the October Release, which is live in your dashboards Friday, October 20. 1. A cleaner dashboard experience We’ve updated the design of dashboard…

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Add Campaign Variables to Links for Ultimate Data Attribution

Add Campaign Variables to Links for Ultimate Data Attribution

By | Blog | No Comments

When you first started marketing, you may have used a scatter-shot approach: posting some things to social media, and collecting email addresses to send out newsletters every couple of weeks. Hopefully, that first panicked rush of “OMG we just have to get something out there–anything!” is over. You probably have some idea of how well your marketing works, but if…

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Moving from Brand Awareness to Lead Generation

By | Blog | No Comments

Customers are hit with over 3,000 messages every day through marketing channels, and it takes 5-7 touches before a customer will remember your brand. With all of that marketing noise, you have to ensure that your target audience is getting the right message, and your message eventually leads to a conversion. A great way to build a brand awareness to…

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Facebook Ads Reports

Top 3 Ways to Report Facebook Ad Insights

By | Blog | No Comments

Nearly 2 billion people are on Facebook, and 1.25 billion of them use it every day. These numbers mean that if you’re not using Facebook Ads to promote your products, someone else will gain your target audience. Facebook promoted and boosted posts can significantly increase your reach on the Facebook platform, resulting in higher follower counts and increased leads. Boosting…

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New Widget Options

Get More Powerful TapClicks Reports with Updated Widget Features

By | Blog | No Comments

August brings us some helpful new updates in the TapClicks UI that improve how your widgets look and respond. These highlights include updates to how TapClicks lets you visualize and customize your data within your dashboards. Our aim is to give you better looking data so your clients can access insights more quickly. Automatic Text Wrapping for Table Grid Widgets…

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Get More Automated Data in TapClicks with Zapier

By | Blog | No Comments

With over 170 connections, you probably connect directly to most of the data you need right in TapClicks. But admittedly, we don’t have all the connections (yet). Whatever your data source, you can connect your tools to TapClicks with Zapier. Zapier is a data connection tool that works based on triggers and automatic checks. Connect your data source to Zapier…

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social media content marketing

The Ultimate Content Marketing Guide: Let’s Start with Social Media

By | Blog | No Comments

Here at TapClicks, we have a lot of combined marketing experience and we wanted to share that experience with others to help them become ever better marketers. That’s why we decided to create the Ultimate Content Marketing Guide. The guide is an ambitious project. It’s designed to be an in-depth, searchable, and living resource on all things content marketing. It’s…

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Infographic

A Visual Guide to Social Media Content Marketing

By | Blog, Tips | One Comment

Social Media is hard: so many platforms to choose from, new tactics and tools for each of those platforms, and different audiences to target. If you feel like you need a handbook to help you build your strategies, have we got the guide for you. This infographic, based on The Ultimate Content Marketing Guide: Social Media, will help you understand…

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Kristin Lundin

3 Rules for Survival (Thriving) in the Marketing Tech Industry

By | Blog | No Comments

This is the first post in TapClicks’ “Women in Tech” series Driven by a desire for learning and an interest in technology, Kristin Lundin has climbed her way up from a computer operator through technical support and into the role of the Senior Director of Product Solutions at TapClicks in Silicon Valley. Throughout her career, Lundin has developed the following…

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Moz

7 Awesome Digital Marketing Insights from MozCon

By | Blog, Tips | No Comments

MozCon is one of the best digital marketing conferences in the industry. If you’re not familiar with MozCon, it’s an expertly run, high quality single-track conference presented by Moz (a TapClicks data partner). I had the honor to speak there in 2012 and it was an amazing experience. Every speaker this year – like every year – gave insightful presentations,…

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How to Do Content Marketing on LinkedIn

By | Blog | No Comments

LinkedIn identifies five major pillars where businesses can share content and engage with audiences across their network. Company Page Slideshare Publishing Sponsored Content Groups The social network has invested a lot in building a platform where business professionals can read great content and share ideas. Their strategy has worked out in our favor, as marketers report that it’s the best…

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