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What Is Correlation? Correlation is when there is a mutual relationship or connection between two or more things. In mathematical terms, correlation most often applies to the measurement of the relationship between two variables, X and Y. How do you make better campaign decisions using corre...

When it comes to emailing your CEO or emailing the business owner, it makes no difference whether you work at a large or small agency. It can be a little intimidating. Your CEO has a lot on his/her plate and when you send an email, you want it to get read, you'd like for your communication to...

  When you talk about graphs and charts, all too often, the first image in a person's head is a bunch of 90s-esque charts and graphs on a powerpoint pasted from an excel sheet of some kind. Data visualization (or visualisation as the Britts spell it) is a hallmark of business meetings. C-S...

It's been a decade since the rise of the infographic in digital marketing. Coinciding with the advent of data-driven methods, was the infographic's refinement into a tool that could disseminate large amounts of complex data and insights into concise, easily digestible forms that anyone could und...

  All sorts of visualization techniques exist to surface your data. Companies like Ferdio have even created data visualization catalogs that illustrate every type of chart or graph you could choose from. As a data visualization company, it's important to educate users on how to best reach the...

Keywords are one of the pillars of search engine optimization. It lays the basis for your on-page optimization, which can, in turn, affect how you reach out for link building. For those that need a little primer on the science of link building. For our purposes, we'll focus on the keyword aspect...

In the vast ocean of performance metrics available to business owners, one particular measurement is somewhat neglected when compared to more obvious indicators, like acquisition costs or raw sales. Retention rate, which is related to churn rate, is a curious creature that's a little tough to ca...

It's well-established that data visualization is a big part of modern business. It makes patterns clearer, digestible, and more visible; it can improve information storytelling and response time to emergent trends, and it can even help businesses make use of data that was previously inert and un...

How to Identify Why Your Clients are Churning (and Why it Matters) The goal of every marketer is to acquire more clients, and one of the easiest ways to bring your customer numbers up is to keep the numbers from going down. Reduce churn. It might be the lowest hanging fruit out th...

3 Tips for Upselling and Cross-selling Clients and Potential Customers When it comes to growing your agency, repeat business is where the money's at. In fact, 61% of SMBs report that more than half of their revenue comes from repeat customers, rather than new business. Not to ment...