Amazon DSP
Amazon DSP (or "Local" ) is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| 3p Fee | 3p Fee Automotive |
| 3p Fee Automotive Absorbed | 3p Fee CPM1 |
| 3p Fee CPM1 Absorbed | 3p Fee CPM2 |
| 3p Fee CPM2 Absorbed | 3p Fee CPM3 |
| 3p Fee CPM3 Absorbed | 3p Fee Com Score |
| 3p Fee Com Score Absorbed | 3p Fee Double Verify |
| 3p Fee Double Verify Absorbed | 3p Fee Doubleclick Campaign Manager |
| 3p Fee Doubleclick Campaign Manager Absorbed | 3p Fee Integral Ad Science |
| 3p Fee Integral Ad Science Absorbed | ASIN Conversion Type (Default) |
| Add to Cart (ATC) | Add to Cart - brand halo (ATC BH) |
| Add to Cart click-through conversions (ATC clicks) | Add to Cart click-through conversions - brand halo (ATC clicks BH) |
| Add to Cart rate (ATCR) | Add to Cart view-through conversions (ATC views) |
| Add to Cart view-through conversions - brand halo (ATC views BH) | Add to List (ATL) |
| Add to List - brand halo (ATL BH) | Add to List click-through conversions (ATL clicks) |
| Add to List click-through conversions - brand halo (ATL clicks BH) | Add to List view-through conversions (ATL views) |
| Add to List view-through conversions - brand halo (ATL views BH) | Add to Watchlist (ATW) |
| Add to Watchlist click-through conversions (ATW clicks) | Add to Watchlist rate (ATWR) |
| Add to Watchlist view-through conversions (ATW views) | Add to shopping cart (ATSC) |
| Add to shopping cart click-through conversions (ATC clicks) | Add to shopping cart conversion rate |
| Add to shopping cart cost per acquisition | Add to shopping cart view-through conversions |
| Advertiser Country | Advertiser Currency |
| Advertiser ID | Advertiser Name |
| Advertiser Timezone | Advertiser URL |
| Agency Fee | Amazon DSP audience fee |
| Amazon DSP console fee | Amazon Standard ID (Default) |
| Application | Application click-through conversions |
| Application conversion rate | Application cost per acquisition |
| Application view-through conversions | Audience Segment |
| Audience Segment ID | Banner interaction conversion rate |
| Banner interaction cost per acquisition | Base Supply Bid |
| Bidding Strategy | Brand Name (Default) |
| Branded search clicks | Branded search views |
| Branded searches | Browser Type |
| Browser Version | Budget Cap Amount |
| Budget Cap Recurrence Time Period | Budget Optimization |
| City | Click-through rate (CTR) |
| Client CPC | Client CPM |
| Client Cost | Comments |
| Cost per branded search | Country |
| Creation Date | Creative Ad ID |
| Creative ID | Creative Name |
| Creative Size | Creative Type |
| Currency Code | Date |
| Deal | Deal ID |
| Deal Type | Decline conversion rate |
| Delivery Status | Designated Market Area Code |
| Designated Market Area Name | Detail page views (DPV) |
| Detail page views - brand halo (DPV BH) | Detail page views click-through conversions (DPV clicks) |
| Detail page views click-through conversions - brand halo (DPV clicks BH) | Detail page views view-through conversions (DPV views) |
| Detail page views view-through conversions - brand halo (DPV views BH) | Device Type |
| Downloaded video play click-through conversions (DVP clicks) | Downloaded video play rate (DVPR) |
| Downloaded video play view-through conversions (DVP views) | Downloaded video plays (DVP) |
| ERPM14d | Effective cost per Add to Cart (eCPATC) |
| Effective cost per Add to Watchlist (eCPATW) | Effective cost per Play trailer (eCPPT) |
| Effective cost per Subscribe & Save subscription (eCPSnSS) | Effective cost per Video complete (eCPVC) |
| Effective cost per click-through (eCPC) | Effective cost per detail page view (eCPDPV) |
| Effective cost per downloaded video play (eCPDVP) | Effective cost per product review page view (eCPPRPV) |
| Effective cost per purchase (eCPP) | Effective cost per rental (eCPR) |
| Effective cost per thousand (eCPM) | Effective cost per video download (eCPVD) |
| Effective cost per video stream (eCPVS) | Environment Type |
| Featured ASIN (Default) | Fee Percentage |
| Frequency Cap Type | Goal |
| Goal Kpi | Impressions |
| Last Updated Date | Line Item End Date |
| Line Item External ID | Line Item ID |
| Line Item Name | Line Item Type |
| Line item Start Date | Marketplace (Default) |
| Max Impressions | Max Supply Bid |
| Measurable impressions | Measurable rate |
| Mobile app first start click-through conversions | Mobile app first start conversion rate |
| Mobile app first start cost per acquisition | Mobile app first start view-through conversions |
| Mobile app first starts | New-to-brand eRPM |
| New-to-brand effective cost per purchase | New-to-brand product sales |
| New-to-brand product sales - brand halo | New-to-brand product units sold |
| New-to-brand product units sold - brand halo | New-to-brand purchase rate |
| New-to-brand purchases | New-to-brand purchases - brand halo |
| New-to-brand purchases click-through conversions - brand halo | New-to-brand purchases clicks |
| New-to-brand purchases view-through conversions | New-to-brand purchases view-through conversions - brand halo |
| New-to-brand return on advertising spend | Operating System |
| Order End Date | Order ID |
| Order Name | Order Start Date |
| Pacing Catch Up Boost | Pacing Delivery Profile |
| Parent ASIN (Default) | Percent of purchases new-to-brand |
| Percent of purchases new-to-brand - brand halo | Placement Name |
| Placement Size | Play trailer rate |
| Play trailers | Play trailers click-through conversions |
| Play trailers view-through conversions | Postal Code |
| Preview Iframe | Preview Link |
| Preview URL | Product Category |
| Product Group | Product Name |
| Product Subcategory | Product purchased |
| Product purchased click-through conversions | Product purchased conversion rate |
| Product purchased cost per acquisition | Product purchased view-through conversions |
| Product review page view rate (PRPVR) | Product review page views (PRPV) |
| Product review page views - brand halo (PRPV BH) | Product review page views click-through conversions (PRPV clicks) |
| Product review page views click-through conversions - brand halo (PRPV clicks BH) | Product review page views view-through conversions (PRPV views) |
| Product review page views view-through conversions - brand halo (PRPV views BH) | Product sales |
| Product sales - brand halo | Product units sold |
| Product units sold - brand halo | Purchases |
| Purchases - brand halo | Purchases click-through conversions |
| Purchases click-through conversions - brand halo | Purchases view-through conversions |
| Purchases view-through conversions - brand halo | Region |
| Rental rate | Rentals |
| Rentals click-through conversions | Rentals view-through conversions |
| Report Granularity (Default) | Return on advertising spend |
| Segment Class Code | Segment Marketplace ID |
| Segment Source | Segment Type |
| Sign up page | Sign up page click-through conversions |
| Sign up page conversion rate | Sign up page cost per acquisition |
| Sign up page view-through conversions | Site Name |
| Subscribe & Save subscriptions (SnSS) | Subscribe & Save subscriptions - brand halo (SnSS BH) |
| Subscribe & Save subscriptions click-through conversions (SnSS clicks) | Subscribe & Save subscriptions view-through conversions (SnSS views) |
| Subscribe & Save subscriptions click-through conversions - brand halo (SnSS clicks BH) | Subscribe & Save subscriptions view-through conversions - brand halo (SnSS views BH) |
| Subscription page | Subscription page click-through conversions |
| Subscription page conversion rate | Subscription page cost per acquisition |
| Subscription page view-through conversions | Supply Source Name |
| Supply cost | Targeting Method |
| Time Unit | Time Unit Count |
| Total ATC | Total Add to Cart click-through conversions (Total ATC clicks) |
| Total Add to Cart rate (Total ATCR) | Total Add to Cart view-through conversions (Total ATC views) |
| Total Add to List click-through conversions (Total ATL clicks) | Total Add to List rate (Total ATLR) |
| Total Add to List view-through conversions (Total ATL views) | Total Add to Lists (Total ATL) |
| Total Budget Amount | Total Effective cost per Subscribe & Save subscription (Total eCPSnSS) |
| Total Effective cost per Total Add to Cart (Total eCPATC) | Total Effective cost per Total Add to List (Total eCPATL) |
| Total Effective cost per detail page view (Total eCPDPV) | Total Effective cost per product review page view (Total eCPPRPV) |
| Total Effective cost per purchase (Total eCPP) | Total Fee |
| Total ROAS | Total Sales14d |
| Total Subscribe & Save subscriptions | Total Subscribe & Save subscriptions click-through conversions (Total SnSS clicks) |
| Total Subscribe & Save subscriptions view-through conversions (Total SnSS views) | Total Total Subscribe & Save subscriptions rate |
| Total cost | Total detail page view rate (Total DPVR) |
| Total detail page views (Total DPV) | Total detail page views click-through conversions (Total DPV clicks) |
| Total detail page views view-through conversions (Total DPV views) | Total new-to-brand effective cost per purchase |
| Total new-to-brand purchase rate | Total new-to-brand purchases |
| Total new-to-brand purchases clicks | Total new-to-brand purchases view-through conversions |
| Total new-to-brand return on advertising spend (Total new-to-brand ROAS) | Total new-to-brand units sold |
| Total percent of purchases new-to-brand | Total pixel click-through conversions |
| Total pixel conversion rate | Total pixel conversions |
| Total pixel cost per acquisition | Total pixel view-through conversions |
| Total product review page views (Total PRPV) | Total product review page views click-through conversions (Total PRPV clicks) |
| Total product review page views view-through conversions (Total PRPV views) | Total product sales |
| Total purchases | Total purchases click-through conversions (Total purchases clicks) |
| Total purchases rate | Total purchases view-through conversions (Total purchases views) |
| Total units sold | Video complete |
| Video downloads | Video downloads click-through conversions |
| Video downloads view-through conversions | Video first quartile |
| Video midpoint | Video mute |
| Video pause | Video resume |
| Video start | Video streams |
| Video streams click-through conversions | Video streams rate |
| Video streams view-through conversions | Video third quartile |
| Video unmute | Viewability rate |
| Viewable impressions |
| Add to Cart (ATC) | Add to Cart click-through conversions (ATC clicks) |
| Add to Cart rate (ATCR) | Add to Watchlist (ATW) |
| Add to Watchlist click-through conversions (ATW clicks) | Add to Watchlist rate (ATWR) |
| Add to Watchlist view-through conversions (ATW views) | Add to shopping cart (ATSC) |
| Add to shopping cart click-through conversions (ATC clicks) | Add to shopping cart conversion rate |
| Add to shopping cart cost per acquisition | Add to shopping cart view-through conversions |
| Advertiser ID | Advertiser Name |
| Amazon DSP audience fee | Amazon DSP console fee |
| Application | Application click-through conversions |
| Application conversion rate | Application cost per acquisition |
| Application view-through conversions | Audience Segment |
| Audience Segment ID | Banner interaction conversion rate |
| Banner interaction cost per acquisition | Click-through rate (CTR) |
| Client CPC | Client CPM |
| Client Cost | Date |
| Decline conversion rate | Detail page views (DPV) |
| Detail page views click-through conversions (DPV clicks) | Detail page views view-through conversions (DPV views) |
| Downloaded video play click-through conversions (DVP clicks) | Downloaded video play rate (DVPR) |
| Downloaded video play view-through conversions (DVP views) | Downloaded video plays (DVP) |
| Effective cost per Add to Cart (eCPATC) | Effective cost per Add to Watchlist (eCPATW) |
| Effective cost per Play trailer (eCPPT) | Effective cost per Subscribe & Save subscription (eCPSnSS) |
| Effective cost per Video complete (eCPVC) | Effective cost per click-through (eCPC) |
| Effective cost per detail page view (eCPDPV) | Effective cost per downloaded video play (eCPDVP) |
| Effective cost per product review page view (eCPPRPV) | Effective cost per purchase (eCPP) |
| Effective cost per rental (eCPR) | Effective cost per thousand (eCPM) |
| Effective cost per video download (eCPVD) | Effective cost per video stream (eCPVS) |
| Impressions | Line Item End Date |
| Line Item ID | Line Item Name |
| Line Item Type | Line item Start Date |
| Mobile app first start click-through conversions | Mobile app first start conversion rate |
| Mobile app first start cost per acquisition | Mobile app first start view-through conversions |
| Mobile app first starts | New-to-brand effective cost per purchase |
| New-to-brand purchase rate | New-to-brand purchases |
| New-to-brand purchases clicks | New-to-brand purchases view-through conversions |
| Order End Date | Order ID |
| Order Name | Order Start Date |
| Percent of purchases new-to-brand | Play trailer rate |
| Play trailers | Play trailers click-through conversions |
| Play trailers view-through conversions | Product purchased |
| Product purchased click-through conversions | Product purchased conversion rate |
| Product purchased cost per acquisition | Product purchased view-through conversions |
| Product review page view rate (PRPVR) | Product review page views (PRPV) |
| Product review page views click-through conversions (PRPV clicks) | Product review page views view-through conversions (PRPV views) |
| Purchases | Purchases click-through conversions |
| Purchases view-through conversions | Rental rate |
| Rentals | Rentals click-through conversions |
| Rentals view-through conversions | Segment Class Code |
| Segment Marketplace ID | Segment Source |
| Segment Type | Sign up page |
| Sign up page click-through conversions | Sign up page conversion rate |
| Sign up page cost per acquisition | Sign up page view-through conversions |
| Subscription page | Subscription page click-through conversions |
| Subscription page conversion rate | Subscription page cost per acquisition |
| Subscription page view-through conversions | Supply cost |
| Targeting Method | Total Add to Cart click-through conversions (Total ATC clicks) |
| Total Add to Cart rate (Total ATCR) | Total Add to Cart view-through conversions (Total ATC views) |
| Total Add to List rate (Total ATLR) | Total Effective cost per Subscribe & Save subscription (Total eCPSnSS) |
| Total Effective cost per Total Add to Cart (Total eCPATC) | Total Effective cost per Total Add to List (Total eCPATL) |
| Total Effective cost per product review page view (Total eCPPRPV) | Total Subscribe & Save subscriptions |
| Total Total Subscribe & Save subscriptions rate | Total cost |
| Total detail page view rate (Total DPVR) | Total pixel click-through conversions |
| Total pixel conversion rate | Total pixel conversions |
| Total pixel cost per acquisition | Total pixel view-through conversions |
| Total product review page views view-through conversions (Total PRPV views) | Total purchases click-through conversions (Total purchases clicks) |
| Total purchases rate | Total purchases view-through conversions (Total purchases views) |
| Video complete | Video downloads |
| Video downloads click-through conversions | Video downloads view-through conversions |
| Video first quartile | Video midpoint |
| Video mute | Video pause |
| Video resume | Video start |
| Video streams | Video streams click-through conversions |
| Video streams rate | Video streams view-through conversions |
| Video third quartile | Video unmute |
| 3p Fee | 3p Fee Automotive |
| 3p Fee Automotive Absorbed | 3p Fee CPM1 |
| 3p Fee CPM1 Absorbed | 3p Fee CPM2 |
| 3p Fee CPM2 Absorbed | 3p Fee CPM3 |
| 3p Fee CPM3 Absorbed | 3p Fee Com Score |
| 3p Fee Com Score Absorbed | 3p Fee Double Verify |
| 3p Fee Double Verify Absorbed | 3p Fee Doubleclick Campaign Manager |
| 3p Fee Doubleclick Campaign Manager Absorbed | 3p Fee Integral Ad Science |
| 3p Fee Integral Ad Science Absorbed | Add to Cart (ATC) |
| Add to Cart click-through conversions (ATC clicks) | Add to Cart rate (ATCR) |
| Add to Watchlist (ATW) | Add to Watchlist click-through conversions (ATW clicks) |
| Add to Watchlist rate (ATWR) | Add to Watchlist view-through conversions (ATW views) |
| Add to shopping cart (ATSC) | Add to shopping cart click-through conversions (ATC clicks) |
| Add to shopping cart conversion rate | Add to shopping cart cost per acquisition |
| Add to shopping cart view-through conversions | Advertiser Country |
| Advertiser Currency | Advertiser ID |
| Advertiser Name | Advertiser Timezone |
| Advertiser URL | Agency Fee |
| Amazon DSP audience fee | Amazon DSP console fee |
| Application | Application click-through conversions |
| Application conversion rate | Application cost per acquisition |
| Application view-through conversions | Banner interaction conversion rate |
| Banner interaction cost per acquisition | Bidding Strategy |
| Budget Cap Amount | Budget Cap Recurrence Time Period |
| Click-through rate (CTR) | Client CPC |
| Client CPM | Client Cost |
| Comments | Creation Date |
| Currency Code | Date |
| Decline conversion rate | Delivery Status |
| Detail page views (DPV) | Detail page views click-through conversions (DPV clicks) |
| Detail page views view-through conversions (DPV views) | Downloaded video play click-through conversions (DVP clicks) |
| Downloaded video play rate (DVPR) | Downloaded video play view-through conversions (DVP views) |
| Downloaded video plays (DVP) | ERPM14d |
| Effective cost per Add to Cart (eCPATC) | Effective cost per Add to Watchlist (eCPATW) |
| Effective cost per Play trailer (eCPPT) | Effective cost per Subscribe & Save subscription (eCPSnSS) |
| Effective cost per Video complete (eCPVC) | Effective cost per click-through (eCPC) |
| Effective cost per detail page view (eCPDPV) | Effective cost per downloaded video play (eCPDVP) |
| Effective cost per product review page view (eCPPRPV) | Effective cost per purchase (eCPP) |
| Effective cost per rental (eCPR) | Effective cost per thousand (eCPM) |
| Effective cost per video download (eCPVD) | Effective cost per video stream (eCPVS) |
| Fee Percentage | Frequency Cap Type |
| Goal | Goal Kpi |
| Impressions | Last Updated Date |
| Max Impressions | Measurable impressions |
| Measurable rate | Mobile app first start click-through conversions |
| Mobile app first start conversion rate | Mobile app first start cost per acquisition |
| Mobile app first start view-through conversions | Mobile app first starts |
| New-to-brand eRPM | New-to-brand effective cost per purchase |
| New-to-brand product sales | New-to-brand product units sold |
| New-to-brand purchase rate | New-to-brand purchases |
| New-to-brand purchases clicks | New-to-brand purchases view-through conversions |
| New-to-brand return on advertising spend | Order End Date |
| Order ID | Order Name |
| Order Start Date | Percent of purchases new-to-brand |
| Play trailer rate | Play trailers |
| Play trailers click-through conversions | Play trailers view-through conversions |
| Product purchased | Product purchased click-through conversions |
| Product purchased conversion rate | Product purchased cost per acquisition |
| Product purchased view-through conversions | Product review page view rate (PRPVR) |
| Product review page views (PRPV) | Product review page views click-through conversions (PRPV clicks) |
| Product review page views view-through conversions (PRPV views) | Product sales |
| Product units sold | Purchases |
| Purchases click-through conversions | Purchases view-through conversions |
| Rental rate | Rentals |
| Rentals click-through conversions | Rentals view-through conversions |
| Return on advertising spend | Sign up page |
| Sign up page click-through conversions | Sign up page conversion rate |
| Sign up page cost per acquisition | Sign up page view-through conversions |
| Subscription page | Subscription page click-through conversions |
| Subscription page conversion rate | Subscription page cost per acquisition |
| Subscription page view-through conversions | Supply cost |
| Time Unit | Time Unit Count |
| Total ATC | Total Add to Cart click-through conversions (Total ATC clicks) |
| Total Add to Cart rate (Total ATCR) | Total Add to Cart view-through conversions (Total ATC views) |
| Total Add to List rate (Total ATLR) | Total Effective cost per Subscribe & Save subscription (Total eCPSnSS) |
| Total Effective cost per Total Add to Cart (Total eCPATC) | Total Effective cost per Total Add to List (Total eCPATL) |
| Total Effective cost per detail page view (Total eCPDPV) | Total Effective cost per product review page view (Total eCPPRPV) |
| Total Effective cost per purchase (Total eCPP) | Total Fee |
| Total ROAS | Total Sales14d |
| Total Subscribe & Save subscriptions | Total Total Subscribe & Save subscriptions rate |
| Total cost | Total detail page view rate (Total DPVR) |
| Total new-to-brand effective cost per purchase | Total new-to-brand purchase rate |
| Total new-to-brand purchases | Total new-to-brand purchases clicks |
| Total new-to-brand purchases view-through conversions | Total new-to-brand return on advertising spend (Total new-to-brand ROAS) |
| Total new-to-brand units sold | Total percent of purchases new-to-brand |
| Total pixel click-through conversions | Total pixel conversion rate |
| Total pixel conversions | Total pixel cost per acquisition |
| Total pixel view-through conversions | Total product review page views view-through conversions (Total PRPV views) |
| Total product sales | Total purchases |
| Total purchases click-through conversions (Total purchases clicks) | Total purchases rate |
| Total purchases view-through conversions (Total purchases views) | Total units sold |
| Video complete | Video downloads |
| Video downloads click-through conversions | Video downloads view-through conversions |
| Video first quartile | Video midpoint |
| Video mute | Video pause |
| Video resume | Video start |
| Video streams | Video streams click-through conversions |
| Video streams rate | Video streams view-through conversions |
| Video third quartile | Video unmute |
| Viewability rate | Viewable impressions |
| 3p Fee | 3p Fee Automotive |
| 3p Fee Automotive Absorbed | 3p Fee CPM1 |
| 3p Fee CPM1 Absorbed | 3p Fee CPM2 |
| 3p Fee CPM2 Absorbed | 3p Fee CPM3 |
| 3p Fee CPM3 Absorbed | 3p Fee Com Score |
| 3p Fee Com Score Absorbed | 3p Fee Double Verify |
| 3p Fee Double Verify Absorbed | 3p Fee Doubleclick Campaign Manager |
| 3p Fee Doubleclick Campaign Manager Absorbed | 3p Fee Integral Ad Science |
| 3p Fee Integral Ad Science Absorbed | Add to Cart (ATC) |
| Add to Cart click-through conversions (ATC clicks) | Add to Cart rate (ATCR) |
| Add to Watchlist (ATW) | Add to Watchlist click-through conversions (ATW clicks) |
| Add to Watchlist rate (ATWR) | Add to Watchlist view-through conversions (ATW views) |
| Add to shopping cart (ATSC) | Add to shopping cart click-through conversions (ATC clicks) |
| Add to shopping cart conversion rate | Add to shopping cart cost per acquisition |
| Add to shopping cart view-through conversions | Advertiser ID |
| Advertiser Name | Agency Fee |
| Amazon DSP audience fee | Amazon DSP console fee |
| Application | Application click-through conversions |
| Application conversion rate | Application cost per acquisition |
| Application view-through conversions | Banner interaction conversion rate |
| Banner interaction cost per acquisition | Click-through rate (CTR) |
| Client CPC | Client CPM |
| Client Cost | Creative Ad ID |
| Creative ID | Creative Name |
| Creative Size | Creative Type |
| Date | Decline conversion rate |
| Detail page views (DPV) | Detail page views click-through conversions (DPV clicks) |
| Detail page views view-through conversions (DPV views) | Downloaded video play click-through conversions (DVP clicks) |
| Downloaded video play rate (DVPR) | Downloaded video play view-through conversions (DVP views) |
| Downloaded video plays (DVP) | ERPM14d |
| Effective cost per Add to Cart (eCPATC) | Effective cost per Add to Watchlist (eCPATW) |
| Effective cost per Play trailer (eCPPT) | Effective cost per Subscribe & Save subscription (eCPSnSS) |
| Effective cost per Video complete (eCPVC) | Effective cost per click-through (eCPC) |
| Effective cost per detail page view (eCPDPV) | Effective cost per downloaded video play (eCPDVP) |
| Effective cost per product review page view (eCPPRPV) | Effective cost per purchase (eCPP) |
| Effective cost per rental (eCPR) | Effective cost per thousand (eCPM) |
| Effective cost per video download (eCPVD) | Effective cost per video stream (eCPVS) |
| Impressions | Line Item End Date |
| Line Item ID | Line Item Name |
| Line Item Type | Line item Start Date |
| Measurable impressions | Measurable rate |
| Mobile app first start click-through conversions | Mobile app first start conversion rate |
| Mobile app first start cost per acquisition | Mobile app first start view-through conversions |
| Mobile app first starts | New-to-brand eRPM |
| New-to-brand effective cost per purchase | New-to-brand product sales |
| New-to-brand product units sold | New-to-brand purchase rate |
| New-to-brand purchases | New-to-brand purchases clicks |
| New-to-brand purchases view-through conversions | New-to-brand return on advertising spend |
| Order End Date | Order ID |
| Order Name | Order Start Date |
| Percent of purchases new-to-brand | Play trailer rate |
| Play trailers | Play trailers click-through conversions |
| Play trailers view-through conversions | Preview Iframe |
| Preview Link | Preview URL |
| Product purchased | Product purchased click-through conversions |
| Product purchased conversion rate | Product purchased cost per acquisition |
| Product purchased view-through conversions | Product review page view rate (PRPVR) |
| Product review page views (PRPV) | Product review page views click-through conversions (PRPV clicks) |
| Product review page views view-through conversions (PRPV views) | Product sales |
| Product units sold | Purchases |
| Purchases click-through conversions | Purchases view-through conversions |
| Rental rate | Rentals |
| Rentals click-through conversions | Rentals view-through conversions |
| Return on advertising spend | Sign up page |
| Sign up page click-through conversions | Sign up page conversion rate |
| Sign up page cost per acquisition | Sign up page view-through conversions |
| Subscription page | Subscription page click-through conversions |
| Subscription page conversion rate | Subscription page cost per acquisition |
| Subscription page view-through conversions | Supply cost |
| Total ATC | Total Add to Cart click-through conversions (Total ATC clicks) |
| Total Add to Cart rate (Total ATCR) | Total Add to Cart view-through conversions (Total ATC views) |
| Total Add to List rate (Total ATLR) | Total Effective cost per Subscribe & Save subscription (Total eCPSnSS) |
| Total Effective cost per Total Add to Cart (Total eCPATC) | Total Effective cost per Total Add to List (Total eCPATL) |
| Total Effective cost per detail page view (Total eCPDPV) | Total Effective cost per product review page view (Total eCPPRPV) |
| Total Effective cost per purchase (Total eCPP) | Total Fee |
| Total ROAS | Total Sales14d |
| Total Subscribe & Save subscriptions | Total Total Subscribe & Save subscriptions rate |
| Total cost | Total detail page view rate (Total DPVR) |
| Total new-to-brand effective cost per purchase | Total new-to-brand purchase rate |
| Total new-to-brand purchases | Total new-to-brand purchases clicks |
| Total new-to-brand purchases view-through conversions | Total new-to-brand return on advertising spend (Total new-to-brand ROAS) |
| Total new-to-brand units sold | Total percent of purchases new-to-brand |
| Total pixel click-through conversions | Total pixel conversion rate |
| Total pixel conversions | Total pixel cost per acquisition |
| Total pixel view-through conversions | Total product review page views view-through conversions (Total PRPV views) |
| Total product sales | Total purchases |
| Total purchases click-through conversions (Total purchases clicks) | Total purchases rate |
| Total purchases view-through conversions (Total purchases views) | Total units sold |
| Video complete | Video downloads |
| Video downloads click-through conversions | Video downloads view-through conversions |
| Video first quartile | Video midpoint |
| Video mute | Video pause |
| Video resume | Video start |
| Video streams | Video streams click-through conversions |
| Video streams rate | Video streams view-through conversions |
| Video third quartile | Video unmute |
| Viewability rate | Viewable impressions |
| Add to Cart (ATC) | Add to Cart click-through conversions (ATC clicks) |
| Add to Cart rate (ATCR) | Add to Watchlist (ATW) |
| Add to Watchlist click-through conversions (ATW clicks) | Add to Watchlist rate (ATWR) |
| Add to Watchlist view-through conversions (ATW views) | Add to shopping cart (ATSC) |
| Add to shopping cart click-through conversions (ATC clicks) | Add to shopping cart conversion rate |
| Add to shopping cart cost per acquisition | Add to shopping cart view-through conversions |
| Advertiser ID | Advertiser Name |
| Application | Application click-through conversions |
| Application conversion rate | Application cost per acquisition |
| Application view-through conversions | Banner interaction conversion rate |
| Banner interaction cost per acquisition | Branded search clicks |
| Branded search views | Branded searches |
| City | Client CPC |
| Client CPM | Client Cost |
| Cost per branded search | Country |
| Date | Decline conversion rate |
| Designated Market Area Code | Designated Market Area Name |
| Detail page views (DPV) | Detail page views click-through conversions (DPV clicks) |
| Detail page views view-through conversions (DPV views) | Downloaded video play click-through conversions (DVP clicks) |
| Downloaded video play rate (DVPR) | Downloaded video play view-through conversions (DVP views) |
| Downloaded video plays (DVP) | Effective cost per Add to Cart (eCPATC) |
| Effective cost per Add to Watchlist (eCPATW) | Effective cost per Play trailer (eCPPT) |
| Effective cost per Subscribe & Save subscription (eCPSnSS) | Effective cost per Video complete (eCPVC) |
| Effective cost per detail page view (eCPDPV) | Effective cost per downloaded video play (eCPDVP) |
| Effective cost per product review page view (eCPPRPV) | Effective cost per purchase (eCPP) |
| Effective cost per rental (eCPR) | Effective cost per video download (eCPVD) |
| Effective cost per video stream (eCPVS) | Impressions |
| Line Item End Date | Line Item ID |
| Line Item Name | Line Item Type |
| Line item Start Date | Mobile app first start click-through conversions |
| Mobile app first start conversion rate | Mobile app first start cost per acquisition |
| Mobile app first start view-through conversions | Mobile app first starts |
| New-to-brand effective cost per purchase | New-to-brand purchase rate |
| New-to-brand purchases | New-to-brand purchases clicks |
| New-to-brand purchases view-through conversions | Order End Date |
| Order ID | Order Name |
| Order Start Date | Play trailer rate |
| Play trailers | Play trailers click-through conversions |
| Play trailers view-through conversions | Postal Code |
| Product purchased | Product purchased click-through conversions |
| Product purchased conversion rate | Product purchased cost per acquisition |
| Product purchased view-through conversions | Product review page view rate (PRPVR) |
| Product review page views (PRPV) | Product review page views click-through conversions (PRPV clicks) |
| Product review page views view-through conversions (PRPV views) | Purchases |
| Purchases click-through conversions | Purchases view-through conversions |
| Region | Rental rate |
| Rentals | Rentals click-through conversions |
| Rentals view-through conversions | Sign up page |
| Sign up page click-through conversions | Sign up page conversion rate |
| Sign up page cost per acquisition | Sign up page view-through conversions |
| Subscription page | Subscription page click-through conversions |
| Subscription page conversion rate | Subscription page cost per acquisition |
| Subscription page view-through conversions | Total Add to Cart click-through conversions (Total ATC clicks) |
| Total Add to Cart rate (Total ATCR) | Total Add to Cart view-through conversions (Total ATC views) |
| Total Add to List rate (Total ATLR) | Total Effective cost per Subscribe & Save subscription (Total eCPSnSS) |
| Total Effective cost per Total Add to Cart (Total eCPATC) | Total Effective cost per Total Add to List (Total eCPATL) |
| Total Effective cost per product review page view (Total eCPPRPV) | Total Subscribe & Save subscriptions |
| Total Total Subscribe & Save subscriptions rate | Total cost |
| Total detail page view rate (Total DPVR) | Total pixel click-through conversions |
| Total pixel conversion rate | Total pixel conversions |
| Total pixel cost per acquisition | Total pixel view-through conversions |
| Total product review page views view-through conversions (Total PRPV views) | Total purchases click-through conversions (Total purchases clicks) |
| Total purchases rate | Total purchases view-through conversions (Total purchases views) |
| Video complete | Video downloads |
| Video downloads click-through conversions | Video downloads view-through conversions |
| Video first quartile | Video midpoint |
| Video mute | Video pause |
| Video resume | Video start |
| Video streams | Video streams click-through conversions |
| Video streams rate | Video streams view-through conversions |
| Video third quartile | Video unmute |
| 3p Fee | 3p Fee Automotive |
| 3p Fee Automotive Absorbed | 3p Fee CPM1 |
| 3p Fee CPM1 Absorbed | 3p Fee CPM2 |
| 3p Fee CPM2 Absorbed | 3p Fee CPM3 |
| 3p Fee CPM3 Absorbed | 3p Fee Com Score |
| 3p Fee Com Score Absorbed | 3p Fee Double Verify |
| 3p Fee Double Verify Absorbed | 3p Fee Doubleclick Campaign Manager |
| 3p Fee Doubleclick Campaign Manager Absorbed | 3p Fee Integral Ad Science |
| 3p Fee Integral Ad Science Absorbed | Add to Cart (ATC) |
| Add to Cart click-through conversions (ATC clicks) | Add to Cart rate (ATCR) |
| Add to Watchlist (ATW) | Add to Watchlist click-through conversions (ATW clicks) |
| Add to Watchlist rate (ATWR) | Add to Watchlist view-through conversions (ATW views) |
| Add to shopping cart (ATSC) | Add to shopping cart click-through conversions (ATC clicks) |
| Add to shopping cart conversion rate | Add to shopping cart cost per acquisition |
| Add to shopping cart view-through conversions | Advertiser ID |
| Advertiser Name | Agency Fee |
| Amazon DSP audience fee | Amazon DSP console fee |
| Application | Application click-through conversions |
| Application conversion rate | Application cost per acquisition |
| Application view-through conversions | Banner interaction conversion rate |
| Banner interaction cost per acquisition | Click-through rate (CTR) |
| Client CPC | Client CPM |
| Client Cost | Date |
| Deal | Deal ID |
| Deal Type | Decline conversion rate |
| Detail page views (DPV) | Detail page views click-through conversions (DPV clicks) |
| Detail page views view-through conversions (DPV views) | Downloaded video play click-through conversions (DVP clicks) |
| Downloaded video play rate (DVPR) | Downloaded video play view-through conversions (DVP views) |
| Downloaded video plays (DVP) | ERPM14d |
| Effective cost per Add to Cart (eCPATC) | Effective cost per Add to Watchlist (eCPATW) |
| Effective cost per Play trailer (eCPPT) | Effective cost per Subscribe & Save subscription (eCPSnSS) |
| Effective cost per Video complete (eCPVC) | Effective cost per click-through (eCPC) |
| Effective cost per detail page view (eCPDPV) | Effective cost per downloaded video play (eCPDVP) |
| Effective cost per product review page view (eCPPRPV) | Effective cost per purchase (eCPP) |
| Effective cost per rental (eCPR) | Effective cost per thousand (eCPM) |
| Effective cost per video download (eCPVD) | Effective cost per video stream (eCPVS) |
| Impressions | Line Item End Date |
| Line Item ID | Line Item Name |
| Line Item Type | Line item Start Date |
| Measurable impressions | Measurable rate |
| Mobile app first start click-through conversions | Mobile app first start conversion rate |
| Mobile app first start cost per acquisition | Mobile app first start view-through conversions |
| Mobile app first starts | New-to-brand eRPM |
| New-to-brand effective cost per purchase | New-to-brand product sales |
| New-to-brand product units sold | New-to-brand purchase rate |
| New-to-brand purchases | New-to-brand purchases clicks |
| New-to-brand purchases view-through conversions | New-to-brand return on advertising spend |
| Order End Date | Order ID |
| Order Name | Order Start Date |
| Percent of purchases new-to-brand | Placement Name |
| Placement Size | Play trailer rate |
| Play trailers | Play trailers click-through conversions |
| Play trailers view-through conversions | Product purchased |
| Product purchased click-through conversions | Product purchased conversion rate |
| Product purchased cost per acquisition | Product purchased view-through conversions |
| Product review page view rate (PRPVR) | Product review page views (PRPV) |
| Product review page views click-through conversions (PRPV clicks) | Product review page views view-through conversions (PRPV views) |
| Product sales | Product units sold |
| Purchases | Purchases click-through conversions |
| Purchases view-through conversions | Rental rate |
| Rentals | Rentals click-through conversions |
| Rentals view-through conversions | Return on advertising spend |
| Sign up page | Sign up page click-through conversions |
| Sign up page conversion rate | Sign up page cost per acquisition |
| Sign up page view-through conversions | Site Name |
| Subscription page | Subscription page click-through conversions |
| Subscription page conversion rate | Subscription page cost per acquisition |
| Subscription page view-through conversions | Supply Source Name |
| Supply cost | Total ATC |
| Total Add to Cart click-through conversions (Total ATC clicks) | Total Add to Cart rate (Total ATCR) |
| Total Add to Cart view-through conversions (Total ATC views) | Total Add to List rate (Total ATLR) |
| Total Effective cost per Subscribe & Save subscription (Total eCPSnSS) | Total Effective cost per Total Add to Cart (Total eCPATC) |
| Total Effective cost per Total Add to List (Total eCPATL) | Total Effective cost per detail page view (Total eCPDPV) |
| Total Effective cost per product review page view (Total eCPPRPV) | Total Effective cost per purchase (Total eCPP) |
| Total Fee | Total ROAS |
| Total Sales14d | Total Subscribe & Save subscriptions |
| Total Total Subscribe & Save subscriptions rate | Total cost |
| Total detail page view rate (Total DPVR) | Total new-to-brand effective cost per purchase |
| Total new-to-brand purchase rate | Total new-to-brand purchases |
| Total new-to-brand purchases clicks | Total new-to-brand purchases view-through conversions |
| Total new-to-brand return on advertising spend (Total new-to-brand ROAS) | Total new-to-brand units sold |
| Total percent of purchases new-to-brand | Total pixel click-through conversions |
| Total pixel conversion rate | Total pixel conversions |
| Total pixel cost per acquisition | Total pixel view-through conversions |
| Total product review page views view-through conversions (Total PRPV views) | Total product sales |
| Total purchases | Total purchases click-through conversions (Total purchases clicks) |
| Total purchases rate | Total purchases view-through conversions (Total purchases views) |
| Total units sold | Video complete |
| Video downloads | Video downloads click-through conversions |
| Video downloads view-through conversions | Video first quartile |
| Video midpoint | Video mute |
| Video pause | Video resume |
| Video start | Video streams |
| Video streams click-through conversions | Video streams rate |
| Video streams view-through conversions | Video third quartile |
| Video unmute | Viewability rate |
| Viewable impressions |
| 3p Fee | 3p Fee Automotive |
| 3p Fee Automotive Absorbed | 3p Fee CPM1 |
| 3p Fee CPM1 Absorbed | 3p Fee CPM2 |
| 3p Fee CPM2 Absorbed | 3p Fee CPM3 |
| 3p Fee CPM3 Absorbed | 3p Fee Com Score |
| 3p Fee Com Score Absorbed | 3p Fee Double Verify |
| 3p Fee Double Verify Absorbed | 3p Fee Doubleclick Campaign Manager |
| 3p Fee Doubleclick Campaign Manager Absorbed | 3p Fee Integral Ad Science |
| 3p Fee Integral Ad Science Absorbed | Add to Cart (ATC) |
| Add to Cart click-through conversions (ATC clicks) | Add to Cart rate (ATCR) |
| Add to Watchlist (ATW) | Add to Watchlist click-through conversions (ATW clicks) |
| Add to Watchlist rate (ATWR) | Add to Watchlist view-through conversions (ATW views) |
| Add to shopping cart (ATSC) | Add to shopping cart click-through conversions (ATC clicks) |
| Add to shopping cart conversion rate | Add to shopping cart cost per acquisition |
| Add to shopping cart view-through conversions | Advertiser ID |
| Advertiser Name | Agency Fee |
| Amazon DSP audience fee | Amazon DSP console fee |
| Application | Application click-through conversions |
| Application conversion rate | Application cost per acquisition |
| Application view-through conversions | Banner interaction conversion rate |
| Banner interaction cost per acquisition | Base Supply Bid |
| Budget Cap Amount | Budget Cap Recurrence Time Period |
| Budget Optimization | Click-through rate (CTR) |
| Client CPC | Client CPM |
| Client Cost | Comments |
| Creation Date | Currency Code |
| Date | Decline conversion rate |
| Delivery Status | Detail page views (DPV) |
| Detail page views click-through conversions (DPV clicks) | Detail page views view-through conversions (DPV views) |
| Downloaded video play click-through conversions (DVP clicks) | Downloaded video play rate (DVPR) |
| Downloaded video play view-through conversions (DVP views) | Downloaded video plays (DVP) |
| ERPM14d | Effective cost per Add to Cart (eCPATC) |
| Effective cost per Add to Watchlist (eCPATW) | Effective cost per Play trailer (eCPPT) |
| Effective cost per Subscribe & Save subscription (eCPSnSS) | Effective cost per Video complete (eCPVC) |
| Effective cost per click-through (eCPC) | Effective cost per detail page view (eCPDPV) |
| Effective cost per downloaded video play (eCPDVP) | Effective cost per product review page view (eCPPRPV) |
| Effective cost per purchase (eCPP) | Effective cost per rental (eCPR) |
| Effective cost per thousand (eCPM) | Effective cost per video download (eCPVD) |
| Effective cost per video stream (eCPVS) | Frequency Cap Type |
| Impressions | Last Updated Date |
| Line Item End Date | Line Item External ID |
| Line Item ID | Line Item Name |
| Line Item Type | Line item Start Date |
| Max Impressions | Max Supply Bid |
| Measurable impressions | Measurable rate |
| Mobile app first start click-through conversions | Mobile app first start conversion rate |
| Mobile app first start cost per acquisition | Mobile app first start view-through conversions |
| Mobile app first starts | New-to-brand eRPM |
| New-to-brand effective cost per purchase | New-to-brand product sales |
| New-to-brand product units sold | New-to-brand purchase rate |
| New-to-brand purchases | New-to-brand purchases clicks |
| New-to-brand purchases view-through conversions | New-to-brand return on advertising spend |
| Order End Date | Order ID |
| Order Name | Order Start Date |
| Pacing Catch Up Boost | Pacing Delivery Profile |
| Percent of purchases new-to-brand | Play trailer rate |
| Play trailers | Play trailers click-through conversions |
| Play trailers view-through conversions | Product purchased |
| Product purchased click-through conversions | Product purchased conversion rate |
| Product purchased cost per acquisition | Product purchased view-through conversions |
| Product review page view rate (PRPVR) | Product review page views (PRPV) |
| Product review page views click-through conversions (PRPV clicks) | Product review page views view-through conversions (PRPV views) |
| Product sales | Product units sold |
| Purchases | Purchases click-through conversions |
| Purchases view-through conversions | Rental rate |
| Rentals | Rentals click-through conversions |
| Rentals view-through conversions | Return on advertising spend |
| Sign up page | Sign up page click-through conversions |
| Sign up page conversion rate | Sign up page cost per acquisition |
| Sign up page view-through conversions | Subscription page |
| Subscription page click-through conversions | Subscription page conversion rate |
| Subscription page cost per acquisition | Subscription page view-through conversions |
| Supply cost | Time Unit |
| Time Unit Count | Total ATC |
| Total Add to Cart click-through conversions (Total ATC clicks) | Total Add to Cart rate (Total ATCR) |
| Total Add to Cart view-through conversions (Total ATC views) | Total Add to List rate (Total ATLR) |
| Total Budget Amount | Total Effective cost per Subscribe & Save subscription (Total eCPSnSS) |
| Total Effective cost per Total Add to Cart (Total eCPATC) | Total Effective cost per Total Add to List (Total eCPATL) |
| Total Effective cost per detail page view (Total eCPDPV) | Total Effective cost per product review page view (Total eCPPRPV) |
| Total Effective cost per purchase (Total eCPP) | Total Fee |
| Total ROAS | Total Sales14d |
| Total Subscribe & Save subscriptions | Total Total Subscribe & Save subscriptions rate |
| Total cost | Total detail page view rate (Total DPVR) |
| Total new-to-brand effective cost per purchase | Total new-to-brand purchase rate |
| Total new-to-brand purchases | Total new-to-brand purchases clicks |
| Total new-to-brand purchases view-through conversions | Total new-to-brand return on advertising spend (Total new-to-brand ROAS) |
| Total new-to-brand units sold | Total percent of purchases new-to-brand |
| Total pixel click-through conversions | Total pixel conversion rate |
| Total pixel conversions | Total pixel cost per acquisition |
| Total pixel view-through conversions | Total product review page views view-through conversions (Total PRPV views) |
| Total product sales | Total purchases |
| Total purchases click-through conversions (Total purchases clicks) | Total purchases rate |
| Total purchases view-through conversions (Total purchases views) | Total units sold |
| Video complete | Video downloads |
| Video downloads click-through conversions | Video downloads view-through conversions |
| Video first quartile | Video midpoint |
| Video mute | Video pause |
| Video resume | Video start |
| Video streams | Video streams click-through conversions |
| Video streams rate | Video streams view-through conversions |
| Video third quartile | Video unmute |
| Viewability rate | Viewable impressions |
| ASIN Conversion Type (Default) | Add to Cart (ATC) |
| Add to Cart - brand halo (ATC BH) | Add to Cart click-through conversions (ATC clicks) |
| Add to Cart click-through conversions - brand halo (ATC clicks BH) | Add to Cart view-through conversions (ATC views) |
| Add to Cart view-through conversions - brand halo (ATC views BH) | Add to List (ATL) |
| Add to List - brand halo (ATL BH) | Add to List click-through conversions (ATL clicks) |
| Add to List click-through conversions - brand halo (ATL clicks BH) | Add to List view-through conversions (ATL views) |
| Add to List view-through conversions - brand halo (ATL views BH) | Advertiser ID |
| Advertiser Name | Amazon Standard ID (Default) |
| Brand Name (Default) | Date |
| Detail page views (DPV) | Detail page views - brand halo (DPV BH) |
| Detail page views click-through conversions (DPV clicks) | Detail page views click-through conversions - brand halo (DPV clicks BH) |
| Detail page views view-through conversions (DPV views) | Detail page views view-through conversions - brand halo (DPV views BH) |
| Featured ASIN (Default) | Line Item End Date |
| Line Item ID | Line Item Name |
| Line Item Type | Line item Start Date |
| Marketplace (Default) | New-to-brand product sales |
| New-to-brand product sales - brand halo | New-to-brand product units sold |
| New-to-brand product units sold - brand halo | New-to-brand purchases |
| New-to-brand purchases - brand halo | New-to-brand purchases click-through conversions - brand halo |
| New-to-brand purchases clicks | New-to-brand purchases view-through conversions |
| New-to-brand purchases view-through conversions - brand halo | Order End Date |
| Order ID | Order Name |
| Order Start Date | Parent ASIN (Default) |
| Percent of purchases new-to-brand | Percent of purchases new-to-brand - brand halo |
| Product Category | Product Group |
| Product Name | Product Subcategory |
| Product review page views (PRPV) | Product review page views - brand halo (PRPV BH) |
| Product review page views click-through conversions (PRPV clicks) | Product review page views click-through conversions - brand halo (PRPV clicks BH) |
| Product review page views view-through conversions (PRPV views) | Product review page views view-through conversions - brand halo (PRPV views BH) |
| Product sales | Product sales - brand halo |
| Product units sold | Product units sold - brand halo |
| Purchases | Purchases - brand halo |
| Purchases click-through conversions | Purchases click-through conversions - brand halo |
| Purchases view-through conversions | Purchases view-through conversions - brand halo |
| Report Granularity (Default) | Subscribe & Save subscriptions (SnSS) |
| Subscribe & Save subscriptions - brand halo (SnSS BH) | Subscribe & Save subscriptions click-through conversions (SnSS clicks) |
| Subscribe & Save subscriptions view-through conversions (SnSS views) | Subscribe & Save subscriptions click-through conversions - brand halo (SnSS clicks BH) |
| Subscribe & Save subscriptions view-through conversions - brand halo (SnSS views BH) | Total Add to Cart click-through conversions (Total ATC clicks) |
| Total Add to Cart view-through conversions (Total ATC views) | Total Add to List click-through conversions (Total ATL clicks) |
| Total Add to List view-through conversions (Total ATL views) | Total Add to Lists (Total ATL) |
| Total Subscribe & Save subscriptions | Total Subscribe & Save subscriptions click-through conversions (Total SnSS clicks) |
| Total Subscribe & Save subscriptions view-through conversions (Total SnSS views) | Total detail page views (Total DPV) |
| Total detail page views click-through conversions (Total DPV clicks) | Total detail page views view-through conversions (Total DPV views) |
| Total new-to-brand purchases | Total new-to-brand purchases clicks |
| Total new-to-brand purchases view-through conversions | Total percent of purchases new-to-brand |
| Total product review page views (Total PRPV) | Total product review page views click-through conversions (Total PRPV clicks) |
| Total product review page views view-through conversions (Total PRPV views) | Total product sales |
| Total purchases | Total purchases click-through conversions (Total purchases clicks) |
| Total purchases view-through conversions (Total purchases views) | Total units sold |
| Add to Cart (ATC) | Add to Cart click-through conversions (ATC clicks) |
| Add to Cart rate (ATCR) | Add to Watchlist (ATW) |
| Add to Watchlist click-through conversions (ATW clicks) | Add to Watchlist rate (ATWR) |
| Add to Watchlist view-through conversions (ATW views) | Add to shopping cart (ATSC) |
| Add to shopping cart click-through conversions (ATC clicks) | Add to shopping cart conversion rate |
| Add to shopping cart cost per acquisition | Add to shopping cart view-through conversions |
| Advertiser ID | Advertiser Name |
| Application | Application click-through conversions |
| Application conversion rate | Application cost per acquisition |
| Application view-through conversions | Banner interaction conversion rate |
| Banner interaction cost per acquisition | Branded search clicks |
| Branded search views | Branded searches |
| Browser Type | Browser Version |
| Client CPC | Client CPM |
| Client Cost | Date |
| Decline conversion rate | Detail page views (DPV) |
| Detail page views click-through conversions (DPV clicks) | Detail page views view-through conversions (DPV views) |
| Device Type | Downloaded video play click-through conversions (DVP clicks) |
| Downloaded video play rate (DVPR) | Downloaded video play view-through conversions (DVP views) |
| Downloaded video plays (DVP) | Effective cost per Add to Cart (eCPATC) |
| Effective cost per Add to Watchlist (eCPATW) | Effective cost per Play trailer (eCPPT) |
| Effective cost per Subscribe & Save subscription (eCPSnSS) | Effective cost per Video complete (eCPVC) |
| Effective cost per detail page view (eCPDPV) | Effective cost per downloaded video play (eCPDVP) |
| Effective cost per product review page view (eCPPRPV) | Effective cost per purchase (eCPP) |
| Effective cost per rental (eCPR) | Effective cost per video download (eCPVD) |
| Effective cost per video stream (eCPVS) | Environment Type |
| Impressions | Line Item End Date |
| Line Item ID | Line Item Name |
| Line Item Type | Line item Start Date |
| Mobile app first start click-through conversions | Mobile app first start conversion rate |
| Mobile app first start cost per acquisition | Mobile app first start view-through conversions |
| Mobile app first starts | New-to-brand effective cost per purchase |
| New-to-brand purchase rate | New-to-brand purchases |
| New-to-brand purchases clicks | New-to-brand purchases view-through conversions |
| Operating System | Order End Date |
| Order ID | Order Name |
| Order Start Date | Play trailer rate |
| Play trailers | Play trailers click-through conversions |
| Play trailers view-through conversions | Product purchased |
| Product purchased click-through conversions | Product purchased conversion rate |
| Product purchased cost per acquisition | Product purchased view-through conversions |
| Product review page view rate (PRPVR) | Product review page views (PRPV) |
| Product review page views click-through conversions (PRPV clicks) | Product review page views view-through conversions (PRPV views) |
| Purchases | Purchases click-through conversions |
| Purchases view-through conversions | Rental rate |
| Rentals | Rentals click-through conversions |
| Rentals view-through conversions | Sign up page |
| Sign up page click-through conversions | Sign up page conversion rate |
| Sign up page cost per acquisition | Sign up page view-through conversions |
| Subscription page | Subscription page click-through conversions |
| Subscription page conversion rate | Subscription page cost per acquisition |
| Subscription page view-through conversions | Total Add to Cart click-through conversions (Total ATC clicks) |
| Total Add to Cart rate (Total ATCR) | Total Add to Cart view-through conversions (Total ATC views) |
| Total Add to List rate (Total ATLR) | Total Effective cost per Subscribe & Save subscription (Total eCPSnSS) |
| Total Effective cost per Total Add to Cart (Total eCPATC) | Total Effective cost per Total Add to List (Total eCPATL) |
| Total Effective cost per product review page view (Total eCPPRPV) | Total Subscribe & Save subscriptions |
| Total Total Subscribe & Save subscriptions rate | Total cost |
| Total detail page view rate (Total DPVR) | Total pixel click-through conversions |
| Total pixel conversion rate | Total pixel conversions |
| Total pixel cost per acquisition | Total pixel view-through conversions |
| Total product review page views view-through conversions (Total PRPV views) | Total purchases click-through conversions (Total purchases clicks) |
| Total purchases rate | Total purchases view-through conversions (Total purchases views) |
| Video complete | Video downloads |
| Video downloads click-through conversions | Video downloads view-through conversions |
| Video first quartile | Video midpoint |
| Video mute | Video pause |
| Video resume | Video start |
| Video streams | Video streams click-through conversions |
| Video streams rate | Video streams view-through conversions |
| Video third quartile | Video unmute |
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