Amazon DSP
Amazon DSP (or "Local" ) is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on and off Amazon.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| 3p Fee | 3p Fee Automotive |
| 3p Fee Automotive Absorbed | 3p Fee CPM1 |
| 3p Fee CPM1 Absorbed | 3p Fee CPM2 |
| 3p Fee CPM2 Absorbed | 3p Fee CPM3 |
| 3p Fee CPM3 Absorbed | 3p Fee Com Score |
| 3p Fee Com Score Absorbed | 3p Fee Double Verify |
| 3p Fee Double Verify Absorbed | 3p Fee Doubleclick Campaign Manager |
| 3p Fee Doubleclick Campaign Manager Absorbed | 3p Fee Integral Ad Science |
| 3p Fee Integral Ad Science Absorbed | ASIN Conversion Type (Default) |
| Accept | Accept click-through conversions |
| Accept conversion rate | Accept cost per acquisition |
| Accept view-through conversions | Add to Cart (ATC) |
| Add to Cart - brand halo (ATC BH) | Add to Cart click-through conversions (ATC clicks) |
| Add to Cart click-through conversions - brand halo (ATC clicks BH) | Add to Cart rate (ATCR) |
| Add to Cart view-through conversions (ATC views) | Add to Cart view-through conversions - brand halo (ATC views BH) |
| Add to List (ATL) | Add to List - brand halo (ATL BH) |
| Add to List click-through conversions (ATL clicks) | Add to List click-through conversions - brand halo (ATL clicks BH) |
| Add to List rate (ATLR) | Add to List view-through conversions (ATL views) |
| Add to List view-through conversions - brand halo (ATL views BH) | Add to Watchlist (ATW) |
| Add to Watchlist click-through conversions (ATW clicks) | Add to Watchlist rate (ATWR) |
| Add to Watchlist view-through conversions (ATW views) | Add to shopping cart (ATSC) |
| Add to shopping cart click-through conversions (ATC clicks) | Add to shopping cart conversion rate |
| Add to shopping cart cost per acquisition | Add to shopping cart view-through conversions |
| Advertiser Country | Advertiser Currency |
| Advertiser ID | Advertiser Name |
| Advertiser Timezone | Advertiser URL |
| Agency Fee | Amazon DSP audience fee |
| Amazon DSP console fee | Amazon Standard ID (Default) |
| Application | Application click-through conversions |
| Application conversion rate | Application cost per acquisition |
| Application view-through conversions | Audience Segment |
| Auto Optimizations | Banner interaction |
| Banner interaction click-through conversions | Banner interaction conversion rate |
| Banner interaction cost per acquisition | Banner interaction view-through conversions |
| Base Supply Bid | Bidding Strategy |
| Brand Name (Default) | Brand store engagement 1 |
| Brand store engagement 1 click-through conversions | Brand store engagement 1 conversion rate |
| Brand store engagement 1 cost per acquisition | Brand store engagement 1 view-through conversions |
| Brand store engagement 2 | Brand store engagement 2 click-through conversions |
| Brand store engagement 2 conversion rate | Brand store engagement 2 cost per acquisition |
| Brand store engagement 2 view-through conversions | Brand store engagement 3 |
| Brand store engagement 3 click-through conversions | Brand store engagement 3 conversion rate |
| Brand store engagement 3 cost per acquisition | Brand store engagement 3 view-through conversions |
| Brand store engagement 4 | Brand store engagement 4 click-through conversions |
| Brand store engagement 4 conversion rate | Brand store engagement 4 cost per acquisition |
| Brand store engagement 4 view-through conversions | Brand store engagement 5 |
| Brand store engagement 5 click-through conversions | Brand store engagement 5 conversion rate |
| Brand store engagement 5 cost per acquisition | Brand store engagement 5 view-through conversions |
| Brand store engagement 6 | Brand store engagement 6 click-through conversions |
| Brand store engagement 6 conversion rate | Brand store engagement 6 cost per acquisition |
| Brand store engagement 6 view-through conversions | Brand store engagement 7 |
| Brand store engagement 7 click-through conversions | Brand store engagement 7 conversion rate |
| Brand store engagement 7 cost per acquisition | Brand store engagement 7 view-through conversions |
| Branded search clicks | Branded search views |
| Branded searches | Browser Type |
| Browser Version | Budget Cap Amount |
| Budget Cap Recurrence Time Period | Budget Optimization |
| Campaign External ID | City |
| Click on redirect | Click on redirect click-through conversions |
| Click on redirect conversion rate | Click on redirect cost per acquisition |
| Click on redirect view-through conversions | Click-through rate (CTR) |
| Click-throughs | Client CPC |
| Client CPM | Client Cost |
| Comments | Cost per branded search |
| Country | Creation Date |
| Creative Ad ID | Creative External ID |
| Creative ID | Creative Name |
| Creative Size | Creative Type |
| Currency Code | Date |
| Deal | Deal ID |
| Deal Type | Decline |
| Decline click-through conversions | Decline conversion rate |
| Decline cost per acquisition | Decline view-through conversions |
| Delivery Activation Status | Delivery Status |
| Designated Market Area Code | Designated Market Area Name |
| Detail page view rate (DPVR) | Detail page views (DPV) |
| Detail page views - brand halo (DPV BH) | Detail page views click-through conversions (DPV clicks) |
| Detail page views click-through conversions - brand halo (DPV clicks BH) | Detail page views view-through conversions (DPV views) |
| Detail page views view-through conversions - brand halo (DPV views BH) | Device Type |
| Downloaded video play click-through conversions (DVP clicks) | Downloaded video play rate (DVPR) |
| Downloaded video play view-through conversions (DVP views) | Downloaded video plays (DVP) |
| Drop down selection | Drop down selection click-through conversions |
| Drop down selection conversion rate | Drop down selection cost per acquisition |
| Drop down selection view-through conversions | ERPM14d |
| Effective cost per Add to Cart (eCPATC) | Effective cost per Add to Watchlist (eCPATW) |
| Effective cost per Play trailer (eCPPT) | Effective cost per Subscribe & Save subscription (eCPSnSS) |
| Effective cost per Video complete (eCPVC) | Effective cost per click-through (eCPC) |
| Effective cost per detail page view (eCPDPV) | Effective cost per downloaded video play (eCPDVP) |
| Effective cost per product review page view (eCPPRPV) | Effective cost per purchase (eCPP) |
| Effective cost per rental (eCPR) | Effective cost per thousand (eCPM) |
| Effective cost per video download (eCPVD) | Effective cost per video stream (eCPVS) |
| Email interaction | Email interaction click-through conversions |
| Email interaction conversion rate | Email interaction cost per acquisition |
| Email interaction view-through conversions | Email load |
| Email load click-through conversions | Email load conversion rate |
| Email load cost per acquisition | Email load view-through conversions |
| Environment Type | Featured ASIN (Default) |
| Fee Percentage | Frequency Cap Type |
| Game Load cost per acquisition | Game interaction |
| Game interaction click-through conversions | Game interaction conversion rate |
| Game interaction cost per acquisition | Game interaction view-through conversions |
| Game load | Game load click-through conversions |
| Game load conversion rate | Game load view-through conversions |
| Goal | Goal Kpi |
| Homepage visit | Homepage visit click-through conversions |
| Homepage visit conversion rate | Homepage visit cost per acquisition |
| Homepage visit view-through conversions | Impressions |
| Last Updated Date | Line Item End Date |
| Line Item External ID | Line Item ID |
| Line Item Name | Line Item Type |
| Line item Start Date | Marketing landing page |
| Marketing landing page click-through conversions | Marketing landing page conversion rate |
| Marketing landing page cost per acquisition | Marketing landing page view-through conversions |
| Marketplace (Default) | Mashup Add To Wishlist CPA14d |
| Mashup Add To Wishlist CVR14d | Mashup Add To Wishlist Clicks14d |
| Mashup Add To Wishlist Views14d | Mashup Add to Cart click |
| Mashup Add to Cart click cost per acquisition | Mashup Add to Cart click pixel conversion rate |
| Mashup Add to Cart click view-through conversions | Mashup Add to Cart click-through conversions |
| Mashup Add to Wishlist click | Mashup Backup Image |
| Mashup Backup Image CPA | Mashup Backup Image CVR |
| Mashup Backup Image Clicks | Mashup Backup Image Views |
| Mashup Click To Page | Mashup Click To Page CPA |
| Mashup Click To Page CVR | Mashup Click To Page Clicks |
| Mashup Click To Page Views | Mashup Clip Coupon click |
| Mashup Clip Coupon click click-through conversions | Mashup Clip Coupon conversion rate |
| Mashup Clip Coupon cost per acquisition | Mashup Clip Coupon view-through conversions |
| Mashup Shop Now click | Mashup Shop Now click click-through conversions |
| Mashup Shop Now click conversion rate | Mashup Shop Now click cost per acquisition |
| Mashup Shop Now click view-through conversions | Mashup Subscribe and Save click |
| Mashup Subscribe and Save click click-through conversions | Mashup Subscribe and Save click cost per acquisition |
| Mashup Subscribe and Save conversion rate | Mashup Subscribe and Save view-through conversions |
| Max Impressions | Max Supply Bid |
| Measurable impressions | Measurable rate |
| Message sent | Message sent click-through conversions |
| Message sent conversion rate | Message sent cost per acquisition |
| Message sent view-through conversions | Mobile app first start click-through conversions |
| Mobile app first start conversion rate | Mobile app first start cost per acquisition |
| Mobile app first start view-through conversions | Mobile app first starts |
| New-to-brand eRPM | New-to-brand effective cost per purchase |
| New-to-brand product sales | New-to-brand product sales - brand halo |
| New-to-brand product units sold | New-to-brand product units sold - brand halo |
| New-to-brand purchase rate | New-to-brand purchases |
| New-to-brand purchases - brand halo | New-to-brand purchases click-through conversions - brand halo |
| New-to-brand purchases clicks | New-to-brand purchases view-through conversions |
| New-to-brand purchases view-through conversions - brand halo | New-to-brand return on advertising spend |
| Operating System | Order End Date |
| Order ID | Order Name |
| Order Start Date | Pacing Catch Up Boost |
| Pacing Delivery Profile | Parent ASIN (Default) |
| Percent of purchases new-to-brand | Percent of purchases new-to-brand - brand halo |
| Placement Name | Placement Size |
| Play trailer rate | Play trailers |
| Play trailers click-through conversions | Play trailers view-through conversions |
| Postal Code | Preview Iframe |
| Preview Link | Preview URL |
| Product Category | Product Group |
| Product Location | Product Name |
| Product Subcategory | Product purchased |
| Product purchased click-through conversions | Product purchased conversion rate |
| Product purchased cost per acquisition | Product purchased view-through conversions |
| Product review page view rate (PRPVR) | Product review page views (PRPV) |
| Product review page views - brand halo (PRPV BH) | Product review page views click-through conversions (PRPV clicks) |
| Product review page views click-through conversions - brand halo (PRPV clicks BH) | Product review page views view-through conversions (PRPV views) |
| Product review page views view-through conversions - brand halo (PRPV views BH) | Product sales |
| Product sales - brand halo | Product units sold |
| Product units sold - brand halo | Purchase button |
| Purchase button click-through conversions | Purchase button conversion rate |
| Purchase button cost per acquisition | Purchase button view-through conversions |
| Purchase rate | Purchases |
| Purchases - brand halo | Purchases click-through conversions |
| Purchases click-through conversions - brand halo | Purchases view-through conversions |
| Purchases view-through conversions - brand halo | Referral |
| Referral click-through conversions | Referral conversion rate |
| Referral cost per acquisition | Referral view-through conversions |
| Region | Registration confirm page |
| Registration confirm page click-through conversions | Registration confirm page conversion rate |
| Registration confirm page cost per acquisition | Registration confirm page view-through conversions |
| Registration form | Registration form click-through conversions |
| Registration form conversion rate | Registration form cost per acquisition |
| Registration form view-through conversions | Rental rate |
| Rentals | Rentals click-through conversions |
| Rentals view-through conversions | Report Granularity (Default) |
| Return on advertising spend | Segment Class Code |
| Segment Marketplace ID | Segment Source |
| Segment Type | Sign up button |
| Sign up button click-through conversions | Sign up button conversion rate |
| Sign up button cost per acquisition | Sign up button view-through conversions |
| Sign up page | Sign up page click-through conversions |
| Sign up page conversion rate | Sign up page cost per acquisition |
| Sign up page view-through conversions | Site Name |
| Store locator page | Store locator page click-through conversions |
| Store locator page conversion rate | Store locator page cost per acquisition |
| Store locator page view-through conversions | Submit button |
| Submit button click-through conversions | Submit button cost per acquisition |
| Submit button pixel conversion rate | Submit button view-through conversions |
| Subscribe & Save subscription rate (SnSSR) | Subscribe & Save subscriptions (SnSS) |
| Subscribe & Save subscriptions - brand halo (SnSS BH) | Subscribe & Save subscriptions click-through conversions (SnSS clicks) |
| Subscribe & Save subscriptions view-through conversions (SnSS views) | Subscribe & Save subscriptions click-through conversions - brand halo (SnSS clicks BH) |
| Subscribe & Save subscriptions view-through conversions - brand halo (SnSS views BH) | Subscription button |
| Subscription button click-through conversions | Subscription button conversion rate |
| Subscription button cost per acquisition | Subscription button view-through conversions |
| Subscription page | Subscription page click-through conversions |
| Subscription page conversion rate | Subscription page cost per acquisition |
| Subscription page view-through conversions | Success page |
| Success page click-through conversions | Success page conversion rate |
| Success page cost per acquisition | Success page view-through conversions |
| Supply Source Name | Supply cost |
| Supported Line Item Types | Survey finish |
| Survey finish click-through conversions | Survey finish conversion rate |
| Survey finish cost per acquisition | Survey finish view-through conversions |
| Survey start | Survey start click-through conversions |
| Survey start conversion rate | Survey start cost per acquisition |
| Survey start view-through conversions | Targeting Method |
| Thank you page | Thank you page click-through conversions |
| Thank you page conversion rate | Thank you page cost per acquisition |
| Thank you page view-through conversions | The number of times a promoted ASIN is added to a customers cart. |
| Time Unit | Time Unit Count |
| Total ATC | Total Add to Cart click-through conversions (Total ATC clicks) |
| Total Add to Cart rate (Total ATCR) | Total Add to Cart view-through conversions (Total ATC views) |
| Total Add to List click-through conversions (Total ATL clicks) | Total Add to List rate (Total ATLR) |
| Total Add to List view-through conversions (Total ATL views) | Total Add to Lists (Total ATL) |
| Total Budget Amount | Total Effective cost per Subscribe & Save subscription (Total eCPSnSS) |
| Total Effective cost per Total Add to Cart (Total eCPATC) | Total Effective cost per Total Add to List (Total eCPATL) |
| Total Effective cost per detail page view (Total eCPDPV) | Total Effective cost per product review page view (Total eCPPRPV) |
| Total Effective cost per purchase (Total eCPP) | Total Fee |
| Total ROAS | Total Sales14d |
| Total Subscribe & Save subscriptions | Total Subscribe & Save subscriptions click-through conversions (Total SnSS clicks) |
| Total Subscribe & Save subscriptions view-through conversions (Total SnSS views) | Total Total Subscribe & Save subscriptions rate |
| Total cost | Total detail page view rate (Total DPVR) |
| Total detail page views (Total DPV) | Total detail page views click-through conversions (Total DPV clicks) |
| Total detail page views view-through conversions (Total DPV views) | Total new-to-brand effective cost per purchase |
| Total new-to-brand product sales | Total new-to-brand purchase rate |
| Total new-to-brand purchases | Total new-to-brand purchases clicks |
| Total new-to-brand purchases view-through conversions | Total new-to-brand return on advertising spend (Total new-to-brand ROAS) |
| Total new-to-brand units sold | Total percent of purchases new-to-brand |
| Total pixel click-through conversions | Total pixel conversion rate |
| Total pixel conversions | Total pixel cost per acquisition |
| Total pixel view-through conversions | Total product review page views (Total PRPV) |
| Total product review page views click-through conversions (Total PRPV clicks) | Total product review page views view-through conversions (Total PRPV views) |
| Total product sales | Total purchases |
| Total purchases click-through conversions (Total purchases clicks) | Total purchases rate |
| Total purchases view-through conversions (Total purchases views) | Total units sold |
| Video complete | Video completed |
| Video completed conversion rate | Video completed cost per acquisition |
| Video completed view-through conversions | Video completion rate |
| Video download rate | Video downloads |
| Video downloads click-through conversions | Video downloads view-through conversions |
| Video end click-through conversions | Video first quartile |
| Video midpoint | Video mute |
| Video pause | Video resume |
| Video start | Video started |
| Video started click-through conversions | Video started conversion rate |
| Video started cost per acquisition | Video started view-through conversions |
| Video streams | Video streams click-through conversions |
| Video streams rate | Video streams view-through conversions |
| Video third quartile | Video unmute |
| Viewability rate | Viewable impressions |
| Widget interaction | Widget interaction click-through conversions |
| Widget interaction conversion rate | Widget interaction cost per acquisition |
| Widget interaction view-through conversions | Widget load |
| Widget load click-through conversions | Widget load conversion rate |
| Widget load cost per acquisition | Widget load view-through conversions |
| Accept | Accept click-through conversions |
| Accept conversion rate | Accept cost per acquisition |
| Accept view-through conversions | Add to Cart (ATC) |
| Add to Cart click-through conversions (ATC clicks) | Add to Cart rate (ATCR) |
| Add to List (ATL) | Add to List click-through conversions (ATL clicks) |
| Add to List rate (ATLR) | Add to List view-through conversions (ATL views) |
| Add to Watchlist (ATW) | Add to Watchlist click-through conversions (ATW clicks) |
| Add to Watchlist rate (ATWR) | Add to Watchlist view-through conversions (ATW views) |
| Add to shopping cart (ATSC) | Add to shopping cart click-through conversions (ATC clicks) |
| Add to shopping cart conversion rate | Add to shopping cart cost per acquisition |
| Add to shopping cart view-through conversions | Advertiser ID |
| Advertiser Name | Amazon DSP audience fee |
| Amazon DSP console fee | Application |
| Application click-through conversions | Application conversion rate |
| Application cost per acquisition | Application view-through conversions |
| Audience Segment | Banner interaction |
| Banner interaction click-through conversions | Banner interaction conversion rate |
| Banner interaction cost per acquisition | Banner interaction view-through conversions |
| Brand store engagement 1 | Brand store engagement 1 click-through conversions |
| Brand store engagement 1 conversion rate | Brand store engagement 1 cost per acquisition |
| Brand store engagement 1 view-through conversions | Brand store engagement 2 |
| Brand store engagement 2 click-through conversions | Brand store engagement 2 conversion rate |
| Brand store engagement 2 cost per acquisition | Brand store engagement 2 view-through conversions |
| Brand store engagement 3 | Brand store engagement 3 click-through conversions |
| Brand store engagement 3 conversion rate | Brand store engagement 3 cost per acquisition |
| Brand store engagement 3 view-through conversions | Brand store engagement 4 |
| Brand store engagement 4 click-through conversions | Brand store engagement 4 conversion rate |
| Brand store engagement 4 cost per acquisition | Brand store engagement 4 view-through conversions |
| Brand store engagement 5 | Brand store engagement 5 click-through conversions |
| Brand store engagement 5 conversion rate | Brand store engagement 5 cost per acquisition |
| Brand store engagement 5 view-through conversions | Brand store engagement 6 |
| Brand store engagement 6 click-through conversions | Brand store engagement 6 conversion rate |
| Brand store engagement 6 cost per acquisition | Brand store engagement 6 view-through conversions |
| Brand store engagement 7 | Brand store engagement 7 click-through conversions |
| Brand store engagement 7 conversion rate | Brand store engagement 7 cost per acquisition |
| Brand store engagement 7 view-through conversions | Click on redirect |
| Click on redirect click-through conversions | Click on redirect conversion rate |
| Click on redirect cost per acquisition | Click on redirect view-through conversions |
| Click-through rate (CTR) | Click-throughs |
| Client CPC | Client CPM |
| Client Cost | Date |
| Decline | Decline click-through conversions |
| Decline conversion rate | Decline cost per acquisition |
| Decline view-through conversions | Detail page view rate (DPVR) |
| Detail page views (DPV) | Detail page views click-through conversions (DPV clicks) |
| Detail page views view-through conversions (DPV views) | Downloaded video play click-through conversions (DVP clicks) |
| Downloaded video play rate (DVPR) | Downloaded video play view-through conversions (DVP views) |
| Downloaded video plays (DVP) | Drop down selection |
| Drop down selection click-through conversions | Drop down selection conversion rate |
| Drop down selection cost per acquisition | Drop down selection view-through conversions |
| Effective cost per Add to Cart (eCPATC) | Effective cost per Add to Watchlist (eCPATW) |
| Effective cost per Play trailer (eCPPT) | Effective cost per Subscribe & Save subscription (eCPSnSS) |
| Effective cost per Video complete (eCPVC) | Effective cost per |