Blog

Ad Agency Management Software: Why You Need a Solution That Manages the Entire Workflow The workflow handled by an enterprise-level ad agency is complex stretching from placing orders and executing campaigns to analytics and reporting. Each stage of the process requires the manage...

Why Your Omnichannel Marketing Analytics Tool Should Have These 3 Features Gathering analytics across every omnichannel campaign that delivers insightful information for improving marketing strategy is a challenge for marketing teams with retail brands. This is because most omnich...

Why You Need a Tool That Does More than Your Marketing Data Analysis Many people define marketing data analysis in extremely general terms, like getting insights from data, but that's not a helpful definition  it's obvious and not specific to marketing. The goal of marketing data...

3 Important Features to Consider When Choosing a Great Marketing Data Visualization Tool It's our strong belief that a good marketing data visualization stack needs to include the ability to: Gather data from many disparate data sources. Store that data in a single locatio...

Multichannel Campaign Management Tools: An Overview of the Gartner Magic Quadrant (Plus Our Own Tool, TapClicks) If you're an enterprise-level agency running many marketing campaigns across different channels, you'll likely find a multichannel campaign management tool useful to he...

Marketing Data Integration: 4 Challenges Faced by Marketers (Who Don't Code) and How Our Tool Solves Them Managing and organizing the immense amount of marketing data that modern brands generate to create useful insights is a huge challenge for 4 reasons: Marketing data is notor...

Why The Best (and Most Interesting) Marketing Insights Come from Multiple Data Sources Broadly speaking, a marketing insight is a piece of useful information about what activities are generating traffic, leads, and sales for the business that will, in turn, influence decision maki...

Interview with StackAdapt: How Companies Should Advertise Sensitive Verticals TapClicks recently connected with StackAdapt's Director of Platform Quality, Connie Yan, to discuss how companies should advertise sensitive verticals (i.e. cannabis, tobacco, gambling, etc.). In this ar...

8 Data Pipeline Tools (Plus an In-Depth Analysis of Our Own Tool for Marketers) Data pipeline tools are a category of software that allow large volumes of data to be moved from several disparate data sources to a central destination, often a data warehouse. Data is typically norma...

Marketing Data Pipeline: What It Is and How It Can Help Enterprise-Level Marketing Agencies For marketers running multiple campaigns for enterprise-level agencies or brands, a marketing data pipeline is essential. But what is it and why do you need one?  A marketing data pipeli...