YP: Traffic

Yellow Pages is a global, digital, and print media company offering businesses comprehensive media solutions to meet their key marketing objectives and providing consumers with platforms to access reliable local business information.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

CMR ID	CMR Name
CTR	Category Code
Category Name	Clicks
Client Code	Customer ID
Customer Name	Date
Directory Code	Directory Name
Directory State Code	Impressions
Product Code	Product Name
Purchase Order	SRID
SRID Address	SRID City
SRID Listed Business Name	SRID Primary Phone Number
SRID State	SRID Zip
Source ID	User Intent
User Intent Clicks

Data View Details: Campaigns

Customer ID	Customer Name
Client Code	CMR ID
CMR Name	Purchase Order
Product Code	Product Name
Category Code	Category Name
Directory Code	Directory Name
Directory State Code	SRID
SRID Listed Business Name	SRID Address
SRID City	SRID State
SRID Zip	SRID Primary Phone Number
Source ID	Clicks
Impressions	CTR
Date

Data View Details: User Intent

Customer Name	Client Code
CMR ID	CMR Name
Purchase Order	Product Code
Product Name	Category Code
Category Name	Directory Code
Directory Name	Directory State Code
SRID	SRID Listed Business Name
SRID Address	SRID City
SRID State	SRID Zip
SRID Primary Phone Number	Source ID
User Intent	User Intent Clicks
Date