Google Analytics 4 (Early Access)
Introducing the next generation of Analytics, Google Analytics 4 (GA4) Explore more about Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and apps.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| ARPPU | Active users |
| Age | Analytics Account ID |
| Analytics Account Name | App version |
| Audience ID | Audience name |
| Average Engagement Time | Average Engagement Time Per Session |
| Average purchase revenue | Browser |
| City | City ID |
| Content ID | Content group |
| Content type | Conversions |
| Country | Country ID |
| Date | Default channel group |
| Device | Device brand |
| Device category | Device model |
| Engaged sessions | Engagement rate |
| Event count | Event count per user |
| Event name | Event value |
| Events per session | First user Google Ads ad group ID |
| First user Google Ads ad group name | First user Google Ads ad network type |
| First user campaign | First user campaign ID |
| First user medium | First user source |
| Gender | Hostname |
| Interests | Is conversion event |
| Language | Language code |
| Mobile model | New users |
| OS version | Operating system |
| Page path | Page title |
| Page title and screen class | Page title and screen name |
| Platform | Property ID |
| Property Name | Purchase revenue |
| Region | Screen resolution |
| Session Google Ads account name | Session Google Ads ad group ID |
| Session Google Ads ad group name | Session Google Ads campaign |
| Session Google Ads campaign ID | Session Google Ads keyword text |
| Session Google Ads query | Session campaign |
| Session campaign ID | Session default channel group |
| Session medium | Session source |
| Sessions | Sessions per user |
| Stream ID | Stream name |
| Total ad revenue | Total purchasers |
| Total revenue | Total users |
| Transactions | User engagement |
| View in Google Analytics | Views |
| ARPPU | Active users |
| Analytics Account ID | Analytics Account Name |
| Conversions | Date |
| Default channel group | Engaged sessions |
| Engagement rate | Event value |
| Property ID | Property Name |
| Purchase revenue | Sessions |
| Sessions per user | Total purchasers |
| Total revenue | Total users |
| ARPPU | Active users |
| Analytics Account ID | Analytics Account Name |
| Conversions | Date |
| Default channel group | Engaged sessions |
| Engagement rate | Event value |
| Property ID | Property Name |
| Purchase revenue | Sessions |
| Sessions per user | Total purchasers |
| Total revenue | Total users |
| Age | Analytics Account ID |
| Analytics Account Name | Conversions |
| Date | Engaged sessions |
| Engagement rate | New users |
| Property ID | Property Name |
| Purchase revenue | Sessions |
| Total ad revenue | Total revenue |
| Transactions | User engagement |
| Views |
| ARPPU | Active users |
| Analytics Account ID | Analytics Account Name |
| Audience ID | Audience name |
| Average purchase revenue | Conversions |
| Date | Engaged sessions |
| Engagement rate | New users |
| Property ID | Property Name |
| Purchase revenue | Sessions |
| Sessions per user | Total ad revenue |
| Total purchasers | Total revenue |
| Total users | Transactions |
| User engagement | Views |
| ARPPU | Active users |
| Analytics Account ID | Analytics Account Name |
| Audience ID | Audience name |
| Average purchase revenue | Conversions |
| Date | Engaged sessions |
| Engagement rate | New users |
| Property ID | Property Name |
| Purchase revenue | Sessions |
| Sessions per user | Total ad revenue |
| Total purchasers | Total revenue |
| Total users | Transactions |
| User engagement | Views |
| Analytics Account ID | Analytics Account Name |
| Content ID | Content group |
| Content type | Conversions |
| Date | Engaged sessions |
| Engagement rate | New users |
| Property ID | Property Name |
| Purchase revenue | Sessions |
| Total ad revenue | Total revenue |
| Transactions | User engagement |
| Views |
| Active users | Analytics Account ID |
| Analytics Account Name | Average Engagement Time |
| Average Engagement Time Per Session | Conversions |
| Date | Is conversion event |
| New users | Property ID |
| Property Name | Sessions |
| Total users | User engagement |
| Active users | Analytics Account ID |
| Analytics Account Name | Average Engagement Time |
| Average Engagement Time Per Session | Conversions |
| Date | Is conversion event |
| New users | Property ID |
| Property Name | Sessions |
| Total users | User engagement |
| Analytics Account ID | Analytics Account Name |
| Browser | Conversions |
| Date | Device category |
| Device model | Engaged sessions |
| Engagement rate | New users |
| OS version | Operating system |
| Property ID | Property Name |
| Purchase revenue | Screen resolution |
| Sessions | Total ad revenue |
| Total revenue | Transactions |
| User engagement | Views |
| Active users | Analytics Account ID |
| Analytics Account Name | Average Engagement Time |
| Average Engagement Time Per Session | Conversions |
| Date | Event count |
| Event count per user | Event name |
| Event value | Events per session |
| New users | Property ID |
| Property Name | Sessions |
| Total users | User engagement |
| Active users | Analytics Account ID |
| Analytics Account Name | Date |
| Event count | Event name |
| Event value | Is conversion event |
| Page title and screen class | Page title and screen name |
| Property ID | Property Name |
| Sessions |
| Analytics Account ID | Analytics Account Name |
| Conversions | Date |
| Engaged sessions | Engagement rate |
| Gender | New users |
| Property ID | Property Name |
| Purchase revenue | Sessions |
| Total ad revenue | Total revenue |
| Transactions | User engagement |
| Views |
| Analytics Account ID | Analytics Account Name |
| City | City ID |
| Conversions | Country |
| Country ID | Date |
| Engaged sessions | Engagement rate |
| New users | Property ID |
| Property Name | Purchase revenue |
| Region | Sessions |
| Total ad revenue | Total revenue |
| Transactions | User engagement |
| Views |
| Analytics Account ID | Analytics Account Name |
| Conversions | Date |
| Engaged sessions | Engagement rate |
| New users | Property ID |
| Property Name | Purchase revenue |
| Session Google Ads account name | Session Google Ads ad group ID |
| Session Google Ads ad group name | Session Google Ads campaign |
| Session Google Ads campaign ID | Session Google Ads keyword text |
| Session Google Ads query | Sessions |
| Total ad revenue | Total revenue |
| Transactions | User engagement |
| Views |
| Analytics Account ID | Analytics Account Name |
| Conversions | Date |
| Engaged sessions | Engagement rate |
| First user Google Ads ad group ID | First user Google Ads ad group name |
| First user Google Ads ad network type | New users |
| Property ID | Property Name |
| Purchase revenue | Sessions |
| Total ad revenue | Total revenue |
| Transactions | User engagement |
| Views |
| Analytics Account ID | Analytics Account Name |
| Conversions | Date |
| Engaged sessions | Engagement rate |
| Interests | New users |
| Property ID | Property Name |
| Purchase revenue | Sessions |
| Total ad revenue | Total revenue |
| Transactions | User engagement |
| Views |
| Analytics Account ID | Analytics Account Name |
| Conversions | Date |
| Engaged sessions | Engagement rate |
| Language | Language code |
| New users | Property ID |
| Property Name | Purchase revenue |
| Sessions | Total ad revenue |
| Total revenue | Transactions |
| User engagement | Views |
| Analytics Account ID | Analytics Account Name |
| Conversions | Date |
| Device | Device brand |
| Engaged sessions | Engagement rate |
| Mobile model | New users |
| Property ID | Property Name |
| Purchase revenue | Sessions |
| Total ad revenue | Total revenue |
| Transactions | User engagement |
| Views |
| Analytics Account ID | Analytics Account Name |
| Conversions | Date |
| Engaged sessions | Engagement rate |
| Hostname | New users |
| Page path | Page title |
| Platform | Property ID |
| Property Name | Purchase revenue |
| Sessions | Total ad revenue |
| Total revenue | Transactions |
| User engagement | Views |
| ARPPU | Active users |
| Analytics Account ID | Analytics Account Name |
| Average Engagement Time | Average Engagement Time Per Session |
| Average purchase revenue | Content group |
| Conversions | Date |
| Engaged sessions | Engagement rate |
| Event count | Event count per user |
| Event value | Events per session |
| New users | Page path |
| Page title | Property ID |
| Property Name | Purchase revenue |
| Sessions | Sessions per user |
| Total purchasers | Total revenue |
| Total users | Transactions |
| User engagement | Views |
| ARPPU | Active users |
| Analytics Account ID | Analytics Account Name |
| Average Engagement Time | Average Engagement Time Per Session |
| Average purchase revenue | Content group |
| Conversions | Date |
| Engaged sessions | Engagement rate |
| Event count | Event count per user |
| Event value | Events per session |
| New users | Page path |
| Page title | Property ID |
| Property Name | Purchase revenue |
| Sessions | Sessions per user |
| Total purchasers | Total revenue |
| Total users | Transactions |
| User engagement | Views |
| Active users | Analytics Account ID |
| Analytics Account Name | Conversions |
| Date | Engaged sessions |
| Engagement rate | New users |
| Property ID | Property Name |
| Purchase revenue | Sessions |
| Sessions per user | Total ad revenue |
| Total revenue | Total users |
| Transactions | User engagement |
| View in Google Analytics | Views |
| Analytics Account ID | Analytics Account Name |
| App version | Conversions |
| Date | Engaged sessions |
| Engagement rate | New users |
| Property ID | Property Name |
| Purchase revenue | Sessions |
| Stream ID | Stream name |
| Total ad revenue | Total revenue |
| Transactions | User engagement |
| Views |
| Analytics Account ID | Analytics Account Name |
| Conversions | Date |
| Engaged sessions | Engagement rate |
| New users | Property ID |
| Property Name | Purchase revenue |
| Session campaign | Session campaign ID |
| Session default channel group | Session medium |
| Session source | Sessions |
| Total ad revenue | Total revenue |
| Transactions | User engagement |
| Views |
| Analytics Account ID | Analytics Account Name |
| Conversions | Date |
| Engaged sessions | Engagement rate |
| First user campaign | First user campaign ID |
| First user medium | First user source |
| New users | Property ID |
| Property Name | Purchase revenue |
| Sessions | Total ad revenue |
| Total revenue | Transactions |
| User engagement | Views |
| 1-day active users | 28-day active users |
| 7-day active users | ARPPU |
| ARPU | Achievement ID |
| Active users | Ad Format |
| Ad Source Name | Ad Unit Exposure |
| Ad Unit Name | Add to Carts |
| Ads Clicks | Ads Cost |
| Ads Cost per Click | Ads Impressions |
| Age | Analytics Account ID |
| Analytics Account Name | App version |
| Audience ID | Audience name |
| Average Purchase Revenue Per User | Average Session Duration |
| Average purchase revenue | Avg Engagement Time Per Active User |
| Avg Engagement Time per Session | Bounce Rate |
| Browser | Campaign ID |
| Campaign Name | Cart to View Rate |
| Character | Checkouts |
| City | City ID |
| Cohort | Cohort active users |
| Cohort total users | Content ID |
| Content group | Content type |
| Continent | Continent ID |
| Conversion Purchase | Conversions |
| Cost per Conversion | Country |
| Country ID | Crash Affected Users |
| Crash Free User Rate | Daily cohort |
| Date | Date + Hour (YYYYMMDDHH) |
| Date Hour and Minute | Dau Per Mau |
| Dau Per Wau | Day of Week name |
| Default Channel Group | Device category |
| Device model | Engaged Session Per User |
| Engaged sessions | Engagement rate |
| Event count | Event count per user |
| Event name | Event value |
| Events per session | File Extension |
| File Name | First Session Date |
| First Time Purchase Conversion Rate | First Time Purchase Per New User |
| First Time Purchasers | First User Default Channel Group |
| First User Google Ads Account Name | First User Google Ads Campaign |
| First User Google Ads Campaign ID | First User Google Ads Campaign Type |
| First User Google Ads Creative ID | First User Google Ads Customer ID |
| First User Google Ads Keyword Text | First User Google Ads Query |
| First User Manual Ad Content | First User Manual Term |
| First User Source / Medium | First User Source Platform |
| Full Page Url | Gender |
| Google Ads Account Name | Google Ads Ad Group ID |
| Google Ads Ad Group Name | Google Ads Ad Network Type |
| Google Ads Campaign | Google Ads Campaign ID |
| Google Ads Campaign Type | Google Ads Creative ID |
| Google Ads Customer ID | Google Ads Keyword Text |
| Google Ads Query | Group ID |
| Hostname | Hour |
| ISO Week of ISO Year | ISO Week of the Year |
| ISO Year | Interests |
| Is conversion event | Item Affiliation |
| Item Brand | Item Category |
| Item Category 2 | Item Category 3 |
| Item Category 4 | Item Category 5 |
| Item ID | Item List Click Through Rate |
| Item List ID | Item List Name |
| Item List Position | Item Location ID |
| Item Name | Item Promotion Click Through Rate |
| Item Promotion Creative Name | Item Promotion Creative Slot |
| Item Promotion ID | Item Promotion Name |
| Item Revenue | Item Variant |
| Item View Events | Item-list Click Events |
| Item-list View Events | Items Added to Cart |
| Items Checked Out | Items Clicked in List |
| Items Clicked in Promotion | Items Purchased |
| Items Viewed | Items Viewed in List |
| Items Viewed in Promotion | Landing Page + Query String |
| Language | Language code |
| Last click session campaign ID | Level |
| Link Classes | Link Domain |
| Link ID | Link Text |
| Link URL | Manual Ad Content |
| Manual Term | Medium |
| Method | Minute |
| Mobile Device | Mobile Device brand |
| Mobile model | Monthly cohort |
| New / Returning | New users |
| Nth Hour | Nth Minute |
| Nth Year | Nth day |
| OS version | Operating system |
| Operating system with version | Order Coupon |
| Organic Google Search Average Position | Organic Google Search Click Through Rate |
| Organic Google Search Clicks | Organic Google Search Impressions |
| Outbound | Page Location |
| Page Path + Query String | Page Path + Query String and Screen Class |
| Page Path and Screen Class | Page Referrer |
| Page path | Page title |
| Page title and screen class | Page title and screen name |
| Percent Scrolled | Platform |
| Platform / Device Category | Promotion Clicks |
| Promotion Views | Property ID |
| Property Name | Publisher Ad Clicks |
| Publisher Ad Impressions | Purchase Conversion Rate |
| Purchase To View Rate | Purchase revenue |
| Region | Return on Ad Spend (ROAS) |
| Screen Page Views Per User | Screen resolution |
| Scrolled Users | Search Term |
| Session Conversion Rate | Session Conversion Rate Purchase |
| Session Google Ads Campaign | Session Google Ads Campaign ID |
| Session Google Ads Campaign Type | Session Google Ads Creative ID |
| Session Google Ads Customer ID | Session Google Ads account name |
| Session Google Ads ad group ID | Session Google Ads ad group name |
| Session Google Ads ad network type | Session Google Ads keyword text |
| Session Google Ads query | Session Manual Ad Content |
| Session Manual Term | Session SA360 Ad Group Name |
| Session SA360 Campaign | Session SA360 Campaign ID |
| Session SA360 Creative Format | Session SA360 Engine Account ID |
| Session SA360 Engine Account Name | Session SA360 Engine Account Type |
| Session SA360 Keyword Text | Session SA360 Medium |
| Session SA360 Query | Session SA360 Source |
| Session Source / Medium | Session Source Platform |
| Session campaign | Session default channel group |
| Session medium | Session source |
| Sessions | Sessions per user |
| Shipping Amount | Shipping Tier |
| Signed in with user ID | Source |
| Source / Medium | Source Platform |
| Stream ID | Stream name |
| Tax Amount | Test Data Filter ID |
| Test Data Filter Name | Total Purchasers |
| Total ad revenue | Total revenue |
| Total users | Transaction ID |
| Transaction Per Purchase | Transactions |
| User Conversion Rate | User Conversion Rate Purchase |
| User Engagement Duration | User Google Ads ad group ID |
| User Google Ads ad group name | User Google Ads ad network type |
| User acquired campaign ID | User campaign |
| User medium | User source |
| Video Provider | Video Title |
| Video URL | Views |
| Views per Session | Virtual Currency Name |
| Visible | Wau Per Mau |
| Week | Weekly cohort |
| Year Month | Year Week |
| eCommerce Purchases |
| 1-day active users | 28-day active users |
| 7-day active users | ARPPU |
| ARPU | Achievement ID |
| Active users | Ad Format |
| Ad Source Name | Ad Unit Exposure |
| Ad Unit Name | Add to Carts |
| Analytics Account ID | Analytics Account Name |
| App version | Audience ID |
| Audience name | Average Purchase Revenue Per User |
| Average Session Duration | Average purchase revenue |
| Avg Engagement Time Per Active User | Avg Engagement Time per Session |
| Bounce Rate | Browser |
| Campaign ID | Campaign Name |
| Cart to View Rate | Character |
| Checkouts | City |
| City ID | Cohort |
| Content ID | Content group |
| Content type | Continent |
| Continent ID | Conversion Purchase |
| Conversions | Country |
| Country ID | Crash Affected Users |
| Crash Free User Rate | Date |
| Date + Hour (YYYYMMDDHH) | Dau Per Mau |
| Dau Per Wau | Day of Week name |
| Default Channel Group | Device category |
| Device model | Engaged Session Per User |
| Engaged sessions | Engagement rate |
| Event count | Event count per user |
| Event name | Event value |
| Events per session | File Extension |
| File Name | First Session Date |
| First Time Purchase Conversion Rate | First Time Purchase Per New User |
| First Time Purchasers | First User Default Channel Group |
| First User Google Ads Account Name | First User Google Ads Campaign |
| First User Google Ads Campaign ID | First User Google Ads Campaign Type |
| First User Google Ads Creative ID | First User Google Ads Customer ID |
| First User Google Ads Keyword Text | First User Google Ads Query |
| First User Source Platform | Gender |
| Google Ads Account Name | Google Ads Ad Group ID |
| Google Ads Ad Group Name | Google Ads Ad Network Type |
| Google Ads Campaign | Google Ads Campaign ID |
| Google Ads Campaign Type | Google Ads Creative ID |
| Google Ads Customer ID | Google Ads Keyword Text |
| Google Ads Query | Group ID |
| Hostname | Hour |
| ISO Week of ISO Year | ISO Week of the Year |
| ISO Year | Interests |
| Is conversion event | Item Affiliation |
| Item Brand | Item Category |
| Item Category 2 | Item Category 3 |
| Item Category 4 | Item Category 5 |
| Item ID | Item List Click Through Rate |
| Item List ID | Item List Name |
| Item List Position | Item Location ID |
| Item Name | Item Promotion Click Through Rate |
| Item Promotion Creative Name | Item Promotion Creative Slot |
| Item Promotion ID | Item Promotion Name |
| Item Revenue | Item Variant |
| Item View Events | Item-list Click Events |
| Item-list View Events | Items Added to Cart |
| Items Checked Out | Items Clicked in List |
| Items Clicked in Promotion | Items Purchased |
| Items Viewed | Items Viewed in List |
| Items Viewed in Promotion | Landing Page + Query String |
| Language | Language code |
| Level | Link Classes |
| Link Domain | Link ID |
| Link Text | Link URL |
| Medium | Method |
| Mobile Device | Mobile Device brand |
| Mobile model | New / Returning |
| New users | Nth Hour |
| Nth Year | Nth day |
| OS version | Operating system |
| Operating system with version | Order Coupon |
| Outbound | Page Path and Screen Class |
| Page Referrer | Page path |
| Page title | Page title and screen class |
| Page title and screen name | Percent Scrolled |
| Platform | Platform / Device Category |
| Promotion Clicks | Promotion Views |
| Property ID | Property Name |
| Publisher Ad Clicks | Publisher Ad Impressions |
| Purchase Conversion Rate | Purchase To View Rate |
| Purchase revenue | Region |
| Screen Page Views Per User | Screen resolution |
| Scrolled Users | Search Term |
| Session Conversion Rate | Session Conversion Rate Purchase |
| Session Google Ads Campaign | Session Google Ads Campaign ID |
| Session Google Ads Campaign Type | Session Google Ads Creative ID |
| Session Google Ads Customer ID | Session Google Ads account name |
| Session Google Ads ad group ID | Session Google Ads ad group name |
| Session Google Ads ad network type | Session Google Ads keyword text |
| Session Google Ads query | Session Source Platform |
| Session default channel group | Sessions |
| Sessions per user | Shipping Amount |
| Shipping Tier | Signed in with user ID |
| Source | Source Platform |
| Stream ID | Stream name |
| Tax Amount | Test Data Filter ID |
| Test Data Filter Name | Total Purchasers |
| Total ad revenue | Total revenue |
| Total users | Transaction ID |
| Transaction Per Purchase | Transactions |
| User Conversion Rate | User Conversion Rate Purchase |
| User Engagement Duration | User Google Ads ad group ID |
| User Google Ads ad group name | User Google Ads ad network type |
| Video Provider | Video Title |
| Video URL | Views |
| Views per Session | Virtual Currency Name |
| Visible | Wau Per Mau |
| Week | Year Month |
| Year Week | eCommerce Purchases |
| 1-day active users | 28-day active users |
| 7-day active users | ARPPU |
| ARPU | Achievement ID |
| Active users | Ad Format |
| Ad Source Name | Ad Unit Exposure |
| Ad Unit Name | Add to Carts |
| Age | Analytics Account ID |
| Analytics Account Name | App version |
| Audience ID | Average Purchase Revenue Per User |
| Average Session Duration | Average purchase revenue |
| Avg Engagement Time Per Active User | Avg Engagement Time per Session |
| Bounce Rate | Browser |
| Campaign ID | Campaign Name |
| Cart to View Rate | Character |
| Checkouts | City |
| City ID | Cohort |
| Content ID | Content group |
| Content type | Continent |
| Continent ID | Conversion Purchase |
| Conversions | Country |
| Country ID | Crash Affected Users |
| Crash Free User Rate | Date |
| Date + Hour (YYYYMMDDHH) | Dau Per Mau |
| Dau Per Wau | Day of Week name |
| Default Channel Group | Device category |
| Device model | Engaged Session Per User |
| Engaged sessions | Engagement rate |
| Event count | Event count per user |
| Event name | Event value |
| Events per session | File Extension |
| File Name | First Session Date |
| First Time Purchase Conversion Rate | First Time Purchase Per New User |
| First Time Purchasers | First User Default Channel Group |
| First User Google Ads Account Name | First User Google Ads Campaign |
| First User Google Ads Campaign ID | First User Google Ads Campaign Type |
| First User Google Ads Creative ID | First User Google Ads Customer ID |
| First User Google Ads Keyword Text | First User Google Ads Query |
| First User Manual Ad Content | First User Manual Term |
| First User Source / Medium | First User Source Platform |
| Gender | Google Ads Account Name |
| Google Ads Ad Group ID | Google Ads Ad Group Name |
| Google Ads Ad Network Type | Google Ads Campaign |
| Google Ads Campaign ID | Google Ads Campaign Type |
| Google Ads Creative ID | Google Ads Customer ID |
| Google Ads Keyword Text | Google Ads Query |
| Group ID | Hostname |
| Hour | ISO Week of ISO Year |
| ISO Week of the Year | ISO Year |
| Interests | Is conversion event |
| Item Affiliation | Item Brand |
| Item Category | Item Category 2 |
| Item Category 3 | Item Category 4 |
| Item Category 5 | Item ID |
| Item List Click Through Rate | Item List ID |
| Item List Name | Item List Position |
| Item Location ID | Item Name |
| Item Promotion Click Through Rate | Item Promotion Creative Name |
| Item Promotion Creative Slot | Item Promotion ID |
| Item Promotion Name | Item Revenue |
| Item Variant | Item View Events |
| Item-list Click Events | Item-list View Events |
| Items Added to Cart | Items Checked Out |
| Items Clicked in List | Items Clicked in Promotion |
| Items Purchased | Items Viewed |
| Items Viewed in List | Items Viewed in Promotion |
| Landing Page + Query String | Language |
| Language code | Last click session campaign ID |
| Level | Link Classes |
| Link Domain | Link ID |
| Link Text | Link URL |
| Manual Ad Content | Manual Term |
| Medium | Method |
| Mobile Device | Mobile Device brand |
| Mobile model | New / Returning |
| New users | Nth Hour |
| Nth Year | Nth day |
| OS version | Operating system |
| Operating system with version | Order Coupon |
| Outbound | Page Path and Screen Class |
| Page Referrer | Page path |
| Page title | Page title and screen class |
| Page title and screen name | Percent Scrolled |
| Platform | Platform / Device Category |
| Promotion Clicks | Promotion Views |
| Property ID | Property Name |
| Publisher Ad Clicks | Publisher Ad Impressions |
| Purchase Conversion Rate | Purchase To View Rate |
| Purchase revenue | Region |
| Screen Page Views Per User | Screen resolution |
| Scrolled Users | Search Term |
| Session Conversion Rate | Session Conversion Rate Purchase |
| Session Google Ads Campaign | Session Google Ads Campaign ID |
| Session Google Ads Campaign Type | Session Google Ads Creative ID |
| Session Google Ads Customer ID | Session Google Ads account name |
| Session Google Ads ad group ID | Session Google Ads ad group name |
| Session Google Ads ad network type | Session Google Ads keyword text |
| Session Google Ads query | Session Manual Ad Content |
| Session Manual Term | Session SA360 Ad Group Name |
| Session SA360 Campaign | Session SA360 Campaign ID |
| Session SA360 Creative Format | Session SA360 Engine Account ID |
| Session SA360 Engine Account Name | Session SA360 Engine Account Type |
| Session SA360 Keyword Text | Session SA360 Medium |
| Session SA360 Query | Session SA360 Source |
| Session Source / Medium | Session Source Platform |
| Session campaign | Session default channel group |
| Session medium | Session source |
| Sessions | Sessions per user |
| Shipping Amount | Shipping Tier |
| Signed in with user ID | Source |
| Source / Medium | Source Platform |
| Stream ID | Stream name |
| Tax Amount | Test Data Filter ID |
| Test Data Filter Name | Total Purchasers |
| Total ad revenue | Total revenue |
| Total users | Transaction ID |
| Transaction Per Purchase | Transactions |
| User Conversion Rate | User Conversion Rate Purchase |
| User Engagement Duration | User Google Ads ad group ID |
| User Google Ads ad group name | User Google Ads ad network type |
| User acquired campaign ID | User campaign |
| User medium | User source |
| Video Provider | Video Title |
| Video URL | Views |
| Views per Session | Virtual Currency Name |
| Visible | Wau Per Mau |
| Week | Year Month |
| Year Week | eCommerce Purchases |
| 1-day active users | 28-day active users |
| 7-day active users | ARPPU |
| ARPU | Achievement ID |
| Active users | Ad Format |
| Ad Source Name | Ad Unit Exposure |
| Ad Unit Name | Add to Carts |
| Ads Clicks | Ads Cost |
| Ads Cost per Click | Ads Impressions |
| Analytics Account ID | Analytics Account Name |
| App version | Audience ID |
| Audience name | Average Purchase Revenue Per User |
| Average purchase revenue | Avg Engagement Time per Session |
| Bounce Rate | Browser |
| Campaign ID | Cart to View Rate |
| Character | Checkouts |
| City | City ID |
| Cohort | Content ID |
| Content group | Content type |
| Continent | Continent ID |
| Conversion Purchase | Conversions |
| Cost per Conversion | Country |
| Country ID | Date |
| Date + Hour (YYYYMMDDHH) | Dau Per Mau |
| Dau Per Wau | Day of Week name |
| Default Channel Group | Device category |
| Device model | Engaged sessions |
| Engagement rate | Event name |
| Event value | File Extension |
| File Name | First Session Date |
| First Time Purchase Conversion Rate | First Time Purchasers |
| First User Default Channel Group | First User Google Ads Account Name |
| First User Google Ads Campaign | First User Google Ads Campaign ID |
| First User Google Ads Campaign Type | First User Google Ads Creative ID |
| First User Google Ads Customer ID | First User Google Ads Keyword Text |
| First User Google Ads Query | First User Manual Ad Content |
| First User Manual Term | First User Source / Medium |
| First User Source Platform | Google Ads Account Name |
| Google Ads Ad Group ID | Google Ads Ad Group Name |
| Google Ads Ad Network Type | Google Ads Campaign |
| Google Ads Campaign ID | Google Ads Campaign Type |
| Google Ads Creative ID | Google Ads Customer ID |
| Google Ads Keyword Text | Google Ads Query |
| Group ID | Hostname |
| Hour | ISO Week of ISO Year |
| ISO Week of the Year | ISO Year |
| Is conversion event | Item Brand |
| Item Category | Item Category 2 |
| Item Category 3 | Item Category 4 |
| Item Category 5 | Item ID |
| Item List Click Through Rate | Item List ID |
| Item List Name | Item Name |
| Item Promotion Click Through Rate | Item Promotion Creative Name |
| Item Promotion ID | Item Promotion Name |
| Item Revenue | Item View Events |
| Item-list Click Events | Item-list View Events |
| Items Purchased | Landing Page + Query String |
| Language | Language code |
| Last click session campaign ID | Level |
| Link Classes | Link Domain |
| Link ID | Link Text |
| Link URL | Manual Ad Content |
| Manual Term | Medium |
| Method | Mobile Device |
| Mobile Device brand | Mobile model |
| New / Returning | New users |
| Nth Hour | Nth Year |
| Nth day | OS version |
| Operating system | Operating system with version |
| Order Coupon | Outbound |
| Page Path and Screen Class | Page Referrer |
| Page path | Page title |
| Page title and screen class | Page title and screen name |
| Percent Scrolled | Platform |
| Platform / Device Category | Promotion Clicks |
| Promotion Views | Property ID |
| Property Name | Publisher Ad Clicks |
| Publisher Ad Impressions | Purchase Conversion Rate |
| Purchase To View Rate | Purchase revenue |
| Region | Return on Ad Spend (ROAS) |
| Screen resolution | Search Term |
| Session Conversion Rate | Session Conversion Rate Purchase |
| Session Google Ads Campaign | Session Google Ads Campaign ID |
| Session Google Ads Campaign Type | Session Google Ads Creative ID |
| Session Google Ads Customer ID | Session Google Ads account name |
| Session Google Ads ad group ID | Session Google Ads ad group name |
| Session Google Ads ad network type | Session Google Ads keyword text |
| Session Google Ads query | Session Manual Ad Content |
| Session Manual Term | Session SA360 Ad Group Name |
| Session SA360 Campaign | Session SA360 Campaign ID |
| Session SA360 Creative Format | Session SA360 Engine Account ID |
| Session SA360 Engine Account Name | Session SA360 Engine Account Type |
| Session SA360 Keyword Text | Session SA360 Medium |
| Session SA360 Query | Session SA360 Source |
| Session Source / Medium | Session Source Platform |
| Session campaign | Session default channel group |
| Session medium | Session source |
| Sessions | Sessions per user |
| Shipping Tier | Signed in with user ID |
| Source | Source / Medium |
| Source Platform | Stream ID |
| Stream name | Test Data Filter ID |
| Test Data Filter Name | Total Purchasers |
| Total ad revenue | Total revenue |
| Total users | Transaction ID |
| Transactions | User Conversion Rate |
| User Conversion Rate Purchase | User Engagement Duration |
| User Google Ads ad group ID | User Google Ads ad group name |
| User Google Ads ad network type | User acquired campaign ID |
| User campaign | User medium |
| User source | Video Provider |
| Video Title | Video URL |
| Views | Virtual Currency Name |
| Visible | Wau Per Mau |
| Week | Year Month |
| Year Week | eCommerce Purchases |
| 1-day active users | 28-day active users |
| 7-day active users | ARPPU |
| ARPU | Achievement ID |
| Active users | Ad Format |
| Ad Source Name | Ad Unit Exposure |
| Ad Unit Name | Add to Carts |
| Age | Analytics Account ID |
| Analytics Account Name | App version |
| Audience ID | Audience name |
| Average Purchase Revenue Per User | Average Session Duration |
| Average purchase revenue | Avg Engagement Time Per Active User |
| Avg Engagement Time per Session | Bounce Rate |
| Browser | Campaign ID |
| Campaign Name | Cart to View Rate |
| Character | Checkouts |
| City ID | Cohort |
| Content ID | Content group |
| Content type | Continent |
| Continent ID | Conversion Purchase |
| Conversions | Country |
| Country ID | Crash Affected Users |
| Crash Free User Rate | Date |
| Date + Hour (YYYYMMDDHH) | Dau Per Mau |
| Dau Per Wau | Day of Week name |
| Default Channel Group | Device category |
| Device model | Engaged Session Per User |
| Engaged sessions | Engagement rate |
| Event count | Event count per user |
| Event name | Event value |
| Events per session | File Extension |
| File Name | First Session Date |
| First Time Purchase Conversion Rate | First Time Purchase Per New User |
| First Time Purchasers | First User Default Channel Group |
| First User Google Ads Account Name | First User Google Ads Campaign |
| First User Google Ads Campaign ID | First User Google Ads Campaign Type |
| First User Google Ads Creative ID | First User Google Ads Customer ID |
| First User Google Ads Keyword Text | First User Google Ads Query |
| First User Manual Ad Content | First User Manual Term |
| First User Source / Medium | First User Source Platform |
| Gender | Google Ads Account Name |
| Google Ads Ad Group ID | Google Ads Ad Group Name |
| Google Ads Ad Network Type | Google Ads Campaign |
| Google Ads Campaign ID | Google Ads Campaign Type |
| Google Ads Creative ID | Google Ads Customer ID |
| Google Ads Keyword Text | Google Ads Query |
| Group ID | Hostname |
| Hour | ISO Week of ISO Year |
| ISO Week of the Year | ISO Year |
| Interests | Is conversion event |
| Item Affiliation | Item Brand |
| Item Category | Item Category 2 |
| Item Category 3 | Item Category 4 |
| Item Category 5 | Item ID |
| Item List Click Through Rate | Item List ID |
| Item List Name | Item List Position |
| Item Location ID | Item Name |
| Item Promotion Click Through Rate | Item Promotion Creative Name |
| Item Promotion Creative Slot | Item Promotion ID |
| Item Promotion Name | Item Revenue |
| Item Variant | Item View Events |
| Item-list Click Events | Item-list View Events |
| Items Added to Cart | Items Checked Out |
| Items Clicked in List | Items Clicked in Promotion |
| Items Purchased | Items Viewed |
| Items Viewed in List | Items Viewed in Promotion |
| Landing Page + Query String | Language |
| Language code | Last click session campaign ID |
| Level | Link Classes |
| Link Domain | Link ID |
| Link Text | Link URL |
| Manual Ad Content | Manual Term |
| Medium | Method |
| Mobile Device | Mobile Device brand |
| Mobile model | New / Returning |
| New users | Nth Hour |
| Nth Year | Nth day |
| OS version | Operating system |
| Operating system with version | Order Coupon |
| Outbound | Page Path and Screen Class |
| Page Referrer | Page path |
| Page title | Page title and screen class |
| Page title and screen name | Percent Scrolled |
| Platform | Platform / Device Category |
| Promotion Clicks | Promotion Views |
| Property ID | Property Name |
| Publisher Ad Clicks | Publisher Ad Impressions |
| Purchase Conversion Rate | Purchase To View Rate |
| Purchase revenue | Region |
| Screen Page Views Per User | Screen resolution |
| Scrolled Users | Search Term |
| Session Conversion Rate | Session Conversion Rate Purchase |
| Session Google Ads Campaign | Session Google Ads Campaign ID |
| Session Google Ads Campaign Type | Session Google Ads Creative ID |
| Session Google Ads Customer ID | Session Google Ads account name |
| Session Google Ads ad group ID | Session Google Ads ad group name |
| Session Google Ads ad network type | Session Google Ads keyword text |
| Session Google Ads query | Session Manual Ad Content |
| Session Manual Term | Session SA360 Ad Group Name |
| Session SA360 Campaign | Session SA360 Campaign ID |
| Session SA360 Creative Format | Session SA360 Engine Account ID |
| Session SA360 Engine Account Name | Session SA360 Engine Account Type |
| Session SA360 Keyword Text | Session SA360 Medium |
| Session SA360 Query | Session SA360 Source |
| Session Source / Medium | Session Source Platform |
| Session campaign | Session default channel group |
| Session medium | Session source |
| Sessions | Sessions per user |
| Shipping Amount | Shipping Tier |
| Signed in with user ID | Source |
| Source / Medium | Source Platform |
| Stream ID | Stream name |
| Tax Amount | Test Data Filter ID |
| Test Data Filter Name | Total Purchasers |
| Total ad revenue | Total revenue |
| Total users | Transaction ID |
| Transaction Per Purchase | Transactions |
| User Conversion Rate | User Conversion Rate Purchase |
| User Engagement Duration | User Google Ads ad group ID |
| User Google Ads ad group name | User Google Ads ad network type |
| User acquired campaign ID | User campaign |
| User medium | User source |
| Video Provider | Video Title |
| Video URL | Views |
| Views per Session | Virtual Currency Name |
| Visible | Wau Per Mau |
| Week | Year Month |
| Year Week | eCommerce Purchases |
| 1-day active users | 28-day active users |
| 7-day active users | ARPPU |
| ARPU | Achievement ID |
| Active users | Ad Format |
| Ad Source Name | Ad Unit Exposure |
| Ad Unit Name | Add to Carts |
| Age | Analytics Account ID |
| Analytics Account Name | App version |
| Audience ID | Audience name |
| Average Purchase Revenue Per User | Average Session Duration |
| Average purchase revenue | Avg Engagement Time Per Active User |
| Avg Engagement Time per Session | Bounce Rate |
| Browser | Campaign ID |
| Campaign Name | Cart to View Rate |
| Character | Checkouts |
| City | City ID |
| Cohort active users | Cohort total users |
| Content ID | Content group |
| Content type | Continent |
| Continent ID | Conversion Purchase |
| Conversions | Country |
| Country ID | Crash Affected Users |
| Crash Free User Rate | Daily cohort |
| Date | Date + Hour (YYYYMMDDHH) |
| Dau Per Mau | Dau Per Wau |
| Day of Week name | Default Channel Group |
| Device category | Device model |
| Engaged Session Per User | Engaged sessions |
| Engagement rate | Event count |
| Event count per user | Event name |
| Event value | Events per session |
| File Extension | File Name |
| First Session Date | First Time Purchase Conversion Rate |
| First Time Purchase Per New User | First Time Purchasers |
| First User Default Channel Group | First User Google Ads Account Name |
| First User Google Ads Campaign | First User Google Ads Campaign ID |
| First User Google Ads Campaign Type | First User Google Ads Creative ID |
| First User Google Ads Customer ID | First User Google Ads Keyword Text |
| First User Google Ads Query | First User Manual Ad Content |
| First User Manual Term | First User Source / Medium |
| First User Source Platform | Gender |
| Google Ads Account Name | Google Ads Ad Group ID |
| Google Ads Ad Group Name | Google Ads Ad Network Type |
| Google Ads Campaign | Google Ads Campaign ID |
| Google Ads Campaign Type | Google Ads Creative ID |
| Google Ads Customer ID | Google Ads Keyword Text |
| Google Ads Query | Group ID |
| Hostname | Hour |
| ISO Week of ISO Year | ISO Week of the Year |
| ISO Year | Interests |
| Is conversion event | Item Affiliation |
| Item Brand | Item Category |
| Item Category 2 | Item Category 3 |
| Item Category 4 | Item Category 5 |
| Item ID | Item List Click Through Rate |
| Item List ID | Item List Name |
| Item List Position | Item Location ID |
| Item Name | Item Promotion Click Through Rate |
| Item Promotion Creative Name | Item Promotion Creative Slot |
| Item Promotion ID | Item Promotion Name |
| Item Revenue | Item Variant |
| Item View Events | Item-list Click Events |
| Item-list View Events | Items Added to Cart |
| Items Checked Out | Items Clicked in List |
| Items Clicked in Promotion | Items Purchased |
| Items Viewed | Items Viewed in List |
| Items Viewed in Promotion | Landing Page + Query String |
| Language | Language code |
| Last click session campaign ID | Level |
| Link Classes | Link Domain |
| Link ID | Link Text |
| Link URL | Manual Ad Content |
| Manual Term | Medium |
| Method | Mobile Device |
| Mobile Device brand | Mobile model |
| Monthly cohort | New / Returning |
| New users | Nth Hour |
| Nth Year | Nth day |
| OS version | Operating system |
| Operating system with version | Order Coupon |
| Outbound | Page Path and Screen Class |
| Page Referrer | Page path |
| Page title | Page title and screen class |
| Page title and screen name | Percent Scrolled |
| Platform | Platform / Device Category |
| Promotion Clicks | Promotion Views |
| Property ID | Property Name |
| Publisher Ad Clicks | Publisher Ad Impressions |
| Purchase Conversion Rate | Purchase To View Rate |
| Purchase revenue | Region |
| Screen Page Views Per User | Screen resolution |
| Scrolled Users | Search Term |
| Session Conversion Rate | Session Conversion Rate Purchase |
| Session Google Ads Campaign | Session Google Ads Campaign ID |
| Session Google Ads Campaign Type | Session Google Ads Creative ID |
| Session Google Ads Customer ID | Session Google Ads account name |
| Session Google Ads ad group ID | Session Google Ads ad group name |
| Session Google Ads ad network type | Session Google Ads keyword text |
| Session Google Ads query | Session Manual Ad Content |
| Session Manual Term | Session SA360 Ad Group Name |
| Session SA360 Campaign | Session SA360 Campaign ID |
| Session SA360 Creative Format | Session SA360 Engine Account ID |
| Session SA360 Engine Account Name | Session SA360 Engine Account Type |
| Session SA360 Keyword Text | Session SA360 Medium |
| Session SA360 Query | Session SA360 Source |
| Session Source / Medium | Session Source Platform |
| Session campaign | Session default channel group |
| Session medium | Session source |
| Sessions | Sessions per user |
| Shipping Amount | Shipping Tier |
| Signed in with user ID | Source |
| Source / Medium | Source Platform |
| Stream ID | Stream name |
| Tax Amount | Test Data Filter ID |
| Test Data Filter Name | Total Purchasers |
| Total ad revenue | Total revenue |
| Total users | Transaction ID |
| Transaction Per Purchase | Transactions |
| User Conversion Rate | User Conversion Rate Purchase |
| User Engagement Duration | User Google Ads ad group ID |
| User Google Ads ad group name | User Google Ads ad network type |
| User acquired campaign ID | User campaign |
| User medium | User source |
| Video Provider | Video Title |
| Video URL | Views |
| Views per Session | Virtual Currency Name |
| Visible | Wau Per Mau |
| Week | Weekly cohort |
| Year Month | Year Week |
| eCommerce Purchases |
| 1-day active users | 28-day active users |
| 7-day active users | ARPPU |
| ARPU | Achievement ID |
| Active users | Ad Format |
| Ad Source Name | Ad Unit Exposure |
| Ad Unit Name | Add to Carts |
| Age | Analytics Account ID |
| Analytics Account Name | App version |
| Audience ID | Audience name |
| Average Purchase Revenue Per User | Average Session Duration |
| Average purchase revenue | Avg Engagement Time Per Active User |
| Avg Engagement Time per Session | Bounce Rate |
| Browser | Campaign ID |
| Campaign Name | Cart to View Rate |
| Character | Checkouts |
| City | City ID |
| Cohort | Content ID |
| Content group | Continent |
| Continent ID | Conversion Purchase |
| Conversions | Country |
| Country ID | Crash Affected Users |
| Crash Free User Rate | Date |
| Date + Hour (YYYYMMDDHH) | Dau Per Mau |
| Dau Per Wau | Day of Week name |
| Default Channel Group | Device category |
| Device model | Engaged Session Per User |
| Engaged sessions | Engagement rate |
| Event count | Event count per user |
| Event name | Event value |
| Events per session | File Extension |
| File Name | First Session Date |
| First Time Purchase Conversion Rate | First Time Purchase Per New User |
| First Time Purchasers | First User Default Channel Group |
| First User Google Ads Account Name | First User Google Ads Campaign |
| First User Google Ads Campaign ID | First User Google Ads Campaign Type |
| First User Google Ads Creative ID | First User Google Ads Customer ID |
| First User Google Ads Keyword Text | First User Google Ads Query |
| First User Manual Ad Content | First User Manual Term |
| First User Source / Medium | First User Source Platform |
| Gender | Google Ads Account Name |
| Google Ads Ad Group ID | Google Ads Ad Group Name |
| Google Ads Ad Network Type | Google Ads Campaign |
| Google Ads Campaign ID | Google Ads Campaign Type |
| Google Ads Creative ID | Google Ads Customer ID |
| Google Ads Keyword Text | Google Ads Query |
| Group ID | Hostname |
| Hour | ISO Week of ISO Year |
| ISO Week of the Year | ISO Year |
| Interests | Is conversion event |
| Item Affiliation | Item Brand |
| Item Category | Item Category 2 |
| Item Category 3 | Item Category 4 |
| Item Category 5 | Item ID |
| Item List Click Through Rate | Item List ID |
| Item List Name | Item List Position |
| Item Location ID | Item Name |
| Item Promotion Click Through Rate | Item Promotion Creative Name |
| Item Promotion Creative Slot | Item Promotion ID |
| Item Promotion Name | Item Revenue |
| Item Variant | Item View Events |
| Item-list Click Events | Item-list View Events |
| Items Added to Cart | Items Checked Out |
| Items Clicked in List | Items Clicked in Promotion |
| Items Purchased | Items Viewed |
| Items Viewed in List | Items Viewed in Promotion |
| Landing Page + Query String | Language |
| Language code | Last click session campaign ID |
| Level | Link Classes |
| Link Domain | Link ID |
| Link Text | Link URL |
| Manual Ad Content | Manual Term |
| Medium | Method |
| Mobile Device | Mobile Device brand |
| Mobile model | New / Returning |
| New users | Nth Hour |
| Nth Year | Nth day |
| OS version | Operating system |
| Operating system with version | Order Coupon |
| Outbound | Page Path and Screen Class |
| Page Referrer | Page path |
| Page title | Page title and screen class |
| Page title and screen name | Percent Scrolled |
| Platform | Platform / Device Category |
| Promotion Clicks | Promotion Views |
| Property ID | Property Name |
| Publisher Ad Clicks | Publisher Ad Impressions |
| Purchase Conversion Rate | Purchase To View Rate |
| Purchase revenue | Region |
| Screen Page Views Per User | Screen resolution |
| Scrolled Users | Search Term |
| Session Conversion Rate | Session Conversion Rate Purchase |
| Session Google Ads Campaign | Session Google Ads Campaign ID |
| Session Google Ads Campaign Type | Session Google Ads Creative ID |
| Session Google Ads Customer ID | Session Google Ads account name |
| Session Google Ads ad group ID | Session Google Ads ad group name |
| Session Google Ads ad network type | Session Google Ads keyword text |
| Session Google Ads query | Session Manual Ad Content |
| Session Manual Term | Session SA360 Ad Group Name |
| Session SA360 Campaign | Session SA360 Campaign ID |
| Session SA360 Creative Format | Session SA360 Engine Account ID |
| Session SA360 Engine Account Name | Session SA360 Engine Account Type |
| Session SA360 Keyword Text | Session SA360 Medium |
| Session SA360 Query | Session SA360 Source |
| Session Source / Medium | Session Source Platform |
| Session campaign | Session default channel group |
| Session medium | Session source |
| Sessions | Sessions per user |
| Shipping Amount | Shipping Tier |
| Signed in with user ID | Source |
| Source / Medium | Source Platform |
| Stream ID | Stream name |
| Tax Amount | Test Data Filter ID |
| Test Data Filter Name | Total Purchasers |
| Total ad revenue | Total revenue |
| Total users | Transaction ID |
| Transaction Per Purchase | Transactions |
| User Conversion Rate | User Conversion Rate Purchase |
| User Engagement Duration | User Google Ads ad group ID |
| User Google Ads ad group name | User Google Ads ad network type |
| User acquired campaign ID | User campaign |
| User medium | User source |
| Video Provider | Video Title |
| Video URL | Views |
| Views per Session | Virtual Currency Name |
| Visible | Wau Per Mau |
| Week | Year Month |
| Year Week | eCommerce Purchases |
| 1-day active users | 28-day active users |
| 7-day active users | ARPPU |
| ARPU | Achievement ID |
| Active users | Ad Format |
| Ad Source Name | Ad Unit Exposure |
| Ad Unit Name | Add to Carts |
| Age | Analytics Account ID |
| Analytics Account Name | App version |
| Audience ID | Audience name |
| Average Purchase Revenue Per User | Average Session Duration |
| Average purchase revenue | Avg Engagement Time Per Active User |
| Avg Engagement Time per Session | Bounce Rate |
| Browser | Campaign ID |
| Campaign Name | Cart to View Rate |
| Character | Checkouts |
| City | City ID |
| Cohort | Content ID |
| Content group | Content type |
| Continent | Continent ID |
| Conversion Purchase | Conversions |
| Country ID | Crash Affected Users |
| Crash Free User Rate | Date |
| Date + Hour (YYYYMMDDHH) | Dau Per Mau |
| Dau Per Wau | Day of Week name |
| Default Channel Group | Device category |
| Device model | Engaged Session Per User |
| Engaged sessions | Engagement rate |
| Event count | Event count per user |
| Event name | Event value |
| Events per session | File Extension |
| File Name | First Session Date |
| First Time Purchase Conversion Rate | First Time Purchase Per New User |
| First Time Purchasers | First User Default Channel Group |
| First User Google Ads Account Name | First User Google Ads Campaign |
| First User Google Ads Campaign ID | First User Google Ads Campaign Type |
| First User Google Ads Creative ID | First User Google Ads Customer ID |
| First User Google Ads Keyword Text | First User Google Ads Query |
| First User Manual Ad Content | First User Manual Term |
| First User Source / Medium | First User Source Platform |
| Full Page Url | Gender |
| Google Ads Account Name | Google Ads Ad Group ID |
| Google Ads Ad Group Name | Google Ads Ad Network Type |
| Google Ads Campaign | Google Ads Campaign ID |
| Google Ads Campaign Type | Google Ads Creative ID |
| Google Ads Customer ID | Google Ads Keyword Text |
| Google Ads Query | Group ID |
| Hostname | Hour |
| ISO Week of ISO Year | ISO Week of the Year |
| ISO Year | Interests |
| Is conversion event | Item Affiliation |
| Item Brand | Item Category |
| Item Category 2 | Item Category 3 |
| Item Category 4 | Item Category 5 |
| Item ID | Item List Click Through Rate |
| Item List ID | Item List Name |
| Item List Position | Item Location ID |
| Item Name | Item Promotion Click Through Rate |
| Item Promotion Creative Name | Item Promotion Creative Slot |
| Item Promotion ID | Item Promotion Name |
| Item Revenue | Item Variant |
| Item View Events | Item-list Click Events |
| Item-list View Events | Items Added to Cart |
| Items Checked Out | Items Clicked in List |
| Items Clicked in Promotion | Items Purchased |
| Items Viewed | Items Viewed in List |
| Items Viewed in Promotion | Landing Page + Query String |
| Language | Language code |
| Last click session campaign ID | Level |
| Link Classes | Link Domain |
| Link ID | Link Text |
| Link URL | Manual Ad Content |
| Manual Term | Medium |
| Method | Mobile Device |
| Mobile Device brand | Mobile model |
| New / Returning | New users |
| Nth Hour | Nth Year |
| Nth day | OS version |
| Operating system | Operating system with version |
| Order Coupon | Organic Google Search Average Position |
| Organic Google Search Click Through Rate | Organic Google Search Clicks |
| Organic Google Search Impressions | Outbound |
| Page Location | Page Path + Query String |
| Page Path + Query String and Screen Class | Page Path and Screen Class |
| Page Referrer | Page path |
| Page title | Page title and screen class |
| Page title and screen name | Percent Scrolled |
| Platform | Platform / Device Category |
| Promotion Clicks | Promotion Views |
| Property ID | Property Name |
| Publisher Ad Clicks | Publisher Ad Impressions |
| Purchase Conversion Rate | Purchase To View Rate |
| Purchase revenue | Region |
| Screen Page Views Per User | Screen resolution |
| Scrolled Users | Search Term |
| Session Conversion Rate | Session Conversion Rate Purchase |
| Session Google Ads Campaign | Session Google Ads Campaign ID |
| Session Google Ads Campaign Type | Session Google Ads Creative ID |
| Session Google Ads Customer ID | Session Google Ads account name |