Blog
Client Report: Example Templates and Automation Tips
A client report shows the results of your work. It keeps clients informed, builds trust, and supports future strategies. Many small teams use free client report templates in PowerPoint or PDF format. For a few clients, this works fine. You copy data, update charts, and send the report. But tha...
Top 9 Free Looker Studio Connectors for Better Data Reports
Looker Studio, formerly Google Data Studio, helps people build dashboards and reports without writing code. But it only works well when it’s connected to the right sources. That’s where Looker Studio connectors make a big difference. These tools let you pull data from platforms like Facebook Ads, G...
10 Marketing Project Software to Streamline 2025 Campaigns
10 Marketing Project Software to Streamline 2025 Campaigns Managing marketing projects has become more detailed and time-sensitive. Teams juggle tasks, deadlines, and approvals across different tools and channels. Without the right software, it’s easy to lose time, miss steps, or con...
Customer Lifecycle Analysis: What You Should Know
Every customer goes through a process from first discovering a brand to becoming a loyal buyer. This process is called the customer lifecycle. It includes how someone learns about a company, decides to make a purchase, and continues the relationship after the sale. Understanding this customer jour...
Yelp Analytics: Key Metrics You Need to Watch
Yelp is more than a review site. For local businesses, it’s a tool that helps shape online visibility, customer trust, and even revenue. What many Yelp users don’t realize is how much its data can tell you about customer behavior, profile visibility, and real interest in your business. It offers an...
What are AI Agents? — The Next Generation of Marketing Automation Is Here
Over the past decade, we’ve seen marketing operations evolve from spreadsheet-driven reporting to integrated dashboards, automated data pipelines, and predictive analytics. But something new — and more foundational — is taking shape right now: The rise of AI agents. Unlike standalone chatbots or...
Shopify eCommerce Analytics: How to Build Better Reports
Shopify makes it easier for over 2 million US merchants to run an eCommerce business. But as stores grow in size, especially those using Shopify Plus, many outgrow the platform’s built-in reporting. The main issue is that Shopify reports only show part of your eCommerce data. There’s no easy wa...
The Best Marketing KPIs to Track for Measurable Growth
The Best Marketing KPIs to Track for Measurable Growth Marketing teams put in a lot of effort to reach potential customers, but without the right performance tracking, it’s hard to know what’s working. That’s where marketing key performance indicators (KPIs) come in. These measurable val...
From Chaos to Clarity: How a Unified Marketing Stack Can Transform Your Campaigns
If your marketing feels like herding cats, your tech stack is probably to blame. Every disconnected tool, every login screen, every spreadsheet you manually stitch together—it’s all dragging your team down and choking your campaigns before they even take off. Here’s the truth: You don’t have a te...
Multi-Location Marketing Reporting: What You Need to Know
Running a business with multiple locations means more than just repeating the same marketing playbook. Each location serves a different local audience, which means your messaging, promotions, and campaigns need to adapt without losing the same brand identity. But the real challenge often shows up i...
