Blog
Should You Build Your Own Enterprise Reporting System? Pros and Cons of Building vs. Buying
Often agencies or media companies who come to us to discuss buying TapClicks as a reporting software say that they're also considering building their own solution in-house. Their thinking for building in-house is typically centered around cost: spend some in-house development resources now, buil...
The Story Behind Building the Best Customer Data Platform for Marketers
The Story Behind Building the Best Customer Data Platform for Marketers A chance meeting brings together two tech leaders who will change marketing technology and data. When Colby West and Babak Hedayati met at a conference in 2008, they were each running SaaS companies that fo...
How the Bottleneck Between Media and Analytics Teams Hurts Agency Performance (and How to Remove It)
How the Bottleneck Between Media and Analytics Teams Hurts Agency Performance (and How to Remove It) Many agencies find that their analytics team spends a good chunk of their time putting together reports and dashboards for their media team, thus minimizing the time they have to s...
Media Planning Tools: An In Depth Analysis of MediaOcean and 4 Top Alternatives
Media Planning Tools: An In Depth Analysis of MediaOcean and 4 Top Alternatives Tools like MediaOcean are an industry favorite for media planningand execution. As you develop complex marketing plans, these platforms save you time and ensure your clients easily understand and accep...
Key Takeaways from the G2 Momentum Grid Report for Marketing Analytics | Winter 2020
Key Takeaways from the G2 Momentum Grid® Report for Marketing Analytics | Winter 2020 Takeaways from the G2 Momentum Grid Report for Marketing Analytics | Winter 2020 G2 Crowd just released its Momentum Grid Report for Marketing Analytics for Winter 2020. What makes a good...
How Client Dashboards Can Be Used to Improve Marketing Operations for Agencies, Brands, and Media Companies
How Client Dashboards Can Be Used to Improve Marketing Operations for Agencies, Brands, and Media Companies Without the right system, piercing through the vast clutter of your marketing operations and performance data can be overwhelming.Client dashboards help you understand and d...
Datorama Alternatives: Comparing the Top 4 Marketing Analytics Platforms
Datorama Alternatives: Comparing the Top 4 Marketing Analytics Platforms Much of the existing information online about Datorama alternatives provides a list of every SaaS platform on the market with a few sentences about each, but doesn't go into depth on any of them. In this a...
30+ Best Marketing Analytics and Reporting Software (Grouped by Use Case for Easy Researching)
As the number of marketing analytics and reporting software on the market continues to grow, figuring out which tool is right for your business is requiring more and more time to research and weigh options against each other. If you need to be able to see data about how your client's users ar...
20+ Best Reporting Tools (and How to Determine Which One is Right for Your Business)
20+ Best Reporting Tools (and How to Determine Which One is Right for Your Business) Businesses are generating more data than ever. In many cases, it becomes siloed as different departments use different tools and nobody including upper management has access to the bigger picture....
