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How to Craft Emails for Your Creative Team (or For Any of Your Teams)

By | Blog | No Comments

Email communication for business is a curious beast that can feel like a delicate balance at times. Friendly versus formal, comprehensive versus concise – the list of factors that define your approach goes on and on. It becomes especially difficult when your concern as a manager is optimizing communication with your creative team, who will often operate on a different…

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Should You Ditch The Marketing Funnel and Choose the Bowtie Method?

By | Blog, CEO Thought Leadership | No Comments

Gary Malhotra, VP of SEO and Self Serve at TapClicks, was interviewed by Sure Oak for their Agency Podcast. Check out the video here. We’re including some of the core ideas from the 15 min expert interview. The original interview can be found at Sure Oak. Marketing’s Most Important Metric Rather than focusing on the numerous metrics associated with traditional…

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How To Access Intelligence: Data-Driven Transformation In Marketing Operations

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The potential of big data to transform the art and science of marketing has been dangled in front of CMOs like the proverbial carrot. Significant progress has been made through ad tech solutions for programmatic buying and targeting, but the full promise of data analytics has been out of reach for teams that don’t have their own data scientist. All…

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Corporate Strategy: An Interview with The VP of Corporate Development

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Author Note: The original article was published on martechcube on April 16, 2019. TapClicks VP of corporate strategy, Noah Jacobson, speaks with MTC on strategy, TapClicks, and marketing technology. Noah Jacobson combines his industry expertise in omnichannel marketing, data and analytics with business strategy as the SVP of Corporate Development at TapClicks, Inc. Over the last two decades, Noah has…

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Marketing KPIs You Should Be Tracking

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What good is a concerted, brilliantly-planned marketing campaign if you have no idea how effective and successful it is? Your efforts might as well be considered screaming blindly into the void if you have no way to measure the performance of your marketing efforts. That’s why any digital marketing expert will be watching the metrics and analyzing data associated with…

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What is a Data Dashboard?

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Big data is all the rage in the marketing and advertising world, and it’s with good reason. Data tell you how your campaigns are performing, give you insight into how to make better business decisions, and keep you in the loop with customer preferences.   As you know, there are hundreds of data analytics tools at your fingertips to help…

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The Importance of Client Marketing in 2019

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When you think about marketing reporting, you probably aren’t imagining anything you’ll enjoy. End-of-month, end-of-quarter, and end-of-year meetings to discuss marketing metrics aren’t exactly a thrill ride. But they’re a necessary part of doing business. They’re also an integral step you must take to inform your strategy in the coming months and years. But when you provide marketing services to…

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Client Marketing Mistakes: 6 Mistakes to Avoid

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When you’re providing clients with marketing services, there’s nothing more exciting than presenting them with good results. You’ve done a lot of hard work to get to this point. You’ve taken a few risks, but your expertise and insights are finally paying off. It would be a shame if a mistake on your report only leads to client confusion, instead….

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How to Create Linkable Assets Through Art and Infographics

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Digital content doesn’t just exist for content’s sake, or for the sake of an abstract concept like “providing value to your customers.” There are real, measurable metrics and attributes for the importance of the assets you create that will improve your branding and SEO performance. One of these attributes is linkability, a key objective of much of the search engine…

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Data Visualization Types: Everything a Marketer Needs to Know

By | Blog, Data Visualization | No Comments

Nailing it in the marketing and advertising department involves sorting through batches of data to glean insights. Without data, it’s impossible to know how your campaigns are performing, where your website visitors are coming from, why customers are (or aren’t) converting, etc. In short, data are the key to helping you make smart marketing and advertising decisions that lead to…

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The Ultimate Guide to Data Visualization: Charts, Graphs, and Everything in Between

By | Blog, Data Visualization | No Comments

When done right, visual data should tell a story. Unlike plain text, data visualization takes complex information and boils it down to a simple, attention-grabbing image that conveys your message without scaring your reader away with long, blocky “walls” of text. Data visualization can make all the difference between a conversion and a lost sale. After all, visual data transcends…

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The 12 Best Data Visualizations to Inspire Marketing Teams

By | Blog, Data Visualization | No Comments

Data visualization is a huge part of doing business today, with influence in so many different aspects. Whether it’s in marketing—through the dissemination of engaging information—or corporate communications and pitches, there’s a whole lot of value to be found in breaking down data into digestible chunks. In today’s article, we celebrate 12 of the best data visualizations ever made, illustrating…

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Handling Custom Data in a Reporting and Analytics Environment

By | Blog, Data Visualization, Knowledge Center | No Comments

Authors: Gautham Ramachandran, Wesley Eversole, Angshuman Rudra, Chris Doore, Sameer Saraf Are you struggling with Custom Data and how to bring it into your reporting tool? Do you want to compare, contrast and integrate these custom datasets with data from standardized data sources such as Google Adwords, Facebook Ads or Google Analytics?Tapclicks and it’s Smart Connector lets you bring in…

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What is a Correlation?

By | Blog | One Comment

Correlation is when there is a mutual relationship or connection between two or more things. In mathematical terms, correlation most often applies to the measurement of the relationship between two variables, X and Y. This answer might satisfy a statistics test, but for marketers, the real issue with establishing a relationship between two things is understanding how the story your…

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