Google Analytics 4 (Early Access)

Google Analytics 4 (Early Access)

Introducing the next generation of Analytics, Google Analytics 4 (GA4) Explore more about Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and apps.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

ARPPU Active users
Age Analytics Account ID
Analytics Account Name App version
Audience Resource Name Audience name
Average Engagement Time Average Engagement Time Per Session
Average purchase revenue Browser
City City ID
Content ID Content group
Content type Conversions
Country Country ID
Date Default channel group
Device Device brand
Device category Device model
Engaged sessions Engagement rate
Event count Event count per user
Event name Event value
Events per session First user Google Ads ad group ID
First user Google Ads ad group name First user Google Ads ad network type
First user campaign First user campaign ID
First user medium First user source
Gender Hostname
Interests Is conversion event
Language Language code
Mobile model New users
OS version Operating system
Page path Page title
Page title and screen class Page title and screen name
Platform Property ID
Property Name Purchase revenue
Region Screen resolution
Session Google Ads account name Session Google Ads ad group ID
Session Google Ads ad group name Session Google Ads campaign
Session Google Ads campaign ID Session Google Ads keyword text
Session Google Ads query Session campaign
Session campaign ID Session default channel group
Session medium Session source
Sessions Sessions per user
Stream ID Stream name
Total ad revenue Total purchasers
Total revenue Total users
Transactions User engagement
View in Google Analytics Views

ARPPU Active users
Analytics Account ID Analytics Account Name
Conversions Date
Default channel group Engaged sessions
Engagement rate Event value
Property ID Property Name
Purchase revenue Sessions
Sessions per user Total purchasers
Total revenue Total users

ARPPU Active users
Analytics Account ID Analytics Account Name
Conversions Date
Default channel group Engaged sessions
Engagement rate Event value
Property ID Property Name
Purchase revenue Sessions
Sessions per user Total purchasers
Total revenue Total users

Age Analytics Account ID
Analytics Account Name Conversions
Date Engaged sessions
Engagement rate New users
Property ID Property Name
Purchase revenue Sessions
Total ad revenue Total revenue
Transactions User engagement
Views

ARPPU Active users
Analytics Account ID Analytics Account Name
Audience Resource Name Audience name
Average purchase revenue Conversions
Date Engaged sessions
Engagement rate New users
Property ID Property Name
Purchase revenue Sessions
Sessions per user Total ad revenue
Total purchasers Total revenue
Total users Transactions
User engagement Views

ARPPU Active users
Analytics Account ID Analytics Account Name
Audience Resource Name Audience name
Average purchase revenue Conversions
Date Engaged sessions
Engagement rate New users
Property ID Property Name
Purchase revenue Sessions
Sessions per user Total ad revenue
Total purchasers Total revenue
Total users Transactions
User engagement Views

Analytics Account ID Analytics Account Name
Content ID Content group
Content type Conversions
Date Engaged sessions
Engagement rate New users
Property ID Property Name
Purchase revenue Sessions
Total ad revenue Total revenue
Transactions User engagement
Views

Active users Analytics Account ID
Analytics Account Name Average Engagement Time
Average Engagement Time Per Session Conversions
Date Is conversion event
New users Property ID
Property Name Sessions
Total users User engagement

Active users Analytics Account ID
Analytics Account Name Average Engagement Time
Average Engagement Time Per Session Conversions
Date Is conversion event
New users Property ID
Property Name Sessions
Total users User engagement

Analytics Account ID Analytics Account Name
Browser Conversions
Date Device category
Device model Engaged sessions
Engagement rate New users
OS version Operating system
Property ID Property Name
Purchase revenue Screen resolution
Sessions Total ad revenue
Total revenue Transactions
User engagement Views

Active users Analytics Account ID
Analytics Account Name Average Engagement Time
Average Engagement Time Per Session Conversions
Date Event count
Event count per user Event name
Event value Events per session
New users Property ID
Property Name Sessions
Total users User engagement

Active users Analytics Account ID
Analytics Account Name Date
Event count Event name
Event value Is conversion event
Page title and screen class Page title and screen name
Property ID Property Name
Sessions

Analytics Account ID Analytics Account Name
Conversions Date
Engaged sessions Engagement rate
Gender New users
Property ID Property Name
Purchase revenue Sessions
Total ad revenue Total revenue
Transactions User engagement
Views

Analytics Account ID Analytics Account Name
City City ID
Conversions Country
Country ID Date
Engaged sessions Engagement rate
New users Property ID
Property Name Purchase revenue
Region Sessions
Total ad revenue Total revenue
Transactions User engagement
Views

Analytics Account ID Analytics Account Name
Conversions Date
Engaged sessions Engagement rate
New users Property ID
Property Name Purchase revenue
Session Google Ads account name Session Google Ads ad group ID
Session Google Ads ad group name Session Google Ads campaign
Session Google Ads campaign ID Session Google Ads keyword text
Session Google Ads query Sessions
Total ad revenue Total revenue
Transactions User engagement
Views

Analytics Account ID Analytics Account Name
Conversions Date
Engaged sessions Engagement rate
First user Google Ads ad group ID First user Google Ads ad group name
First user Google Ads ad network type New users
Property ID Property Name
Purchase revenue Sessions
Total ad revenue Total revenue
Transactions User engagement
Views

Analytics Account ID Analytics Account Name
Conversions Date
Engaged sessions Engagement rate
Interests New users
Property ID Property Name
Purchase revenue Sessions
Total ad revenue Total revenue
Transactions User engagement
Views

Analytics Account ID Analytics Account Name
Conversions Date
Engaged sessions Engagement rate
Language Language code
New users Property ID
Property Name Purchase revenue
Sessions Total ad revenue
Total revenue Transactions
User engagement Views

Analytics Account ID Analytics Account Name
Conversions Date
Device Device brand
Engaged sessions Engagement rate
Mobile model New users
Property ID Property Name
Purchase revenue Sessions
Total ad revenue Total revenue
Transactions User engagement
Views

Analytics Account ID Analytics Account Name
Conversions Date
Engaged sessions Engagement rate
Hostname New users
Page path Page title
Platform Property ID
Property Name Purchase revenue
Sessions Total ad revenue
Total revenue Transactions
User engagement Views

ARPPU Active users
Analytics Account ID Analytics Account Name
Average Engagement Time Average Engagement Time Per Session
Average purchase revenue Content group
Conversions Date
Engaged sessions Engagement rate
Event count Event count per user
Event value Events per session
New users Page path
Page title Property ID
Property Name Purchase revenue
Sessions Sessions per user
Total purchasers Total revenue
Total users Transactions
User engagement Views

ARPPU Active users
Analytics Account ID Analytics Account Name
Average Engagement Time Average Engagement Time Per Session
Average purchase revenue Content group
Conversions Date
Engaged sessions Engagement rate
Event count Event count per user
Event value Events per session
New users Page path
Page title Property ID
Property Name Purchase revenue
Sessions Sessions per user
Total purchasers Total revenue
Total users Transactions
User engagement Views

Active users Analytics Account ID
Analytics Account Name Conversions
Date Engaged sessions
Engagement rate New users
Property ID Property Name
Purchase revenue Sessions
Sessions per user Total ad revenue
Total revenue Total users
Transactions User engagement
View in Google Analytics Views

Analytics Account ID Analytics Account Name
App version Conversions
Date Engaged sessions
Engagement rate New users
Property ID Property Name
Purchase revenue Sessions
Stream ID Stream name
Total ad revenue Total revenue
Transactions User engagement
Views

Analytics Account ID Analytics Account Name
Conversions Date
Engaged sessions Engagement rate
New users Property ID
Property Name Purchase revenue
Session campaign Session campaign ID
Session default channel group Session medium
Session source Sessions
Total ad revenue Total revenue
Transactions User engagement
Views

Analytics Account ID Analytics Account Name
Conversions Date
Engaged sessions Engagement rate
First user campaign First user campaign ID
First user medium First user source
New users Property ID
Property Name Purchase revenue
Sessions Total ad revenue
Total revenue Transactions
User engagement Views

1-day active users 28-day active users
7-day active users ARPPU
ARPU Achievement ID
Active users Ad Format
Ad Source Name Ad Unit Exposure
Ad Unit Name Add to Carts
Ads Clicks Ads Cost
Ads Cost per Click Ads Impressions
Age Analytics Account ID
Analytics Account Name App version
Audience ID Audience name
Average Purchase Revenue Per User Average Session Duration
Average purchase revenue Avg Engagement Time Per Active User
Avg Engagement Time per Session Bounce Rate
Browser Campaign ID
Campaign Name Cart to View Rate
Character Checkouts
City City ID
Cohort Cohort active users
Cohort total users Content ID
Content group Content type
Continent Continent ID
Conversion Purchase Conversions
Cost per Conversion Country
Country ID Crash Affected Users
Crash Free User Rate Daily cohort
Date Date + Hour (YYYYMMDDHH)
Date Hour and Minute Dau Per Mau
Dau Per Wau Day of Week name
Default Channel Group Device category
Device model Engaged Session Per User
Engaged sessions Engagement rate
Event count Event count per user
Event name Event value
Events per session File Extension
File Name First Session Date
First Time Purchase Conversion Rate First Time Purchase Per New User
First Time Purchasers First User Default Channel Group
First User Google Ads Account Name First User Google Ads Campaign
First User Google Ads Campaign ID First User Google Ads Campaign Type
First User Google Ads Creative ID First User Google Ads Customer ID
First User Google Ads Keyword Text First User Google Ads Query
First User Manual Ad Content First User Manual Term
First User Source / Medium First User Source Platform
Full Page Url Gender
Google Ads Account Name Google Ads Ad Group ID
Google Ads Ad Group Name Google Ads Ad Network Type
Google Ads Campaign Google Ads Campaign ID
Google Ads Campaign Type Google Ads Creative ID
Google Ads Customer ID Google Ads Keyword Text
Google Ads Query Group ID
Hostname Hour
ISO Week of ISO Year ISO Week of the Year
ISO Year Interests
Is conversion event Item Affiliation
Item Brand Item Category
Item Category 2 Item Category 3
Item Category 4 Item Category 5
Item ID Item List Click Through Rate
Item List ID Item List Name
Item List Position Item Location ID
Item Name Item Promotion Click Through Rate
Item Promotion Creative Name Item Promotion Creative Slot
Item Promotion ID Item Promotion Name
Item Revenue Item Variant
Item View Events Item-list Click Events
Item-list View Events Items Added to Cart
Items Checked Out Items Clicked in List
Items Clicked in Promotion Items Purchased
Items Viewed Items Viewed in List
Items Viewed in Promotion Landing Page + Query String
Language Language code
Last click session campaign ID Level
Link Classes Link Domain
Link ID Link Text
Link URL Manual Ad Content
Manual Term Medium
Method Minute
Mobile Device Mobile Device brand
Mobile model Monthly cohort
New / Returning New users
Nth Hour Nth Minute
Nth Year Nth day
OS version Operating system
Operating system with version Order Coupon
Organic Google Search Average Position Organic Google Search Click Through Rate
Organic Google Search Clicks Organic Google Search Impressions
Outbound Page Location
Page Path + Query String Page Path + Query String and Screen Class
Page Path and Screen Class Page Referrer
Page path Page title
Page title and screen class Page title and screen name
Percent Scrolled Platform
Platform / Device Category Promotion Clicks
Promotion Views Property ID
Property Name Publisher Ad Clicks
Publisher Ad Impressions Purchase Conversion Rate
Purchase To View Rate Purchase revenue
Region Return on Ad Spend (ROAS)
Screen Page Views Per User Screen resolution
Scrolled Users Search Term
Session Conversion Rate Session Conversion Rate Purchase
Session Google Ads Campaign Session Google Ads Campaign ID
Session Google Ads Campaign Type Session Google Ads Creative ID
Session Google Ads Customer ID Session Google Ads account name
Session Google Ads ad group ID Session Google Ads ad group name
Session Google Ads ad network type Session Google Ads keyword text
Session Google Ads query Session Manual Ad Content
Session Manual Term Session SA360 Ad Group Name
Session SA360 Campaign Session SA360 Campaign ID
Session SA360 Creative Format Session SA360 Engine Account ID
Session SA360 Engine Account Name Session SA360 Engine Account Type
Session SA360 Keyword Text Session SA360 Medium
Session SA360 Query Session SA360 Source
Session Source / Medium Session Source Platform
Session campaign Session default channel group
Session medium Session source
Sessions Sessions per user
Shipping Amount Shipping Tier
Signed in with user ID Source
Source / Medium Source Platform
Stream ID Stream name
Tax Amount Test Data Filter ID
Test Data Filter Name Total Purchasers
Total ad revenue Total revenue
Total users Transaction ID
Transaction Per Purchase Transactions
User Conversion Rate User Conversion Rate Purchase
User Engagement Duration User Google Ads ad group ID
User Google Ads ad group name User Google Ads ad network type
User acquired campaign ID User campaign
User medium User source
Video Provider Video Title
Video URL Views
Views per Session Virtual Currency Name
Visible Wau Per Mau
Week Weekly cohort
Year Month Year Week
eCommerce Purchases

1-day active users 28-day active users
7-day active users ARPPU
ARPU Achievement ID
Active users Ad Format
Ad Source Name Ad Unit Exposure
Ad Unit Name Add to Carts
Analytics Account ID Analytics Account Name
App version Audience ID
Audience name Average Purchase Revenue Per User
Average Session Duration Average purchase revenue
Avg Engagement Time Per Active User Avg Engagement Time per Session
Bounce Rate Browser
Campaign ID Campaign Name
Cart to View Rate Character
Checkouts City
City ID Cohort
Content ID Content group
Content type Continent
Continent ID Conversion Purchase
Conversions Country
Country ID Crash Affected Users
Crash Free User Rate Date
Date + Hour (YYYYMMDDHH) Dau Per Mau
Dau Per Wau Day of Week name
Default Channel Group Device category
Device model Engaged Session Per User
Engaged sessions Engagement rate
Event count Event count per user
Event name Event value
Events per session File Extension
File Name First Session Date
First Time Purchase Conversion Rate First Time Purchase Per New User
First Time Purchasers First User Default Channel Group
First User Google Ads Account Name First User Google Ads Campaign
First User Google Ads Campaign ID First User Google Ads Campaign Type
First User Google Ads Creative ID First User Google Ads Customer ID
First User Google Ads Keyword Text First User Google Ads Query
First User Source Platform Gender
Google Ads Account Name Google Ads Ad Group ID
Google Ads Ad Group Name Google Ads Ad Network Type
Google Ads Campaign Google Ads Campaign ID
Google Ads Campaign Type Google Ads Creative ID
Google Ads Customer ID Google Ads Keyword Text
Google Ads Query Group ID
Hostname Hour
ISO Week of ISO Year ISO Week of the Year
ISO Year Interests
Is conversion event Item Affiliation
Item Brand Item Category
Item Category 2 Item Category 3
Item Category 4 Item Category 5
Item ID Item List Click Through Rate
Item List ID Item List Name
Item List Position Item Location ID
Item Name Item Promotion Click Through Rate
Item Promotion Creative Name Item Promotion Creative Slot
Item Promotion ID Item Promotion Name
Item Revenue Item Variant
Item View Events Item-list Click Events
Item-list View Events Items Added to Cart
Items Checked Out Items Clicked in List
Items Clicked in Promotion Items Purchased
Items Viewed Items Viewed in List
Items Viewed in Promotion Landing Page + Query String
Language Language code
Level Link Classes
Link Domain Link ID
Link Text Link URL
Medium Method
Mobile Device Mobile Device brand
Mobile model New / Returning
New users Nth Hour
Nth Year Nth day
OS version Operating system
Operating system with version Order Coupon
Outbound Page Path and Screen Class
Page Referrer Page path
Page title Page title and screen class
Page title and screen name Percent Scrolled
Platform Platform / Device Category
Promotion Clicks Promotion Views
Property ID Property Name
Publisher Ad Clicks Publisher Ad Impressions
Purchase Conversion Rate Purchase To View Rate
Purchase revenue Region
Screen Page Views Per User Screen resolution
Scrolled Users Search Term
Session Conversion Rate Session Conversion Rate Purchase
Session Google Ads Campaign Session Google Ads Campaign ID
Session Google Ads Campaign Type Session Google Ads Creative ID
Session Google Ads Customer ID Session Google Ads account name
Session Google Ads ad group ID Session Google Ads ad group name
Session Google Ads ad network type Session Google Ads keyword text
Session Google Ads query Session Source Platform
Session default channel group Sessions
Sessions per user Shipping Amount
Shipping Tier Signed in with user ID
Source Source Platform
Stream ID Stream name
Tax Amount Test Data Filter ID
Test Data Filter Name Total Purchasers
Total ad revenue Total revenue
Total users Transaction ID
Transaction Per Purchase Transactions
User Conversion Rate User Conversion Rate Purchase
User Engagement Duration User Google Ads ad group ID
User Google Ads ad group name User Google Ads ad network type
Video Provider Video Title
Video URL Views
Views per Session Virtual Currency Name
Visible Wau Per Mau
Week Year Month
Year Week eCommerce Purchases

1-day active users 28-day active users
7-day active users ARPPU
ARPU Achievement ID
Active users Ad Format
Ad Source Name Ad Unit Exposure
Ad Unit Name Add to Carts
Age Analytics Account ID
Analytics Account Name App version
Audience ID Average Purchase Revenue Per User
Average Session Duration Average purchase revenue
Avg Engagement Time Per Active User Avg Engagement Time per Session
Bounce Rate Browser
Campaign ID Campaign Name
Cart to View Rate Character
Checkouts City
City ID Cohort
Content ID Content group
Content type Continent
Continent ID Conversion Purchase
Conversions Country
Country ID Crash Affected Users
Crash Free User Rate Date
Date + Hour (YYYYMMDDHH) Dau Per Mau
Dau Per Wau Day of Week name
Default Channel Group Device category
Device model Engaged Session Per User
Engaged sessions Engagement rate
Event count Event count per user
Event name Event value
Events per session File Extension
File Name First Session Date
First Time Purchase Conversion Rate First Time Purchase Per New User
First Time Purchasers First User Default Channel Group
First User Google Ads Account Name First User Google Ads Campaign
First User Google Ads Campaign ID First User Google Ads Campaign Type
First User Google Ads Creative ID First User Google Ads Customer ID
First User Google Ads Keyword Text First User Google Ads Query
First User Manual Ad Content First User Manual Term
First User Source / Medium First User Source Platform
Gender Google Ads Account Name
Google Ads Ad Group ID Google Ads Ad Group Name
Google Ads Ad Network Type Google Ads Campaign
Google Ads Campaign ID Google Ads Campaign Type
Google Ads Creative ID Google Ads Customer ID
Google Ads Keyword Text Google Ads Query
Group ID Hostname
Hour ISO Week of ISO Year
ISO Week of the Year ISO Year
Interests Is conversion event
Item Affiliation Item Brand
Item Category Item Category 2
Item Category 3 Item Category 4
Item Category 5 Item ID
Item List Click Through Rate Item List ID
Item List Name Item List Position
Item Location ID Item Name
Item Promotion Click Through Rate Item Promotion Creative Name
Item Promotion Creative Slot Item Promotion ID
Item Promotion Name Item Revenue
Item Variant Item View Events
Item-list Click Events Item-list View Events
Items Added to Cart Items Checked Out
Items Clicked in List Items Clicked in Promotion
Items Purchased Items Viewed
Items Viewed in List Items Viewed in Promotion
Landing Page + Query String Language
Language code Last click session campaign ID
Level Link Classes
Link Domain Link ID
Link Text Link URL
Manual Ad Content Manual Term
Medium Method
Mobile Device Mobile Device brand
Mobile model New / Returning
New users Nth Hour
Nth Year Nth day
OS version Operating system
Operating system with version Order Coupon
Outbound Page Path and Screen Class
Page Referrer Page path
Page title Page title and screen class
Page title and screen name Percent Scrolled
Platform Platform / Device Category
Promotion Clicks Promotion Views
Property ID Property Name
Publisher Ad Clicks Publisher Ad Impressions
Purchase Conversion Rate Purchase To View Rate
Purchase revenue Region
Screen Page Views Per User Screen resolution
Scrolled Users Search Term
Session Conversion Rate Session Conversion Rate Purchase
Session Google Ads Campaign Session Google Ads Campaign ID
Session Google Ads Campaign Type Session Google Ads Creative ID
Session Google Ads Customer ID Session Google Ads account name
Session Google Ads ad group ID Session Google Ads ad group name
Session Google Ads ad network type Session Google Ads keyword text
Session Google Ads query Session Manual Ad Content
Session Manual Term Session SA360 Ad Group Name
Session SA360 Campaign Session SA360 Campaign ID
Session SA360 Creative Format Session SA360 Engine Account ID
Session SA360 Engine Account Name Session SA360 Engine Account Type
Session SA360 Keyword Text Session SA360 Medium
Session SA360 Query Session SA360 Source
Session Source / Medium Session Source Platform
Session campaign Session default channel group
Session medium Session source
Sessions Sessions per user
Shipping Amount Shipping Tier
Signed in with user ID Source
Source / Medium Source Platform
Stream ID Stream name
Tax Amount Test Data Filter ID
Test Data Filter Name Total Purchasers
Total ad revenue Total revenue
Total users Transaction ID
Transaction Per Purchase Transactions
User Conversion Rate User Conversion Rate Purchase
User Engagement Duration User Google Ads ad group ID
User Google Ads ad group name User Google Ads ad network type
User acquired campaign ID User campaign
User medium User source
Video Provider Video Title
Video URL Views
Views per Session Virtual Currency Name
Visible Wau Per Mau
Week Year Month
Year Week eCommerce Purchases

1-day active users 28-day active users
7-day active users ARPPU
ARPU Achievement ID
Active users Ad Format
Ad Source Name Ad Unit Exposure
Ad Unit Name Add to Carts
Ads Clicks Ads Cost
Ads Cost per Click Ads Impressions
Analytics Account ID Analytics Account Name
App version Audience ID
Audience name Average Purchase Revenue Per User
Average purchase revenue Avg Engagement Time per Session
Bounce Rate Browser
Campaign ID Cart to View Rate
Character Checkouts
City City ID
Cohort Content ID
Content group Content type
Continent Continent ID
Conversion Purchase Conversions
Cost per Conversion Country
Country ID Date
Date + Hour (YYYYMMDDHH) Dau Per Mau
Dau Per Wau Day of Week name
Default Channel Group Device category
Device model Engaged sessions
Engagement rate Event name
Event value File Extension
File Name First Session Date
First Time Purchase Conversion Rate First Time Purchasers
First User Default Channel Group First User Google Ads Account Name
First User Google Ads Campaign First User Google Ads Campaign ID
First User Google Ads Campaign Type First User Google Ads Creative ID
First User Google Ads Customer ID First User Google Ads Keyword Text
First User Google Ads Query First User Manual Ad Content
First User Manual Term First User Source / Medium
First User Source Platform Google Ads Account Name
Google Ads Ad Group ID Google Ads Ad Group Name
Google Ads Ad Network Type Google Ads Campaign
Google Ads Campaign ID Google Ads Campaign Type
Google Ads Creative ID Google Ads Customer ID
Google Ads Keyword Text Google Ads Query
Group ID Hostname
Hour ISO Week of ISO Year
ISO Week of the Year ISO Year
Is conversion event Item Brand
Item Category Item Category 2
Item Category 3 Item Category 4
Item Category 5 Item ID
Item List Click Through Rate Item List ID
Item List Name Item Name
Item Promotion Click Through Rate Item Promotion Creative Name
Item Promotion ID Item Promotion Name
Item Revenue Item View Events
Item-list Click Events Item-list View Events
Items Purchased Landing Page + Query String
Language Language code
Last click session campaign ID Level
Link Classes Link Domain
Link ID Link Text
Link URL Manual Ad Content
Manual Term Medium
Method Mobile Device
Mobile Device brand Mobile model
New / Returning New users
Nth Hour Nth Year
Nth day OS version
Operating system Operating system with version
Order Coupon Outbound
Page Path and Screen Class Page Referrer
Page path Page title
Page title and screen class Page title and screen name
Percent Scrolled Platform
Platform / Device Category Promotion Clicks
Promotion Views Property ID
Property Name Publisher Ad Clicks
Publisher Ad Impressions Purchase Conversion Rate
Purchase To View Rate Purchase revenue
Region Return on Ad Spend (ROAS)
Screen resolution Search Term
Session Conversion Rate Session Conversion Rate Purchase
Session Google Ads Campaign Session Google Ads Campaign ID
Session Google Ads Campaign Type Session Google Ads Creative ID
Session Google Ads Customer ID Session Google Ads account name
Session Google Ads ad group ID Session Google Ads ad group name
Session Google Ads ad network type Session Google Ads keyword text
Session Google Ads query Session Manual Ad Content
Session Manual Term Session SA360 Ad Group Name
Session SA360 Campaign Session SA360 Campaign ID
Session SA360 Creative Format Session SA360 Engine Account ID
Session SA360 Engine Account Name Session SA360 Engine Account Type
Session SA360 Keyword Text Session SA360 Medium
Session SA360 Query Session SA360 Source
Session Source / Medium Session Source Platform
Session campaign Session default channel group
Session medium Session source
Sessions Sessions per user
Shipping Tier Signed in with user ID
Source Source / Medium
Source Platform Stream ID
Stream name Test Data Filter ID
Test Data Filter Name Total Purchasers
Total ad revenue Total revenue
Total users Transaction ID
Transactions User Conversion Rate
User Conversion Rate Purchase User Engagement Duration
User Google Ads ad group ID User Google Ads ad group name
User Google Ads ad network type User acquired campaign ID
User campaign User medium
User source Video Provider
Video Title Video URL
Views Virtual Currency Name
Visible Wau Per Mau
Week Year Month
Year Week eCommerce Purchases

1-day active users 28-day active users
7-day active users ARPPU
ARPU Achievement ID
Active users Ad Format
Ad Source Name Ad Unit Exposure
Ad Unit Name Add to Carts
Age Analytics Account ID
Analytics Account Name App version
Audience ID Audience name
Average Purchase Revenue Per User Average Session Duration
Average purchase revenue Avg Engagement Time Per Active User
Avg Engagement Time per Session Bounce Rate
Browser Campaign ID
Campaign Name Cart to View Rate
Character Checkouts
City ID Cohort
Content ID Content group
Content type Continent
Continent ID Conversion Purchase
Conversions Country
Country ID Crash Affected Users
Crash Free User Rate Date
Date + Hour (YYYYMMDDHH) Dau Per Mau
Dau Per Wau Day of Week name
Default Channel Group Device category
Device model Engaged Session Per User
Engaged sessions Engagement rate
Event count Event count per user
Event name Event value
Events per session File Extension
File Name First Session Date
First Time Purchase Conversion Rate First Time Purchase Per New User
First Time Purchasers First User Default Channel Group
First User Google Ads Account Name First User Google Ads Campaign
First User Google Ads Campaign ID First User Google Ads Campaign Type
First User Google Ads Creative ID First User Google Ads Customer ID
First User Google Ads Keyword Text First User Google Ads Query
First User Manual Ad Content First User Manual Term
First User Source / Medium First User Source Platform
Gender Google Ads Account Name
Google Ads Ad Group ID Google Ads Ad Group Name
Google Ads Ad Network Type Google Ads Campaign
Google Ads Campaign ID Google Ads Campaign Type
Google Ads Creative ID Google Ads Customer ID
Google Ads Keyword Text Google Ads Query
Group ID Hostname
Hour ISO Week of ISO Year
ISO Week of the Year ISO Year
Interests Is conversion event
Item Affiliation Item Brand
Item Category Item Category 2
Item Category 3 Item Category 4
Item Category 5 Item ID
Item List Click Through Rate Item List ID
Item List Name Item List Position
Item Location ID Item Name
Item Promotion Click Through Rate Item Promotion Creative Name
Item Promotion Creative Slot Item Promotion ID
Item Promotion Name Item Revenue
Item Variant Item View Events
Item-list Click Events Item-list View Events
Items Added to Cart Items Checked Out
Items Clicked in List Items Clicked in Promotion
Items Purchased Items Viewed
Items Viewed in List Items Viewed in Promotion
Landing Page + Query String Language
Language code Last click session campaign ID
Level Link Classes
Link Domain Link ID
Link Text Link URL
Manual Ad Content Manual Term
Medium Method
Mobile Device Mobile Device brand
Mobile model New / Returning
New users Nth Hour
Nth Year Nth day
OS version Operating system
Operating system with version Order Coupon
Outbound Page Path and Screen Class
Page Referrer Page path
Page title Page title and screen class
Page title and screen name Percent Scrolled
Platform Platform / Device Category
Promotion Clicks Promotion Views
Property ID Property Name
Publisher Ad Clicks Publisher Ad Impressions
Purchase Conversion Rate Purchase To View Rate
Purchase revenue Region
Screen Page Views Per User Screen resolution
Scrolled Users Search Term
Session Conversion Rate Session Conversion Rate Purchase
Session Google Ads Campaign Session Google Ads Campaign ID
Session Google Ads Campaign Type Session Google Ads Creative ID
Session Google Ads Customer ID Session Google Ads account name
Session Google Ads ad group ID Session Google Ads ad group name
Session Google Ads ad network type Session Google Ads keyword text
Session Google Ads query Session Manual Ad Content
Session Manual Term Session SA360 Ad Group Name
Session SA360 Campaign Session SA360 Campaign ID
Session SA360 Creative Format Session SA360 Engine Account ID
Session SA360 Engine Account Name Session SA360 Engine Account Type
Session SA360 Keyword Text Session SA360 Medium
Session SA360 Query Session SA360 Source
Session Source / Medium Session Source Platform
Session campaign Session default channel group
Session medium Session source
Sessions Sessions per user
Shipping Amount Shipping Tier
Signed in with user ID Source
Source / Medium Source Platform
Stream ID Stream name
Tax Amount Test Data Filter ID
Test Data Filter Name Total Purchasers
Total ad revenue Total revenue
Total users Transaction ID
Transaction Per Purchase Transactions
User Conversion Rate User Conversion Rate Purchase
User Engagement Duration User Google Ads ad group ID
User Google Ads ad group name User Google Ads ad network type
User acquired campaign ID User campaign
User medium User source
Video Provider Video Title
Video URL Views
Views per Session Virtual Currency Name
Visible Wau Per Mau
Week Year Month
Year Week eCommerce Purchases

1-day active users 28-day active users
7-day active users ARPPU
ARPU Achievement ID
Active users Ad Format
Ad Source Name Ad Unit Exposure
Ad Unit Name Add to Carts
Age Analytics Account ID
Analytics Account Name App version
Audience ID Audience name
Average Purchase Revenue Per User Average Session Duration
Average purchase revenue Avg Engagement Time Per Active User
Avg Engagement Time per Session Bounce Rate
Browser Campaign ID
Campaign Name Cart to View Rate
Character Checkouts
City City ID
Cohort active users Cohort total users
Content ID Content group
Content type Continent
Continent ID Conversion Purchase
Conversions Country
Country ID Crash Affected Users
Crash Free User Rate Daily cohort
Date Date + Hour (YYYYMMDDHH)
Dau Per Mau Dau Per Wau
Day of Week name Default Channel Group
Device category Device model
Engaged Session Per User Engaged sessions
Engagement rate Event count
Event count per user Event name
Event value Events per session
File Extension File Name
First Session Date First Time Purchase Conversion Rate
First Time Purchase Per New User First Time Purchasers
First User Default Channel Group First User Google Ads Account Name
First User Google Ads Campaign First User Google Ads Campaign ID
First User Google Ads Campaign Type First User Google Ads Creative ID
First User Google Ads Customer ID First User Google Ads Keyword Text
First User Google Ads Query First User Manual Ad Content
First User Manual Term First User Source / Medium
First User Source Platform Gender
Google Ads Account Name Google Ads Ad Group ID
Google Ads Ad Group Name Google Ads Ad Network Type
Google Ads Campaign Google Ads Campaign ID
Google Ads Campaign Type Google Ads Creative ID
Google Ads Customer ID Google Ads Keyword Text
Google Ads Query Group ID
Hostname Hour
ISO Week of ISO Year ISO Week of the Year
ISO Year Interests
Is conversion event Item Affiliation
Item Brand Item Category
Item Category 2 Item Category 3
Item Category 4 Item Category 5
Item ID Item List Click Through Rate
Item List ID Item List Name
Item List Position Item Location ID
Item Name Item Promotion Click Through Rate
Item Promotion Creative Name Item Promotion Creative Slot
Item Promotion ID Item Promotion Name
Item Revenue Item Variant
Item View Events Item-list Click Events
Item-list View Events Items Added to Cart
Items Checked Out Items Clicked in List
Items Clicked in Promotion Items Purchased
Items Viewed Items Viewed in List
Items Viewed in Promotion Landing Page + Query String
Language Language code
Last click session campaign ID Level
Link Classes Link Domain
Link ID Link Text
Link URL Manual Ad Content
Manual Term Medium
Method Mobile Device
Mobile Device brand Mobile model
Monthly cohort New / Returning
New users Nth Hour
Nth Year Nth day
OS version Operating system
Operating system with version Order Coupon
Outbound Page Path and Screen Class
Page Referrer Page path
Page title Page title and screen class
Page title and screen name Percent Scrolled
Platform Platform / Device Category
Promotion Clicks Promotion Views
Property ID Property Name
Publisher Ad Clicks Publisher Ad Impressions
Purchase Conversion Rate Purchase To View Rate
Purchase revenue Region
Screen Page Views Per User Screen resolution
Scrolled Users Search Term
Session Conversion Rate Session Conversion Rate Purchase
Session Google Ads Campaign Session Google Ads Campaign ID
Session Google Ads Campaign Type Session Google Ads Creative ID
Session Google Ads Customer ID Session Google Ads account name
Session Google Ads ad group ID Session Google Ads ad group name
Session Google Ads ad network type Session Google Ads keyword text
Session Google Ads query Session Manual Ad Content
Session Manual Term Session SA360 Ad Group Name
Session SA360 Campaign Session SA360 Campaign ID
Session SA360 Creative Format Session SA360 Engine Account ID
Session SA360 Engine Account Name Session SA360 Engine Account Type
Session SA360 Keyword Text Session SA360 Medium
Session SA360 Query Session SA360 Source
Session Source / Medium Session Source Platform
Session campaign Session default channel group
Session medium Session source
Sessions Sessions per user
Shipping Amount Shipping Tier
Signed in with user ID Source
Source / Medium Source Platform
Stream ID Stream name
Tax Amount Test Data Filter ID
Test Data Filter Name Total Purchasers
Total ad revenue Total revenue
Total users Transaction ID
Transaction Per Purchase Transactions
User Conversion Rate User Conversion Rate Purchase
User Engagement Duration User Google Ads ad group ID
User Google Ads ad group name User Google Ads ad network type
User acquired campaign ID User campaign
User medium User source
Video Provider Video Title
Video URL Views
Views per Session Virtual Currency Name
Visible Wau Per Mau
Week Weekly cohort
Year Month Year Week
eCommerce Purchases

1-day active users 28-day active users
7-day active users ARPPU
ARPU Achievement ID
Active users Ad Format
Ad Source Name Ad Unit Exposure
Ad Unit Name Add to Carts
Age Analytics Account ID
Analytics Account Name App version
Audience ID Audience name
Average Purchase Revenue Per User Average Session Duration
Average purchase revenue Avg Engagement Time Per Active User
Avg Engagement Time per Session Bounce Rate
Browser Campaign ID
Campaign Name Cart to View Rate
Character Checkouts
City City ID
Cohort Content ID
Content group Continent
Continent ID Conversion Purchase
Conversions Country
Country ID Crash Affected Users
Crash Free User Rate Date
Date + Hour (YYYYMMDDHH) Dau Per Mau
Dau Per Wau Day of Week name
Default Channel Group Device category
Device model Engaged Session Per User
Engaged sessions Engagement rate
Event count Event count per user
Event name Event value
Events per session File Extension
File Name First Session Date
First Time Purchase Conversion Rate First Time Purchase Per New User
First Time Purchasers First User Default Channel Group
First User Google Ads Account Name First User Google Ads Campaign
First User Google Ads Campaign ID First User Google Ads Campaign Type
First User Google Ads Creative ID First User Google Ads Customer ID
First User Google Ads Keyword Text First User Google Ads Query
First User Manual Ad Content First User Manual Term
First User Source / Medium First User Source Platform
Gender Google Ads Account Name
Google Ads Ad Group ID Google Ads Ad Group Name
Google Ads Ad Network Type Google Ads Campaign
Google Ads Campaign ID Google Ads Campaign Type
Google Ads Creative ID Google Ads Customer ID
Google Ads Keyword Text Google Ads Query
Group ID Hostname
Hour ISO Week of ISO Year
ISO Week of the Year ISO Year
Interests Is conversion event
Item Affiliation Item Brand
Item Category Item Category 2
Item Category 3 Item Category 4
Item Category 5 Item ID
Item List Click Through Rate Item List ID
Item List Name Item List Position
Item Location ID Item Name
Item Promotion Click Through Rate Item Promotion Creative Name
Item Promotion Creative Slot Item Promotion ID
Item Promotion Name Item Revenue
Item Variant Item View Events
Item-list Click Events Item-list View Events
Items Added to Cart Items Checked Out
Items Clicked in List Items Clicked in Promotion
Items Purchased Items Viewed
Items Viewed in List Items Viewed in Promotion
Landing Page + Query String Language
Language code Last click session campaign ID
Level Link Classes
Link Domain Link ID
Link Text Link URL
Manual Ad Content Manual Term
Medium