Watson Marketing

Watson Marketing's behavioral marketing platform enables marketers to take action on customer behaviors in real time, deepen brand loyalty and deliver the perfect customer experience.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Campaigns
  • Domains
  • Link Clicks

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

See Sample Metrics

  • Sent
  • Hard Bounces
  • Soft Bounces
  • Unique Opens
  • Opens
  • Unique Clicks
  • Clicks
  • Conversions
  • Unsubscribes
  • Unique Open Rate
  • Open Rate
  • Unique Click to Open Rate
  • Click to Open Rate
  • Unique CTR
  • CTR
  • Conversion Rate
  • Unsubscribe Rate
  • Campaigns

Start Automating Your Marketing Data Today!

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