Waze Ads
Waze is the world's largest community-based traffic and navigation app. Everyday, people are driving by or searching on Waze for businesses like yours, and Waze Ads helps you become a part of their journey.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Account Category | Account Create Time |
| Account Name | Account Payment Currency |
| Account Payment Method | Account State |
| Account Title | Account Type |
| Ad Additional Info | Ad Clicks |
| Ad Name | Ad Title |
| Ad Type | Ad URL |
| Address | Advertising Region Code |
| Budget Plan Name | Budget Plan Type |
| CPC | CPM |
| CPM Bid | CTR |
| Campaign Name | Campaign State |
| Campaign Title | Campaign Type |
| Client CPC | Client CPM |
| Client Cost | Client Deep Link CPC |
| Client Favorite Brand Add CPC | Client Favorite Brand Remove CPC |
| Client Inbox CPC | Client Inbox CPM |
| Client Inbox Reminder CPC | Client Inbox Reminder CPM |
| Client Location Save CPC | Client More Info CPC |
| Cost | Date |
| Deep Link CPC | Deep Link Clicks |
| Device OS | Device Type |
| Display URL | Engagements |
| Favorite Brand Add CPC | Favorite Brand Add Clicks |
| Favorite Brand Remove CPC | Favorite Brand Remove Clicks |
| IAB Standard Banner Image Logo Preview | IAB Standard Banner Image URL |
| IAB Standard Logo Image Preview | IAB Standard Logo Image URL |
| Impressions | Inbox CPC |
| Inbox CPM | Inbox CTR |
| Inbox Clicks | Inbox Data Body |
| Inbox Data Button Text | Inbox Impressions |
| Inbox Reminder CPC | Inbox Reminder CPM |
| Inbox Reminder CTR | Inbox Reminder Clicks |
| Inbox Reminder Impressions | InboxData Title |
| Info Page Logo Preview | Info Page Logo URL |
| Latitude | Legal Info |
| Locality | Location Additional Info |
| Location Create Time | Location Description |
| Location Name | Location Save CPC |
| Location Save Clicks | Location Services |
| Location State | Location Title |
| Location Update Time | Logo Preview |
| Logo URL | Longitude |
| More Info CPC | More Info Clicks |
| Navigation Directs | Navigation History Count |
| Navigations | Only Business Hours |
| Phone | Premium Image Preview |
| Premium Image URL | Premium Wide Image Preview |
| Premium Wide Image URL | Profile URL Clicks |
| Radius Meters | Reminder Advertiser Notification Display Name |
| Reminder Delay Duration | Reminder Description |
| Reminder Push Message | Reminder Radius Meters |
| Reminder Title | Reminder Trigger Time |
| Reminder URL | Standard Banner Description |
| Standard Banner Preview | Standard Banner Title |
| Standard Banner URL | Store Code |
| Targeting Hours | URL |
| Account Category | Account Name |
| Account Payment Currency | Account State |
| Account Title | Ad Additional Info |
| Ad Clicks | Ad Name |
| Ad Title | Ad Type |
| Ad URL | Address |
| Advertising Region Code | CPC |
| CPM | CTR |
| Campaign Name | Campaign State |
| Campaign Title | Campaign Type |
| Client CPC | Client CPM |
| Client Cost | Client Deep Link CPC |
| Client Favorite Brand Add CPC | Client Favorite Brand Remove CPC |
| Client Inbox CPC | Client Inbox CPM |
| Client Inbox Reminder CPC | Client Inbox Reminder CPM |
| Client Location Save CPC | Client More Info CPC |
| Cost | Date |
| Deep Link CPC | Deep Link Clicks |
| Display URL | Engagements |
| Favorite Brand Add CPC | Favorite Brand Add Clicks |
| Favorite Brand Remove CPC | Favorite Brand Remove Clicks |
| IAB Standard Banner Image Logo Preview | IAB Standard Banner Image URL |
| IAB Standard Logo Image Preview | IAB Standard Logo Image URL |
| Impressions | Inbox CPC |
| Inbox CPM | Inbox CTR |
| Inbox Clicks | Inbox Data Body |
| Inbox Data Button Text | Inbox Impressions |
| Inbox Reminder CPC | Inbox Reminder CPM |
| Inbox Reminder CTR | Inbox Reminder Clicks |
| Inbox Reminder Impressions | InboxData Title |
| Info Page Logo Preview | Info Page Logo URL |
| Latitude | Legal Info |
| Locality | Location Additional Info |
| Location Create Time | Location Description |
| Location Name | Location Save CPC |
| Location Save Clicks | Location Services |
| Location State | Location Title |
| Location Update Time | Logo Preview |
| Logo URL | Longitude |
| More Info CPC | More Info Clicks |
| Navigation Directs | Navigation History Count |
| Navigations | Phone |
| Premium Image Preview | Premium Image URL |
| Premium Wide Image Preview | Premium Wide Image URL |
| Profile URL Clicks | Reminder Advertiser Notification Display Name |
| Reminder Delay Duration | Reminder Description |
| Reminder Push Message | Reminder Radius Meters |
| Reminder Title | Reminder Trigger Time |
| Reminder URL | Standard Banner Description |
| Standard Banner Preview | Standard Banner Title |
| Standard Banner URL | Store Code |
| URL |
| Account Category | Account Create Time |
| Account Name | Account Payment Currency |
| Account Payment Method | Account State |
| Account Title | Account Type |
| Ad Clicks | Advertising Region Code |
| Budget Plan Name | Budget Plan Type |
| CPC | CPM |
| CPM Bid | CTR |
| Campaign Name | Campaign State |
| Campaign Title | Campaign Type |
| Client CPC | Client CPM |
| Client Cost | Client Deep Link CPC |
| Client Favorite Brand Add CPC | Client Favorite Brand Remove CPC |
| Client Inbox CPC | Client Inbox CPM |
| Client Inbox Reminder CPC | Client Inbox Reminder CPM |
| Client Location Save CPC | Client More Info CPC |
| Cost | Date |
| Deep Link CPC | Deep Link Clicks |
| Engagements | Favorite Brand Add CPC |
| Favorite Brand Add Clicks | Favorite Brand Remove CPC |
| Favorite Brand Remove Clicks | Impressions |
| Inbox CPC | Inbox CPM |
| Inbox CTR | Inbox Clicks |
| Inbox Impressions | Inbox Reminder CPC |
| Inbox Reminder CPM | Inbox Reminder CTR |
| Inbox Reminder Clicks | Inbox Reminder Impressions |
| Location Save CPC | Location Save Clicks |
| More Info CPC | More Info Clicks |
| Navigation Directs | Navigation History Count |
| Navigations | Only Business Hours |
| Profile URL Clicks | Radius Meters |
| Targeting Hours |
| Account Name | Account State |
| Account Title | Ad Clicks |
| Ad Name | Ad Title |
| CPC | CPM |
| CTR | Campaign Name |
| Campaign State | Campaign Title |
| Client CPC | Client CPM |
| Client Cost | Client Deep Link CPC |
| Client Favorite Brand Add CPC | Client Favorite Brand Remove CPC |
| Client Inbox CPC | Client Inbox CPM |
| Client Inbox Reminder CPC | Client Inbox Reminder CPM |
| Client Location Save CPC | Client More Info CPC |
| Cost | Date |
| Deep Link CPC | Deep Link Clicks |
| Device OS | Device Type |
| Engagements | Favorite Brand Add CPC |
| Favorite Brand Add Clicks | Favorite Brand Remove CPC |
| Favorite Brand Remove Clicks | Impressions |
| Inbox CPC | Inbox CPM |
| Inbox CTR | Inbox Clicks |
| Inbox Impressions | Inbox Reminder CPC |
| Inbox Reminder CPM | Inbox Reminder CTR |
| Inbox Reminder Clicks | Inbox Reminder Impressions |
| Location Name | Location Save CPC |
| Location Save Clicks | Location Title |
| More Info CPC | More Info Clicks |
| Navigation Directs | Navigation History Count |
| Navigations | Profile URL Clicks |
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