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Even the smallest advertising agencies are likely using a handful of tools to manage their operations. In working with agencies of all sizes, we've noticed that the software they typically need to run their businesses can be grouped into four broad categories: Reporting and Analytics Pro...

For most agencies evaluating their PPC reporting software options, price, scalability, and ease of use are typically the first criteria that come to mind. And while there are more factors to consider, we think there are two in particular that are worth more attention than they receive: Is...

What Agencies Need to Know When Choosing a Facebook Ads Analytics and Reporting Tool Often when digital marketing agencies piece together in-house reporting processes to analyze  Facebook advertising data, they eventually end up seeking out a third-party reporting or analytics too...

Smaller marketing agencies often use Google Data Studio (GDS) a free tool to show results to their clients in the form of graphs and dashboards. However, there are only 17 free Google connectors, and they're for platforms within Google's ecosystem Google Ads, Google Sheets, Google Analytics,...

If you're in the business of selling advertising whether you're an agency, a media company, or a big brand retailer transitioning new customers from sales to account management and ad ops requires a lot of back and forth dialogue. During customer onboarding, there is an assortment of details...

For 1-million merchants, Shopify has simplified the process of running an eCommerce business. But for businesses of a certain size (especially Shopify Plus stores), their native reporting and analytics features are somewhat limited compared to what they need. One of the biggest challenges the...

When you're a digital marketing agency, you work with different clients who have all sorts of varying perspectives on marketing, different levels of strategic understanding and technical knowledge, and different ideas of what specific results they think they should be getting in their engagement...

How Big Brand Retailers Are Leveraging Self-Service Ad Platforms to Capture Untapped Ad Revenue In the winter of 2019, digital ad sales represented more than half of the $306 billion global ad sales market for the first time. And while Amazon has been very successful with a self-s...

The digital marketing industry is shifting as whole industries adjust their business models during the pandemic. Our new report uses industry data along with proprietary analytics for several top industries and six channels to provide key insights to help marketers understand how to move forw...

Life Before and After Social Media Dashboards (and Why 2060 Digital Has Never Looked Back) Julie Hauck and Amy Oliver have watched 2060 Digital scale tremendously over the past several years. Julie, who is senior director of partner success, and Amy, who is director of social medi...