Is the Value of Infographic Creation Diminishing?

Is the Value of Infographic Creation Diminishing?

It's been a decade since the rise of the infographic in digital marketing. Coinciding with the advent of data-driven methods, was the infographic's refinement into a tool that could disseminate large amounts of complex data and insights into concise, easily digestible forms that anyone could und...

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Data Visualization Infographic: How to Make Charts and Graphs

Data Visualization Infographic: How to Make Charts and Graphs

  All sorts of visualization techniques exist to surface your data. Companies like Ferdio have even created data visualization catalogs that illustrate every type of chart or graph you could choose from. As a data visualization company, it's important to educate users on how to best reach the...

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How to Conduct Keyword Research for Clients

How to Conduct Keyword Research for Clients

Keywords are one of the pillars of search engine optimization. It lays the basis for your on-page optimization, which can, in turn, affect how you reach out for link building. For those that need a little primer on the science of link building. For our purposes, we'll focus on the keyword aspect...

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The Simple Guide to Understanding Your Customer Retention Rate

The Simple Guide to Understanding Your Customer Retention Rate

In the vast ocean of performance metrics available to business owners, one particular measurement is somewhat neglected when compared to more obvious indicators, like acquisition costs or raw sales. Retention rate, which is related to churn rate, is a curious creature that's a little tough to ca...

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Marketing Reporting: The Art of Color in Visualization

Marketing Reporting: The Art of Color in Visualization

It's well-established that data visualization is a big part of modern business. It makes patterns clearer, digestible, and more visible; it can improve information storytelling and response time to emergent trends, and it can even help businesses make use of data that was previously inert and un...

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How to Identify Why Your Clients are Churning (and Why it Matters)

How to Identify Why Your Clients are Churning (and Why it Matters)

How to Identify Why Your Clients are Churning (and Why it Matters) The goal of every marketer is to acquire more clients, and one of the easiest ways to bring your customer numbers up is to keep the numbers from going down. Reduce churn. It might be the lowest hanging fruit out th...

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3 Tips for Upselling and Cross-selling Clients and Potential Customers

3 Tips for Upselling and Cross-selling Clients and Potential Customers

3 Tips for Upselling and Cross-selling Clients and Potential Customers When it comes to growing your agency, repeat business is where the money's at. In fact, 61% of SMBs report that more than half of their revenue comes from repeat customers, rather than new business. Not to ment...

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3 Tips for Upselling and Cross-selling Clients and Potential Customers

3 Tips for Upselling and Cross-selling Clients and Potential Customers

When it comes to growing your agency, repeat business is where the money's at. In fact, 61% of SMBs report that more than half of their revenue comes from repeat customers, rather than new business. Not to mention, on average, loyal customers are worth up to 10x as much as their first purchase....

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Showing ROI to Clients: The 3 Marketing Reports your Agency Should Use

Showing ROI to Clients: The 3 Marketing Reports your Agency Should Use

As a digital marketing agency, proving ROI to a client can be a tall order at times, depending on the marketing strategy. KPIs wildly vary from client to client and even industry to industry and depending on the goal of a particular marketing strategy, it may be difficult to demonstrate any indi...

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Introducing 5 New Industry-Specific Marketing Analytics Dashboards

Introducing 5 New Industry-Specific Marketing Analytics Dashboards

Introducing 5 New Industry-Specific Marketing Analytics Dashboards As a digital agency, you've already experienced the power of a smart, well-organized, and comprehensive analytics and reporting dashboard. Stunning visualizations give you the ability to tell a story to your clien...

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