Marketing Data Consolidation: Aggregate, Analyze, and Report in One Place

Marketing Data Consolidation: Aggregate, Analyze, and Report in One Place

Businesses and agencies today have a massive data problem. Whether they're doing marketing in many different channels, or for many different clients, the data they need to manage is siloed in many different platforms. As a result, they're unable to view and interpret their data to truly under...

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How to Choose the eCommerce Reporting Tool That's Right for You

How to Choose the eCommerce Reporting Tool That's Right for You

While most eCommerce platformsoffer some reporting features, they are typically limited in certain areas: Visualization:Some offer basic graphs and charts, but otherwise the types of visualizationsyou can use are limited. And you typically won't have the ability to combine metricsinto one...

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TapClicks Alternatives: In-Depth Comparison to 7 Top Competitors

TapClicks Alternatives: In-Depth Comparison to 7 Top Competitors

TapClicks has been around for many years. We've been used by over 3,000+ customers for use cases ranging from marketing reporting and analytics, to advertising order management and agency workflow; or as an all-in-one marketing operations tool. Over time, many competing software products have...

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Shopify Marketing Dashboard: Automate and Scale Your Reporting with Ease

Shopify Marketing Dashboard: Automate and Scale Your Reporting with Ease

Shopify's native dashboards and marketing reports are robust. They've gone to extensive lengths to help online store owners understand how marketing performance affects their bottom line. However, because the options within Shopify to export reports are restricted to spreadsheet and PDF files...

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Marketing Campaign Dashboard: Templates That Scale Across Channels & Clients

Marketing Campaign Dashboard: Templates That Scale Across Channels & Clients

For any marketing agency or in-house marketing team that's running more than a handful of campaigns, a marketing campaign dashboard becomes an absolute necessity. Without it, it's tedious for marketers to send separate reports with key metrics for all your marketing channels to stakeholders....

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Marketing Agency Workflow: How to Sync Sales, Ad Ops & Creative

Marketing Agency Workflow: How to Sync Sales, Ad Ops & Creative

Solutions to a marketing agency's workflowhave traditionally focused on the planning and execution phases of the campaign, the marketingworkflowbetween account managers, creative teamsand ad ops teams. However, this often overlooks that marketing campaignsbegin with sales and order management...

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The Problems with Using Asana for Your Marketing Agency (and Why Marketing Teams Need More Than Generic Work Management Tools)

The Problems with Using Asana for Your Marketing Agency (and Why Marketing Teams Need More Than Generic Work Management Tools)

Many project management software solutions such as Asana and Trello are generic, limited, and not intended for the rigors of marketing campaigns. Our agency customers' common pain points with using Asana to manage their workflow include: Only covering part of the marketing workflow proc...

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Google Ads Reporting Tool: 4 Key Features for Agencies

Google Ads Reporting Tool: 4 Key Features for Agencies

Agencies (no matter their size) often rely on inefficient tools and processes to handle their Google Ads reporting. For example, it's not uncommon for marketers to rely solely on Excel spreadsheets and PowerPoint to create and distribute PPC reports to their clients. But these manual processe...

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The Key Features of Advertising Order Management Systems (and How to Integrate an OMS into Your Marketing Operations)

The Key Features of Advertising Order Management Systems (and How to Integrate an OMS into Your Marketing Operations)

Advertising and marketing teams use a variety of tools to submit and collect new orders. Some companies (especially larger ones) rely on popular CRM platforms for this. Smaller companies, like boutique marketing agencies, often handle order management through more basic solutions like Google For...

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PPC Reports for Clients: Customizable Dashboards at Scale

PPC Reports for Clients: Customizable Dashboards at Scale

Manually creating PPC reports for clients requires time-consuming and tedious tasks that become roadblocks as you scale your business. When you sit down to create a PPC report, you need to: Gather your PPC marketing data out of each digital marketing platform. This means pulling data ou...

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