Waze Ads
Waze is the world's largest community-based traffic and navigation app. Everyday, people are driving by or searching on Waze for businesses like yours, and Waze Ads helps you become a part of their journey.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Account Category | Account Create Time |
| Account Name | Account Payment Currency |
| Account Payment Method | Account State |
| Account Title | Account Type |
| Ad Additional Info | Ad Clicks |
| Ad Name | Ad Title |
| Ad Type | Ad URL |
| Address | Advertising Region Code |
| Budget Plan Name | Budget Plan Type |
| CPC | CPM |
| CPM Bid | CTR |
| Campaign Name | Campaign State |
| Campaign Title | Campaign Type |
| Client CPC | Client CPM |
| Client Cost | Client Deep Link CPC |
| Client Favorite Brand Add CPC | Client Favorite Brand Remove CPC |
| Client Inbox CPC | Client Inbox CPM |
| Client Inbox Reminder CPC | Client Inbox Reminder CPM |
| Client Location Save CPC | Client More Info CPC |
| Cost | Date |
| Deep Link CPC | Deep Link Clicks |
| Device OS | Device Type |
| Display URL | Engagements |
| Favorite Brand Add CPC | Favorite Brand Add Clicks |
| Favorite Brand Remove CPC | Favorite Brand Remove Clicks |
| IAB Standard Banner Image Logo Preview | IAB Standard Banner Image URL |
| IAB Standard Logo Image Preview | IAB Standard Logo Image URL |
| Impressions | Inbox CPC |
| Inbox CPM | Inbox CTR |
| Inbox Clicks | Inbox Data Body |
| Inbox Data Button Text | Inbox Impressions |
| Inbox Reminder CPC | Inbox Reminder CPM |
| Inbox Reminder CTR | Inbox Reminder Clicks |
| Inbox Reminder Impressions | InboxData Title |
| Info Page Logo Preview | Info Page Logo URL |
| Latitude | Legal Info |
| Locality | Location Additional Info |
| Location Create Time | Location Description |
| Location Name | Location Save CPC |
| Location Save Clicks | Location Services |
| Location State | Location Title |
| Location Update Time | Logo Preview |
| Logo URL | Longitude |
| More Info CPC | More Info Clicks |
| Navigation Directs | Navigation History Count |
| Navigations | Only Business Hours |
| Phone | Premium Image Preview |
| Premium Image URL | Premium Wide Image Preview |
| Premium Wide Image URL | Profile URL Clicks |
| Radius Meters | Reminder Advertiser Notification Display Name |
| Reminder Delay Duration | Reminder Description |
| Reminder Push Message | Reminder Radius Meters |
| Reminder Title | Reminder Trigger Time |
| Reminder URL | Standard Banner Description |
| Standard Banner Preview | Standard Banner Title |
| Standard Banner URL | Store Code |
| Targeting Hours | URL |
Data View Details: Campaign Details
| Account Name | Account Title |
| Account State | Account Category |
| Account Payment Currency | Advertising Region Code |
| Campaign Name | Campaign Title |
| Campaign Type | Campaign State |
| Location Name | Location Create Time |
| Location Update Time | Location State |
| Location Title | Location Description |
| Store Code | Phone |
| URL | Display URL |
| Address | Locality |
| Latitude | Longitude |
| Location Additional Info | Location Services |
| Ad Name | Ad Type |
| Ad Title | Ad URL |
| Legal Info | Ad Additional Info |
| Logo URL | Logo Preview |
| Info Page Logo URL | Info Page Logo Preview |
| InboxData Title | Inbox Data Body |
| Inbox Data Button Text | Reminder Push Message |
| Reminder Advertiser Notification Display Name | Reminder Title |
| Reminder Description | Reminder URL |
| Reminder Radius Meters | Reminder Trigger Time |
| Reminder Delay Duration | Premium Image URL |
| Premium Image Preview | Premium Wide Image URL |
| Premium Wide Image Preview | IAB Standard Banner Image URL |
| IAB Standard Banner Image Logo Preview | IAB Standard Logo Image URL |
| IAB Standard Logo Image Preview | Standard Banner URL |
| Standard Banner Preview | Standard Banner Title |
| Standard Banner Description | Ad Clicks |
| Cost | CTR |
| Deep Link Clicks | Engagements |
| Favorite Brand Add Clicks | Favorite Brand Remove Clicks |
| Impressions | Inbox Clicks |
| Inbox Impressions | Inbox CTR |
| Inbox Reminder Clicks | Inbox Reminder Impressions |
| Inbox Reminder CTR | Location Save Clicks |
| More Info Clicks | Navigations |
| Navigation Directs | Navigation History Count |
| CPM | Inbox CPM |
| Inbox Reminder CPM | CPC |
| Deep Link CPC | Favorite Brand Add CPC |
| Favorite Brand Remove CPC | Inbox CPC |
| Inbox Reminder CPC | Location Save CPC |
| More Info CPC | Profile URL Clicks |
| Client Cost | Client CPM |
| Client Inbox CPM | Client Inbox Reminder CPM |
| Client CPC | Client Deep Link CPC |
| Client Favorite Brand Add CPC | Client Favorite Brand Remove CPC |
| Client Inbox CPC | Client Inbox Reminder CPC |
| Client Location Save CPC | Client More Info CPC |
| Date |
Data View Details: Campaigns
| Account Name | Account Type |
| Account Create Time | Account Title |
| Account State | Account Category |
| Account Payment Currency | Account Payment Method |
| Advertising Region Code | Campaign Name |
| Campaign Title | Campaign Type |
| Campaign State | Budget Plan Name |
| Budget Plan Type | Targeting Hours |
| Only Business Hours | CPM Bid |
| Radius Meters | Ad Clicks |
| Cost | CTR |
| Deep Link Clicks | Engagements |
| Favorite Brand Add Clicks | Favorite Brand Remove Clicks |
| Impressions | Inbox Clicks |
| Inbox Impressions | Inbox CTR |
| Inbox Reminder Clicks | Inbox Reminder Impressions |
| Inbox Reminder CTR | Location Save Clicks |
| More Info Clicks | Navigations |
| Navigation Directs | Navigation History Count |
| CPM | Inbox CPM |
| Inbox Reminder CPM | CPC |
| Deep Link CPC | Favorite Brand Add CPC |
| Favorite Brand Remove CPC | Inbox CPC |
| Inbox Reminder CPC | Location Save CPC |
| More Info CPC | Profile URL Clicks |
| Client Cost | Client CPM |
| Client Inbox CPM | Client Inbox Reminder CPM |
| Client CPC | Client Deep Link CPC |
| Client Favorite Brand Add CPC | Client Favorite Brand Remove CPC |
| Client Inbox CPC | Client Inbox Reminder CPC |
| Client Location Save CPC | Client More Info CPC |
| Date |
Data View Details: Devices
| Account Name | Account Title |
| Account State | Campaign Name |
| Campaign Title | Campaign State |
| Location Name | Location Title |
| Ad Name | Ad Title |
| Device OS | Device Type |
| Ad Clicks | Cost |
| CTR | Deep Link Clicks |
| Engagements | Favorite Brand Add Clicks |
| Favorite Brand Remove Clicks | Impressions |
| Inbox Clicks | Inbox Impressions |
| Inbox CTR | Inbox Reminder Clicks |
| Inbox Reminder Impressions | Inbox Reminder CTR |
| Location Save Clicks | More Info Clicks |
| Navigations | Navigation Directs |
| Navigation History Count | CPM |
| Inbox CPM | Inbox Reminder CPM |
| CPC | Deep Link CPC |
| Favorite Brand Add CPC | Favorite Brand Remove CPC |
| Inbox CPC | Inbox Reminder CPC |
| Location Save CPC | More Info CPC |
| Profile URL Clicks | Client Cost |
| Client CPM | Client Inbox CPM |
| Client Inbox Reminder CPM | Client CPC |
| Client Deep Link CPC | Client Favorite Brand Add CPC |
| Client Favorite Brand Remove CPC | Client Inbox CPC |
| Client Inbox Reminder CPC | Client Location Save CPC |
| Client More Info CPC | Date |
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