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Verve has built the only proprietary end-to-end mobile ad platform for premium advertisers and publishers.
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High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Campaigns
  • Creatives
  • Flights

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

  • Advertiser Category ID
  • Advertiser Category Name
  • Advertiser Cost
  • Advertiser Email
  • Advertiser ID
  • Advertiser IO
  • Advertiser Name
  • Advertiser eCPM
  • Billable Impressions
  • CTR
  • Clicks
  • Client Cost
  • Client eCPM
  • Coupon Deleted
  • Coupon Installed
  • Coupon Redeemed
  • Coupon Updated
  • Creative
  • Creative Click Through URL
  • Creative Height
  • Creative ID
  • Creative Kind
  • Creative Name
  • Creative Primary Feature
  • Creative Secondary Features
  • Creative Size
  • Creative Status
  • Creative Width
  • Date
  • Enterprise CTA Any
  • Event CTA Rate
  • Flight Audience Targeting
  • Flight Behavioral Audience Targeting
  • Flight Booked Quantity
  • Flight Booked Rate
  • Flight Budget in $
  • Flight Carrier Targeting
  • Flight Content Category Targeting
  • Flight End Date
  • Flight Exclude Address Radius Targeting
  • Flight Exclude Address Targeting
  • Flight Exclude Audience IDs Targeting
  • Flight Excluded Carrier Targeting
  • Flight Excluded Metro Targeting
  • Flight Excluded OS Targeting
  • Flight Excluded Postal Codes Targeting
  • Flight Excluded State Targeting
  • Flight Geo Address Targeting
  • Flight Geo Radius Targeting
  • Flight ID
  • Flight Kind
  • Flight Metric
  • Flight Metro Targeting
  • Flight Name
  • Flight OS Targeting
  • Flight Pacing
  • Flight Postal Code Targeting
  • Flight Segment Targeting
  • Flight Start Date
  • Flight State Targeting
  • Flight Status
  • Gallery Swipes
  • Impressions
  • Map POI Swipe
  • Order End Date
  • Order ID
  • Order Name
  • Order Start Date
  • Scroll to Map
  • Tap To Calls
  • Tap To Emails
  • Tap To Landing Pages
  • Tap To Maps
  • Tap To Save Coupons
  • Tap To Send Coupons
  • Tap To Show The Save Coupons
  • Tap To Show The Send Coupons
  • Tap To View
  • Total Cost
  • eCPM

Data View Details: Campaigns

  • Advertiser Category ID
  • Advertiser Category Name
  • Advertiser Cost
  • Advertiser Email
  • Advertiser ID
  • Advertiser IO
  • Advertiser Name
  • Advertiser eCPM
  • Billable Impressions
  • CTR
  • Clicks
  • Client Cost
  • Client eCPM
  • Coupon Deleted
  • Coupon Installed
  • Coupon Redeemed
  • Coupon Updated
  • Date
  • Enterprise CTA Any
  • Event CTA Rate
  • Gallery Swipes
  • Impressions
  • Map POI Swipe
  • Order End Date
  • Order ID
  • Order Name
  • Order Start Date
  • Scroll to Map
  • Tap To Calls
  • Tap To Emails
  • Tap To Landing Pages
  • Tap To Maps
  • Tap To Save Coupons
  • Tap To Send Coupons
  • Tap To Show The Save Coupons
  • Tap To Show The Send Coupons
  • Tap To View
  • Total Cost
  • eCPM

Data View Details: Creatives

  • Advertiser Category ID
  • Advertiser Category Name
  • Advertiser Cost
  • Advertiser Email
  • Advertiser ID
  • Advertiser IO
  • Advertiser Name
  • Advertiser eCPM
  • Billable Impressions
  • CTR
  • Clicks
  • Client Cost
  • Client eCPM
  • Coupon Deleted
  • Coupon Installed
  • Coupon Redeemed
  • Coupon Updated
  • Creative
  • Creative Click Through URL
  • Creative Height
  • Creative ID
  • Creative Kind
  • Creative Name
  • Creative Primary Feature
  • Creative Secondary Features
  • Creative Size
  • Creative Status
  • Creative Width
  • Date
  • Enterprise CTA Any
  • Event CTA Rate
  • Flight End Date
  • Flight ID
  • Flight Kind
  • Flight Name
  • Flight Start Date
  • Flight Status
  • Gallery Swipes
  • Impressions
  • Map POI Swipe
  • Order End Date
  • Order ID
  • Order Name
  • Order Start Date
  • Scroll to Map
  • Tap To Calls
  • Tap To Emails
  • Tap To Landing Pages
  • Tap To Maps
  • Tap To Save Coupons
  • Tap To Send Coupons
  • Tap To Show The Save Coupons
  • Tap To Show The Send Coupons
  • Tap To View
  • Total Cost
  • eCPM

Data View Details: Flights

  • Advertiser Category ID
  • Advertiser Category Name
  • Advertiser Cost
  • Advertiser Email
  • Advertiser ID
  • Advertiser IO
  • Advertiser Name
  • Advertiser eCPM
  • Billable Impressions
  • CTR
  • Clicks
  • Client Cost
  • Client eCPM
  • Coupon Deleted
  • Coupon Installed
  • Coupon Redeemed
  • Coupon Updated
  • Date
  • Enterprise CTA Any
  • Event CTA Rate
  • Flight Audience Targeting
  • Flight Behavioral Audience Targeting
  • Flight Booked Quantity
  • Flight Booked Rate
  • Flight Budget in $
  • Flight Carrier Targeting
  • Flight Content Category Targeting
  • Flight End Date
  • Flight Exclude Address Radius Targeting
  • Flight Exclude Address Targeting
  • Flight Exclude Audience IDs Targeting
  • Flight Excluded Carrier Targeting
  • Flight Excluded Metro Targeting
  • Flight Excluded OS Targeting
  • Flight Excluded Postal Codes Targeting
  • Flight Excluded State Targeting
  • Flight Geo Address Targeting
  • Flight Geo Radius Targeting
  • Flight Kind
  • Flight Metric
  • Flight Metro Targeting
  • Flight Name
  • Flight OS Targeting
  • Flight Pacing
  • Flight Postal Code Targeting
  • Flight Segment Targeting
  • Flight Start Date
  • Flight State Targeting
  • Flight Status
  • Gallery Swipes
  • Impressions
  • Map POI Swipe
  • Order End Date
  • Order ID
  • Order Name
  • Order Start Date
  • Scroll to Map
  • Tap To Calls
  • Tap To Emails
  • Tap To Landing Pages
  • Tap To Maps
  • Tap To Save Coupons
  • Tap To Send Coupons
  • Tap To Show The Save Coupons
  • Tap To Show The Send Coupons
  • Tap To View
  • Total Cost
  • eCPM

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