Verve Velocity
Verve has built the only proprietary end-to-end mobile ad platform for premium advertisers and publishers.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
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Stored
All Dimensions and Metrics:
Advertiser Category ID | Advertiser Category Name |
Advertiser Cost | Advertiser Email |
Advertiser ID | Advertiser IO |
Advertiser Name | Advertiser eCPM |
Billable Impressions | CTR |
Clicks | Client Cost |
Client eCPM | Coupon Deleted |
Coupon Installed | Coupon Redeemed |
Coupon Updated | Creative |
Creative Click Through URL | Creative Height |
Creative ID | Creative Kind |
Creative Preview | Creative Primary Feature |
Creative Secondary Features | Creative Size |
Creative Status | Creative Width |
Date | Enterprise CTA Any |
Event CTA Rate | Flight Audience Targeting |
Flight Behavioral Audience Targeting | Flight Booked Quantity |
Flight Booked Rate | Flight Budget in $ |
Flight Carrier Targeting | Flight Content Category Targeting |
Flight End Date | Flight Exclude Address Radius Targeting |
Flight Exclude Address Targeting | Flight Exclude Audience IDs Targeting |
Flight Excluded Carrier Targeting | Flight Excluded Metro Targeting |
Flight Excluded OS Targeting | Flight Excluded Postal Codes Targeting |
Flight Excluded State Targeting | Flight Geo Address Targeting |
Flight Geo Radius Targeting | Flight ID |
Flight Kind | Flight Metric |
Flight Metro Targeting | Flight Name |
Flight Name | Flight OS Targeting |
Flight Pacing | Flight Postal Code Targeting |
Flight Segment Targeting | Flight Start Date |
Flight State Targeting | Flight Status |
Gallery Swipes | Impressions |
Map POI Swipe | Order End Date |
Order ID | Order Name |
Order Start Date | Scroll to Map |
Tap To Calls | Tap To Emails |
Tap To Landing Pages | Tap To Maps |
Tap To Save Coupons | Tap To Send Coupons |
Tap To Show The Save Coupons | Tap To Show The Send Coupons |
Tap To View | Total Cost |
eCPM |
Data View Details: Campaigns
Advertiser ID | Advertiser Name |
Advertiser Email | Advertiser Category ID |
Advertiser Category Name | Advertiser IO |
Order ID | Order Name |
Order Start Date | Order End Date |
Advertiser Cost | Advertiser eCPM |
Billable Impressions | Impressions |
Clicks | CTR |
Coupon Deleted | Coupon Installed |
Coupon Redeemed | Coupon Updated |
eCPM | Enterprise CTA Any |
Event CTA Rate | Gallery Swipes |
Tap To Calls | Tap To Emails |
Tap To Landing Pages | Tap To Maps |
Tap To Save Coupons | Tap To Send Coupons |
Tap To Show The Save Coupons | Tap To Show The Send Coupons |
Tap To View | Map POI Swipe |
Scroll to Map | Total Cost |
Client Cost | Client eCPM |
Date |
Data View Details: Creatives
Advertiser ID | Advertiser Name |
Advertiser Email | Advertiser Category ID |
Advertiser Category Name | Advertiser IO |
Order ID | Order Name |
Order Start Date | Order End Date |
Flight ID | Flight Name |
Flight Status | Flight Start Date |
Flight End Date | Flight Kind |
Creative ID | Creative Name |
Creative Status | Creative Kind |
Creative Size | Creative Height |
Creative Width | Creative Click Through URL |
Creative Primary Feature | Creative Secondary Features |
Creative | Creative Preview |
Advertiser Cost | Advertiser eCPM |
Billable Impressions | Impressions |
Clicks | CTR |
Coupon Deleted | Coupon Installed |
Coupon Redeemed | Coupon Updated |
eCPM | Enterprise CTA Any |
Event CTA Rate | Gallery Swipes |
Tap To Calls | Tap To Emails |
Tap To Landing Pages | Tap To Maps |
Tap To Save Coupons | Tap To Send Coupons |
Tap To Show The Save Coupons | Tap To Show The Send Coupons |
Tap To View | Map POI Swipe |
Scroll to Map | Total Cost |
Client Cost | Client eCPM |
Date |
Data View Details: Flights
Advertiser ID | Advertiser Name |
Advertiser Email | Advertiser Category ID |
Advertiser Category Name | Advertiser IO |
Order ID | Order Name |
Order Start Date | Order End Date |
Flight Name | Flight Status |
Flight Start Date | Flight End Date |
Flight Kind | Flight Metric |
Flight Pacing | Flight Booked Quantity |
Flight Budget in $ | Flight Booked Rate |
Flight Audience Targeting | Flight Behavioral Audience Targeting |
Flight Carrier Targeting | Flight Content Category Targeting |
Flight OS Targeting | Flight Postal Code Targeting |
Flight Segment Targeting | Flight State Targeting |
Flight Geo Address Targeting | Flight Geo Radius Targeting |
Flight Metro Targeting | Flight Exclude Address Targeting |
Flight Exclude Address Radius Targeting | Flight Exclude Audience IDs Targeting |
Flight Excluded Carrier Targeting | Flight Excluded Metro Targeting |
Flight Excluded OS Targeting | Flight Excluded Postal Codes Targeting |
Flight Excluded State Targeting | Advertiser Cost |
Advertiser eCPM | Billable Impressions |
Impressions | Clicks |
CTR | Coupon Deleted |
Coupon Installed | Coupon Redeemed |
Coupon Updated | eCPM |
Enterprise CTA Any | Event CTA Rate |
Gallery Swipes | Tap To Calls |
Tap To Emails | Tap To Landing Pages |
Tap To Maps | Tap To Save Coupons |
Tap To Send Coupons | Tap To Show The Save Coupons |
Tap To Show The Send Coupons | Tap To View |
Map POI Swipe | Scroll to Map |
Total Cost | Client Cost |
Client eCPM | Date |
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