Verve Velocity

Verve has built the only proprietary end-to-end mobile ad platform for premium advertisers and publishers.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

Advertiser Category ID	Advertiser Category Name
Advertiser Cost	Advertiser Email
Advertiser ID	Advertiser IO
Advertiser Name	Advertiser eCPM
Billable Impressions	CTR
Clicks	Client Cost
Client eCPM	Coupon Deleted
Coupon Installed	Coupon Redeemed
Coupon Updated	Creative
Creative Click Through URL	Creative Height
Creative ID	Creative Kind
Creative Preview	Creative Primary Feature
Creative Secondary Features	Creative Size
Creative Status	Creative Width
Date	Enterprise CTA Any
Event CTA Rate	Flight Audience Targeting
Flight Behavioral Audience Targeting	Flight Booked Quantity
Flight Booked Rate	Flight Budget in $
Flight Carrier Targeting	Flight Content Category Targeting
Flight End Date	Flight Exclude Address Radius Targeting
Flight Exclude Address Targeting	Flight Exclude Audience IDs Targeting
Flight Excluded Carrier Targeting	Flight Excluded Metro Targeting
Flight Excluded OS Targeting	Flight Excluded Postal Codes Targeting
Flight Excluded State Targeting	Flight Geo Address Targeting
Flight Geo Radius Targeting	Flight ID
Flight Kind	Flight Metric
Flight Metro Targeting	Flight Name
Flight Name	Flight OS Targeting
Flight Pacing	Flight Postal Code Targeting
Flight Segment Targeting	Flight Start Date
Flight State Targeting	Flight Status
Gallery Swipes	Impressions
Map POI Swipe	Order End Date
Order ID	Order Name
Order Start Date	Scroll to Map
Tap To Calls	Tap To Emails
Tap To Landing Pages	Tap To Maps
Tap To Save Coupons	Tap To Send Coupons
Tap To Show The Save Coupons	Tap To Show The Send Coupons
Tap To View	Total Cost
eCPM

Data View Details: Campaigns

Advertiser ID	Advertiser Name
Advertiser Email	Advertiser Category ID
Advertiser Category Name	Advertiser IO
Order ID	Order Name
Order Start Date	Order End Date
Advertiser Cost	Advertiser eCPM
Billable Impressions	Impressions
Clicks	CTR
Coupon Deleted	Coupon Installed
Coupon Redeemed	Coupon Updated
eCPM	Enterprise CTA Any
Event CTA Rate	Gallery Swipes
Tap To Calls	Tap To Emails
Tap To Landing Pages	Tap To Maps
Tap To Save Coupons	Tap To Send Coupons
Tap To Show The Save Coupons	Tap To Show The Send Coupons
Tap To View	Map POI Swipe
Scroll to Map	Total Cost
Client Cost	Client eCPM
Date

Data View Details: Creatives

Advertiser ID	Advertiser Name
Advertiser Email	Advertiser Category ID
Advertiser Category Name	Advertiser IO
Order ID	Order Name
Order Start Date	Order End Date
Flight ID	Flight Name
Flight Status	Flight Start Date
Flight End Date	Flight Kind
Creative ID	Creative Name
Creative Status	Creative Kind
Creative Size	Creative Height
Creative Width	Creative Click Through URL
Creative Primary Feature	Creative Secondary Features
Creative	Creative Preview
Advertiser Cost	Advertiser eCPM
Billable Impressions	Impressions
Clicks	CTR
Coupon Deleted	Coupon Installed
Coupon Redeemed	Coupon Updated
eCPM	Enterprise CTA Any
Event CTA Rate	Gallery Swipes
Tap To Calls	Tap To Emails
Tap To Landing Pages	Tap To Maps
Tap To Save Coupons	Tap To Send Coupons
Tap To Show The Save Coupons	Tap To Show The Send Coupons
Tap To View	Map POI Swipe
Scroll to Map	Total Cost
Client Cost	Client eCPM
Date

Data View Details: Flights

Advertiser ID	Advertiser Name
Advertiser Email	Advertiser Category ID
Advertiser Category Name	Advertiser IO
Order ID	Order Name
Order Start Date	Order End Date
Flight Name	Flight Status
Flight Start Date	Flight End Date
Flight Kind	Flight Metric
Flight Pacing	Flight Booked Quantity
Flight Budget in $	Flight Booked Rate
Flight Audience Targeting	Flight Behavioral Audience Targeting
Flight Carrier Targeting	Flight Content Category Targeting
Flight OS Targeting	Flight Postal Code Targeting
Flight Segment Targeting	Flight State Targeting
Flight Geo Address Targeting	Flight Geo Radius Targeting
Flight Metro Targeting	Flight Exclude Address Targeting
Flight Exclude Address Radius Targeting	Flight Exclude Audience IDs Targeting
Flight Excluded Carrier Targeting	Flight Excluded Metro Targeting
Flight Excluded OS Targeting	Flight Excluded Postal Codes Targeting
Flight Excluded State Targeting	Advertiser Cost
Advertiser eCPM	Billable Impressions
Impressions	Clicks
CTR	Coupon Deleted
Coupon Installed	Coupon Redeemed
Coupon Updated	eCPM
Enterprise CTA Any	Event CTA Rate
Gallery Swipes	Tap To Calls
Tap To Emails	Tap To Landing Pages
Tap To Maps	Tap To Save Coupons
Tap To Send Coupons	Tap To Show The Save Coupons
Tap To Show The Send Coupons	Tap To View
Map POI Swipe	Scroll to Map
Total Cost	Client Cost
Client eCPM	Date