Locality

Locality, a Cox Media Group company, is a solutions-based digital advertising organization focused on connecting brands to their most relevant consumers and communities, across all platforms. Gamut and its best-in-class OTT product, Gamut TOTAL®, empower advertisers through guaranteed premium inventory, advanced fraud-free options and maximized campaign performance.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

Advertiser	Agency
Broadcast Month	CTR
Campaign	Campaign Id
Clicks	Creative
DMA Name	Dataset
Date	Device Type
Impressions	Media
Media Type	Row Number
Uniqueness Key	User Hour Of Day
Video 25% Complete	Video 50% Complete
Video 75% Complete	Video Completes
Video Completes Rate (VCR)	Video Starts

Data View Details: Campaigns

Uniqueness Key	Dataset
Agency	Advertiser
Campaign	Broadcast Month
Media Type	Device Type
Impressions	Clicks
Video Starts	Video 25% Complete
Video 50% Complete	Video 75% Complete
Video Completes	Creative
User Hour Of Day	Media
DMA Name	Row Number
Campaign Id	Video Completes Rate (VCR)
CTR	Date