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Agencies (no matter their size) often rely on inefficient tools and processes to handle their Google Ads reporting. For example, it's not uncommon for marketers to rely solely on Excel spreadsheets and PowerPoint to create and distribute PPC reports to their clients. But these manual processe...

Advertising and marketing teams use a variety of tools to submit and collect new orders. Some companies (especially larger ones) rely on popular CRM platforms for this. Smaller companies, like boutique marketing agencies, often handle order management through more basic solutions like Google For...

Manually creating PPC reports for clients requires time-consuming and tedious tasks that become roadblocks as you scale your business. When you sit down to create a PPC report, you need to: Gather your PPC marketing data out of each digital marketing platform. This means pulling data ou...

Reporting to clients on paid search performance typically requires a wide set of tools. Digital marketing agencies are often caught pulling data out of Google Analytics and Google Ads (formerly Google AdWords), funneling it into Google Sheets (or Excel) and PowerPoint, and then sending reports o...

Most marketing agencies use several different platforms to plan, launch, measure, and report on their marketing campaigns. But relying on fragmented platforms to manage your marketing operations can lead to bottlenecks, inefficient communication between teams, and crucial delays in client onb...

Manually creating and managing AdWords reports out of tools like Excel and PowerPoint is a time-consuming process for marketers. Ultimately, manual reporting processes reduce the value you can demonstrate to clients and adversely affect client retention. Plus, these reports take so much effor...

Solutions for optimizing ad operations workflow often focus on the post-sales steps of planning, execution, and reporting. For example: Creating marketing deliverables Analyzing and managing campaign performance Creating reports for internal and external stakeholders But before...

Marketers and marketing teams can quickly get overwhelmed with the amount of manual reporting required when managing even the smallest number of Google AdWords campaigns. The more time marketers spend on recurring reporting tasks, the less time they have to work on revenue generating activiti...

The process of closing a sale to launching a campaign isn't streamlined in most digital marketing or advertising agencies. When you sell a marketing service to a client (whether we're talking PPC campaigns, SEO strategies, or whichever specific service you offer) you start a journey that take...

For most marketing teams, the lifecycle of their services from planning and launching campaigns to measuring and reporting on performance is handled through several different online tools, most of which do not communicate with one another seamlessly. But the more fragmented your marketing ope...