Apple Search Ads (Early Access)

Apple Search Ads (Early Access)

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Ad Channel Type Ad Display Status
Ad Group Deleted? Ad Group Display Status
Ad Group ID Ad Group Name
Ad Group Serving State Reasons Ad Group Serving Status
Ad Group Status Ad ID
Ad Name Ad Preview
Ad Serving State Reasons Ad Status
Admin Area App Name
Automated Keywords On? Avg. CPA
Avg. CPM Avg. CPT
Bid Bid Amount
Bid Currency Billing Event
CPA Goal Campaign ID
Campaign Is Deleted? Campaign Name
Campaign Status Client Avg CPA
Client Avg CPM Client Avg CPT
Client Local Spend Conversion Rate
Countries Or Regions Country Code
Country Or Region Serving State Reasons Creation Time
Creative ID Creative Type
Daily Budget Daily Budget Currency
Date Default Bid
Default BidCurrency Deleted?
Device Display Status
End Time Impressions
Installs Keyword
Keyword Display Status Keyword ID
Keyword Status LAT Off Installs
LAT On Installs Language
Local Spend Local Spend Currency
Locality Match Type
Modification Time New Downloads
Org ID Pricing Model
Product Page ID Re-Downloads
Search Term Source Search Term Text
Serving State Reasons Serving Status
Start Time Status
Supply Source TTR
Taps Total Budget
Total Budget Currency

Ad Channel Type Ad Group Display Status
Ad Group ID Ad Group Name
Ad Group Serving State Reasons Ad Group Serving Status
Ad Group Status Automated Keywords On?
Avg. CPA Avg. CPM
Avg. CPT CPA Goal
Campaign ID Campaign Name
Campaign Status Client Avg CPA
Client Avg CPM Client Avg CPT
Client Local Spend Conversion Rate
Date Default Bid
Default BidCurrency Deleted?
End Time Impressions
Installs LAT Off Installs
LAT On Installs Local Spend
Local Spend Currency Modification Time
New Downloads Org ID
Pricing Model Re-Downloads
Start Time TTR
Taps

Ad Channel Type Ad Display Status
Ad Group ID Ad Group Name
Ad Group Status Ad ID
Ad Name Ad Preview
Ad Serving State Reasons Ad Status
Avg. CPA Avg. CPM
Avg. CPT Campaign ID
Campaign Name Campaign Status
Client Avg CPA Client Avg CPM
Client Avg CPT Client Local Spend
Conversion Rate Creation Time
Creative ID Creative Type
Date Deleted?
Impressions Installs
LAT Off Installs LAT On Installs
Language Local Spend
Local Spend Currency New Downloads
Org ID Product Page ID
Re-Downloads Status
TTR Taps

Ad Channel Type App Name
Avg. CPA Avg. CPM
Avg. CPT Billing Event
Campaign ID Campaign Is Deleted?
Campaign Name Campaign Status
Client Avg CPA Client Avg CPM
Client Avg CPT Client Local Spend
Conversion Rate Countries Or Regions
Country Or Region Serving State Reasons Daily Budget
Daily Budget Currency Date
Display Status Impressions
Installs LAT Off Installs
LAT On Installs Local Spend
Local Spend Currency Modification Time
New Downloads Org ID
Re-Downloads Serving State Reasons
Serving Status Supply Source
TTR Taps
Total Budget Total Budget Currency

Ad Channel Type Ad Group Display Status
Ad Group ID Ad Group Name
Ad Group Serving State Reasons Ad Group Serving Status
Ad Group Status Automated Keywords On?
Avg. CPA Avg. CPM
Avg. CPT CPA Goal
Campaign ID Campaign Name
Campaign Status Client Avg CPA
Client Avg CPM Client Avg CPT
Client Local Spend Conversion Rate
Date Default Bid
Default BidCurrency Deleted?
Device End Time
Impressions Installs
LAT Off Installs LAT On Installs
Local Spend Local Spend Currency
Modification Time New Downloads
Org ID Pricing Model
Re-Downloads Start Time
TTR Taps

Ad Channel Type Ad Group Display Status
Ad Group ID Ad Group Name
Ad Group Serving State Reasons Ad Group Serving Status
Ad Group Status Admin Area
Automated Keywords On? Avg. CPA
Avg. CPM Avg. CPT
CPA Goal Campaign ID
Campaign Name Campaign Status
Client Avg CPA Client Avg CPM
Client Avg CPT Client Local Spend
Conversion Rate Country Code
Date Default Bid
Default BidCurrency Deleted?
End Time Impressions
Installs LAT Off Installs
LAT On Installs Local Spend
Local Spend Currency Locality
Modification Time New Downloads
Org ID Pricing Model
Re-Downloads Start Time
TTR Taps

Ad Channel Type Ad Group ID
Ad Group Name Ad Group Status
Avg. CPA Avg. CPM
Avg. CPT Bid
Bid Currency Campaign ID
Campaign Name Campaign Status
Client Avg CPA Client Avg CPM
Client Avg CPT Client Local Spend
Conversion Rate Date
Deleted? Impressions
Installs Keyword
Keyword Display Status Keyword ID
Keyword Status LAT Off Installs
LAT On Installs Local Spend
Local Spend Currency Match Type
Modification Time New Downloads
Org ID Re-Downloads
TTR Taps

Ad Channel Type Ad Group Deleted?
Ad Group ID Ad Group Name
Ad Group Status Avg. CPA
Avg. CPM Avg. CPT
Bid Amount Bid Currency
Campaign ID Campaign Name
Campaign Status Client Avg CPA
Client Avg CPM Client Avg CPT
Client Local Spend Conversion Rate
Date Deleted?
Impressions Installs
Keyword Keyword Display Status
Keyword ID LAT Off Installs
LAT On Installs Local Spend
Local Spend Currency Match Type
New Downloads Org ID
Re-Downloads Search Term Source
Search Term Text TTR
Taps

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