Locality, a Cox Media Group company, is a solutions-based digital advertising organization focused on connecting brands to their most relevant consumers and communities, across all platforms. Gamut and its best-in-class OTT product, Gamut TOTAL®, empower advertisers through guaranteed premium inventory, advanced fraud-free options and maximized campaign performance.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
Advertiser Agency
Broadcast Month CTR
Campaign Campaign Id
Clicks Creative
DMA Name Dataset
Date Device Type
Impressions Media
Media Type Row Number
Uniqueness Key User Hour Of Day
Video 25% Complete Video 50% Complete
Video 75% Complete Video Completes
Video Completes Rate (VCR) Video Starts
Uniqueness Key Dataset
Agency Advertiser
Campaign Broadcast Month
Media Type Device Type
Impressions Clicks
Video Starts Video 25% Complete
Video 50% Complete Video 75% Complete
Video Completes Creative
User Hour Of Day Media
DMA Name Row Number
Campaign Id Video Completes Rate (VCR)
CTR Date

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