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There are inflection points along the path of scaling a digital marketing agency that require increases in efficiency to continue driving results for your clients as you grow. It's during these times that we see agencies looking to invest in marketing operations or performance management platfor...

4 Tips for Using Omnichannel Data What is omnichannel? Omnichannel marketing is a concept of seamless, controlled user experience across the touchpoints of a customer journey. This experience happens across several or all available channels that are relevant to a buyer's journe...

Top 6 Marketing Trends of 2020 Preparing for the Top Omnichannel Marketing Trends of 2020 (and beyond) 2020 is just around the corner, which, aside from the political firestorm we'll find ourselves in, is a perfect opportunity to take stock of the trends that have shaped digita...

4 Things to Consider for your Google DSM Replacement Google's DoubleClick Sales Manager (DSM) is quickly approaching the sunset date of July 31st, 2019. The time to search for a suitable replacement is now. The market is full of options, but not all order management systems (OMS)...

Creating Analytics on Yelp Data for Deeper Insights Into Location-Driven Marketing Yelp is a treasure trove of localized advertising insights. It's the gold standard for localized marketing, buying research and decision making. Yelp Ads can be used to precisely target consumers ba...

Babak Hedayati - A Poem of Hope Babak Hedayati is the Co-Founder and CEO of Tapclicks. During this interview, Mr. Hedayati goes in depth on how poetry influenced his leadership and parenting style. He specifically recites "On Children" a poem from Kahlil Gibran and compares...

How to Craft Emails for Your Creative Team (or For Any of Your Teams) Email communication for business is a curious beast that can feel like a delicate balance at times. Friendly versus formal, comprehensive versus concise the list of factors that define your approach goes on and...

Customer Retention Strategy Through Proper Email Marketing Customer retention is one of the primary ways to increase the bottom line at your agency. In fact, increasing customer retention by 5% can boost profits by 95%, according to Bain & Company. Every agency is looking for t...

Corporate Strategy: An Interview with The VP of Corporate Development Author Note: The original article was published on martechcube on April 16, 2019. TapClicks VP of corporate strategy, Noah Jacobson, speaks with MTC on strategy, TapClicks, and marketing technology. Noah Jaco...

Did you know research shows companies that are focused on sales and marketing alignment are up to 67% better at closing deals? On the flip side, lack of sales and marketing alignment leads to the waste of 60-70% of B2B content and a failure to convert 79% of marketing leads into sales. Yikes...